Don't just chase the new - Innovate the old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage (R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.

How do you navigate a career as an entertainment designer while maintaining a sense of self-worth and value in the various off-ramps and sidestreets you may choose to take on the journey? The Art of Scenic Design provides an in-depth look at the scenic design process for young designers as well as creative entrepreneurs seeking to nurture a collaborative environment that leads to rediscovery and innovation in their work. Based on his 30 years of experience in stage design, exhibit design, art direction for film, and theme park and industrial design, Robert Mark Morgan demonstrates that while a design process for creating these types of works can seem like niche professions, the lessons learned in collaboration, testing and re-testing ideas, prototyping concepts, overcoming fears, venturing guesses, divergent thinking, and the creative process in general are applicable – and valuable – in nearly all disciplines and professions both inside and outside of the entertainment industry. In The Art of Scenic Design: A Practical Guide to the Creative Process you will follow an accomplished designer on a narrative of the theatrical design process from early phases of a design with a creative team encompassing visual research, idea-making, and collaborative relationships, to sketching, prototyping, and testing ideas, through to the execution and manifestation of the design with a team of artists and collaborators. The design journey is contextualized with backstage stories of "what if?" moments, provocative discussions, and lessons that are indispensable to your professional development.

Pulmo Marina is a film and it is a publication. It is the story of a living creature that was raised for display behind a window in the tank of an aquarium. Then it has been filmed and projected onto the big screen and now it is fractioned in discrete units printed on paper. It is the story of a living form which is always the same, always different. It is the first book in the series In Alphabetical Order.

Peter and Gerard make clothes for ten years. Each season's outfits are inspired by the fantastic excesses of their muses: Artist Gertrude Stein's dinners, Tonya Harding's attack on rival skater Nancy Kerrigan, the request of Christina of Denmark to marry Henry VIII only when she'll have a head to spare, the freckled eternal teen face of Sissy Spacek (covered in pig blood in De Palma's Carrie or murderously innocent in Malick's Badlands), the delusional Shelley Duval, the Guardian-reader-type righteous Candice-Marie from Mike Leigh's Nuts in May etc. They are strong, they make mistake, they dress well. Also contains essays by Emily King and Susannah Frankel.

The Watch is the most popular book on vintage and contemporary mechanical watches, appealing to both beginners and experts. In the decade since it was published, the international audience of watch lovers and watch collectors has grown exponentially. It's time for The Watch, Thoroughly Revised. For this new edition, the original author, Gene Stone, is joined by Stephen Pulvirent of Hodinkee.com. Together, they have thoroughly revamped the book to reflect the current state of the watch world, with the addition of new brands, new models, and more focused and nuanced coverage of the traditional brand leaders, including Rolex, Patek Philippe, Omega, and TAG Heuer.

Trimmings are often overlooked as mere details of a furnished interior but in the past they were seen as vital and costly elements in the decoration of a room. They were used not only on curtains and beds but also on wall hangings, upholstered seat furniture and cushions, providing a visual feast for the eye with their colour and intricate detail. Sometimes more expensive than the rich fabrics they enhanced, trimmings are often the only surviving evidence of a lost decorative scheme, reapplied to replacement textiles or found as fragments in the attic. This book, the first of its kind, traces their history in Britain and Ireland from 1320 to 1970, examining the design and usage of tassels, fringe, braid (woven lace), gimp and cord and their dependence on French fashion. Lavishly illustrated with new photography, the substantial text links surviving items in historic houses and museums to written evidence, paintings, drawings and other primary sources to provide a firm framework for dating pieces of less-certain provenance. The importance of the 'laceman', the maker of these trimmings, is also examined within an economic and social context, together with the relationship to the upholsterer and interior decorator in the creation of a fashionable room.

Jamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China. This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design. Contents: Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.

An inspiring collection of the writings of two of the 20th century's most brilliant and influential designers An Eames Anthology collects for the first time the writings of the esteemed American architects and designers Charles and Ray Eames, illuminating their marriage and professional partnership of fifty years. More than 120 primary-source documents and 200 illustrations highlight iconic projects such as the Case Study Houses and the molded plywood chair, as well as their work for major corporations as both designers (Herman Miller, Vitra) and consultants (IBM, Polaroid). Previously unpublished materials appear alongside published writings by and about the Eameses and their work, lending new insight into their creative process. Correspondence with such luminaries as Richard Neutra and Eero Saarinen provides a personal glimpse into the advance of modernity in mid-century America.

We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: the Basics the authors now shift their focus from 'how to sketch' to 'why to sketch'. For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch to present projects to clients and production companies. All these goals require different sketching techniques, which will be even more effective if you understand how people view your sketches and how you can use your sketches to improve your way of communicating what you want.

This richly illustrated book aims to make students aware of and able to execute important interior design strategies to enhance the experience of users. Intended for intermediate and advanced design students focusing on commercial design, the text emphasizes the impact that designers make through their spatial compositions and design manipulations. Design virtues other than function and beauty are stressed, with special emphasis on the designer's role in providing appropriate amounts and interpretations of order, enrichment, and expression.

Great package design has magic qualities. It grabs our attention with its genuine materials, shapes and colours and, even if we are sturdy enough to resist temptation, the brand - and the product - will be imprinted in our memory. Beautiful packaging is the promise of a great delivery and also, in itself, a bonus present. But really beautiful things are also functional. The best packaging design will be always connected with the product, conveying the character of what it contains. Conceived by the creative minds behind the renowned studio Garrofe in Barcelona, the more than 140 designs displayed in Structural Packaging GOLD reveal the incredible possibilities that this particular discipline may offer.

In The Language of Things Deyan Sudjic, Director of the Design Museum, decodes the things around us: their hidden meanings, our relationship with them, how they shape our lives and why we desire them. Design is everywhere. It seduces, pleases and inspires us. It makes us part with our money. It defines who we think we are. An iPhone, an anglepoise lamp, a Picasso, a banknote, an Armani suit, a William Morris textile, a Lucky Strike packet, a spacecraft - every object tells a story. And understanding their stories offers us a whole new way of seeing the world. 'Articulate and wonderfully knowledgeable ... for anyone who takes an interest in the world around us' Time Out 'A nightmare vision of a world drowning in objects ... witty, well observed and wide-ranging' Guardian 'An elegant, witty and free-ranging survey, from Thomas Chippendale's ponderous 18th-century manor-house furnishings to Jonathan Ive's sprightly Macintosh iBooks' Daily Telegraph 'Lively ... engaging' Evening Standard 'Readable, sharp and worthwhile' Financial Times Director of the Design Museum, Deyan Sudjic was born in London of Yugoslav parents. He is a former architecture critic for the Observer, and a visiting professor at the Royal College of Art. Sudjic was Director of the Venice Architecture Biennale in 2002 and is author of The Edifice Complex, the much-praised 100-Miles City, the best-selling Architecture Pack, The Language of Things and monographs on John Pawson, Ron Arad and Richard Rogers.

"Tools" celebrates the richness of the human imagination through a surprising range of juxtaposed and seemingly disparate objects. Accompanying an exhibition of the same name that celebrates the fall 2014 reopening of Cooper Hewitt, Smithsonian Design Museum, "Tools" is unprecedented in its composition of collaborators-the exhibition is Cooper Hewitt's first pan-institutional show, spanning ten Smithsonian museums. From the earliest times to the present, tools have been at the frontier of design, demonstrating how technology and culture are inextricably linked. Consider, for example, that hand axes remained the dominant tool for 1.5 million years before any significant change was made to the human toolkit, and that the range of tools began to expand only 10,000 years ago. It is notable that the design of our basic tools-hammers, saws, screwdrivers, drills-has remained virtually unchanged for hundreds of years, indicating not only their continuity of need and function, but also the effectiveness of their design solutions. Their various incarnations and histories link us to the past. Other tools highlight new technologies and scientific breakthroughs that have opened new worlds to us. Through lush images, authoritative essays and superb design, the book shows the interconnectedness of scientists, designers, historians, anthropologists, engineers and artists through design-thinking and problem-solving, while also looking at various design perspectives and methodologies. "Tools" explores the world of design ideas while celebrating human ingenuity across cultures and over time.

The Creative Engineering Design Assessment or CEDA is a newly developed tool to assess creativity specific to engineering design which is vital for innovation. The revised CEDA assesses usefulness in addition to originality. Both originality and usefulness are key constructs in creativity but are primarily essential and emphasized ever more in engineering design. Since the preliminary research was presented to the National Science Foundation, further reliability and validity has been developed and established. The CEDA is different from other general creativity measures as it demonstrates discriminant validity with the Creative Personality Scale, Creative Temperament Scale, and the Cognitive Risk Tolerance Scale, and has demonstrated convergent validity with the Purdue Creativity Test and the Purdue Spatial Visualization Test- Rotations. It focuses on engineering specific measures, measuring engineering creativity and spatial skills. The aim of this book is to disseminate the CEDA tool for use in engineering educational programs, industry, NASA and the military. Creative Engineering Design Assessment (CEDA) Background, Directions, Manual, Scoring Guide and Uses discusses and outlines the need for creativity in our global economy and in engineering design and provides the CEDA tool in effort to achieve this.

An essential new look at the design philosophy that interrogated modern living against the turbulent political landscape of 1960s Italy In the mid-1960s, reacting to contemporary social and political upheaval, young Italian architects and designers began developing a new style that openly challenged Modernism. Known as "Radical design," this movement probed possibilities for visually transforming the urban environment. Radical design's proponents also applied it to items such as furniture and lighting, utilizing alternative materials and an innovative formal vocabulary. Radical: Italian Design 1965-1985 surveys the work of these pioneering designers through nearly 70 objects and architectural models-including rare prototypes and limited-production pieces. Cindi Strauss insightfully explores the aesthetic inspiration and changing cultural mores that informed the movement, and her research is complemented by an essay from Germano Celant, the acclaimed author and curator who coined the term "Radical design." Importantly, the book includes seven interviews with Radical designers and architects, offering fresh insights into the individuals who were at the vanguard of this groundbreaking movement. Published in association with the Museum of Fine Arts, Houston Exhibition Schedule: Museum of Fine Arts, Houston (February 14-April 26, 2020) Yale School of Architecture Gallery (September 3-November 20, 2021)

For the past twenty years, New York-based design gallery R & Company has been a pioneer in discovering, curating, archiving, and presenting rare, exceptional, and iconic works to individuals and institutions. Through their groundbreaking exhibitions and publications, the gallery has been at the forefront of the collectible design movement. Published on the occasion of the R & Company's twentieth anniversary, this book offers four new critical perspectives on the designers, themes, and emerging trends R & Company has uncovered, re-discovered, and elevated, including: the emergence of a market for Brazilian design; the championing of un- heralded American midcentury masters; the fostering of a craft-forward contemporary design program; and the gallery's passion for so-called "difficult" design. Unfolding through essays from leading writers on art, design, and craft, and illustrated by hundreds of archival, new, and behind-the-scenes gallery images, interior photos of the collectors' homes, and designers' studios, it is a dynamic overview of the design market's explosive past two decades, and its vibrant future.

There are lots of ways to be active - and for each of those ways, there are design products to enhance your experience that little bit more. Doing 2019/2020 compiles the best design innovations and new design developments from the area of activity. In these roughly 400 pages, you can find award-winning products for your garden, leisure, sport and play, but also for children and babies. In addition the book will introduce you to fashion and lifestyle products with design value. The Doing 2018/2019 manual provides all those interested in design with a fascinating overview of current products and future innovations. As a result, this book is not only compulsory reading for designers, design students, marketing experts and product managers, but also an unparalleled pleasure for design enthusiasts. Text in English and German.

This best-selling Exercise Workbook is the perfect resource for learning and honing essential AutoCAD skills, whether you are a complete beginner, seeking to improve your 2D drawing skills, or simply interested in learning about the very latest updates. AutoCAD experts Shrock and Heather share their knowledge of the best use of this versatile program with students and instructors, including plenty of inside tips and numerous exercises to help users get comfortable and see real progress. Readers can download the provided templates used for drawings in the book from Industrial Press’s print or eBook website product pages. The new AutoCAD 2023 software builds on the features of the previous releases. Design changes include a reinvented icon on the main menus and revisions of the Model and Layout Tabs. A new button in the Count Palette, facilitating creation of a table tallying the elements in your drawing file, along with changes to the Recent Documents List and Floating File Tabs, make it easier than ever to keep track of multiple drawing files.   New and/or Improved Features in Beginning AutoCAD 2023: Options Dialog Box — If you make changes in any of the Options dialog box Tabs and attempt to close the dialog box before selecting the Apply and OK buttons, a warning message dialog box will appear. (Included in the Introduction) Recent Documents List — You can now remove a �le from the Recent Documents List in the Application Menu, making this handy list more applicable to your current AutoCAD projects. (Included in Lesson 1) Floating File Tabs — Thanks to continued improvements to the Floating File Tabs, you can Pin a Floating File Tab so that it remains on top of any other open or overlapping drawing �le windows. (Included in Lesson 2)

Eugenic Design Streamlining America in the 1930s Christina Cogdell Winner of the 2005 Edelstein Prize from the Society for the History of Technology "This is history that is relevant."--"Design Issues" "Engaging, thoughtfully researched, and well written."--"Journal of Social History" "Cogdell does much to advance our understanding of an anomalous 1930s aesthetic that has befuddled several generations of the best design historians. Her thesis is provocative, her writing is well paced, and her argument is convincing."--"Journal of American History" "An ambitious attempt to link the professionalization of industrial design with the popular eugenics movement of the 1930s. . . . A bold and truly original thesis."--"Technology and Culture" "This highly original, well written, carefully crafted, and vigorously argued volume is a notable addition to American intellectual and cultural history."--"Enterprise and Society" "A significant contribution to the field of cultural history broadly defined. Cogdell's argument is compelling, and the evidence makes a strong case for linking an important modernist artistic movement with an important--and nefarious--scientific doctrine. This book will be widely read and discussed."--Robert W. Rydell, author of "World of Fairs: The Century-of-Progress Expositions" "Christina Cogdell provocatively locates the ideology of streamlining in the popular eugenics movement of the 1930s. Tracing complex connections between personal philosophies of industrial designers and the visual rhetoric of their public design work, her cultural reading of design situates it dramatically at the intersection of science, technology, and popular culture. This book could well revolutionize the field of design history."--Jeffrey Meikle, author of "Twentieth-Century Limited: Industrial Design in America, 1925-1939" In 1939, "Vogue" magazine invited commercial designer Raymond Loewy and eight of his contemporaries--including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss--to design a dress for the "Woman of the Future" as part of its special issue promoting the New York World's Fair and its theme, "The World of Tomorrow." While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics--especially that of Norman Bel Geddes--began during the previous decade, and its principles permeated their theories of the modern design style known as "streamlining." Christina Cogdell is Associate Professor at the University of California, Davis, where she teaches art, design, and cultural history. 2004 352 pages 6 x 9 83 illus. ISBN 978-0-8122-3824-2 Cloth $49.95s 32.50 ISBN 978-0-8122-2122-0 Paper $24.95s 16.50 World Rights American History, Technology and Engineering Short copy: In "Eugenic Design," Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could--and should--be cultivated through selective breeding.

Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it stands for an all-encompassing concept. For the last five decades, this concept has spawned innovative products with an unprecedented regularity that begs to be explained -- especially as the era spanned by the history of Braun design is not exactly one characterised by continuity. Instead, the second half of the 20th century witnessed a dramatic change in living conditions. Prosperity and greater ease entered our daily lives, but also widespread disorientation and alienation. It is to the credit of those who set the Braun design project in motion that they were able to counteract this feeling of alienation -- which manifested itself to them not least in poorly designed objects of daily use -- with a vision of design reform. There had already been attempts made along these lines. What was new was that a commercial enterprise spearheaded the movement. Also new was the systematic approach, the application of design principles to modern products and the innovative dynamic thus triggered. Finally, the considerable commercial success this design project enjoyed was likewise a revelation. All of this led the company to establish a design department that was not merely an appendage, but rather an active decision-maker in the development of products from the initial idea to realisation. This is how Braun and design became synonymous.

3D Printing for Product Designers closes the gap between the rhetoric of 3D printing in manufacturing and the reality for product designers. It provides practical strategies to support the adoption and integration of 3D printing into professional practice. 3D printing has evolved over the last decade into a practical proposition for manufacturing, opening up innovative opportunities for product designers. From its foundations in rapid prototyping, additive manufacturing has developed into a range of technologies suitable for end-use products. This book shows you how to evaluate and sensitively understand people, process, and products and demonstrates how solutions for working with additive manufacturing can be developed in context. It includes a practical, step-by-step plan for product designers and CEOs aimed at supporting the successful implementation of 3D printing by stakeholders at all levels of a manufacturing facility, tailored to their stage of technology integration and business readiness. It features a wide range of real-world examples of practice illustrated in full colour, across industries such as healthcare, construction, and film, aligning with the strategic approach outlined in the book. The book can be followed chronologically to guide you to transform your process for a company, to meet the unique needs of a specific client, or to be used as a starting point for the product design entrepreneur. Written by experienced industry professionals and academics, this is a fundamental reference for product designers, industrial designers, design engineers, CEOs, consultants, and makers.