Plastic has shaped our daily lives like no other material. Originally associated with convenience, progress, even revolution, today plastic seems to have lost its utopian appeal. Plastic is everywhere, yet most conspicuous as waste and as a key factor in the global environmental crisis. This book examines the success story of plastic in the twentieth century and at the same time presents the different discourses on how we should manage the waste the material produces and also find solutions that take into account its entire life cycle in the future. Mark Miodownik, Susan Freinkel, and Nanjala Nyabola each contribute an essay that sheds light on the history of plastics from 1850 to today. A material-rich visual chronology illustrates how consumers' perception of plastics has changed over the decades. Brief descriptions of a selection of 50 objects examine the importance of plastics for material culture. Reprints of fundamental texts about the history of plastics-for example by Alexander Parkes and Roland Barthes-provide a context from the history of ideas. The book reflects the current discourse and state of research on plastic with numerous individual interviews and panel discussions that were held with designers, representatives from industry, researchers, and environmental activists. Underpinning these conversations are comprehensive data visualizations on plastic production and consumption, recycling.

A celebration of the rich and varied work of Italian-born American artist, designer, and master of metal, Harry Bertoia

From chapel altarpieces and bronze fountains, to wire chairs and silver brooches, Harry Bertoia's creative output was varied in the extreme. This book explores all aspects of the artist’s incredible creative output, from his jewelry and iconic furniture to his monoprints, architectural sculptures, and "sonambients" - clusters of metal rods that ring with hauntingly beautiful sound. It also includes previously unpublished material of Bertoia and his works.

Bertoia also explores his life story: his move from Italy to Detroit at 15; his formative years at Cranbrook; his work with Charles Eames and Knoll; through to his fascinating sound sculptures. In doing so, the book demonstrates how seemingly disparate works are in fact united in being reflections of nature, and places Bertoia's art squarely at the heart of American modernism.

The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet. In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users' desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners. User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.

- Written in a humorous and accessible style by an experienced designer and educator - Features over 100 colourful and engaging illustrations to demonstrate concepts - Encourages professionals and students to find creative and playful solutions to complex global issues.

Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.

Eine innovative interdisziplinare Produktentwicklung erfordert das UEberdenken heutiger Methoden, Prozesse, IT-Loesungen und Organisationsformen. In diesem Buch wird anhand eines zentralen Beispiels das interdisziplinare Vorgehen zur modellbasierten Entwicklung mechatronischer Systeme am erweiterten V-Modell beschrieben. Dabei werden bestehende disziplinspezifische und disziplinubergreifende Konstruktionsmethoden berucksichtigt. Die durchgangige Nutzung digitaler Modelle wird in den Phasen des Requirements Engineerings, der interdisziplinaren Systemmodellbildung, der disziplinspezifischen Detailentwicklung sowie der digitalen Fabrikplanung veranschaulicht. Weiterhin werden die Ausgestaltung und Steuerung von Entwicklungsprozessen uber Prozessmodelle adressiert. Zentrale Faktoren in der Entwicklung, wie Produktkomplexitat, Humanfaktoren und Nachhaltigkeit werden daruber hinaus beleuchtet. Der Nutzen des Modelleinsatzes uber den Produktentwicklungsprozess hinaus wird damit herausgestellt.

Safety Science Research: Evolution, Challenges and New Directions provides a unique perspective into the latest developments of safety science by putting together, for the first time, a new generation of authors with some of the pioneers of the field. Forty years ago, research traditions were developed, including, among others, high-reliability organisations, cognitive system engineering or safety regulations. In a fast-changing world, the new generation introduces, in this book, new disciplinary insights, addresses contemporary empirical issues, develops new concepts and models while remaining critical of safety research practical ambitions. Their ideas are then reflected and discussed by some of the pioneers of safety science. Features Allows the reader to discover how contemporary safety issues are currently framed by a new generation of researchers, brought together for the first time Includes an introduction and guide to the development of safety science over the last four decades Features an extraordinary collection of expert contributors, including pioneers of safety research, reflecting the evolution of the discipline and offering insightful commentary on the current and future state of the field Serves as an invaluable reference and guide for safety professionals and students from any established disciplines such as sociology, engineering, psychology, political science or management as well as dedicated safety programmes Some figures in the eBook are in colour

This book applies systems thinking to treat project management in a systemic and systematic manner from a problem-solving perspective. Considering the project as a system, the book discusses traditional project planning and organizing, as well as some neglected aspects of the project, namely how to prevent cost and schedule escalation, how to deal with change, recognize problems in time to prevent project failure and what to do when things go wrong during the implementation states of a project. This book provides you with a better understanding of the systems approach to problem-solving and project management that will enable you to be more successful at managing projects. Features Treats projects as systems Presents project management as a problem-solving paradigm Discusses how to incorporate prevention into planning and how to show the value Describes what to do and how to cope with unanticipated problems that arise during the project implementation state Introduces new tools and techniques

This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity.

Solving Critical Design Problems demonstrates both how design is increasingly used to solve large, complex, modern-day problems and, as a result, how the role of the designer continues to develop in response. With 13 case studies from various fields, including program and product design, Tania Allen shows how types of design thinking, such as systems thinking, metaphorical thinking, and empathy, can be used together with methods, such as brainstorming, design fiction, and prototyping. This book helps you find ways out of your design problems by giving you other ways to look at your ideas, so that your designs make sense in their setting. Solving Critical Design Problems encourages a design approach that challenges assumptions and allows designers to take on a more critical and creative role. With over 100 images, this book will appeal to students in design studios, industrial and product design, as well as landscape and urban design.

Visual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public’s scarce attention by inventing distinctive visual formats to stand out from the crowd. How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterized by constant information overload? The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide. Analysing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.

Fur Unternehmen, die Innovationen entwickeln und auf den Markt bringen, ist der Schutz von Wissen die beste Massnahme gegen Produktpiraterie. Dennoch sind auch Massnahmen vonnoeten, um gegen Produktnachahmungen vorzugehen. Die Autoren betrachten in dem Band beide Aspekte und liefern einen umfassenden UEberblick uber Zusammenhange und Handlungsoptionen. 40 Gefahrdungssituationen und uber 70 Schutzmassnahmen werden detailliert beschrieben. Mit Leitfaden zur Entwicklung ganzheitlicher Konzepte sowie Checkliste zur Analyse der Bedrohungssituation.

A real mirror of 20th century creation, Chess Design presents an exceptional documentation on chess games made by artists, designers, architects, and craftsmen: chessboards themselves, but also artist's drawings, execution plans and photographs of archives. By presenting nearly 300 of these chessboards chronologically, the author offers a new perspective on the history of art and its evolution. Art Nouveau, Secession, Surrealism, Fluxus, Pop Art, most of the great movements that are born and follow one another in the Fine Arts find an echo with these chessboards and the 16 pieces that animate them. These chess games also reflect the evolution of techniques and materials used during this period: wood, glass, ceramics will give way, from the 1950s, to steel, plastic and composite materials. At the border between the plastic arts and the decorative arts, these chessboards are made by big names in the art scene, design or architecture - Alexandre Rodchenko, Jean-Michel Frank, Man Ray, Marcel Duchamp, Alexander Calder, or, more recently, Yoko Ono, Robert Filliou, Yayo Kusama, Victor Vasarely, Zaha Hadid, Frank Gehry or Damien Hirst - as by anonymous people. The synthesis offered by the author constitutes a valuable and innovative historian's work, supported by iconography that is both rich and mostly unpublished. Text in English and French.

Pioneering and outstanding design achievements are at the heart of Focus Open 2021, one of the most renowned German design competitions with an international orientation. For many years, it has been an exclusive platform for companies and professional designers from around the world - from industrial heavyweights to small enterprises. This yearbook presents all the award-winning products of 2021. High-quality images and detailed product descriptions are supplemented by the lively commentary of the jurors. The prize winners come from fields such as investment goods, healthcare, kitchens, interiors, lifestyle, lighting, leisure, public design, mobility, service design and materials & surfaces. Text in English and German.

Vehicle Design guides readers through the methods and processes designers use to create and develop some of the most stunning vehicles on the road. Written by Jordan Meadows, a designer who worked on the 2015 Ford Mustang, the book contains interviews with design directors at firms including Fiat Chrysler Automobiles, Hyundai Motor Group, and Ford Motor Company, amongst other professionals. Case studies from Ford, Mazda, and Jeep illustrate the production process from research to execution with more than 245 color behind-the-scenes images in order to help readers create vehicles drivers will cherish.

When people or computers need to make a decision, typically multiple conflicting criteria need to be evaluated; for example, when we buy a car, we need to consider safety, cost and comfort. Multiple criteria decision making (MCDM) has been researched for decades. Now as the rising trend of big-data analytics in supporting decision making, MCDM can be more powerful when combined with state-of-the-art analytics and machine learning. In this book, the authors introduce a new framework of MCDM, which can lead to more accurate decision making. Several real-world cases will be included to illustrate the new hybrid approaches.

Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets. The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni's Historical Archive - dedicated to factories, advertising communication and the consumer community - which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, through history and today. Text in English and Italian.

The scientific analysis of design thinking continues to burgeon and is of considerable interest to academic scholars and design practitioners across many disciplines. This research tradition has generated a growing corpus of studies concerning how designers think during the creation of innovative products, although less focus has been given to analysing how designers think when creating less tangible deliverables such as concepts and user-insights. Analysing Design Thinking: Studies of Cross-Cultural Co-Creation brings together 28 contributions from internationally-leading academics with a shared interest in design thinking who take a close look at professional designers working on a project that not only involves soft deliverables, but where a central role is played by co-creation across multiple, culturally diverse stakeholders. This collection of detailed, multi-method analyses gives a unique insight into how a Scandinavian design team tackled a specific design task within the automotive industry over a four-month design process. All papers draw upon a common, video-based dataset and report analyses that link together a diversity of academic disciplines including psychology, anthropology, linguistics, philosophy, architecture, management, engineering and design studies. The dataset affords multiple entry points into the analysis of design thinking, with the selected papers demonstrating the application of a wide range of analytic techniques that generate distinct yet complementary insights. Collectively these papers provide a coherent framework for analysing and interpreting design thinking 'in vivo' through video-based field studies.