* The first real AI in project management book on the market published by a respected press * Provides behind-the-scenes insights on what technology providers are planning for project managers * Explores how AI will reinvent project, programme, and portfolio management, allowing project managers to get back to focusing on people

Presents an elucidative discussion about productivity and efficiency, illustrating its potentials of use and conceptual differencesCovers the concepts and techniques for analysis of productivity and efficiency, analyzing critical benefits and limitations Explains didactically and in detail how to use DEA for analysis of productivity and efficiency Provides an innovative method for using DEA Offers a free online computer tool to operationalize the concepts and method proposed in the book

Many economically developing countries and nations without robust occupational hygiene (OH) educational programs endure a shortage of qualified occupational hygienists, resulting in higher rates of workplace injury, illness, and fatality. Damage to valuable infrastructure, environment, and public health also occurs without adequate support. Improving Global Worker Health and Safety Through Collaborative Capacity Building Initiatives outlines a broad variety of capacity building projects in OH. It also introduces detailed experiences of occupational hygienists working abroad and working on special global topics including a discussion of how global trade agreements influence the practice and policy within OH. It describes the special needs of informal workers who do not have a "typical" employer and special challenges of creating university curricular guidelines for OH, building competency, and increasing capacity. This book also informs experienced professionals in international OH-capacity building initiatives and directions. Features: Presents the global impact and importance of occupational hygienists Outlines knowledge and collaboration through networking Provides case studies on real world situations and problems This text will be useful for professionals and graduate students in the fields of occupational health and safety and public health.

This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization techniques can be used to implement intelligent business automation systems. The book examines business problems concerning supply chain, marketing & CRM, financial, manufacturing and human resources functions and supplies solutions in Python.

In the past decade, feature-based design and manufacturing has gained some momentum in various engineering domains to represent and reuse semantic patterns with effective applicability. However, the actual scope of feature application is still very limited. Semantic Modeling and Interoperability in Product and Process Engineering provides a systematic solution for the challenging engineering informatics field aiming at the enhancement of sustainable knowledge representation, implementation and reuse in an open and yet practically manageable scale. This semantic modeling technology supports uniform, multi-facet and multi-level collaborative system engineering with heterogeneous computer-aided tools, such as CADCAM, CAE, and ERP. This presented unified feature model can be applied to product and process representation, development, implementation and management. Practical case studies and test samples are provided to illustrate applications which can be implemented by the readers in real-world scenarios. By expanding on well-known feature-based design and manufacturing approach, Semantic Modeling and Interoperability in Product and Process Engineering provides a valuable reference for researchers, practitioners and students from both academia and engineering field.

Exploring the practices developed by remote teams to maintain trust across cultures, this book offers both theoretical and practical resources to enable better working in challenging contexts of project work. This book emphasizes building trust between team members from a practice perspective, meaning patterns of collective, shared activities that are produced and reproduced within the virtual team with the purpose of developing team trust. The author explores the trust practices that members of remote project teams use to describe their relationships and interactions. Team trust practices are powerful organizational tools for members of remote cross-cultural teams, influencing team decision-making and facilitating team effectiveness. This book offers extensive descriptions of team practices that build and maintain trust in virtual teams in two different cultures: Germany and Singapore. This is a unique contribution as it offers case studies from project teams that were observed and interviewed during their work and provides readers an in-depth, contextual analysis of the trust practices that virtual project teams develop, which previous research has overlooked. This book will appeal to researchers and graduate students in MBA programs studying project management, human resource management, and strategic leadership. This book is also of direct interest to many practitioners, particularly management consultants and project managers of virtual, cross-cultural, and interdisciplinary project teams.

The book has been tested and refined through years of classroom teaching experience. With an abundance of examples, problems, and fully worked out solutions, the text introduces the financial theory and relevant mathematical methods in a mathematically rigorous yet engaging way. This textbook provides complete coverage of discrete-time financial models that form the cornerstones of financial derivative pricing theory. Unlike similar texts in the field, this one presents multiple problem-solving approaches, linking related comprehensive techniques for pricing different types of financial derivatives. Key features: In-depth coverage of discrete-time theory and methodology. Numerous, fully worked out examples and exercises in every chapter. Mathematically rigorous and consistent yet bridging various basic and more advanced concepts. Judicious balance of financial theory, mathematical, and computational methods. Guide to Material. This revision contains: Almost 200 pages worth of new material in all chapters. A new chapter on elementary probability theory. An expanded the set of solved problems and additional exercises. Answers to all exercises. This book is a comprehensive, self-contained, and unified treatment of the main theory and application of mathematical methods behind modern-day financial mathematics. Table of Contents List of Figures and Tables Preface I Introduction to Pricing and Management of Financial Securities 1 Mathematics of Compounding 2 Primer on Pricing Risky Securities 3 Portfolio Management 4 Primer on Derivative Securities II Discrete-Time Modelling 5 Single-Period Arrow-Debreu Models 6 Introduction to Discrete-Time Stochastic Calculus 7 Replication and Pricing in the Binomial Tree Model 8 General Multi-Asset Multi-Period Model Appendices A Elementary Probability Theory B Glossary of Symbols and Abbreviations C Answers and Hints to Exercises References Index Biographies Giuseppe Campolieti is Professor of Mathematics at Wilfrid Laurier University in Waterloo, Canada. He has been Natural Sciences and Engineering Research Council postdoctoral research fellow and university research fellow at the University of Toronto. In 1998, he joined the Masters in Mathematical Finance as an instructor and later as an adjunct professor in financial mathematics until 2002. Dr. Campolieti also founded a financial software and consulting company in 1998. He joined Laurier in 2002 as Associate Professor of Mathematics and as SHARCNET Chair in Financial Mathematics. Roman N. Makarov is Associate Professor and Chair of Mathematics at Wilfrid Laurier University. Prior to joining Laurier in 2003, he was an Assistant Professor of Mathematics at Siberian State University of Telecommunications and Informatics and a senior research fellow at the Laboratory of Monte Carlo Methods at the Institute of Computational Mathematics and Mathematical Geophysics in Novosibirsk, Russia.

Digital technology has changed the way we work, socialize, shop, play and learn. This book offers a stimulating exploration of how digitization has begun transforming the prevailing global logistics system into a self-service and sharing economy, and ultimately provides a vision of the monumental changes likely to overflow into the business landscape. Consumer Logistics thoughtfully assesses the challenges posed to businesses as the Internet of Things, 3D printing and other yet-to-come technologies start to connect humans and physical objects in forms that will further transform lifestyles. Through a review of the evolutionary journey of logistics management, this book argues that the fourth wave of global logistics is fast giving way to the fifth wave of consumer logistics, which will see consumers adapt to the seamless offline-online purchasing experience brought by Omnichannel Retailing. By considering how logistics and digital technologies will interact to redefine consumer logistics, Peter J. Rimmer and Booi Hon Kam argue that this outcome is likely to reflect the character of the sixth great logistics wave: personal logistics. Thought-provoking, and contemporary in topic, this book will be of great value to business people interested in future trends, logistics professionals and operators, as well as academics and students worldwide working on logistics, supply chains and digital transformations.

The Stakeholder Perspective places people at the center of both projects and project management. It gives to the project management community a helpful, innovative, stakeholder-centered approach to increase projects' delivered value and success rate. It presents a logical model also called the "Stakeholder Perspective," which acts as the reference point in a structured path to effectiveness. Starting from the analysis of a project's stakeholders, the model integrates both rational and relational innovative approaches. Its continuous focus on stakeholder requirements and expectations helps to set a proper path, and to maintain it, in order to target success and to achieve goals in a variety of projects with different size and complexity. The book presents a set of innovative and immediately applicable techniques for effective stakeholder identification and classification, as well as analysis of stakeholder requirements and expectations, key stakeholders management, stakeholder network management, and, more generally, stakeholder relationship management. The proposed stakeholder classification model consists of just four communities, each one based on the commonality of main interests and behavior. This model features an accurate and stable identification process to increase effective communication and drastic reduce relationship complexity. A systemic approach is proposed to analyze both stakeholder requirements and expectations. The approach aids in detecting otherwise unclear stakeholder requirements and/or hidden stakeholder expectations. An interactive communication model is presented along with its individual and organizational frames of reference. Also presented are relevant cues to maximize effective and purposeful communication with key stakeholders as well as with the stakeholder network. The importance of satisfying not only the project requirements but also the stakeholder expectations is demonstrated to be the critical success factor in all projects. An innovative approach based on the perceived value and key performance indicators shows how to manage different levels of project complexity. The book also defines a complete structured path to relationship effectiveness called "Relationship Management Project," which can be tailored to enhance stakeholder and communication management processes in each one of the project management process groups (i.e. initiating, planning, executing, monitoring and controlling, and closing). The book concludes with a look ahead at Project Management X.0 and the stakeholder-centered evolution of both project and portfolio management.

Already in just a decade of existence, cryptocurrencies have been the world's best-performing financial asset, outperforming stocks, bonds, commodities and currencies. This comprehensive yet concise book will enable the reader to learn about the nuts and bolts of cryptocurrencies, including their history, technology, regulations and economics. Additionally, this book teaches sound investment strategies that already work along with the spectrum of risks and returns. This book provides a plain-language primer for beginners worldwide on how to confidently navigate the rapidly evolving world of cryptocurrencies. Beginning by cutting to the chase, the author lists the common burning questions about cryptocurrency and provides succinct answers. Next, he gives an overview of cryptocurrency's underlying technology: blockchain. He then explores the history of cryptocurrency and why it's attracted so much attention. With that foundation, readers will be ready to understand how to invest in cryptocurrency: how cryptocurrency differs from traditional investments such as stocks, how to decide which cryptocurrency to invest in, how to acquire it, how to send and receive it, along with investment strategies. Additionally, legal issues, social implications, cybersecurity risks and the vocabulary of cryptocurrency are also covered, including Bitcoin and the many alternative cryptocurrencies. Written by a journalist-turned-professor, this book's appeal lies in its succinct, informative and easy-to-understand style. It will be of great interest to anyone looking to further their understanding of what cryptocurrency is, why it's a big deal, how to acquire it, how to send and receive it, and investment strategies.

Project management disciplines have been a part of IT for many years. Why then, are so many challenges still directly associated with how a project is managed? Many projects fail for a myriad of reasons; most, however, stem from poor or inadequate project evaluation and performance appraisal, while, improved project planning and direction is considered to be one of the key factors to IT project success. Eriona Shtembari arranges evaluation methods and techniques into three groups, managerial-financial-and-development. This book explores the process of project evaluation and the purposes of evaluation, given its strong relationship to the success of the project. It examines IT project evaluation; identifies methods and techniques to be used throughout the project life cycle; examines the benefits of project evaluation and proposes a systematic approach/framework of project evaluation to serve as a tool for successful project management. Shtembari analyses the most up-to-date research relating to the process and methods/techniques of project evaluation, throughout the project life cycle. From the systematic literature review, she identifies the most usable methods and techniques in project evaluation and focuses on the adequacy of these methods and techniques in the service sector. The theoretical underpinning of the book, serves as a base to interpret the interviews in the case study and build a theory as to how the project evaluation context relates to the proposed scientific theory. The findings in this book provide solutions for practitioners to help them boost the evaluation framework and consequently improve their IT project management.

Achieve Technological Advancements in Applied Science and Engineering Using Efficient Experiments That Consume the Least Amount of Resources Written by longtime experimental design guru Thomas B. Barker and experimental development/Six Sigma expert Andrew Milivojevich, Quality by Experimental Design, Fourth Edition shows how to design and analyze experiments statistically, drive process and product innovation, and improve productivity. The book presents an approach to experimentation that assesses many factors, builds predictive models, and verifies the models. New to the Fourth Edition Updated computer programs used to perform simulations, including the latest version of Minitab (R) Four new chapters on mixture experiments: Introduction to Mixture Experiments, The Simplex Lattice Design, The Simplex Centroid Design, and Constrained Mixtures Additional exercises and Minitab updates A Proven, Practical Guide for Newcomers and Seasoned Practitioners in Engineering, Applied Science, Quality, and Six Sigma This bestselling, applied text continues to cover a broad range of experimental designs for practical use in applied research, quality and process engineering, and product development. With its easy-to-read, conversational style, the book is suitable for any course in applied statistical experimental design or in a Six Sigma program.

Lean Systems: Applications and Case Studies in Manufacturing, Service, and Healthcare details the various Lean techniques and numerous real-world Lean projects drawn from a wide variety of manufacturing, healthcare, and service processes, demonstrating how to apply the Lean philosophy. The book facilitates Lean instruction by supplying interactive case studies that enable readers to apply the various Lean techniques. It provides an in-depth discussion of the Lean tools (i.e., VSM, standard work, 5S, etc.) and several real-world case studies and applications of Lean that have shown significant improvement in meeting customer requirements. The case studies follow the Six Sigma framework of Define, Measure, Analyze, Improve, and Control (DMAIC) structure for process improvement. The authors include detailed descriptions of each Lean tool and examples of how each Lean technique was applied to a wide variety of manufacturing, service, and healthcare processes. These in-depth descriptions and cases studies can be used by industry professionals and academics to learn how to apply Lean. They provide a detailed, step-by-step approach to Lean and demonstrate how to integrate Lean tools for process improvement and to sustain improvements. But more than this, the approach taken in this book gives readers the tools to effectively apply Lean techniques.

Coping with complexities is an everyday reality for private, public and third sectors that face intricate, overlapping, obscuring and ever-changing challenges. Developments in technology and systems of value creation are driving a new need to understand, facilitate and manage complexity. The book proposes design and design research as a solution to respond to the complexities associated with the intensifying and rapid changes in societies, technological fields and environments. A four-step design process for managing complexities is introduced in the four parts of this book, spanning from design research in the field to practice-based contexts. This publication collates high-level research and the latest scholarship on this topic, while many of the case studies described herein draw on rich experiences and applications in practice. The ways designers work to overcome complexities through design, and the methods and frameworks presented in the chapters, provide critical insights and form an important scholarly contribution in this subject area.

Dealing with such a multi-layered and fungible intangible as quality during the design and construction process is difficult for all parties involved. To the architect, quality means an appealing and enduring design, but to the builder, it means understandable documents that, when acted upon, lead to an enduring, well-made structure. To the owner, it is the end result: a building that is not only fit for the purpose, but a positive addition to its surroundings. Reconciling these seemingly contrasting priorities requires processes that are embedded not just at the project level, but within the entire enterprise with designer, builder, and owner committed to integrating quality into all their business processes. Quality Tools for Managing Construction Projects not only details the importance of developing a comprehensive management system, but provides the tools and techniques required to do so. The book examines the usage and applications of tools and techniques in different phases of a construction project, focusing on plan quality, quality assurance, and quality control. Following the construction cycle, Dr. Rumane delineates the quality tools and their application, ending with the implementation of quality systems throughout the entire design and construction cycle. The book demonstrates how these tools can help in planning, executing, monitoring, and controlling a project-evolving project management into a system that ensures project deliverables consistently meet the defined scope on schedule and within budget. The author's systems perspective recognizes and supports the ideal collaborative approach that modern design and construction projects need. Dr. Rumane then demonstrates that successful quality management is more than a series of handoffs between teams who've completed tasks.

Are you buying a car or smartphone or dishwasher? We bet long-term, trouble-free operation (i.e., high reliability) is among the top three things you look for. Reliability problems can lead to everything from minor inconveniences to human disasters. Ensuring high reliability in designing and building manufactured products is principally an engineering challenge-but statistics plays a key role. Achieving Product Reliability explains in a non-technical manner how statistics is used in modern product reliability assurance. Features: Describes applications of statistics in reliability assurance in design, development, validation, manufacturing, and field tracking. Uses real-life examples to illustrate key statistical concepts such as the Weibull and lognormal distributions, hazard rate, and censored data. Demonstrates the use of graphical tools in such areas as accelerated testing, degradation data modeling, and repairable systems data analysis. Presents opportunities for profitably applying statistics in the era of Big Data and Industrial Internet of Things (IIoT) utilizing, for example, the instantaneous transmission of large quantities of field data. Whether you are an intellectually curious citizen, student, manager, budding reliability professional, or academician seeking practical applications, Achieving Product Reliability is a great starting point for a big-picture view of statistics in reliability assurance. The authors are world-renowned experts on this topic with extensive experience as company-wide statistical resources for a global conglomerate, consultants to business and government, and researchers of statistical methods for reliability applications.

Operational excellence, as a quest in the prevailing digital era, is predicated on a systems view of the operating environments in business, industry, government, academia, and other organizational entities. This book uses a systems-based approach to show how operational excellence can be pursued, achieved, and sustained. It offers a systems perspective for operational excellence and discusses the evolution of products from the classical operation era to present day digital operations. It covers the role of global markets on domestic operations, presents operational work design and ergonomics, and combines industrial engineering, advanced research, and practical experience. This book is a useful guide for scholars, practitioners and those involved in engineering, management, and business fields.

Are you buying a car or smartphone or dishwasher? We bet long-term, trouble-free operation (i.e., high reliability) is among the top three things you look for. Reliability problems can lead to everything from minor inconveniences to human disasters. Ensuring high reliability in designing and building manufactured products is principally an engineering challenge-but statistics plays a key role. Achieving Product Reliability explains in a non-technical manner how statistics is used in modern product reliability assurance. Features: Describes applications of statistics in reliability assurance in design, development, validation, manufacturing, and field tracking. Uses real-life examples to illustrate key statistical concepts such as the Weibull and lognormal distributions, hazard rate, and censored data. Demonstrates the use of graphical tools in such areas as accelerated testing, degradation data modeling, and repairable systems data analysis. Presents opportunities for profitably applying statistics in the era of Big Data and Industrial Internet of Things (IIoT) utilizing, for example, the instantaneous transmission of large quantities of field data. Whether you are an intellectually curious citizen, student, manager, budding reliability professional, or academician seeking practical applications, Achieving Product Reliability is a great starting point for a big-picture view of statistics in reliability assurance. The authors are world-renowned experts on this topic with extensive experience as company-wide statistical resources for a global conglomerate, consultants to business and government, and researchers of statistical methods for reliability applications.

In this book, author Nate Furuta, former chair and CEO of Toyota Boshoku America Inc., shares the story of his decades of experience directly leading the establishment of Toyota cultures outside Japan. Furuta was the first Toyota employee on the ground at New United Motor Manufacturing Inc. (NUMMI), Toyota's joint venture in California with General Motors, where he directly led the establishment of the most revolutionary labor-management agreement in the history of the US auto industry. In addition, Furuta was the first Toyota employee on the ground in Georgetown Kentucky at Toyota's first full-scale, wholly owned manufacturing operation outside Japan, where he led (working directly with President Fujio Cho) the establishment of Toyota's general management systems and culture there. This book tells the stories of establishing successful operations in those two iconic organizations as well as others. Furuta reveals details, both stories and process descriptions that only he can tell. He takes you along as he and others lead Toyota's intense globalization from the early 1980s to recent days. He introduces you to the critical leaders in Toyota's history, such as Taiichi Ohno and Fujio Cho as well as Kenzo Tamai, the head of the company's HRM function in the 1980s. This book is not about human-resource management (HRM) policies and procedures. It provides a deep dive into the way senior leaders embody deep awareness of HRM matters, developing and executing company strategy while at the same time developing organizational capability. The role of senior leaders isn't just a matter of directing the company to achieve objectives; it is a matter of building the capability to achieve those objectives, consistently, and further developing capability as it executes. Key to this is to develop the awareness, attitude, capability, and practice of identifying problems as progress is made toward achieving objectives, which is, in fact, attained through steadily eliminating each problem as it arises. This becomes a self-reinforcing loop of the organization, tapping in to the essence of solving problems while simultaneously developing ever better problem-solving skills and better problem solvers. This loop propels an organization toward meeting its purpose while developing capability for capability development. Essentially, this book reveals Toyota's general management systems from the firsthand experience of a Toyota Japanese senior manager and describes, with stories and process examples, the attitude, behaviors, and systems needed to successfully establish and lead in a true Lean business environment.

This book sets out to explain blockchain for the non-technical expert, to decipher the dense technicalities that dominate the field and to present the opportunities for busy professionals using practical applications and case studies. Presented in a clear and structured way and with documented real-world cases, the book is a practical reference guide that can be used across different industries. It offers both a constructive and critical review of the pain points blockchain is facing today, illustrates the pitfalls as well as the opportunities for business and describes the steps towards overcoming them. It also aims to provide a unique view of both the intersection and synergy of blockchain with other emerging technologies and the wider digital ecosystem, as we see increasingly that blockchain alone won't be able to deliver business solutions. Most important, the book identifies trends and a path for the future of blockchain and its impact on society as a whole. The book is written for business audiences across all sectors. It is not a technical guide to blockchain, but it enables businesspeople to be better informed and prepared to plan ahead and develop strategies using blockchain.

This book offers a practical insight to leaders who need to make good decisions in risky and important situations. The authors describe a process for making risk-intelligent decisions, explaining complex ideas simply, and mapping a route through the myriad interrelated influences when groups make decisions that matter. The approach puts the decision maker-you-at the center and explains how you can think and act differently to make better decisions more of the time. The book shows how to Determine the appropriate level of risk Make decisions in uncertain and turbulent conditions Understand how risks are perceived to identify them accurately Develop new behaviors to improve decision-making Making Risky and Important Decisions: A Leader's Guide builds on earlier ground-breaking publications from these two recognized thought leaders. Their first book together, Understanding and Managing Risk Attitude, brought together the language of risk and risk-taking with the language of emotional intelligence and emotional literacy. Managing Group Risk Attitude followed, and focused on decision-making groups, creating new insights and frameworks. Both books are positioned as specialist textbooks, despite their relevance to real-world situations. A Short Guide to Risk Appetite brought together the concepts of risk appetite and risk attitude into one place for the first time, cutting through confusing terminology and confused thinking to create a practical way of understanding "how much risk is too much risk." This latest installment from Ruth Murray-Webster and David Hillson takes the breadth of their previous work, adds new insights and thinking, and distills it into a highly usable guide for hard-pressed leaders.

In this book, author Sadao Nomura taps into his decades of experience leading and advising Toyota operations in a wide variety of operations to tell the story of radical improvement at Toyota Logistics & Forklift (TL&F). This book tells in great detail what the author did with TL&F, how they did it, and the dramatic results that ensued. TL&F has long been a global leader in its industry. TL&F is part of Toyota Industries Corporation, which was founded by Toyota Group founder Sakichi Toyoda almost 100 years ago. Sakichi Toyoda is legendary in the Lean community as the originator of the all-important "JIDOKA" pillar of TPS, which ensures 1) built-in quality and 2) respect for people through ensuring that technology works for people rather than the other way around. Although TL&F seemed to be performing well, insiders knew that, as the founding company of the Toyota group, it needed to do better, especially in the quality performance of its global subsidiary operations. But improvement would not be easy in a company that already prided itself in its history as an exemplar in providing highest quality products and services. In 2006, TL&F requested assistance from Sadao Nomura. The initial request was for Mr. Nomura to support quality improvement in three global operations that had become part of TL&F through acquisition: US, Sweden, and France. Improvement was expected at these affiliates, but the dramatic nature of the improvement was not. Further, the improvement activities were so powerful that they were also instituted at the parent operations in Japan. Over a period of almost ten years, the company with the name most associated with product quality experienced quality improvement unparalleled in its history. "Dantotsu" means "extreme," "radical," or "unparalleled."

In the current age of manufacturing revival in the U.S. and other developed countries, companies are looking for ways to maintain or gain advantage over competitors from low-cost countries. This book presents a firsthand account of actual projects in three different industries to help leaders and middle managers structure their own turnaround or improvement projects. The book uses a case-based approach for Lean implementation and presents a summary of lessons learned and insights on change management. It includes examples of Robotic Process Automation concepts used in manufacturing and offers several examples of analytical tools used to solve operations management problems. The first-person, story-based approach makes this book an engaging read for operations leaders and middle management in the areas of quality management, engineering management, business management, and manufacturing, as well as postgraduate students.

The COVID-19 pandemic represents an extraordinary inflection point that caught airlines worldwide unprepared, causing CEOs to recalibrate their business models. This book explains why this unprecedented pandemic is different from the past disruptions experienced by the airline industry during the past 50 years, and what airlines and related businesses now can do to adapt to the dramatically changed marketplace. This book presents two future scenarios: continuous improvements and elastic supply. These are considered in three specific contexts for the rebuilding of the airline business. These contexts, in the order of urgency with respect to change from the status quo, are the following. The first context is for airlines to become better prepared to deal with frequent and deeper disruptions that could be localized or globalized relating to such areas as climate change, geopolitics, and cybersecurity. The second context is to collaborate and integrate within the much broader travel ecosystem, possibly using platforms to innovate on new value systems. The third context, which has always been the case and drives the first two, is for airlines to offer real solutions to people's travel needs, solutions developed with imagination and turbocharged innovation, even as we contemplate new technology airplanes and mobility as a service solutions. This book is recommended reading for all senior-level practitioners of airlines and related businesses, as well as aviation policy makers worldwide.

Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he's choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today's greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.