This title has been endorsed by Cambridge Assessment International Education Master the essential scientific concepts that underpin the new Cambridge Primary Science curriculum framework (0097), with specifically sign-posted tasks, activities and investigations rooted in the mastery approach. - Get learners thinking scientifically, with engaging activities designed to show Science in Context; including topics on how science is used in the home and the impact it has on our environment. - Focus on key concepts and principles with starter activities at the beginning of each unit, allowing teachers to establish current knowledge and plan future lessons. - Extend student's knowledge with 'Challenge yourself!' activities to push problem-solving further.

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.

A rousing and radical investigation into the climate crisis, its causes, and how to fight for the most vulnerable people affected by it, This Book Will Save the Planet is a vibrantly illustrated study of one of humanity's most significant threats. With this third title in the NYT #1 best-selling Empower the Future series, you'll gain a deeper understanding of climate change and climate justice. Our planet is in crisis. The ice caps are melting, sea levels are rising, wildfires are raging... and those most affected by global warming are marginalised communities across the globe. But all is not lost - there's still time for each and every one of us to make a difference. Through the lens of intersectionality, author Dany Sigwalt lays out the framework for how we can come together to fight climate change, and how we can work to put people over profit. The planet is not protected if all its inhabitants are not; the people are not protected if the planet they inhabit is not. In this book, you will: Discover the core principles of climate justice Learn how solidarity, community and mutual aid can change the world Find out how to use your privilege to stand-up for other people At the end of each chapter, there are activities and calls to action to get you thinking and to grow your knowledge. All you need is a pen and a piece of paper. With kaleidoscopic and vibrant illustrations by artist Aurelia Durand, this book is written for everyone who lives on planet Earth. By the end, you'll have the tools you need to go out and make a difference. The Empower the Future series is a collection of vital and urgent books about how we can all build a better world. Other titles in the list include This Book is Feminist and This Book is Anti-Racist.

This book presents research in Geoscience Education focusing on indoor and outdoor environments in which teaching geoscience gains particular relevance, significance and contextualization. The research areas that are presented throughout the thirteen chapters cover a wide variety of subjects ranging from educational resources and fieldwork to science models. Chapters discuss specific geoscience topics such as earthquakes, rocks, fossils and minerals. Other chapters present a more interdisciplinary approach addressing topics that aren't usually examined, such as geomedicine and geoethics, with a specific focus on sustainable development and their alignment with the school curricula. Throughout the book readers can find research-based arguments illustrated with practical examples, which will help them to innovate in their curriculum development area, classroom practices and pre and in-service teachers' education. The book challenges readers to improve Geoscience Education by changing the ways of teaching, by enabling students to exploit their natural curiosity, and by spurring a learning process that should not be confined to the classroom but rather maintained throughout life.

We listened to what teachers liked about Exploring Science textbooks and made them even more accessible for your pupils... the most age-appropriate literacy level 'Focus on' pages to extend high-attainers a wealth of artwork and photographs a fresh, modern design to reflect the real-world science within pages will contain fact, practical and timeline boxes with an How Science Works focus FREE ActiveBook CD-ROM included with every Students' Book gives your student even more support during individual and home study We've integrated How Science Works throughout... How to Evaluate! each unit is built around a real-world theme How Science Works pages at the beginning and end of each unit, plus features throughout to encourage scientific literacy provides an issue for debate and discussion in each unit covers science in the workplace, and in other cultures provides the same, thorough coverage of content that teachers have come to value from Exploring Science

This title is endorsed by Cambridge Assessment International Education to support the full syllabus for examination from 2023. Written by renowned expert authors, our updated resources enable the learner to effectively navigate through the content of the revised Cambridge O Level Physics (5054) syllabus for examination from 2023. - Develop strong practical skills: practical skills features provide guidance on key experiments, interpreting experimental data, and evaluating results; supported by practice questions for preparation for practical exams or alternatives. - Build mathematical skills: worked examples demonstrate the key mathematical skills in scientific contexts; supported by follow-up questions to put these skills into practice. - Consolidate skills and check understanding: self-assessment questions, exam-style questions and checklists are embedded throughout the book, alongside key definitions of technical terms and a Glossary. - Navigate the syllabus confidently: content flagged clearly with introductions to each topic outlining the learning objectives and context. - Deepen and enhance scientific knowledge: going further boxes throughout encourage students to take learning to the next level.

The holiday begins at the airport, and in this fun introduction to air travel for very young children, find out all about what happens before and after you take to the skies. Packed full of vivid, eye-catching illustrations by James Gulliver Hancock and easy-to-read, simple text, this engaging book is a great introduction to the wonderful world of planes and airports. From checking in your bags to walking through the body scanner at security, this book delves into all the goings on at airports, as well as preparing the plane, what happens during the flight and landing safely. Readers will take a closer look inside the aeroplanes themselves, including a peek inside the cockpit! As part of a series which also includes Cities and Trains, this is an exciting and inspiring introduction to the world of airports and air travel for very young children. About Lonely Planet Kids: Lonely Planet Kids - an imprint of the world's leading travel authority Lonely Planet - published its first book in 2011. Over the past 45 years, Lonely Planet has grown a dedicated global community of travellers, many of whom are now sharing a passion for exploration with their children. Lonely Planet Kids educates and encourages young readers at home and in school to learn about the world with engaging books on culture, sociology, geography, nature, history, space and more. We want to inspire the next generation of global citizens and help kids and their parents to approach life in a way that makes every day an adventure. Come explore!

Support students through the AQA A-level Chemistry specification with this write-in workbook, providing extra guidance, practice and scaffolding to reinforce understanding and improve key skills. -Develop and consolidate understanding using the practice questions to check knowledge -Build key skills and practise the different question types with maths, practical-based and synoptic questions -Support assessment preparation using exam-style questions that get progressively more difficult -Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention -Enable students to mark work independently with answers and worked solutions available online This book for AQA A-level Chemistry Year 1 covers: Physical Chemistry (Topics 1-7), Inorganic Chemistry (Topics 1-3), Organic Chemistry (Topics 1-6).

Use eye-grabbing diagrams to help you to discover the human body in glorious technicolour!

With eye-grabbing diagrams and amazing facts, The Senses takes a vibrant look at how the body interprets the world around us.

This colourful and fact-packed series provides an accessible look at the human body through bright and bold graphics. With spread-filling diagrams, a colour-blocking approach, and simple text and captions, The Bright and Bold Human Body presents the incredible scale and complexity of the human body in small, digestible chunks. As well as this, surprising statistics and close-up photos allow children ages 9+ to gain an insight into the wonders of our bright and bold bodies.

'A beautifully illustrated book which shows the importance of teamwork in developing new ideas' Books for Keeps On 24th November 1859, Charles Darwin's On the Origin of Species was first published, selling out almost immediately. Describing the now well known theory that humans evolved through a process called natural selection, it became an instant classic and cemented Darwin as one of the greatest biologists of all time. However, he couldn't have done it without the support, encouragement and advice from those who believed in him. None more so than Joseph Hooker, his friend, confidant and fellow collector, who supported and helped Darwin when he didn't dare ask anyone else. Hooker, too, had his own adventures and made his own discoveries - many of which not only aided Darwin, but went on to change what the world knew about plants. Becoming head of Royal Botanic Gardens, Kew, he came to be one the world's most influential botanists. Across many years, countless adventures and numerous letters, this captivating and wonderfully illustrated book tells the story of one of greatest friendships to happen to science. Publishing in partnership with Royal Botanic Gardens, Kew, this book will show children how teamwork, curiosity, openness and trust can be the greatest tools a scientist will ever need. They might even help you change the world.

Glass explores what glass is, where it comes from, how it s made, what its properties are, and what it is used for."

No matter what you teach, there is a 100 Ideas title for you! The 100 Ideas series offers teachers practical, easy-to-implement strategies and activities for the classroom. Each author is an expert in their field and is passionate about sharing best practice with their peers. Each title includes at least ten additional extra-creative Bonus Ideas that won't fail to inspire and engage all learners. Awarded the Green Tick by the Association for Science Education 2021. 100 Ideas for Primary Teachers: Science is filled with exciting yet achievable ideas to engage pupils in all areas of the National Curriculum for science. With a whole host of ideas for activities, experiments, assessment and increasing parental engagement, this book will help primary teachers develop pupils' knowledge and shape their attitudes towards learning science. Paul Tyler and Bryony Turford cover the key areas of biology, chemistry and physics, providing specific teaching strategies and resources to demonstrate scientific concepts and link science to other curriculum subjects, particularly maths and English. Activities range from exploring gravity by building a marble run to simulating the human digestive system! Also included are ideas to build pupils' science capital so they feel inspired and invested in the sciences in the long term. Each idea, activity and experiment is ready to use and easy to follow for all primary teachers, regardless of their level of confidence in the sciences. Written by experts in their field, 100 Ideas books offer practical ideas for busy teachers. They include step-by-step instructions, teaching tips, taking it further ideas and online resources. Follow the conversation on Twitter using #100Ideas

Let's do Integrated Science is a learner-centred series for Grades 1-7 with a step-by-step approach that ensures full syllabus coverage. Written by experts at this level, activities engage learners in their own learning process, practically, and focus on learning through doing.

Hardy adventurers ages 6 - 9 dive into a silent watery world where tiny coral animals grow together to form rock gardens of white, pink, and red-orange. In this action-packed undersea circus, jaws snap, tentacles sting, ink gets squirted, and fish suddenly glow while animals that look like plants sway gently and bashful clams hide the lively secrets inside their shells. Surprisingly dry and armed with a few pieces of equipment and their boundless imaginations, children explore this magical realm one small square at a time. Science education at its best. — Science Books and Films

The 20th century saw many new inventions. Changes came fast and made life easier. Cars, planes, TVs, and cell phones were all invented in the 1900s. What other important things were invented during this time? From electricity to emoji, this nonfiction book will keep students engaged in reading as they build their literacy, vocabulary, and comprehension skills. Important text features include a glossary, index, and table of contents. The Reader's Guide and culminating activity require students to connect back to the text as they develop their higher-order thinking skills. Check It Out! provides resources for additional reading and learning. With TIME For Kids content, this book aligns with national and state standards and will keep grade 3 students reading from cover to cover.