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Books > Business & Economics > Industry & industrial studies > Service industries
The year 2020 will be a defining moment in the history of the
tourism and hospitality industry worldwide. The arrival of the
novel coronavirus, COVID-19 dealt the industry a vicious blow. It
is forecast that due to this pandemic, the number of international
tourist arrivals will fall by at least 60-80% in 2020, putting
millions of jobs at risk. The industry will recover, but travel
will never be the same again. COVID-19 and Travel: impacts,
responses and outcomes examines how this crisis unfolded and its
devasting impacts on the travel, tourism and hospitality
industries. Packed with international case studies, it takes the
reader from the very outset of the crisis, how the industry reacted
and its message to the market, through to its impacts and a
possible future. It examines issues such as: * Why the COVID-19
outbreak and travel were inextricably linked; * How the different
sectors of the industry adapted to the crisis; * Crisis
communication strategies employed by organizations in response to
the crisis; * How travellers were impacted by the crisis; * The
social, economic and environmental impacts of the pandemic; * The
future of travel after COVID-19. The book has a thorough
user-friendly pedagogic structure and is accompanied by a website
which contains an instructor's guide that includes chapter
questions and model answers, a test bank, PowerPoint slides for
each chapter, and short videos to accompany the cases. The impacts
of this pandemic change daily, and the crisis is still fluid. To
this end, the book will be updated regularly with online articles
that can be found on the book's website at:
www.goodfellowpublishers.com/COVID19 Must have reading for all
tourism students, educators, and practitioners all over the world
and the 'go to' text on the subject of COVID-19 and its impact on
travel.
Using oral histories, newspapers, and a variety of other sources
this work recovers stories of campy LGBT beach parties, forgotten
gay bars, and friendship networks that spanned the South. Gay men,
lesbians, and the otherwise queer were an essential part of ""The
Sunshine State."" Placing them at the center of this story exposes
the unique interactions of capitalism, tourism, sexuality, and
space. More than just a story of repression, this work also seeks
to illuminate the fun that could be had on what came to be known as
""The USA's Gay Riviera"" by the early 1990s.
Culture and heritage tourism provide an important direction in
sustainable funding and tourism. Assessing the potential of
cultural and heritage assets, including physical and experiential
values, is crucial for the sustainability of tourism attractions
and regional development. Conservation and Promotion of Heritage
Tourism is a collection of innovative methods and applications to
utilize historical resources to increase tourism for long-term
economic security and advancement. Highlighting a range of topics
including cultural tourism, community development, and tourism
branding, this book is ideally designed for historians, city
planners, curators, business professionals, educators, engineers,
managers, tourism researchers, graduate-level students,
policymakers, and academicians seeking current research on the
connections between culture, conservation, sustainable development,
and tourism.
Geographic information systems (GIS) provide information that can
be useful across many disciplines. One of these disciplines is the
travel and hospitality industry. GIS Applications in the Tourism
and Hospitality Industry is a vital scholarly publication that
explores the applications of GIS to the leisure travel industry,
specifically the importance of GIS in trip planning, online
bookings, and location-based services. Highlighting coverage on a
wide range of topics such as cultural heritage tourism, geospatial
collaborative tourism recommender systems, and decision support
systems, this book is geared toward business managers,
academicians, researchers, graduate-level students, and
professionals looking for current research on the impact of GIS on
recreational travel.
'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates
'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
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