The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

This book provides both practice-oriented and academic insights into the disruptive power of fintech for the banking industry. It explores (1) whether and how the banking industry can use newly emerging technologies in the financial sphere to its advantage while managing any associated risks, (2) how these technologies affect traditional banking service formats as well as the pricing of these services, and (3) whether the emergence of fintech in the banking industry calls for a rethinking of existing banking regulations such as the Basel Accords as well as country-specific regulations. Prior publications in this area typically examine both current applications of fintech in the banking industry, as well as its future prospects, by analyzing actual cases or exploring the impact of a single emerging technology on the banking industry. They often ignore the interdependence between emerging technologies and overlook the connection between fintech as a whole and the future of the banking industry. This book addresses this gap by providing a comprehensive overview of various fintech applications and by analyzing what they mean for the future of banking. Given the potentially disruptive power of fintech, the book will focus on the challenges banking supervisors are likely to encounter as a result of fintech's continual ascent. It will thus encourage readers to think about and explore how to find a balance between the beneficial aspects of fintech and the challenges it creates in terms of supervision, regulation, and risk management.

This book covers three topics that have dominated financial market regulation and supervision debates: digital finance, sustainable finance, and the Banking and Capital Markets Union. Within the first part, seven chapters will tackle specific questions arising in digital finance, including but not limited to artificial intelligence, tokenisation, and international regulatory cooperation in digital financial services. The second part addresses one of humanity's most pressing issues today: the climate crisis. The quest for sustainable finance is driven by political actors and a common understanding that climate change is a severe threat. As financial institutions are a cornerstone of human interaction, they are in the regulatory spotlight. The chapters explore sustainability in EU banking and insurance regulation, the interrelationship between systemic risk and sustainability, and the 'greening' of EU monetary policy. The third part analyses two projects that have led to huge structural changes in the European financial market architecture over the last decade: the European Banking Union and Capital Markets Union. This transformation has raised numerous legal questions that can only gradually be answered in all their intricacies. In four chapters, this book examines composite procedures, property rights of depositors in banking resolution, preemptive financing arrangements and the phenomenon of subsidiarisation in the context of Brexit. Of interest to academics, policymakers, practitioners, and students in the field of EU financial regulation, banking law, securities law, and regulatory law, this book offers a compilation of analyses on pressing banking and capital markets law problems.

Becoming a young Wall Street banker is like pledging the world's most lucrative and soul-crushing fraternity. Every year, thousands of eager college graduates are hired by the world's financial giants, where they're taught the secrets of making obscene amounts of money-- as well as how to dress, talk, date, drink, and schmooze like real financiers.
YOUNG MONEY
Inside the Hidden World of Wall Street's Post-Crash Recruits
YOUNG MONEY is the inside story of this well-guarded world. Kevin Roose, "New York" magazine business writer and author of the critically acclaimed "The Unlikely Disciple," spent more than three years shadowing eight entry-level workers at Goldman Sachs, Bank of America Merrill Lynch, and other leading investment firms. Roose chronicled their triumphs and disappointments, their million-dollar trades and runaway Excel spreadsheets, and got an unprecedented (and unauthorized) glimpse of the financial world's initiation process.
Roose's young bankers are exposed to the exhausting workloads, huge bonuses, and recreational drugs that have always characterized Wall Street life. But they experience something new, too: an industry forever changed by the massive financial collapse of 2008. And as they get their Wall Street educations, they face hard questions about morality, prestige, and the value of their work.
YOUNG MONEY is more than an expose of excess; it's the story of how the financial crisis changed a generation-and remade Wall Street from the bottom up."

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: Brand Communication Consumer Brand Engagement Gender Fluidity Mobile Commerce Multichannel Retailing Omnichannel Strategy Social Identity Social Media User-Generated Content

The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. Divided into five thematic parts, the Encyclopedia thoroughly examines services from a variety of disciplinary perspectives. It provides a pedagogical state of the art review of 283 topics falling within the scope of the major streams of service studies, such as services in economic thought, services management and services innovation. Each entry describes, synthesizes and discusses the main dimensions of the given topic, highlighting key research areas and literature. This Encyclopedia will be particularly invaluable for researchers and students in the economics, sociology, political science and management fields as well as practitioners in the private and public sector. Key Features: First encyclopedia of service studies covering the key topics in the field Entries written by 241 leading scholars and practitioners from 39 different countries Fully supported by The European Association for Research on Services (RESER) Multi-disciplinary approach across the fields of economics, management, sociology, geography, but also political science and history.

Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author's first-hand experience of training more than 3000 tour guides. With a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business. Packed with real life international case studies, each chapter follows a thorough pedagogic structure which includes features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.

The current pandemic intensifies underlying structural bottlenecks and systemic inefficiencies. At the same time, it provokes the hasty adoption of innovations made possible by the already accelerating technological developments before being accompanied by necessary institutional and systemic adjustments. This leads to multidimensional crises as well as new socioeconomic challenges and prospects globally. The book enables readers to anticipate separate, yet interrelated functional spheres of global socioeconomic reality, understand their structure, and recognize potential vulnerabilities and opportunities in light of the current pandemic and the induced transformations. It tackles global aspects of the crisis by means of standard and innovative economic policies at the national and international level, faces challenges by businesses and revealing models of effective transformations and strategies in the present circumstances, and discusses individual and collective societal problems in light of sustaining our constantly upgrading humanitarian values in the 21st century. It is ideal for academicians, master's or Ph.D. degree students, university teachers, and scientists working in the field of management, business, economics, computer science, and engineering.

Using oral histories, newspapers, and a variety of other sources this work recovers stories of campy LGBT beach parties, forgotten gay bars, and friendship networks that spanned the South. Gay men, lesbians, and the otherwise queer were an essential part of ""The Sunshine State."" Placing them at the center of this story exposes the unique interactions of capitalism, tourism, sexuality, and space. More than just a story of repression, this work also seeks to illuminate the fun that could be had on what came to be known as ""The USA's Gay Riviera"" by the early 1990s.

The Future and FinTech examines the fundamental financial technologies and its growing impact on the Banking, Financial Services and Insurance (BFSI) sectors. With global investment amounting to more than $100 billion in 2020, the proliferation of FinTech has underpinned the direction payments, loans, wealth management, insurance, and cryptocurrencies are heading.This book presents FinTech from an industrial perspective in the context of architecture and its basic building blocks, e.g., Artificial Intelligence (AI), Blockchain, Cloud, Big Data, Internet of Things (IoT), and its connections to real-life applications at work. It provides a detailed guidance on how FinTech digitalizes business operations, improves productivity and efficiency, and optimizes resource management with the help of some new concepts, such as AIOps, MLOps and DevSecOps. Readers will also discover how FinTech Innovations connect BFSI to the rest of the world with growing interests in Open Banking, Banking-as-a-Service (BaaS) and FinTech-as-a-Service (FaaS).To help readers understand how FinTech has unlocked numerous opportunities for tapping into the massive substantial group of customers, this book illustrates the massive changes already underway and provides insights into changes yet to come through practical examples and applications with illustrative figures and summary tables, making this book a handy quick reference for all things of FinTech.Related Link(s)