Sustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an integrated approach recognizing the resources, facilities, and infrastructures that are interrelated with the social, cultural, and natural environment. Community development becomes a reality only by merging the principles of sustainability with growth objectives. Even though investments in environmentally friendly infrastructure and related services are fundamental, there is a need to address gender inequalities, exploitation, and commercialization of culture. Further, there is a need to prioritize the link between tourism and poverty reduction. Inclusive Community Development Through Tourism and Hospitality Practices explores various viable strategies for the adoption of sustainable approaches that can eventually boost economic growth and poverty reduction all over the world. Covering topics such as international tourism, sustainable development, and tourism reinforcement, this premier reference source is an excellent resource for business leaders and managers, students and educators of higher education, community leaders, government officials, librarians, researchers, and academicians.

Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

This comprehensive Handbook brings together conceptual contributions from leading international scholars concerning the reciprocal relations between globalisation and tourism. Contributors deconstruct the global forces, processes and challenges that face the tourism industry, analysing the effects of neoliberalism and multinational capitalism on global tourist activity, as well as the consequences of colonialism, terrorism, warfare, climate change, modern technological advances and the rapidly changing dynamics of global mobility. International in scope and empirically evocative, this Handbook outlines and dissects the social, cultural, economic and political effects of globalisation on tourism in the 21st century. This Handbook is critical to human geography and tourism studies scholars and researchers at all levels, particularly those interested in the relations between globalisation and tourism in an increasingly interconnected world. Contributors include: A. Amore, Y. Apostolopoulos, P. Arvanitis, S. Beeton, N. Cavlek, J. Connell, D.T. Duval, L. Dwyer, A. Gelbman, C.M. Hall, D.-I.D. Han, K. Hannam, J. Henry, J. Higham, Y. Jiang, H. Lemelin, J.W. Macilree, J.E. Mbaiwa, T. Mbaiwa, M. McDonald, P. Mogomotsi, M. Mostafanezhad, D.H. Olsen, M. Peters, B. Prideaux, B.W. Ritchie, C.M. Rogerson, T. Ronen, R. Sharpley, M. Sigala, G. Siphambe, S. Sonmez, J. Stephenson, W. Stovall, W. Suntikul, G. Taylor, D.J. Timothy, M.C. tom Dieck, H. Tucker, F. Vellas, S. Wearing, P. Whipp, J. Wiitala, A. Williams

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures. The Research Agenda first outlines key theories and concepts in the field, addressing the three impacts recognized in triple bottom line considerations of sustainability. Chapters then move to analyse a range of types and scales of event, including: conventions and business events, sports tourism, cultural and religious events, intangible cultural heritage, and events in rural locations. This forward-looking Research Agenda further analyses event hosting in emerging economy nations, disability access and inclusion, climate change and the impact of the Covid-19 pandemic. Covering a broad range of types, scales and settings of events, this will be a crucial read for event studies and event management scholars. The critical insights to practical impacts of events will also be beneficial for policy-makers and event practitioners.

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.

Resources designed to support learners of the new next generation BTEC First in Travel & Tourism specification*. Covers all core and mandatory units and a wide selection of optional units. (Units 1-10 in the Student Book and Units 11-13 on the Pearson website.) Each unit of the Student Book is presented in topics to ensure the content is accessible and engaging for learners. Covers of all the underpinning knowledge and understanding needed at level 2 to ensure that learners are fully prepared for this course. Activities in each unit provide support and clear direction for learners and can be used in the classroom or for independent work. New Assessment Zone guides learners through both internal and external assessment. Practice assignments and assessment guidance help learners to achieve their potential in internally assessed units. We can confirm that Units 11-13 are now available online to everyone who purchases the Student Book. * From 2012, Pearson's BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

There is a dire need for a comprehensive pedagogical resource both on diverse approaches to teaching sports economics and the use of sports to teach broader principles of economic concepts. This book does exactly that. The contributions from leading scholars and teachers in both fields will help all instructors looking to raise their teaching game. The pedagogy in this book covers a wide array of active and engaged teaching techniques to demonstrate interesting ways to engage students and to get them excited about sports economics and economic concepts in general. Chapters cover topics such as legal case studies that impact North American leagues, discrimination and gender bias in sports economics and best practices for supervising undergraduate student research. The innovative approaches and methods presented are applicable to both small and large class sizes. Practical advice for designing field trip-, guest speaker-, and case-study-based classes, and techniques for using data-driven exercises, film and straightforward classroom experiments are included. This book will appeal to two primary audiences: undergraduate economics instructors and sports economics/management instructors. The teaching methods may be easily adapted to most economic classes, and the breadth of material provides instructors with assistance in creating course syllabi, outlining teaching plans, generating student interest, and increasing the efficacy of their pedagogy.

Offering a comprehensive understanding of the implications of the COVID-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly. Chapters explore ways in which tourism and hospitality organizations will need to re-think their marketing strategies, including destination branding. The book also analyses the economic impacts of the pandemic, including insights on the impact of previous pandemics on the tourism sector, and how this may inform future practice. It highlights changes that may be necessary to tourism management, looking at how COVID-19 has affected the tourism workforce, tourism employees' psychology, supply chains, and revenues. This is a timely and critical read for tourism studies and business and management scholars. It will also be a helpful resource for management in the tourism and hospitality industry looking to better understand how to react to the COVID-19 pandemic.

Interest in tourism with a social imperative is gaining momentum not only amongst policy makers, but also researchers and the academy. This thought-provoking and timely Handbook considers the impact and challenges that social tourism has on people's lives. Integrating case studies from around the world, chapters showcase the latest research on social tourism and its potential role in tackling the challenges posed by modern, mass tourism development that can lead to sustainable alternatives and social equity in participation. Contributors explore tourism activities that are directed towards positive social and personal outcomes for people who would not be able to access leisure or holiday travel without such interventions and illustrate the social imperative of tourism as a force for good. The Handbook of Social Tourism enables academics and students from various disciplines, as well as practitioners in the tourism sector, to obtain a more holistic understanding of this phenomenon and offers an enlightening and stimulating read. Contributors include: C. Billen, N. Carr, J.D. Cisneros-Martinez, V. Cops, A. Diekmann, V. Eichhorn, A.E. Estrada-Gonzalez, C. Eusebio, A. Fernandez-Morales, J. Finniear, E. Herengodts, E. Hermans, P. Hunter Jones, L. Jolin, K.I. Kakoudakis, M. Kay Smith, R. Komppula, T. Kosar, J. Lima, S. McCabe, L. Minnaert, N. Morgan, B. Prideaux, S. Pyke, J. Pyke, G. Qiao, Y. Ram, A.C. Reyes Uribe, H. Schanzel, E. Schenkel, G. Shaw, L. Sie, E. Vento, M. Vilele de Almeida, M. Vincent, J. Wooton

In this book are fifty-two compelling tales that will lead the reader on a journey of discovery of the African continent. It tracks the ancient grail of traditional African medicine or muthi. The journey takes one year, with one story for each of the fifty-two weeks. Many of the stories inherited through Africa’s compelling oral tradition are between these covers: committed to paper for the first time ever.

The ancient African people were the first aromatherapists who well understood the effect of plants on the human body, mind and soul. Innately spiritual, the thousands of lineages of African people across thousands of years have all used plant medicines for healing, always with the blessing of their ancestors.

Knowledge of African plant mythology and its associated healing practices is most certainly a grail because on this great continent we call Africa, knowledge has always been an oral tradition. Because it was never written down, thousands of years of healing wisdom and intelligence have been lost in the transference from one generation to the next.

This book endeavoures to bring to light the deep history of fifty-two of the thousands of indigenous medicinal plants of Africa, before it is too late. The focus is towards Southern Africa because this region is a hotspot of cultural and botanical diversity. Unlike the healing knowledge of other ancient cultures, such as India or China, little of Africa’s healing history is recorded.

As you read the stories about fifty-two of the continent’s prominent indigenous plant cures, the authors hope you, too, will experience some of the magnetism, mystery and wisdom of Africa. They hope it will help you understand a bit more about yourself and about our species: the human being.

A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization.

Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.

Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world's most influential tourism market and destination. From China outbound tourism, Chinese outbound tourists and the growth of smart tourism to the development of sectors such as the hotel market, theme parks and cruise tourism, contributors provide the latest indigenous knowledge otherwise unavailable to the global tourism research community. This essential reference allows readers to develop a fine-grained understanding of the current state of the art of research on tourism and China, all the more crucial given the fast speed of China's development and transformation and innovative industry practices in tourism. Vital reading for academics and researchers in need of the latest knowledge on Chinese tourism, this distinctive Handbook also offers a wealth of insight for students studying Chinese tourism, business and hospitality management. Industry practitioners in business management and marketing will also benefit from its insights into a flourishing international market. Contributors include: J. Bao, M.J. Bauman, P. Benckendorff, G. Brown, S. Cai, G. Chen, M. Cheng, J. Fountain, H. Gao, H. Gu, Q. Gu, M. Huang, S. Huang, Y. Jiang, B. Li, M. Li, X. Li, Z. Liang, X. Luo, Z. Mai, Y. Qin, Y. Rao, B.W. Ritchie, M.M. Su, J. Sun, X. Sun, J. Wang, B. Weiler, J. Wen, H.A. Williams, Y. Yang, J. Yin, J. Yuan, B. Zhai, S. Zhao, D. Zheng, L. Zhong, Y. Zhu, Y. Zou, B. Zuo

'Tourist Behaviour: The Essential Companion edited by Philip L. Pearce is an indispensable resource for courses on consumer behaviour in tourism and for all serious scholars in the field. The structure of the book is unique in following the entire consumer journey from ''dreaming and longing'' to ''returning home''. Pearce, the preeminent scholar and author on tourist behaviour, has produced another brilliant work together with an impressive list of contributing authors.' - Alastair Morrison, Purdue University, US Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home. With contributions from leading experts and emerging scholars across the globe, this Companion establishes the importance of studying tourist behaviour. Innovative topics including packing and preparation, dreaming and longing for trips, and memory are explored in detail. The book incorporates a selection of illustrative key case studies to ensure that it is highly accessible and readable to a range of audiences, while ensuring academic rigour. It examines both positive and negative impacts of the tourist experience on tourists themselves and the communities and environments they visit. The concluding chapter includes a vision for how tourism and sustainable development goals can be integrated to maximise the benefits of tourist behaviour and experience. Students and researchers of tourism and sustainability will greatly benefit from the research directions and suggestions indicated in each chapter of the book. This timely Companion will also prove to be a valuable resource for stakeholders looking to improve and expand upon the tourist experience.

Each unit is presented in topic spreads and designed with a variety of learning styles and abilities in mind, making the content even more accessible. Covers 14 units - enough for completion of a full Level 1 Diploma. Contains a variety of engaging, active and practical activities to cater for the differing needs of all your learners. Functional Skills signposting shows naturally ocurring opportunities for practising Functional Skills.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

This timely Modern Guide offers critical insights into developments in both professional and recreational sports through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides opportunities to test economic theories. With both theoretical and empirical chapters, the book looks at the development of European sports economics over the last 20 years, the relationship between competitive balance and attendance, and the potential economic impact of sports events. Chapters further examine specific issues in sports from an economic perspective, including labour market restrictions on professional leagues, refereeing, team dynamics, the importance of good players versus good results and the sports analytics revolution due to big data. The use of state-of-the-art empirical methods makes this Modern Guide a crucial read for economists and sports science researchers looking to better understand both the relationship between the two fields and their own area of research. Sports policy makers will also appreciate the in-depth discussion on a range of different recreational and professional sports.

Global. International. Multinational. These are the words that describe and move business today. Sport is no exception. This text describes the international governance structures that shape sport throughout the world and explains the organisation and development internationally of both professional and amateur sport. International trends in sport and the organisation of international sporting events are among the topics addressed.

Fully updated in line with the new National Occupational Standards and current trends bringing it totally up to date . Well-structured, easy-to-follow content and new improved design allow quick and easy reference. Features new topics including Stone Therapy , Intimate Waxing and The History of Beauty Therapy so learners can be confident they are fully supported. Features a mapping grid to show how the book supports a range of qualifications. Colour-coded tabs allow learners and tutors to see at a glance what level they are working at. Colourful design with new photos and detailed illustrations make complex scientific concepts to all.

This edition of managing tourism services strives to promote and instill a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions as means of enhancing the experience of the tourist. This has led to the introduction of new chapters such as service people management and the consequence of tourism. Several existing chapters rewritten to enhance the customer-centric and service-orientated focus of this edition. Several new South African case studies and applications are included to ensure a truly South African perspective.

This insightful Handbook brings together the practical guidance of over 50 international practitioners in sustainable tourism. Applying strong research design principles it provides a workable and rational toolkit for investigating practical challenges while accounting for modest timeframes and resources. Expert contributors illustrate how to undertake environmental, socio-cultural and economic assessments that establish the feasibility of new tourism ventures and ascertain their impact over time. Chapters cover fundamentals including how to conduct feasibility studies and business plans, and address key topics such as visitor management and overcrowding. Offering how-to tools and step-by-step guidance, this Handbook combines academic insight with extensive professional experience to outline the best practices for an array of tasks to inform sustainable tourism planning, development and operation. Incorporating concrete solutions employed in numerous contexts, this Handbook is crucial reading for practitioners of sustainable tourism and agencies commissioning sustainable tourism assignments who are in need of innovative methods and up-to-date guidance in the field. It will also benefit tourism scholars, particularly those investigating practical methodologies for creating sustainable tourism experiences.