|
Books > Business & Economics > Industry & industrial studies > Service industries
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
Globalization is increasing interconnectedness and is offering
immense opportunities for businesses worldwide. Although it has
been taking place for hundreds of years, it has sped up enormously
over the last half-century, increasing international trade, greater
dependence on the global economy, and freer movement of capital,
goods, and services. While globalization can create opportunities
for wealth in emerging economies, it still cannot completely close
the gap between the world's poorest countries and the world's
richest. Many view globalization as a threat to cultural diversity,
believing that it can drown out local economies, traditions, and
languages and make travel to certain regions less desirable.
Neoliberalism in the Tourism and Hospitality Sector provides
innovative insights into the adoption of glocalization as a measure
to mitigate the threats posed by globalization within the travel
and tourism industries. It is designed for policymakers,
researchers, government officials, and marketers considering
glocalization as a means to sustain the relevancy of local business
and trade.
This book makes the connection between the tourism industry - as a
major engine of the world economy - and the realm of artificial
reefs, often inaccessible and forgotten by the public. By
stimulating both those who work and in tourism and in artificial
reefs to share experiences, transmit testimonies, make efforts, and
develop new innovative and value-creating possibilities for
society. This theme has great potential and impact. It allows
knowledge transfer between research science on artificial reefs,
companies, and the tourism sector, generating wealth for society.
This book is of interest to all entrepreneurs, researchers,
academics and students who work or are interested in exploring new
ways of developing and practicing tourism, using structures that
are submerged. The use of technologies developed by Industry 4.0
may have enormous potential in facilitating the establishment of
bridges between tourism and reef structures and maximizing this
potential.
As can be imagined there are countless Sheffield pubs - past and
present. Therefore, finding a unique, manageable angle on the
subject to produce a book is difficult. Yet Peter Tuffrey has done
just that featuring endless unique tales about the pubs themselves
and the landlords and landladies running them. Trawling through
literally thousands of newspapers cuttings from the Sheffield Star
and Sheffield Telegraph pub files he has noted subjects and
incidents ranging from pub closures to murders, from retirements to
renovations and from pub bombings to pub ghosts. Many of
Sheffield's pubs were built to coincide with the growth of the
city's steel industry and to slake the thirsts of its workers.
These pubs are pictured and documented in decline or just before
demolition and it is a pity more were not saved to illustrate the
city's rich industrial heritage. We see landlords, landladies and
regulars posing outside and it just goes to show how important pubs
were in terraced communities. Several pages are also given to the
breweries once belching beer fumes across the city air and a number
of the processes are depicted in photographs with pin sharp
clarity. So, raise your glasses to this book - Sheffield Pubs,
Landlords and Landladies.
Many countries around the world rely on the tourism industry to
support their economies, making the safety and protection of
travelers and workers in the industry of paramount importance.
However, few police departments around the world have special
divisions dedicated to the protection of tourism, tourists, and
tourist centers. Tourism-Oriented Policing and Protective Services
is a collection of innovative research on new methods and
strategies for ensuring the security and safety of tourists, while
also allowing law enforcement to take an active role in aiding the
economic development of their city. While highlighting topics
including visitor protection, cultural tourism, and security
services, this book is ideally designed for government officials,
policymakers, law enforcement, professionals within the tourism
industry, academicians, researchers, and students.
This book covers three topics that have dominated financial market
regulation and supervision debates: digital finance, sustainable
finance, and the Banking and Capital Markets Union. Within the
first part, seven chapters will tackle specific questions arising
in digital finance, including but not limited to artificial
intelligence, tokenisation, and international regulatory
cooperation in digital financial services. The second part
addresses one of humanity's most pressing issues today: the climate
crisis. The quest for sustainable finance is driven by political
actors and a common understanding that climate change is a severe
threat. As financial institutions are a cornerstone of human
interaction, they are in the regulatory spotlight. The chapters
explore sustainability in EU banking and insurance regulation, the
interrelationship between systemic risk and sustainability, and the
'greening' of EU monetary policy. The third part analyses two
projects that have led to huge structural changes in the European
financial market architecture over the last decade: the European
Banking Union and Capital Markets Union. This transformation has
raised numerous legal questions that can only gradually be answered
in all their intricacies. In four chapters, this book examines
composite procedures, property rights of depositors in banking
resolution, preemptive financing arrangements and the phenomenon of
subsidiarisation in the context of Brexit. Of interest to
academics, policymakers, practitioners, and students in the field
of EU financial regulation, banking law, securities law, and
regulatory law, this book offers a compilation of analyses on
pressing banking and capital markets law problems.
The current pandemic intensifies underlying structural bottlenecks
and systemic inefficiencies. At the same time, it provokes the
hasty adoption of innovations made possible by the already
accelerating technological developments before being accompanied by
necessary institutional and systemic adjustments. This leads to
multidimensional crises as well as new socioeconomic challenges and
prospects globally. The book enables readers to anticipate
separate, yet interrelated functional spheres of global
socioeconomic reality, understand their structure, and recognize
potential vulnerabilities and opportunities in light of the current
pandemic and the induced transformations. It tackles global aspects
of the crisis by means of standard and innovative economic policies
at the national and international level, faces challenges by
businesses and revealing models of effective transformations and
strategies in the present circumstances, and discusses individual
and collective societal problems in light of sustaining our
constantly upgrading humanitarian values in the 21st century. It is
ideal for academicians, master's or Ph.D. degree students,
university teachers, and scientists working in the field of
management, business, economics, computer science, and engineering.
Cosmetic Science and Technology: Theoretical Principles and
Applications covers the fundamental aspects of cosmetic science
that are necessary to understand material development, formulation,
and the dermatological effects that result from the use of these
products. The book fulfills this role by offering a comprehensive
view of cosmetic science and technology, including environmental
and dermatological concerns. As the cosmetics field quickly applies
cutting-edge research to high value commercial products that have a
large impact in our lives and on the world's economy, this book is
an indispensable source of information that is ideal for
experienced researchers and scientists, as well as non-scientists
who want to learn more about this topic on an introductory level.
This book provides both practice-oriented and academic insights
into the disruptive power of fintech for the banking industry. It
explores (1) whether and how the banking industry can use newly
emerging technologies in the financial sphere to its advantage
while managing any associated risks, (2) how these technologies
affect traditional banking service formats as well as the pricing
of these services, and (3) whether the emergence of fintech in the
banking industry calls for a rethinking of existing banking
regulations such as the Basel Accords as well as country-specific
regulations. Prior publications in this area typically examine both
current applications of fintech in the banking industry, as well as
its future prospects, by analyzing actual cases or exploring the
impact of a single emerging technology on the banking industry.
They often ignore the interdependence between emerging technologies
and overlook the connection between fintech as a whole and the
future of the banking industry. This book addresses this gap by
providing a comprehensive overview of various fintech applications
and by analyzing what they mean for the future of banking. Given
the potentially disruptive power of fintech, the book will focus on
the challenges banking supervisors are likely to encounter as a
result of fintech's continual ascent. It will thus encourage
readers to think about and explore how to find a balance between
the beneficial aspects of fintech and the challenges it creates in
terms of supervision, regulation, and risk management.
* Explores the most effective digital marketing strategies and
campaigns * Investigates the current status of digital marketing
and social media utilization by both travellers and service
providers * Provides a view to the future of future digital
marketing and social media research trends Digital marketing and
online social media platforms have become the cornerstones to the
success of places and accommodation. This edited volume
investigates the current status of digital marketing and social
media utilization by both travellers and service providers and
explores future digital marketing and social media research trends.
Part of the Advances in Tourism Marketing Series - a series of
cutting-edge research-informed edited books that introduce the
reader to a range of contemporary marketing phenomena in the domain
of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin
Kozak, Dokuz Eylul University, Turkey and Antonia Correia,
Universidade do Algarve, Portugal.
|
|