Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

The authors have raised an important construct for all of us who work in the public sector regarding what underlies and directs the rapid advancement of technology solutions in developing and developed economies. . . DeMello and Furseth deserve credit for raising our awareness to the true driver behind the successful integration and acceptance of technology in this increasingly innovation-driven world: culture.' - from the Foreword, David A. Lindeman, Director CITRIS Health, University of California, Berkeley, Director, Center for Technology and Aging, US There is a growing trend toward innovation in public services, and the integration of public and private entities in their delivery. This book aims to improve the ability to innovate successfully in large-scale public/private endeavors. The authors develop an underpinning theory of innovation, and extend it to address key issues in public/private collaboration. As an example, they explore the subject of independent living for seniors and persons with disabilities across four countries - the US, UK, Norway and Japan. The resulting model provides a vehicle for all major stakeholders to better understand the dynamics of innovation, which will in turn offer the opportunity to improve performance and successful adoption. This book will provide useful insight for students of innovation, public service planning and delivery, and health and social services. In addition, the original opinion research on residents of the four countries will prove interesting for students of sociology and medical anthropology.

'The notion of governance has gained significant currency and has become an inseparable part of sport organisations' strategies and practices. It is also a widely taught subject in academic institutions. This is an original and well-conceptualized book, which provides a comprehensive examination of governance at different levels of analysis. Written by established scholars, the text represents a great reference source and will complement nicely the library of academics and practitioners alike.' - Vassil Girginov, President, European Association for Sport Management (EASM) 'The timeliness of this Research Handbook is underscored by the fact that the topic of sport governance has become extremely relevant and important but also extremely complex in our time.' - Hallgeir Gammelsaeter, Molde Specialized University in Logistics, Norway Recent scandals across the word of sport can be directly related to poor governance. This Research Handbook gathers the state-of-the-art research on sport governance by leading international scholars on various issues across various sports, offering a vital reference point for advancing research. Illustrating different approaches and perspectives such as good governance principles, systemic governance, political governance and network governance, chapters suggest research-informed practical solutions to current problems within sport organisations. Covering sport event governance, business implications, corporate social responsibility for enhancing good governance and extended board management, specific directions for further research are provided for each topic under examination. This is the essential reference for all sport governance researchers. It will also be insightful for sport governing bodies and administrators looking for advice on improving good governance in sport institutions.

The Sustainable Development Goals introduced by the United Nations in 2016 call for the significant mobilisation of finance. However, although sustainable investments are steadily increasing, there still remain large gaps within financing and the information that financial markets rely on is often incomplete or incorrect. For instance, the financial system has been structured around short-term frameworks and goals while the most pressing environmental and social challenges are long-term. Prices do not convey the cost of externalities associated with social and environmental challenges. It is therefore important to implement the effective pricing of externalities and create a common language and taxonomy between investors, issuers and policy-makers in order to best serve sustainable development. Addressing this challenge, the authors delve deeper into the levers that can be pulled within the financial system to prompt an efficient ecosystem of sustainability-related information, allowing social and environmental externalities to be incorporated into the decision-making process of all market agents. Incentives needed for investors, issuers and intermediaries are proposed along with regulation that can trigger these incentives. This book offers a comprehensive collection of chapters which explore the ongoing evolution of the European regulatory framework, providing essential reading for policymakers, practitioners and researchers alike.

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human-place interactions and human-place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism. This book, written by notable authors in the field, examines sense of place and place attachment in terms of a typology of sense of place/place attachment that includes genealogical/historical, narrative/cultural, economic, ideological, cosmological, and dynamic elements. Dimensions of place attachment such as place identity, place dependence, and affective attachment are discussed as well as place marketing, place making, and destination management. Complete with a range of illustrative international cases and examples ranging from Santa Claus to the importance of place in indigenous and traditional cultures, this book represents a substantial addition to knowledge on the inseparable relationship between tourism and place and will be of great interest to all upper-level students and researchers of Tourism.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author's extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.

While traditional industries like textile or lumber mills have received a majority of the scholarly attention devoted to southern economic development, "Faith in Bikinis "presents an untold story of the New South, one that explores how tourism played a central role in revitalizing the southern economy and transforming southern culture after the Civil War. Along the coast of the American South, a culture emerged that negotiated the more rigid religious, social, and racial practices of the inland cotton country and the more indulgent consumerism of vacationers, many from the North, who sought greater freedom to enjoy sex, gambling, alcohol, and other pleasures. On the shoreline, the Sunbelt South--the modern South--first emerged.
This book examines those tensions and how coastal southerners managed to placate both. White supremacy was supported, but the resorts' dependence on positive publicity gave African Americans leverage to pursue racial equality, including access to beaches often restored through the expenditure of federal tax dollars. Displays of women clad in scanty swimwear served to market resorts via pamphlets, newspaper promotions, and film. Yet such marketing of sexuality was couched in the form of carefully managed beauty contests and the language of Christian wholesomeness widely celebrated by resort boosters. Prohibition laws were openly flaunted in Galveston, Biloxi, Myrtle Beach, Virginia Beach, and elsewhere. Yet revenue from sales taxes made states reluctant to rein in resort activities. This revenue bridged the divide between the coastal resorts and agricultural interests, creating a space for the New South to come into being.

This book details the difference between the two rating industries, but this difference is converging all the time. The concept of investing in a more responsible and sustainable manner is drawing in some of the world's leading investors and, with it, regulations and policies are developing at the highest levels. However, the market is not getting what it needs to fully submit to the concept of responsible investing. It has called for more to be done from those tasked with injecting information into their processes, and two industries in particular have been identified as being natural partners. It has been suggested that they are on a collision course to serve the mainstream investor, and in this book, that collision course is contextualised, explained, presented, and finally its outcome predicted.

This book offers new insights and perspectives on the financial and banking sector in Europe with a special focus on Central and Southeastern European countries. Through quantitative and qualitative analysis of primary sources and datasets, the book examines both the financial development and performance of the real sector of the economy and the impact and involvement of the banking sector. The contributions offer new insights into current financial innovations and discuss best practices in innovative financial solutions. They also highlight new perspectives in finance and analyze characteristic problems in the real and banking sectors in various European countries. The insights and financial solutions presented in this book will be of interest to scholars of finance and financial economics as well as practitioners in the financial industry and policy makers.

Inland territories are currently of great interest in the tourism industry based on their natural and cultural resources, the surroundings and valuing of natural spaces, local traditions and cultures, ways of life, and the experiences of territories with authenticity. In this context, ecocultural resources are determining factors of development for the mobilization of economic and socio-cultural initiatives, promoting tourism and generating conditions of sustainability in inland territories. They are spaces of opportunity, maintaining resources and heritage with high preservation, enhancing new perceptions and forms of use, generating territorial cohesion, promoting self-esteem for local communities, and providing diverse and differentiated tourist experiences. The involvement of the community is decisive in valuing the destination, understanding local ecocultural realities, and developing the processes of preservation and service creation. It is considered a necessary approach for inclusion, protection, and aggregating the ecological and cultural binomial as a determinant for deeper knowledge of territorial realities and their specificities. Thus, sustainability and participation are crucial for the long-term future of inland tourism activities, with local governance assuming an important role in building tourism capacity, mobilizing resources, and streamlining entrepreneurial initiatives. Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives provides knowledge on the trends for tourism in inland territories, territorial innovation, good governance practices, new projects in inland tourism, and other important aspects in the field. The topics covered include sustainability of local culture, cultural heritage, social responsibility, local governance, public policies, and innovation and tourism in inland territories. This book is essential for tourism management organizations, environmentalists, hotel managers, restaurateurs, tourism departments, practitioners, policymakers, public officials, researchers, academicians, and students interested in the innovative practices and initiatives in tourism with a specific focus on inland territories.

Foodservice industry operators today must concern themselves with the evolution of food preparation and service and attempt to anticipate demands and related industry changes such as the supply chain and resource acquisition to not only meet patrons' demands but also to keep their competitive advantage. From a marketing standpoint, the trend toward a more demanding and sophisticated patron will continue to grow through various factors including the promotion of diverse food preparation through celebrity chefs, mass media, and the effect of globalization. From an operational standpoint, managing and controlling the business continues to serve as a critical success factor. Maintaining an appropriate balance between food costs and labor costs, managing employee turnover, and focusing on food/service quality and consistency are fundamental elements of restaurant management and are necessary but not necessarily sufficient elements of success. This increasing demand in all areas will challenge foodservice operators to adapt to new technologies, to new business communication and delivery systems, and to new management systems to stay ahead of the changes. Strategic International Restaurant Development: From Concept to Production explains the world of the food and beverage service industry as well as industry definitions, history, and the status quo with a look towards current challenges and future solutions that can be undertaken when developing strategic plans for restaurants. It highlights trends and explains the logistics of management and its operation. It introduces the basic principles for strategies and competitive advantage in the international context. It discusses the food and beverage management philosophy and introduces the concept of food and beverage service entrepreneurship, restaurant viability, and critical success factors involved in a foodservice business venture. Finally, it touches on the much-discussed topic of the food and beverage service industry and sustainable development. This book is ideal for restaurateurs, managers, entrepreneurs, executives, practitioners, stakeholders, researchers, academicians, and students interested in the methods, tools, and techniques to successfully manage, develop, and run a restaurant in the modern international restaurant industry.

This book encourages insurance companies and regulators to explore offering Islamic insurance to boost the insurance industry in India. The distinctive features of Takaful also make it appealing even to non-Muslims. According to the 2012 World Takaful Report, India has immense potential for Takaful is based on the size of its Muslim population and the growth of its economy. However, it is surprising that Takaful has yet to be introduced in India since it has been offered in non-majority Muslim countries, such as Singapore, Thailand, and Sri Lanka. When the concept and practice of Takaful are examined, it is free from interest, uncertainty, and gambling. These are the main elements prohibited in Islam. However, it has been evidenced that these elements are also banned in teaching other religions believed by the Indians. Given this landscape, this book fills the gap in research on the viability of Takaful in India, focusing on its empirical aspects by examining the perception of Indian insurance operators toward Takaful.

The Caribbean economy remains a region with many paradoxes. Despite a relative abundance of natural and valuable resources, including its people, large segments of the region still grapple with significant levels of debt, environmental degradation, high unemployment in the formal sector, climate change, limited progress in technological innovation, increasing energy costs, remittance dependency, tourism dependency, loss of correspondent banking relations, exchange rate, noncommunicable diseases, and domestic politics to name more than a few. The poorest countries still lag and remain far more vulnerable to external factors related to trade and global financial sector issues. This edited volume takes a closer look at the contemporary issues related to the economies of the Caribbean. The book provides an added dimension in that each of the chapters includes the contributions of a scholar with lived experiences in and knowledge of the region. Indeed, the book underscores the detailed evidence-based research and perspectives on topics providing insights into the current landscape of the Caribbean. Ultimately, understanding the Caribbean in its varied contexts is an important milestone in pursuing policies that will contribute to flourishing economies replete with sustained growth and development.