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Books > Business & Economics > Industry & industrial studies > Service industries
As one of the largest service industries serving millions of
international and domestic individuals yearly, it is important to
understand the current trends, practices, and challenges
surrounding tourism. Emphasized by the effects on people,
management processes, and technological advancements, this economic
and socio-cultural phenomenon's importance is increasing worldwide.
Global Trends, Practices, and Challenges in Contemporary Tourism
and Hospitality Management discusses and analyzes the impacts of
new trends in the tourism industry, including sub-sectors of
tourism, and revisits existing trends, identifies new types and
forms of tourism, and discusses the influence and use of
technology. Featuring research on topics such as guest retention,
predictive analysis, and ecotourism practices, the material
collected is ideally designed for managers, travel agents, industry
professionals, practitioners, consultants, and researchers.
Tourism Dynamics: New perspectives and changing directions provides
theoretical and practical insights with a multi-disciplinary and
inter-disciplinary approach to the study of tourism and emerging
topics that will change the future of the industry, either
positively or negatively. It offers a platform for critical
discussion and examines emergent controversies within the tourism
industry including the growth of alternative business models (e.g.
sharing economy business models), travel in light of climate change
and human resource ethics given the increasing adoption of
artificial intelligence (AI), data and algorithms. With
contributions from an international body of academic experts, each
chapter highlights and critiques emerging insights and is
underpinned with a thorough theoretical and practical knowledge.
Issues discussed include risk management awareness; well-being in
tourism; the online purchasing process; volunteer tourism;
destination resilience and competitiveness and much more. Tourism
Dynamics: New perspectives and changing directions is a must have
volume for all tourism and hospitality students and educators,
enabling students to enhance their critical thinking skills and
educators to reflect on the influences of new directions on the
industry.
As the tourism industry grows worldwide, researchers continue to
seek solutions and practices that support increased tourism to
specific regions. Special interest tourism is a method that looks
at how psychological and sociological factors help a visitor choose
which destination to visit. By applying this type of tourism in
Southeast Asia, the role of emotions, experiences, and place
attachment becomes a driving factor for tourists. Special Interest
Tourism in Southeast Asia: Emerging Research and Opportunities
critically discusses the challenges associated with special
interest tourism and how it can be used to overcome unfavorable
impacts of tourism for the local community, as well as preserve
cultural heritage. The book covers emerging issues such as
sustainability, technological advances within this type of tourism,
and responses to over tourism and tourism-phobia. It is ideally
designed for government officials, policymakers, managers, industry
professionals, and university students seeking current research on
the recent growth of the tourism industry.
The outbreak of global health issues due to rapid urbanization,
industrialization, and changing climatic conditions are severely
impacting health and lifestyle. Yet, healthcare and medical
services continue to increase in cost in developed nations. This
can result in medical tourism, wherein patients travel across
countries in order to benefit from medical treatment that might not
be accessible in the traveler's nation of origin. Developing
countries are prepared to capitalize on this growing industry by
offering multi-specialty healthcare hospitals, cost-effective
treatments, and the promotion of online medical consultancy. Global
Developments in Healthcare and Medical Tourism provides innovative
insights into issues impacting healthcare services, healthcare
service providers, government policies, and initiatives for health
reforms and explores low-cost medical tourism destinations and
practices. The book additionally seeks to deliver high-quality,
cost-efficient smart healthcare applications. The content within
this publication examines global health, wellness tourism, and
global business and is designed for students, researchers,
academicians, policymakers, government officials, medical
practitioners, and industry professionals.
Many Kentuckians and fans of intercollegiate athletics are familiar
with the name Jim Host. As founder and CEO of Host Communications,
he was the pioneer in college sports marketing. Host's prevailing
innovation in collegiate sports was the concept of bundled
licensing, which encouraged corporate partners to become official
sponsors of athletic programs across media formats. Host and his
team developed the NCAA Radio Network and introduced what became
known as the NCAA's Corporate Partner Program, which employed
companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to
promote university athletic programs and the NCAA at large. Host
was involved with the construction of Rupp Arena, the Kentucky
Horse Park, and the KFC Yum! Center. But few know his full story.
Changing the Game is the first complete account of the
entrepreneur's professional life, detailing his achievements in
sports radio, management, and broadcasting; his time in minor
league baseball, real estate, and the insurance business; and his
foray into Kentucky politics, including his appointments under
governors Louie B. Nunn and Ernie Fletcher. This memoir provides a
behind-the-scenes look at the growth of big-time athletics and
offers solutions for current challenges facing college sports.
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