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Books > Business & Economics > Industry & industrial studies > Service industries

Global Perspectives on Strategic Storytelling in Destination Marketing (Hardcover): Ana Claudia Campos, Sofia Almeida Global Perspectives on Strategic Storytelling in Destination Marketing (Hardcover)
Ana Claudia Campos, Sofia Almeida
R6,015 Discovery Miles 60 150 Ships in 18 - 22 working days

Stories are central to human life and cultural cohesion. Moreover, stories have always been part of tourism practice, from both perspectives of providers and consumers. Tourists are eager to listen to stories about the destination, but also to share with friends and relatives their personal meaningful events during a trip. Destinations also then build identity and distinctiveness by sharing stories with visitors. Stories convey meaning and are also powerful tools for eliciting emotional responses. Stories develop emotional bonds between people, and between people and organizations and brands. Currently, digital mobile technologies are part of the overall tourism experience, facilitating global communication among consumers, and personal stories from tourism experiences are common contents found in digital platforms and social media. Stories have been a subject of research in many sciences, ranging from anthropology and ethnography, to history, sociology, linguistics, psychology and neuroscience. Storytelling research in tourism draws from diverse academic sources, however there is need to better address the sciences and theories informing studies in this field, but also to explore the methodologies that contribute the best to a deeper understanding of the role, for tourists and providers, of stories. Practical issues related to the management and marketing of tourism will expectedly benefit from developing knowledge in this area. The book A Companion to Storytelling in Tourism is a key reference in the study of storytelling in tourism by covering a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers. Additionally, this book addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. In this respect, both innovative theoretical and methodological contributions and case studies on the topic are covered. This book is a dynamic resource for researchers, students and professionals involved in the study and design of the tourism experience, as well as in the marketing and management of tourism organizations and destinations.

Contemporary Human Resources Management in the Tourism Industry (Hardcover): Demet Tuzunkan, Volkan Alt?Nta? Contemporary Human Resources Management in the Tourism Industry (Hardcover)
Demet Tuzunkan, Volkan Alt?Nta?
R5,116 Discovery Miles 51 160 Ships in 18 - 22 working days

The tourism industry is the largest service industry and the largest employment generator in the world. This was made possible by increasing globalization and disposable income, with the labor force playing an important role. Factors such as quality of services and business performance depend on a well-educated, well-trained, skilled, enthusiastic, and committed workforce. Contemporary Human Resources Management in the Tourism Industry is a pivotal reference source that provides research on the role of human resource departments in creating value for the workplace through innovation and efficient work processes. While highlighting topics such as organizational structure, gender equality, and employee motivation, this publication explores the development of organizational culture, as well as methods of translating business strategy into action through dramatically managing staff on all levels in the tourism industry. This book is ideally designed for human resources managers, business owners, business professionals, researchers, and academicians seeking current research on the organizational skills and strategies necessary in creating effective tourism businesses.

Niche Tourism - Emerging Trends In Southern Africa (Paperback): W.H. Engelbrecht, S.C. Engelbrecht, E. Zeelie Niche Tourism - Emerging Trends In Southern Africa (Paperback)
W.H. Engelbrecht, S.C. Engelbrecht, E. Zeelie
R499 Discovery Miles 4 990 Ships in 4 - 8 working days

The purpose of Niche Tourism is to provide students with foundational insight and practical understanding of the various types of niche tourism sectors within southern Africa. Each of these uniquely established niche tourism sectors contributes towards the development of the southern African tourism product and service offering and attracts large volumes of tourists annually to southern Africa.

Niche tourism has grown and expanded into various formats over the past few years. Within southern Africa there are unique tourism establishments that showcase how these niche tourism establishments contribute towards growing the economy, uplifting local communities, and conserving the natural and cultural heritage of southern Africa.

The tourism industry in southern Africa offers various entrepreneurial opportunities for tourism graduates. The aim of this textbook is to provide students with a strong theoretical foundation on the respective niche tourism segments supported with current practical examples of how these niche tourism sectors operate, to enable graduates to establish their own niche tourism establishments. In doing so, graduates would be able to not only contribute towards the regional economy of southern Africa but also enable the resolution of socio-cultural challenges whilst conserving and protecting both the natural and cultural heritage of southern Africa.

Innovation in the Service Economy - The New Wealth of Nations (Hardcover): Faiz Gallouj Innovation in the Service Economy - The New Wealth of Nations (Hardcover)
Faiz Gallouj
R3,409 Discovery Miles 34 090 Ships in 10 - 15 working days

Whilst contemporary economies are innovative, they are also predominantly service economies in so much as services are the main source of wealth and employment. However, there is still considerable unwillingness to consider innovation in terms of services, a paradox rooted in an obsolete conception which regards manufacturing as the only engine of growth. In this book Faiz Gallouj propounds a theoretical framework which describes and evaluates the main approaches to analysing and understanding innovation in services. He provides interesting and extensive empirical material on the nature and sources of innovation in various services sectors and countries, and makes an original contribution both to theories of innovation in services and theories of innovation in general. Taking both an evolutionary and conventionalist stance, he demonstrates that services, and more importantly innovations in services, can be regarded as the new wealth of nations. This informative and original book will prove invaluable to academics and students interested in economics, innovation, structural change, sociology and management. It will also be welcomed by practitioners and managers in service organisations.

Tourism and Development in Tropical Islands - Political Ecology Perspectives (Hardcover, illustrated edition): Stefan Goessling Tourism and Development in Tropical Islands - Political Ecology Perspectives (Hardcover, illustrated edition)
Stefan Goessling
R3,930 Discovery Miles 39 300 Ships in 10 - 15 working days

Tropical islands are fragile, vulnerable environments and yet they are coming under increasing strain due to coastal developments and global environmental change. As a result of their remote location, small size and limited natural resource endowments, tourism has become an important economic activity, leading to emerging conflicts between the interests of developers, tourists and residents. Whilst much has been written about tourism-related development in tropical islands from a socio-cultural and economic point of view, the political ecology of environmental change has received surprisingly little attention. Political ecology is a powerful tool with which to investigate the role and interests of different actors in the process of environmental change, and this highly original volume represents a first ever study of tourism and tropical island development employing this novel but effective approach. Central to the argument is the belief that environmental problems cannot properly be understood without considering their economic and political context. The political ecology focus allows the authors to compare a wide range of tropical islands and to identify more sustainable development paths. They are also able to analyse the role of the various actors involved in the tourism development versus environmental change debate such as the state, international organizations, the tourism industry, local communities and non-governmental organizations. The continued growth of tourism will undoubtedly cause greater environmental problems. This book makes a major contribution toward understanding and solving these conflicts, particularly in those islands where the problems are most pressing. It will be required reading for students, researchers and academics of tourism, service management, geography, environmental studies, human ecology and economic development.

Nautical Guest/Visitors Book (Hardcover): Lollys Publishing Nautical Guest/Visitors Book (Hardcover)
Lollys Publishing
R577 Discovery Miles 5 770 Ships in 18 - 22 working days
Henry Poole - Founders of Savile Row - The Making of a Legend (Hardcover, Illustrated Ed): Stephen Howarth Henry Poole - Founders of Savile Row - The Making of a Legend (Hardcover, Illustrated Ed)
Stephen Howarth
R620 Discovery Miles 6 200 Ships in 10 - 15 working days

A Savile Row suite is universally understood to be the best one can buy. There is no other street in the world that has come such a byword for excellence. One tailor - Henry Poole - is responsible for this. Carefully researched and beautifully illustrated this book chronicles the evolution of Savile Row and the emergence of Henry Poole as the premier tailor with a fascinating list of clients. Throughout the world 'a Savile Row suit' is universally understood to be the very best one can possibly buy. There can be few other streets in the world that have become such a byword for excellence. One tailor more than any other is responsible for this international reputation - Henry Poole and Company. Yet how did this prominence come about? Henry Poole - The Making of a Legend is more than just the story of a company's rise to prominence. Carefully researched from the company's extensive archives, amongst many other sources, this book will fascinate the reader on a number of levels. It chronicles the evolution of Savile Row as well as encompassing a social record of Britain's international emergence. At the same time it documents how fashions have changed and progressed. The pages of Henry Poole - The Making of a Legend reflect almost two centuries of the ebb and flow of corporate survival with financial successes followed by perilous trading and near bankruptcy. Behind the discreet glamour of the bespoke tailoring trade there were dark sides; the the Row - There's no such thing as bad publicity - Goodbye to Everett Street - Royal Court and the Racecourse - Into the Row - The Life of a Gentleman - Happiness, Pride and Disater - The Burial of the Dead - Wampum and War Paint - The End of Civilisation - Poole has spoken - 1939 to 1955 - 1956 to 1970 - Return to the Row - 1986 to Present

Hospitality, Travel, and Tourism - Concepts, Methodologies, Tools, and Applications, Vol 2 (Hardcover): Irma Hospitality, Travel, and Tourism - Concepts, Methodologies, Tools, and Applications, Vol 2 (Hardcover)
Irma
R23,268 Discovery Miles 232 680 Ships in 18 - 22 working days
International Tourism: Planning and Management (Hardcover): Trent Powell International Tourism: Planning and Management (Hardcover)
Trent Powell
R2,811 R2,556 Discovery Miles 25 560 Save R255 (9%) Ships in 18 - 22 working days
The New Economics of Outdoor Recreation (Hardcover, illustrated edition): Nick Hanley, W. D. Shaw, Robert E. Wright The New Economics of Outdoor Recreation (Hardcover, illustrated edition)
Nick Hanley, W. D. Shaw, Robert E. Wright
R4,323 Discovery Miles 43 230 Ships in 10 - 15 working days

This innovative book presents a series of up-to-date analyses of the economics of outdoor recreation. The distinguished group of authors covers real-world recreation management issues and applies economic understanding to these problems. An extensive introduction by the editors details the historical background of economists' interests in this subject, and reveals how economics can provide practical insights into improving how we manage our natural recreation areas.The book is divided into three parts, each of which focuses on a specific environmental resource: mountains, forests, and rivers and the sea. An array of valuation methods - including stated preference and revealed preference techniques - are then applied to various outdoor recreation activities which occur in these different settings. These include such diverse pursuits as rock climbing, skiing, fishing, hunting and whale watching. The authors clearly demonstrate how recreation modelling can offer a productive link between people (their preferences and behaviour) and the natural environment. With extensive empirical examples from Europe and North America, this book will be of great value to economists, governments and NGOs who are interested in the environment, development and tourism. It will also be a valuable source of reference for policymakers concerned with land use and natural resource management, and students of environmental and resource economics.

Happy 90th Birthday Guest Book (Hardcover) - Happy 90th Birthday Guest book, party and birthday celebrations decor, memory... Happy 90th Birthday Guest Book (Hardcover) - Happy 90th Birthday Guest book, party and birthday celebrations decor, memory book, ninety birthday, happy birthday guest book, celebration message log book, celebration guestbook, celebration parties, message log keepsake (Hardcover)
Lulu and Bell
R625 Discovery Miles 6 250 Ships in 10 - 15 working days
Hospitality, Travel, and Tourism - Concepts, Methodologies, Tools, and Applications, Vol 1 (Hardcover): Irma Hospitality, Travel, and Tourism - Concepts, Methodologies, Tools, and Applications, Vol 1 (Hardcover)
Irma
R23,266 Discovery Miles 232 660 Ships in 18 - 22 working days
Make It Happen - A tiny book for building a BIG restaurant business (Hardcover): Ryan Gromfin Make It Happen - A tiny book for building a BIG restaurant business (Hardcover)
Ryan Gromfin
R612 Discovery Miles 6 120 Ships in 18 - 22 working days
Home is Where Heart Is - Tiny Houses, Vans, and Living Your Best Life (Hardcover): Kristine Hudson Home is Where Heart Is - Tiny Houses, Vans, and Living Your Best Life (Hardcover)
Kristine Hudson
R670 Discovery Miles 6 700 Ships in 18 - 22 working days
Transatlantic Sport - The Comparative Economics of North American and European Sports (Hardcover, Illustrated Ed): Carlos... Transatlantic Sport - The Comparative Economics of North American and European Sports (Hardcover, Illustrated Ed)
Carlos Pestana Barros, Muradali Ibrahi mo, Stefan Szymanski
R3,408 Discovery Miles 34 080 Ships in 10 - 15 working days

The vast sums of money generated by sport worldwide have meant that the laws of economic competition, as well as sporting competition, have an important role to play in the organisation and regulation of the industry.This book offers a comparative perspective on the economics of sport and highlights both the similarities and differences in the North American and European models of sport. It tackles policy issues, such as the organising, financing and regulation of team sports alongside theoretical issues regarding income redistribution and competitive balance. It also evaluates the impact of sport and sports events on local communities and the wider economy providing a useful contrast of methods and results on the two continents. Transatlantic Sport will be of great interest to sports economists but will also be of wider interest to scholars of competition and economics in general.

Guest Book, Visitors Book, Guests Comments, Vacation Home Guest Book, Beach House Guest Book, Comments Book, Visitor Book,... Guest Book, Visitors Book, Guests Comments, Vacation Home Guest Book, Beach House Guest Book, Comments Book, Visitor Book, Nautical Guest Book, Holiday Home, Retreat Centres, Family Holiday Guest Book, Bed & Breakfast (Hardback) (Hardcover)
Lollys Publishing
R577 Discovery Miles 5 770 Ships in 18 - 22 working days
Taste - Surprising Stories and Science about Why Food Tastes Good (Paperback): Barb Stuckey Taste - Surprising Stories and Science about Why Food Tastes Good (Paperback)
Barb Stuckey
R464 R436 Discovery Miles 4 360 Save R28 (6%) Ships in 18 - 22 working days

Whether it's a salted caramel or pizza topped with tomatoes and cheese, you know when food tastes good. Now, Barb Stuckey, a seasoned food developer to whom food companies turn for help in creating delicious new products, reveals the amazing story behind "why "you love some foods and not others.
Through fascinating stories, you'll learn how our five senses work together to form flavor perception and how the experience of food changes for people who have lost their sense of smell or taste. You'll learn why kids (and some adults) turn up their noses at Brussels sprouts, how salt makes grapefruit sweet, and why you drink your coffee black while your spouse loads it with cream and sugar. Eye-opening experiments allow you to discover your unique "taster type" and to learn why you react instinctively to certain foods. You'll improve your ability to discern flavors and devise taste combinations in your own kitchen for delectable results. What Harold McGee did for the science of cooking Barb Stuckey does for the science of eating in "Taste"--a calorie-free way to get more pleasure from every bite.

Event Leadership - Theory and Methods for Event Management and Tourism (Paperback): Emma Abson Event Leadership - Theory and Methods for Event Management and Tourism (Paperback)
Emma Abson; Contributions by Miriam Firth, Jane Tattersall
R1,213 R1,124 Discovery Miles 11 240 Save R89 (7%) Ships in 10 - 15 working days

Event Leadership: Theory and practice for event management and tourism examines, contextualises and applies leadership theory and practice at several levels. Using a wide range of contemporary research, this book explores in detail a range of leadership theories, providing insight into the developments that are driving leadership today. In light of the complex business needs of event organisations and in order to illustrate the concepts discussed, examples of case studies from the event sector are used throughout. Providing a comprehensive grounding in leadership theory, this book explores leadership in events from three distinct viewpoints using various event settings and types of events to illustrate: • "The leader" within event organisations: looking at leaders who are founders, or those that have been appointed, elected, evolved from other positions or emerged from a crisis – all of which have their own issues and effects. • Leadership within the events community, such as political leadership or leaders within event portfolios and networks. Questioning what does it take to achieve effective collaboration among events and between events and other key stakeholders? Is it the individual leader, or leadership that emerges from network dynamics? • The leadership role that events and professional organisations play in society, such as educational and inspirational leadership – looking at social marketing through events, with the aims of changing attitudes and behaviour. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

Advanced Fashion Technology and Operations Management (Hardcover): Alessandra Vecchi Advanced Fashion Technology and Operations Management (Hardcover)
Alessandra Vecchi
R5,127 Discovery Miles 51 270 Ships in 18 - 22 working days

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Lost Tea Rooms of Downtown Cincinnati - Reflections & Recipes (Paperback): Cynthia Kuhn Beischel Lost Tea Rooms of Downtown Cincinnati - Reflections & Recipes (Paperback)
Cynthia Kuhn Beischel
R590 R544 Discovery Miles 5 440 Save R46 (8%) Ships in 18 - 22 working days
Hospitality, Travel, and Tourism - Concepts, Methodologies, Tools, and Applications, Vol 3 (Hardcover): Irma Hospitality, Travel, and Tourism - Concepts, Methodologies, Tools, and Applications, Vol 3 (Hardcover)
Irma
R23,266 Discovery Miles 232 660 Ships in 18 - 22 working days
The Battle of the Century - Dempsey, Carpentier, and the Birth of Modern Promotion (Hardcover): Jim Waltzer The Battle of the Century - Dempsey, Carpentier, and the Birth of Modern Promotion (Hardcover)
Jim Waltzer
R1,568 Discovery Miles 15 680 Ships in 18 - 22 working days

This exciting account of the 1921 heavyweight boxing title fight between champion Jack Dempsey and Frenchman Georges Carpentier relates how it originated and how it became a template for modern sports promotion. Immortalized as the battle of the century by Ring Lardner, the Dempsey-Carpentier heavyweight title bout marked America's first experience with the intersection of show business, high society, politics, and the underworld at a single sporting event. The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion offers the definitive history of this landmark event's genesis and impact. To explain why the fight had such a far-reaching influence on mass entertainment and modern culture, newspaperman Jim Waltzer invites readers to travel the path to the 1921 heavyweight championship. Along the way, they will meet a cast of outsize characters, including the savage defending champion (and alleged World War I slacker) Jack Dempsey, French pretty-boy war hero Georges Carpentier, promoter Tex Rickard, Dempsey's slippery manager Doc Kearns, and Jersey City boss Frank Hague. As the tale unfolds, so does an understanding of the forces that shaped the Roaring Twenties and established promotional hype as the MO of business. Photographs A bibliography

Contemporary Security Management (Hardcover, 3rd edition): John Fay Contemporary Security Management (Hardcover, 3rd edition)
John Fay
R1,479 Discovery Miles 14 790 Ships in 10 - 15 working days

"Contemporary Security Management, 3rd Edition "teaches security professionals how to operate an efficient security department and how to integrate smoothly with other groups inside and outside their own organizations. Fay demonstrates the specifics of security management: * how to organize, plan, develop and manage a security operation. * how to identify vulnerabilities. * how to determine the protective resources required to offset threats. * how to implement all necessary physical and IT security measures. Security professionals share the responsibility for mitigating damage, serving as a resource to an Emergency Tactical Center, assisting the return of business continuity, and liaising with local response agencies such as police and fire departments, emergency medical responders, and emergency warning centers. At the organizational level, the book addresses budgeting, employee performance, counseling, hiring and termination, employee theft and other misconduct, and offers sound advice on building constructive relationships with organizational peers and company management.
Comprehensive introduction to security and IT security management principlesDiscussion of both public and private sector roles, as well as the increasingly common privatizing of government functionsNew experience-based exercises to sharpen security management and strategic skills and reinforce the content of each chapter

In Loving Memory Book to sign (Hardback cover) (Hardcover): Lulu and Bell In Loving Memory Book to sign (Hardback cover) (Hardcover)
Lulu and Bell
R560 Discovery Miles 5 600 Ships in 10 - 15 working days
Current Issues and Emerging Trends in Medical Tourism (Hardcover): Malcolm Cooper, Kazem Vafadari, Mayumi Hieda Current Issues and Emerging Trends in Medical Tourism (Hardcover)
Malcolm Cooper, Kazem Vafadari, Mayumi Hieda
R5,846 Discovery Miles 58 460 Ships in 18 - 22 working days

The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens more availability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Current Issues and Emerging Trends in Medical Tourism focuses on the emerging phenomena of international travel by patients in search of improved healthcare services and treatment, wellness programs, and complementary recreational activities. Including extensive coverage and case studies focusing on patient mobility and new opportunities for health services across borders, this authoritative reference source is essential to the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare. This publication features innovative, research-based chapters spanning the spectrum of medical travel issues including, but not limited to, customer perceptions, ethical considerations, reproductive medicine, social media use, family caregivers, organ transplants, human trafficking, and surrogacy concerns.

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