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Books > Business & Economics > Industry & industrial studies > Service industries

Floral Designing (Hardcover): Diane Anderson Floral Designing (Hardcover)
Diane Anderson
R2,565 R2,343 Discovery Miles 23 430 Save R222 (9%) Ships in 18 - 22 working days
Business Event Legacies - Global industry case studies (Hardcover): Carmel Foley, Deborah Edwards, Karin Weber Business Event Legacies - Global industry case studies (Hardcover)
Carmel Foley, Deborah Edwards, Karin Weber
R3,146 Discovery Miles 31 460 Ships in 10 - 15 working days

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go 'beyond tourism' and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors' deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.

Business Event Legacies - Global industry case studies (Paperback): Carmel Foley, Deborah Edwards, Karin Weber Business Event Legacies - Global industry case studies (Paperback)
Carmel Foley, Deborah Edwards, Karin Weber
R1,142 Discovery Miles 11 420 Ships in 10 - 15 working days

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go 'beyond tourism' and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors' deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.

Tourism as an Instrument for Development - A Theoretical and Practical Study (Hardcover): Eduardo Fayos-Sola Tourism as an Instrument for Development - A Theoretical and Practical Study (Hardcover)
Eduardo Fayos-Sola; Edited by (associates) Maria D. Alvarez, Chris Cooper
R4,781 Discovery Miles 47 810 Ships in 10 - 15 working days

This book, which has benefited from professional know-why and know-how of its authors in the United Nations World Tourism Organization and several universities, articulates and debates the concept and methodology of tourism-assisted development. The study examines the theoretical bases of contemporary real-case development projects and illustrates the way tourism can effectively and efficiently focus on development issues, while minimizing undesired impacts on the natural and cultural environments. It analyzes the key role of institutions, both in setting the framework for tourism competitiveness and sustainability and in addressing the main strategic concerns of development. Theoretical considerations on the role of tourism as a tool for development-related public and private policies are followed by a methodological framework for tourism policy and governance and application of these in real-world situations. Several chapters offer practical recommendations, particularly in relation to tourism strategic positioning, competitiveness, and sustainability, and case studies exemplify a range of issues raised in tourism-assisted development.

Handbook of Research on Cultural Tourism and Sustainability (Hardcover): Claudia Ribeiro De Almeida, Komal Kumar Bhatia,... Handbook of Research on Cultural Tourism and Sustainability (Hardcover)
Claudia Ribeiro De Almeida, Komal Kumar Bhatia, Supriya Panda, Vishal Jain, Payal Gulati
R7,723 Discovery Miles 77 230 Ships in 18 - 22 working days

The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler's demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Working Where Your Heart Is - Finding Success Outside The Traditional Office (Hardcover): Kristine Hudson Working Where Your Heart Is - Finding Success Outside The Traditional Office (Hardcover)
Kristine Hudson
R540 Discovery Miles 5 400 Ships in 18 - 22 working days
Diversity and Inclusion in Sport Organizations - A Multilevel Perspective (Paperback, 5th edition): George B. Cunningham Diversity and Inclusion in Sport Organizations - A Multilevel Perspective (Paperback, 5th edition)
George B. Cunningham
R1,739 Discovery Miles 17 390 Ships in 9 - 17 working days

This is still the only textbook to introduce the principles of diversity and inclusion in sport management Diversity and inclusion is an essential component of the sport management curriculum Strong focus on how to implement diversity and inclusion strategies in practice Includes a brand new chapter on researching diversity in sport Includes additional material on intersectionality Includes international cases and examples in every chapter Includes useful teaching and learning features in every chapter, and ancillaries include a full test bank and PowerPoint slides

Event Management (Hardcover): Emily Blundetto Event Management (Hardcover)
Emily Blundetto
R2,609 R2,382 Discovery Miles 23 820 Save R227 (9%) Ships in 18 - 22 working days
Reimagining and Reshaping Events - Theoretical and practical perspectives (Paperback): Jeffrey Wrathall, Steriopoulos Reimagining and Reshaping Events - Theoretical and practical perspectives (Paperback)
Jeffrey Wrathall, Steriopoulos
R1,144 Discovery Miles 11 440 Ships in 10 - 15 working days

The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

Fraud, Corruption and Sport (Hardcover): G Brooks, A. Aleem, M Button Fraud, Corruption and Sport (Hardcover)
G Brooks, A. Aleem, M Button
R2,938 Discovery Miles 29 380 Ships in 10 - 15 working days

Sport plays a collective social, political and cultural role around the world. In recent years, however, it has become associated with stories of corruption including gambling, consumption of illegal substances and institutional vote rigging. This book examines the level, depth and range of fraud and corruption in sport and the methods used to counteract and prevent fraud and corruption which damages the integrity of sport.Brooks, Aleem and Button argue that sport is often downplayed and defended as 'different' from other businesses. This book demonstrates that sport encounters the same types of fraud and corruption as business everywhere, and those specific to it such as match fixing, point shaving associated with vested gambling interests and tanking to secure better players in the future. Fraud, Corruption and Sport analyses a diverse range of cases internationally from across the sporting world including football, cricket, horse racing, basketball, baseball and boxing.This book presents a new perspective on the security of sport appealing to students, academics, practitioners and sporting enthusiasts alike.

Advances in Hospitality and Leisure (Hardcover): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover)
Joseph S. Chen
R3,664 Discovery Miles 36 640 Ships in 10 - 15 working days

AHL strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Something for Everyone? - Changes and Choices in the Ethno-Party Scene in Urban Nightlife (Paperback): Simone Boogaarts Something for Everyone? - Changes and Choices in the Ethno-Party Scene in Urban Nightlife (Paperback)
Simone Boogaarts
R1,463 Discovery Miles 14 630 Ships in 10 - 15 working days

The urban population is becoming increasingly diverse and growing (ethnic) diversity is having a singular effect on nightlife in Dutch cities. By studying the motivation behind and nightlife choices of the young people who participate in ethno-party scenes, Boogaarts-de Bruin investigates how the changing urban population affects the supply side of the nightlife market using an analytical model she has developed and which she calls the model of structured choice. This approach is sensitive to the flexible use of the processes of agency and structure due to the systematic distinction that it makes between societal and personal factors. Accordingly, it is revealed that in order to analyze and adequately explain the nightlife experiences of and choices made by ethnic youngsters, an integrated model is required which centralizes the interaction between the structural strategies of the producers on the one hand and the personal preferences and agency of the consumers on the other. What is more, this book demonstrates that nightlife has changed because of the increasing ethnic diversity of the Dutch population. Finally, in the epilogue, the fieldwork results are discussed in light of the currently heated debate regarding the integration processes of ethnic minority young people (in nightlife).

Ethnic Fashion (Hardcover, 1st ed. 2016): Miguel Angel Gardetti, Subramanian Senthilkannan Muthu Ethnic Fashion (Hardcover, 1st ed. 2016)
Miguel Angel Gardetti, Subramanian Senthilkannan Muthu
R2,671 Discovery Miles 26 710 Ships in 18 - 22 working days

This is the first book to introduce readers to the crux of ethnic fashion. Covering all aspects, it addresses the significance of sustainability (including culture) and ethnic fashion in the apparel industry. It also highlights concepts and case studies pertaining to ethnic fashion.

Marketing Fashion - Critical Perspectives on the Power of Fashion in Contemporary Culture (Paperback, 3rd Edition): Karin M.... Marketing Fashion - Critical Perspectives on the Power of Fashion in Contemporary Culture (Paperback, 3rd Edition)
Karin M. Ekström; Karin M. Ekström
R914 Discovery Miles 9 140 Ships with 15 working days

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary.

This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Table of Contents

Introduction

Karin M. Ekström

Part I

Fashion and Marketing in Society

1. Fashion, Self, and Identity

Colin Campbell

2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"

Russell Belk

3. Fashioning Marketing and its Consequences

A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin

Part II

Social Change and Marketing

4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets

and Culture

Stefano Prestini, Stefania Borghini, and Antonella Carù

5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing

Franck Cochoy, Anaïs Daniau, and Alexandre Mallard

6. Marketing Gun Identities Through Firearm Fashions

Terrence H. Witkowski

Part III

Fashion and Brands

7. A Social Practice Perspective on Fashion Branding

Marcus Gianneschi and Johanna Moisander

8.Museums as Channels for Marketing Fashion: Reflections on Marketization and

Artification

Karin M. Ekström

9. A Community in Love: The Relationship and Dynamic between Odd Molly and

its Community

Hanna Wittrock

Part IV

Fashion, Waste, Sustainability and Ethics

10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and Waste

Karin M. Ekström

11. Sustainable Fashion Marketing: Green or Greenwash?

Elaine L. Ritch

12. ‘Ethical Fashion’ is a Fiction

Efrat Tseëlon

Afterword - Growing Demands of Ethics and Aesthetics

Francesco Morace

/

Dessert Making (Hardcover): Suzanne Green Dessert Making (Hardcover)
Suzanne Green
R2,616 R2,389 Discovery Miles 23 890 Save R227 (9%) Ships in 18 - 22 working days
Leisure and Tourism Economics (Hardcover): Charlotte Sullivan Leisure and Tourism Economics (Hardcover)
Charlotte Sullivan
R3,167 R2,870 Discovery Miles 28 700 Save R297 (9%) Ships in 18 - 22 working days
Mr. & Ms. Flowered Wedding Guest Book (Hardcover): Something Blue Guest Books Mr. & Ms. Flowered Wedding Guest Book (Hardcover)
Something Blue Guest Books
R1,240 Discovery Miles 12 400 Ships in 18 - 22 working days
Global Hospitality and Tourism Management Technologies (Hardcover): Patricia Ordonez De Pablos, Robert Tennyson, Jingyuan Zhao Global Hospitality and Tourism Management Technologies (Hardcover)
Patricia Ordonez De Pablos, Robert Tennyson, Jingyuan Zhao
R4,667 Discovery Miles 46 670 Ships in 18 - 22 working days

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology combined with career challenges due to ongoing industry consolidation and corporate restructuring mandate continuous learning and the sharing of ideas. Global Hospitality and Tourism Management Technologies is a comprehensive collection which aims to be a source of information for all those interested in tourism and hospitality management, approaches, and trends, as well as to cover the emerging research topics which seek to define the future of IT and cultural development in the 21st century. The book provides a reference for policymakers, government officers, academics, and practitioners interested in understanding applications of IT for tourism and hospitality management.

Contemporary Security Management (Hardcover, 3rd edition): John Fay Contemporary Security Management (Hardcover, 3rd edition)
John Fay
R1,479 Discovery Miles 14 790 Ships in 10 - 15 working days

"Contemporary Security Management, 3rd Edition "teaches security professionals how to operate an efficient security department and how to integrate smoothly with other groups inside and outside their own organizations. Fay demonstrates the specifics of security management: * how to organize, plan, develop and manage a security operation. * how to identify vulnerabilities. * how to determine the protective resources required to offset threats. * how to implement all necessary physical and IT security measures. Security professionals share the responsibility for mitigating damage, serving as a resource to an Emergency Tactical Center, assisting the return of business continuity, and liaising with local response agencies such as police and fire departments, emergency medical responders, and emergency warning centers. At the organizational level, the book addresses budgeting, employee performance, counseling, hiring and termination, employee theft and other misconduct, and offers sound advice on building constructive relationships with organizational peers and company management.
Comprehensive introduction to security and IT security management principlesDiscussion of both public and private sector roles, as well as the increasingly common privatizing of government functionsNew experience-based exercises to sharpen security management and strategic skills and reinforce the content of each chapter

The Economics of the National Football League - The State of the Art (Hardcover, 2012): Kevin G. Quinn The Economics of the National Football League - The State of the Art (Hardcover, 2012)
Kevin G. Quinn
R4,968 Discovery Miles 49 680 Ships in 10 - 15 working days

This book lays down a marker as to the state of economists' understanding of the National Football League (NFL) by assembling sophisticated, critical surveys of by leading sports economists on major topics associated with the league. The book is divided into four parts. The first three chapters in Part I provide an overview of the business of the NFL from an economist's perspective. Part II is a collection of surveys of the economics of the NFL's most important revenue streams, including media, attendance, and merchandising. The NFL's labor economics is the focus of Part III, with chapters on player and coach labor markets, the draft, and contract structure. Part IV includes essays on competitive balance, gambling, economic impacts of the Super Bowl, behavioral economic issues associated with the league, and antitrust issues. This book will appeal to sports economists, sports management professionals, and policy-makers, and would be useful as a supplementary text for sports economics and management courses as well as a reference text."

Analytics in Smart Tourism Design - Concepts and Methods (Hardcover, 1st ed. 2017): Zheng Xiang, Daniel R Fesenmaier Analytics in Smart Tourism Design - Concepts and Methods (Hardcover, 1st ed. 2017)
Zheng Xiang, Daniel R Fesenmaier
R5,363 Discovery Miles 53 630 Ships in 10 - 15 working days

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

Quantitative Methods in Tourism Economics (Hardcover, 2013 ed.): Alvaro Matias, Peter Nijkamp, Manuela Sarmento Quantitative Methods in Tourism Economics (Hardcover, 2013 ed.)
Alvaro Matias, Peter Nijkamp, Manuela Sarmento
R4,757 Discovery Miles 47 570 Ships in 10 - 15 working days

Tourism economics is partly based on established principles from the economics discipline, but it also incorporates elements from sociology, psychology, organization theory and ecology. It has over the years turned into an appealing multi-disciplinary oriented approach to the understanding of the impacts of leisure time in a modern society, including cultural heritage, sustainable quality of life, and industrial organization of the hospitality industry. The increasing dynamics in the tourist industry and its worldwide effects will continue to attract the attention of both the research and the policy sector in the years to come. Rather than speculating on non-observed facts, there is a clear need for evidence-based research in order to map out the complex dynamics of the tourist industry. The present volume comprises novel studies - mainly of a quantitative-analytical nature - on the supply, demand and contextual aspects of modern tourism. It contains a sound mix of theory, methodology, policy and case studies on various tourism issues in different parts of the world.

Anna - The Biography (Paperback, Main): Amy Odell Anna - The Biography (Paperback, Main)
Amy Odell
R375 R335 Discovery Miles 3 350 Save R40 (11%) Ships in 5 - 10 working days

'Fascinating' Sunday Times 'Deeply sourced and rich with anecdotes' The Times 'Like a nonfiction version of The Devil Wears Prada' Elizabeth Day 'Odell's extensive reporting dredges up a wealth of delightful details' New York Times This definitive biography of Anna Wintour chronicles the steep climb of an ambitious young woman who would, with singular and legendary focus, become the most powerful woman in media. As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, the influential editor of the Evening Standard, loomed large in her life, and once he decided she should become editor in chief of Vogue, she never looked back. Impatient to start her career, she left high school and got a job at a fashionable boutique in London - an experience that would be the first of many defeats. Undeterred, she found work in the competitive world of magazines, eventually moving to New York. Before long, Anna's journey to Vogue became a battle to ascend, no matter who or what stood in her way. Once she was crowned editor in chief - in one of the stormiest transitions in fashion magazine history - she continued the fight to retain her enviable position, ultimately rising to dominate all of Conde Nast. Based on extensive interviews with Anna Wintour's closest friends and collaborators, including some of the biggest names in fashion, journalist Amy Odell has crafted the most revealing portrait of Wintour ever published. Weaving Anna's personal story into a larger narrative about the hierarchical dynamics of the fashion industry and the complex world of Conde Nast, Anna charts the relentless ambition of the woman who would become an icon.

The Battle of the Century - Dempsey, Carpentier, and the Birth of Modern Promotion (Hardcover): Jim Waltzer The Battle of the Century - Dempsey, Carpentier, and the Birth of Modern Promotion (Hardcover)
Jim Waltzer
R1,477 Discovery Miles 14 770 Ships in 10 - 15 working days

This exciting account of the 1921 heavyweight boxing title fight between champion Jack Dempsey and Frenchman Georges Carpentier relates how it originated and how it became a template for modern sports promotion. Immortalized as the battle of the century by Ring Lardner, the Dempsey-Carpentier heavyweight title bout marked America's first experience with the intersection of show business, high society, politics, and the underworld at a single sporting event. The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion offers the definitive history of this landmark event's genesis and impact. To explain why the fight had such a far-reaching influence on mass entertainment and modern culture, newspaperman Jim Waltzer invites readers to travel the path to the 1921 heavyweight championship. Along the way, they will meet a cast of outsize characters, including the savage defending champion (and alleged World War I slacker) Jack Dempsey, French pretty-boy war hero Georges Carpentier, promoter Tex Rickard, Dempsey's slippery manager Doc Kearns, and Jersey City boss Frank Hague. As the tale unfolds, so does an understanding of the forces that shaped the Roaring Twenties and established promotional hype as the MO of business. Photographs A bibliography

Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Hardcover): Monica Brito, Alvaro Dias, Mafalda Patuleia Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Hardcover)
Monica Brito, Alvaro Dias, Mafalda Patuleia
R6,218 Discovery Miles 62 180 Ships in 18 - 22 working days

The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

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