Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market. However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers. Winning Meetings and Events for Your Venue is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner, it includes: * Guidance on key tools and techniques from traditional face-to-face selling and negotiating skills and the use of social media to site inspections and exhibiting at trade shows. * Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas. * Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work - and explaining why they work. * Checklists at the end of each chapter summarizing key points and also a short quiz for the reader, to check their level of understanding of the chapter's content. Rob Davidson is a Senior Lecturer at University of Greenwich Business School. He is a respected academic in the meetings and events field, and the accomplished author of seven books and a great many reports on trends and developments in the global meetings industry. He has experience of training venue sales and marketing staff both in the UK and overseas. Indeed, it was his experience of running these training courses that led to the realization that there was a vast untapped market for a manual on this subject. Anthony Hyde is the General Manager - Business Events at the highly-successful Barbican venue in the City of London. He is responsible for the commercial sales, marketing and PR, event management and technical production for conferences, banqueting, exhibitions and corporate hospitality. He has 15 years' experience in meetings and events sales within multi-purpose venues, and is widely recognized in the UK and beyond for his work with MPI - Meetings Professionals International, one of the principal global professional associations for the meetings industry. He was UK President of MPI's UK and Ireland Chapter during 2009/10.

Corporate Social Responsibility (CSR) is an important element in creating competitive advantages for enterprises in different sectors. The authors guide readers through the different cases studies in order to present the benchmarking of international standards and CSR initiatives, as well as CSR performance evaluation practices. This book aims to identify current problems that can arise during CSR implementation in manufacturing and services companies. Moreover some best practice examples suitable for the introduction of CSR in the small and medium size companies will be described. The authors show how different stakeholders can benefit from sustainable resource management and pro-social behaviors. This book will be a valuable resource for both academics and practitioners who want to deepen their knowledge of CSR. This scientific monograph has been doubled blind reviewed.

New rules on distance contracts provided for the Consumer Rights Directive of 25 October 2011 do not apply to package holidays or contracts falling within the scope of the Timeshare Directive. Moreover, contracts for passenger transport services and contracts for the provision of accommodation, car rental, catering or leisure services if the contract provides for a specific date or period of performance are not covered by some of these rules. Yet measures aimed at protecting the consumer when a contract is concluded via the phone, the Internet, by mail or other means of distance communication play a role in tourism. This book helps readers to navigate through uncertainties in travel contracts regarding information requirements, the right of withdrawal or providing alternative services. Findings reveal that consumer acquis is inadequately adapted to the features of the tourism industry when an optional instrument based on the Draft Common Frame of Reference might be used in the future.

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years--the changing mores and how they shaped not only the GAP but mass-merchandising itself worldwide.

From a single store in San Francisco in 1969, the Gap, which grew to include Banana Republic and Old Navy, was soon operating more than 3,800 stores with worldwide sales approaching $15 billion. Gap's traditional constituency-- Generation Y--could not be less interested. Gap kids and Baby Gap don't even register a blip on the radar screen. Nevaer shows how all this came about. He describes how the Gap's success in the last quarter of the 20th century parallels the development of consumerism in the United States. He shows how its ability to bridge generations holds lessons for others in corporate America. He also shows why the Gap's history can be seen as a reflection of America's, how it ran on the same track with the country's social mores, particularly in the rise of the antifashion revolution and the proliferation of gay aesthetics. Nevaer's book is a stunning achievement, a true and lasting examination of why we wear what we wear and of the industry that makes it happen.

The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler's demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Based on the assumption that without understanding institutions, economists cannot make satisfactory policy prescriptions, this book draws some insightful conclusions on the strengths and limitations of applied economics in the field of heritage. Sicily provides an interesting and unique backdrop against which the study is set, demonstrating the economic complexities of heritage and the range of economic tools and concepts which can be employed to analyse it. The book is a compilation of various approaches that economists trained in different branches of economics have brought to bear on heritage. It considers the political economy of heritage policy from a variety of different perspectives. These include a study of the economic problems of defining and valuing culture and, through detailed case studies in the economics of regulation, an examination of the incentives and principal-agent problems in the management of heritage policy. The authors move on to discuss the public choice view of fiscal federalism and look at the problems of assessing the efficiency of policy measures. Finally, they provide an interesting overview of the national experiences of France, Scotland and Italy in terms of heritage policy. Taking a new institutional approach, this book is as much a concise manual of applied economics as a contribution to cultural economics. It stresses the need for an interdisciplinary approach to the study of heritage and offers a unique opportunity to understand law-making and administrative procedures in the civil code tradition. It will be essential reading for students, researchers and academics of cultural economics, as well as policymakers wanting to assess the value and efficiency of heritage policies.

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

This book lays down a marker as to the state of economists' understanding of the National Football League (NFL) by assembling sophisticated, critical surveys of by leading sports economists on major topics associated with the league. The book is divided into four parts. The first three chapters in Part I provide an overview of the business of the NFL from an economist's perspective. Part II is a collection of surveys of the economics of the NFL's most important revenue streams, including media, attendance, and merchandising. The NFL's labor economics is the focus of Part III, with chapters on player and coach labor markets, the draft, and contract structure. Part IV includes essays on competitive balance, gambling, economic impacts of the Super Bowl, behavioral economic issues associated with the league, and antitrust issues. This book will appeal to sports economists, sports management professionals, and policy-makers, and would be useful as a supplementary text for sports economics and management courses as well as a reference text."

MATH PRINCIPLES FOR FOOD SERVICE OCCUPATIONS, 6E stresses the direct relevance of math skills in the food service industry while teaching the basic math principles that affect everything from basic recipe preparation to managing food and labor costs in a restaurant operation. All the mathematical problems and concepts presented are explained in a simplified, logical, step-by-step manner. New to this edition, illustrations in full color add visual appeal to the text and help culinary students to master important concepts. Now in its 6th edition, this book demonstrates the importance of understanding and using math concepts to effectively make money in this demanding business. Part 1 explains how to use the calculator. Part 2 reviews basic math fundamentals. The following parts address math essentials and cost controls in food preparation and math essentials in food service record keeping, while the last part of the book concentrates on managerial math. New topics to this 6th edition include controlling beverage costs; clarifying and explaining the difference between fluid ounces and avoirdupois ounces; and an entire new section on yield testing and how to conduct these tests. There are new methods using helpful memory devices and acronyms to help readers remember procedures and formulas, such as BLT, NO, and the Big Ounce. New strategies and charts are also shown and explained on how to use purchases in order to control food and beverage costs and how transfers affect food and beverage costs. In addition, sections have been added on how to control costs using food (or liquor, or labor) cost percentage guidelines. The content in MATH PRINCIPLES FOR FOOD SERVICE OCCUPATIONS, 6E meets the required knowledge and competencies for business and math skills as required by the American Culinary Federation.

Sport plays a collective social, political and cultural role around the world. In recent years, however, it has become associated with stories of corruption including gambling, consumption of illegal substances and institutional vote rigging. This book examines the level, depth and range of fraud and corruption in sport and the methods used to counteract and prevent fraud and corruption which damages the integrity of sport.Brooks, Aleem and Button argue that sport is often downplayed and defended as 'different' from other businesses. This book demonstrates that sport encounters the same types of fraud and corruption as business everywhere, and those specific to it such as match fixing, point shaving associated with vested gambling interests and tanking to secure better players in the future. Fraud, Corruption and Sport analyses a diverse range of cases internationally from across the sporting world including football, cricket, horse racing, basketball, baseball and boxing.This book presents a new perspective on the security of sport appealing to students, academics, practitioners and sporting enthusiasts alike.

This exciting account of the 1921 heavyweight boxing title fight between champion Jack Dempsey and Frenchman Georges Carpentier relates how it originated and how it became a template for modern sports promotion. Immortalized as the battle of the century by Ring Lardner, the Dempsey-Carpentier heavyweight title bout marked America's first experience with the intersection of show business, high society, politics, and the underworld at a single sporting event. The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion offers the definitive history of this landmark event's genesis and impact. To explain why the fight had such a far-reaching influence on mass entertainment and modern culture, newspaperman Jim Waltzer invites readers to travel the path to the 1921 heavyweight championship. Along the way, they will meet a cast of outsize characters, including the savage defending champion (and alleged World War I slacker) Jack Dempsey, French pretty-boy war hero Georges Carpentier, promoter Tex Rickard, Dempsey's slippery manager Doc Kearns, and Jersey City boss Frank Hague. As the tale unfolds, so does an understanding of the forces that shaped the Roaring Twenties and established promotional hype as the MO of business. Photographs A bibliography

This book provides a complete picture of the development of competitive balance in the major European football countries over an extended period of time, along with some policy prescriptions for the governance of the European football market. It presents three new indices which show that European football competitions become less exciting over time. It is also shown that the lower the average number of goals per match, the more imperfect the referee and the stronger the home and away (dis)advantage, the higher the level of competitive balance will be. In the final chapter it is argued that to safeguard the competitive balance and the longstanding traditions of European football, a decommercialization of football is required. Using standard welfare economic theory, the author shows that free-of-charge public broadcasting is the preferred policy. This book is highly relevant for sports economists, higher vocational and academic students in sports studies and for policymakers in football governing bodies and competition policy agencies.

This is the first book to introduce readers to the crux of ethnic fashion. Covering all aspects, it addresses the significance of sustainability (including culture) and ethnic fashion in the apparel industry. It also highlights concepts and case studies pertaining to ethnic fashion.

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology combined with career challenges due to ongoing industry consolidation and corporate restructuring mandate continuous learning and the sharing of ideas. Global Hospitality and Tourism Management Technologies is a comprehensive collection which aims to be a source of information for all those interested in tourism and hospitality management, approaches, and trends, as well as to cover the emerging research topics which seek to define the future of IT and cultural development in the 21st century. The book provides a reference for policymakers, government officers, academics, and practitioners interested in understanding applications of IT for tourism and hospitality management.

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Tourism economics is partly based on established principles from the economics discipline, but it also incorporates elements from sociology, psychology, organization theory and ecology. It has over the years turned into an appealing multi-disciplinary oriented approach to the understanding of the impacts of leisure time in a modern society, including cultural heritage, sustainable quality of life, and industrial organization of the hospitality industry. The increasing dynamics in the tourist industry and its worldwide effects will continue to attract the attention of both the research and the policy sector in the years to come. Rather than speculating on non-observed facts, there is a clear need for evidence-based research in order to map out the complex dynamics of the tourist industry. The present volume comprises novel studies - mainly of a quantitative-analytical nature - on the supply, demand and contextual aspects of modern tourism. It contains a sound mix of theory, methodology, policy and case studies on various tourism issues in different parts of the world.

The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

As other industries, the global travel and tourism industry has been facing immense challenges and highly visible upheaval since the beginning of the new millennium. The International Tourism Exchange ITB Berlin, the world's leading travel trade show, aims at pinpointing the most important challenges, identifying the trends and offering a platform to solve pressing problems. The ITB Convention Market Trends & Innovations has developed into a centre of excellence and a driving force for the global travel and tourism industry, generating a much needed information platform. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments that are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals as well as for academics and students anal- ing current global tourism and travel trends.