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Books > Business & Economics > Industry & industrial studies > Service industries

Tourism and Political Change (Hardcover, 2nd edition): Richard Butler, Wantanee Suntikul Tourism and Political Change (Hardcover, 2nd edition)
Richard Butler, Wantanee Suntikul
R3,125 Discovery Miles 31 250 Ships in 10 - 15 working days

Tourism is a vital tool for political and economic change. Calls for boycotts by tourists of countries reflect the huge impact that tourist activity and the tourism industry has on political change.

Tourism and Political Change (Paperback, 2nd edition): Richard Butler, Wantanee Suntikul Tourism and Political Change (Paperback, 2nd edition)
Richard Butler, Wantanee Suntikul
R1,141 Discovery Miles 11 410 Ships in 10 - 15 working days

Tourism is a vital tool for political and economic change. Calls for boycotts by tourists of countries reflect the huge impact that tourist activity and the tourism industry has on political change.

Human Resource Management in the Hotel and Catering Industry (Hardcover): M.J. Boella Human Resource Management in the Hotel and Catering Industry (Hardcover)
M.J. Boella
R4,082 Discovery Miles 40 820 Ships in 10 - 15 working days

This book, first published in 1987, gives valuable insights into the characteristics of employment in the hotel and catering industry and useful guidance on personal techniques. It deals with fundamental issues, such as personnel policy, as well as with practical techniques. Human Resource Management in the Hotel and Catering Industry has been written as an introductory text to human resource management in the hospitality industry. It is suitable reading for students, line managers and personnel managers in the many different sectors of the business.

The Global Football League - Transnational Networks, Social Movements and Sport in the New Media Age (Hardcover): P. Millward The Global Football League - Transnational Networks, Social Movements and Sport in the New Media Age (Hardcover)
P. Millward
R1,413 Discovery Miles 14 130 Ships in 18 - 22 working days

This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.

Tourism Art and Souvenirs - The Material Culture of Tourism (Paperback): David Hume Tourism Art and Souvenirs - The Material Culture of Tourism (Paperback)
David Hume
R1,543 Discovery Miles 15 430 Ships in 10 - 15 working days

This book examines the relationship between art and tourism through the study of the material culture of tourism: tourist art and souvenirs. It thoroughly examines how to categorise the material culture of tourism within the discourses of contemporary art and cultural anthropology, and demonstrates that tourist art is a unique expression of place and genuine artistic style. The first investigation to consider the activity of souvenirs from both indigenous and settler tourist sites, it brings a unique addition to the existing, dated, research in the area. Working initially from Graburn's definition of tourist art, as the art of one culture made specifically for the consumption of another, Tourism Art and Souvenirs sheds light on important aspects of the souvenir that have not been widely discussed. The most recent research is used to consider how the souvenir is designed and consumed, consumer expectations and influence on the character of the souvenir, how the souvenir maker is consumed by the tradition of heritage and how products become successful as souvenirs. The title also investigates the language involved in the representation of place and the recording of experience through the souvenir, developing a method that expresses the descriptive data of individual souvenir artefacts graphically so the patterns of language may be analysed. Enhancing the understanding of material culture in tourism and therefore adding to future tourism development this volume will be of interest to upper level students, researchers and academics in tourism, culture, heritage and sustainability.

Contemporary Issues in Food Supply Chain Management (Paperback): Jane Eastham, Luis de Aguiar, Simon Thelwell Contemporary Issues in Food Supply Chain Management (Paperback)
Jane Eastham, Luis de Aguiar, Simon Thelwell
R1,140 Discovery Miles 11 400 Ships in 10 - 15 working days

This vital new text offers a holistic view of the factors affecting the different tiers of sustainability, public health, poverty, security and production within the food supply chain. With contributions from international experts in the field, it takes particular emphasis on growing populations and the deployment of agricultural land for uses other than food production. There are a growing number of key issues now facing the food agri-food and food industries, particularly in the light of growing populations and the deployment of agricultural land for uses other than food production e.g. biofuel. Contemporary Issues in the Food Supply Chain is the first text to provide a holistic overview covering topics such as: food security, sustainable intensification, obesity and food poverty, the environmental impact of the food supply chain, social and political climates and health. The text is divided into 3 key areas as follows: * The supply chain - problems and dilemmas including traceability, integrity, the changing consumer and food definitions. * Sustainable sourcing of food including food resources and human evolution, CSR, food security and alternative food production * Case studies and new areas of research including rural land use; carbon footprint; managing pathogens; Brexit as an opportunity for nutrition related health in agricultural policy. A must have text for academics, researchers, practitioners, policy makers and students in the fields of food management, agricultural and associated business courses.

Advances in Culture, Tourism and Hospitality Research (Hardcover): Arch G. Woodside Advances in Culture, Tourism and Hospitality Research (Hardcover)
Arch G. Woodside
R3,358 Discovery Miles 33 580 Ships in 10 - 15 working days

"Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living and making major and everyday choices from where to live, how culture affects thinking and actions; marriage, children; work choices and behavior; leisure pursuits; holiday destination; travel behavior; making tradeoffs among work, play, sleeping, and necessity behaviors; deciding, using, and evaluating short and long term accommodations; and, decisions and behaviors regarding assisted living and death. The objective of "ACTHR" is to promote synergies among culture, work, leisure, tourism, and hospitality scholars. The series focuses on examining individuals and households lived experiences and their cultural and personal antecedents and consequences. Most papers appearing in "ACTHR" will offer advances both in theory and empirical evidence; empirical reports include interpretive, positivistic, or mixed research designs. Arch Woodside is very well known and highly respected figure in tourism in marketing, tourism & leisure. This volume offers a unique and interdisciplinary view on lifestyle. Each volume of the series consists of original articles.

Great Expectations - Imagination and Anticipation in Tourism (Hardcover): Jonathan Skinner, Dimitrios Theodossopoulos Great Expectations - Imagination and Anticipation in Tourism (Hardcover)
Jonathan Skinner, Dimitrios Theodossopoulos
R2,837 Discovery Miles 28 370 Ships in 10 - 15 working days

The negotiation of expectations in tourism is a complex and dynamic process - one that is central to the imagination of cultural difference. Expectations not only affect the lives and experiences of tourists, but also their hosts, and play an important part in the success or failure of the overall tourism experience. It is for this reason, the authors argue, that special attention should be given to how expectations constitute and sustain tourism. The case studies presented here explore what fuels desires to visit particular places, when and how enchantment with tourist destinations begins, and to what degree expectations inform the actual experience of place. Careful attention is paid as to how the imagination of the visitors inspires the imagination of the hosts, and vice-versa, how tourists and host communities actively imagine, re-imagine, and shape each other's lives. This realization, it is argued, has profound consequences, not solely for academic analysis, but for all those who participate in and work within the tourism industry.

Advances in Services Marketing and Management (Hardcover): David E. Bowen, Dawn Iacobucci, Teresa A. Swartz Advances in Services Marketing and Management (Hardcover)
David E. Bowen, Dawn Iacobucci, Teresa A. Swartz
R3,243 Discovery Miles 32 430 Ships in 10 - 15 working days

Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

Happy 16th Birthday Guest Book (Landscape Hardcover) - Sweet Sixteen Guest book, party and birthday celebrations decor, memory... Happy 16th Birthday Guest Book (Landscape Hardcover) - Sweet Sixteen Guest book, party and birthday celebrations decor, memory book, 16th birthday, happy birthday guest book, celebration message log book, celebration guestbook, celebration parties, message log keepsake, landscape (Hardcover)
Lulu and Bell
R659 Discovery Miles 6 590 Ships in 18 - 22 working days
Foundations of Corporate Heritage (Hardcover): John Balmer Foundations of Corporate Heritage (Hardcover)
John Balmer
R5,493 Discovery Miles 54 930 Ships in 10 - 15 working days

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and challenges - of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

Resorts and Ports - European Seaside Towns since 1700 (Paperback, New): Peter Borsay, John K Walton Resorts and Ports - European Seaside Towns since 1700 (Paperback, New)
Peter Borsay, John K Walton
R930 Discovery Miles 9 300 Ships in 10 - 15 working days

Histories of seaports and coastal resorts have usually been kept in separate compartments. This book brings them together and looks at how resort development affected historic ports during the rise and development of the seaside holiday in Europe from the 18th century to the 20th, and what the attributes of ports (fishing, harbour crafts, the whiff of the exotic, fishermen's homes and families) contributed to the attractions of resorts. Case-studies drawn from across Europe, from Wales and the Netherlands to Norway, Latvia and Spain, bring original perspectives to bear on these histories and relationships, and consider their influence on seaside heritage and regeneration at a time when coastal settlements are increasingly using their past to secure their future. The book will interest academics in tourism studies, history, geography and cultural studies, as well as provide essential information and analysis for policy-makers in coastal regeneration.

Tourist Behaviour and the Contemporary World (Paperback): Philip L Pearce Tourist Behaviour and the Contemporary World (Paperback)
Philip L Pearce
R925 Discovery Miles 9 250 Ships in 10 - 15 working days

This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists' behaviour and experience, tourists' experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists' personal growth, relationships and altruism. The topics are bound together by an integrative approach to conceptualising experience which is seen as an ensemble of orchestrated sensory inputs, affective reactions, cognitive mechanisms used to think about and understand the setting, actions undertaken and the relevant relationships which define the participants' world. A special emphasis is placed on tourists' stories as a pathway to access the nature of tourists' experience. Potential research directions in the field are indicated throughout.

Mega-events and Urban Image Construction - Beijing and Rio de Janeiro (Hardcover): Anne-Marie Broudehoux Mega-events and Urban Image Construction - Beijing and Rio de Janeiro (Hardcover)
Anne-Marie Broudehoux
R4,490 Discovery Miles 44 900 Ships in 10 - 15 working days

While societies shape the way their cities look and are represented, urban images, in turn, nurture and structure social relations in multiple ways. Nowhere is this dialectical relationship between social processes and urban representations more visible than in the hosting of global spectacles such as the FIFA World Cup and the Olympic Games, which both embody some of society's deepest dreams and desires. The focus of this book is the image of cities. It is not only interested in the mechanisms of urban image construction but also in the politics of such a phenomenon, especially its social impacts in terms of representation and right to the city. The book investigates the complex power relationships that underscore the production of the urban landscape and the construction and diffusion of urban images, especially in the context of urban mega-events. It uses the notion of urban image construction as a lens through which to examine the mega-event spectacle, with chapters exploring the physical, social and political dimensions of the imagineering process as well as emerging resistance to controversial initiatives. Through an analysis of event-related urban construction efforts in Rio de Janeiro and Beijing, this book examines the effects of mega-events upon the construction of an exclusive vision of urbanity. It demonstrates how mega-events are increasingly utilized by local political and economic elites to reconfigure power relations, strengthen their hold upon the urban territory and exclude vulnerable population groups. The book thus offers a critical analysis of the practice of urban image construction, and will be of interest to those working in geography, urban studies, tourism, sport studies, development studies and politics.

Testimonial Guest/Visitors Book (Hardcover): Angelis Publications Testimonial Guest/Visitors Book (Hardcover)
Angelis Publications
R537 R501 Discovery Miles 5 010 Save R36 (7%) Ships in 18 - 22 working days
Mallorca and Tourism - History, Economy and Environment (Paperback): R.J. Buswell Mallorca and Tourism - History, Economy and Environment (Paperback)
R.J. Buswell
R928 Discovery Miles 9 280 Ships in 10 - 15 working days

In the popular imagination, Mallorca is the archetypal mass tourism resort, one of the world’s pioneers of mass tourism, linking the resources of the Mediterranean to the supply of tourists from northern and western Europe. It is now attempting to better manage the ubiquitous transformational environmental and socio-economic impact of the industry. The book identifies and examines critically the major socio-economic and political forces that have played a significant part in the formation of the industry; the development of tourism as a business and efforts to diversify the tourism product as it move into the uncertainties of the 21st century.

Advances in Culture, Tourism and Hospitality Research (Hardcover): Arch G. Woodside Advances in Culture, Tourism and Hospitality Research (Hardcover)
Arch G. Woodside
R3,143 Discovery Miles 31 430 Ships in 10 - 15 working days

This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple and complex heuristics do freely-independent-travelers apply pre-trip and during the trip in deciding where to go and what to do? What metrics are useful for measuring the impact of activity-focused tourism on the well-being of regional areas? How do executive leadership styles affect employee satisfaction in international tourist hotels? What action and outcome metrics are useful for measuring performance management auditing and destination marketing organization planning and implementing?In terms of the first question, research on tourists' risk-handling behavior provides a useful framework for explaining their novelty seeking proneness. The first paper of the volume provides a complete research report on how tourists' risk-handling behavior explains contingencies in novelty seeking regarding repeat visits to a given destination. How executives process industrial tourism models depends on whether or not they view such enterprise development as a core or peripheral business. The second paper provides thick descriptions of alternative process approaches whilst the third reports a mixed-methods (interpretative and positivistic) research design to provide a thorough report on FITs' (fully independent travellers') pre-trip and trip thinking and doing behavior. This research approach shows how FITs take advantage of serendipitous opportunities to experience a number of locations, attractions, and activities that they had neither actively researched nor planned.The fourth paper applies the fields of travel research and community economic development (CED) within an ethnographic and survey research study on mural tourism which shows how tourism business models can be successful for nurturing CED. The following paper provides both evidence on how leadership styles affect the success of international hotel operations as well as templates on how to measure both leadership styles and subsequent impacts on hotel operations. The final paper includes a longitudinal case study of management performance audits of a government destination marketing organization (DMO) to illustrate the use of templates for measuring both auditor and DMO executives behavior and performance outcomes. As such, this paper concludes what is a diverse and engaging volume of "Advances in Culture Tourism and Hospitality Research".

Marketing Tourism, Events and Food 2nd edition - A customer based approach (Paperback, 2nd New edition): Craig Hirst, Richard... Marketing Tourism, Events and Food 2nd edition - A customer based approach (Paperback, 2nd New edition)
Craig Hirst, Richard Tresidder
R1,137 Discovery Miles 11 370 Ships in 10 - 15 working days

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains end of chapter review questions and case studies to consolidate learning. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: * Traditional Approaches to Marketing in THEF (Parts 1 & 2) * Marketing Perspectives and Value Creation * Consumers and Consumption of THEF; Making sense of your marketing audience * Semiotics and Meaning in THEF Marketing * THEF Experiences * Taste, taste makers and THEF Marketing * Social media marketing, brand community and communities of consumption * Sustainable Marketing in THEF It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.

Technology and Events - Organizing an engaging event (Hardcover): Vanessa Martin, Luiz Cazarre Technology and Events - Organizing an engaging event (Hardcover)
Vanessa Martin, Luiz Cazarre
R3,134 Discovery Miles 31 340 Ships in 10 - 15 working days

As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experience. Successful use of technology can make an event more incredible, personal, pervasive, tangible and unforgettable and the modern event must engage, connect, interact and stimulate participation in ways that have until now not been possible. 'Technology and Events: organizing an engaging event' explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. In times of full communication where the individuals are on the front line of almost everything, this book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events. This book is perfect for those seeking knowledge and a better understanding of how to effectively use technology to engage and connect attendees, sponsors, organizers, and suppliers. By clearly demonstrating how to increase profits and provide attendees with the tools to better interact and participate, it enables organizers to match their audience with the appropriate sponsor and ensure close communication. Divided into 2 sections Technology and Events looks firstly at the important concepts in the fields of events and technology and then moves on to describe and highlight successful applications and uses of technology in the events market. Fully supported with online tutor resources and up to date links for further reference. * Studies the evolution of the use of technology within the events industry throughout time; * Discusses the impact of technology on the events industry today, through real life case studies; * Identifies and foresees trends that may shape this industry in the near- and long-term future; * Contains international case studies, testimonials from industry experts and infographics to contextualise, illustrate and highlight key points and theories.

Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Hardcover, New): Kenneth F. Hyde, Chris Ryan, Arch G.... Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Hardcover, New)
Kenneth F. Hyde, Chris Ryan, Arch G. Woodside; Series edited by Arch G. Woodside
R4,036 Discovery Miles 40 360 Ships in 10 - 15 working days

This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.

Strategic Sports Event Management (Paperback, 3rd Edition): Guy Masterman Strategic Sports Event Management (Paperback, 3rd Edition)
Guy Masterman
R1,445 R1,348 Discovery Miles 13 480 Save R97 (7%) Ships with 15 working days

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events.

Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including:

sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters

short-term and long-term benefits of the planning process

event impact and legacy

operational functions, including finance, ticketing, transport, venues, IT, human resources and security

marketing and communications, including social networking and new media

the bidding process

research and evaluation

This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management.

The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.

Table of Contents

Introduction

1 The Sports Event Industry

2 Event Organizations

3 The Sports Event Planning Process

4 Impacts and Legacies

5 Financial Planning and Control

6 Event Revenue Maximization

7 The Bidding Process

8 Event Implementation

9 Marketing Planning and Implementation

10 Innovative Communications

11 Sports Event Sponsorship

12 Research and Evaluation

Principles and Practices of Hospitality and Tourism (Hardcover): Alexander Gomez Principles and Practices of Hospitality and Tourism (Hardcover)
Alexander Gomez
R3,166 R2,869 Discovery Miles 28 690 Save R297 (9%) Ships in 18 - 22 working days
Holiday Camps in Twentieth-Century Britain - Packaging Pleasure (Hardcover): Sandra Dawson Holiday Camps in Twentieth-Century Britain - Packaging Pleasure (Hardcover)
Sandra Dawson
R2,350 Discovery Miles 23 500 Ships in 10 - 15 working days

This book is the story of two holiday camp chains established in the 1930s that provided thousands with packaged pleasure. Warner and Butlin's commercial camps emerged at the intersection of cultural shifts that politicised working-class leisure and consumption. Entertainment fostered in the post-war camps provided a forum for popular pleasure that reinforced the idea of a 'national' culture grown from the common experience of war. Butlin and Warner, the big commercial chains of the 50s and 60s, are enmeshed in our social and cultural history. Dawson uncovers the significance of the holiday camps to the political, economic, social, and cultural history of twentieth-century Britain, drawing on an impressive variety of sources, from government documents to trade journals, advertising, photographs, oral histories, literature, films and songs. This unique volume will be of interest to academics and specialists of British social history, popular culture and tourism studies whilst remaining accessible to enthusiasts. -- .

Sustaining Cultural Development - Unified Systems and New Governance in Cultural Life (Paperback): Biljana Mickov, James Doyle Sustaining Cultural Development - Unified Systems and New Governance in Cultural Life (Paperback)
Biljana Mickov, James Doyle
R1,671 Discovery Miles 16 710 Ships in 10 - 15 working days

In Sustaining Cultural Development, Biljana Mickov and James Doyle argue that effective programmes to promote greater participation in cultural life require substantial investment in research and strategic planning. Using studies from contributors throughout Europe, they look at ways to promote cultural life as the centre of the broader sustainable development of society. These studies illustrate how combining cultural identity, cultural diversity and creativity with increased participation of citizens in cultural life improves harmonized cultural development and promotes democracy. They indicate a shift from traditional governance of the cultural sector to a new, more horizontal, approach that links cultural workers at different levels in different sectors and different locations. This book will stimulate debate amongst cultural leaders, city managers and other policy makers, as well as serving as a resource for researchers and those teaching and learning on a range of post-graduate courses and programmes.

Management of Recreation and Nature Based Tourism in European Forests (Hardcover, Edition.): Ulrike Proebstl, Veronika Wirth,... Management of Recreation and Nature Based Tourism in European Forests (Hardcover, Edition.)
Ulrike Proebstl, Veronika Wirth, Birgit H. M. Elands, Simon Bell
R2,707 Discovery Miles 27 070 Ships in 18 - 22 working days

Ulrike Probstl, Veronika Wirth, Birgit Elands, and Simon Bell 1. 1 Background to the Study Ulrike Probstl and Simon Bell New directions and the need for reform - these two catch phrases dominate the political discussions around forests, forestry, and forest research in many European countries. In Germany there is concern about the reduction of university positions in forestry, as there is across Europe about the new, more economically ori- tated direction of forest management. For example, in 2004 the Bavarian electorate defeated a referendum about the restructuring of the forest administration, largely because of concern about changes to nature conservation and recreation mana- ment. Obviously, the new trends in forest management imposed by commercial interests stand in stark contrast to the overall expectations society has of effective multi-functional forest management (Deutscher Rat fur Landesp ege 2004). The administrative desires for reform on the one side and - often contradictory - societal demands on the other are the reason to undertake an investigation of the European model of multi-functional forest management.

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