This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

The new fifth edition of Ecotourism focuses on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, and examines the sector in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world's greenest form of tourism. Building on the success of prior editions, the text has been revised throughout to incorporate recent research, including ecotourism taking place in under-represented world regions. It includes new case studies on important themes in research and practice as well as learning objectives in each chapter. David Fennell provides an authoritative and comprehensive review of the most important issues, including climate change and UN Sustainable Development Goals. Ecotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature-based activities that are sensitive to both ecological and social systems. The book debates to what extent this promise has been realised. An essential reference for those interested in ecotourism, the book is accessible to students, but retains the depth required for use by researchers and practitioners in the field. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.

Roy and Jan have assembled a timely snapshot of our current understanding of ecotourism, both as a concept worthy of scientific inquiry and as an increasingly significant segment of global commerce and industry. A terrific piece of work!' - Sam Ham, University of Idaho, US'In the 30 or so year since it became established in the tourism literature and in tourism practice, 'ecotourism' has attracted as many proponents as opponents. This Handbook now brings together some of the leading scholars worldwide in this field, to explore the current position of this form of tourism. In doing so, it offers serious critiques, it explores meanings and paradoxes, it offers best practices and it looks to the future. It is the Handbook for one of tourism's fastest growing and controversial sectors.' - David Airey, University of Surrey, UK 'This is a most welcome and needed book. With a very strong editorial team and contributing authors, the Handbook covers all the key issues of ecotourism. It cuts through the confusion surrounding the much-misunderstood concept of ecotourism, clearly dealing with definitions, concepts and research issues. The Handbook is particularly welcome for its focus on the visitor experience, a strength of the editors, and for clearly linking the theory of ecotourism with practice in the field.' - Christopher Cooper, Oxford Brookes University, UK This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts - it challenges readers to consider the boundaries of what ecotourism is, and could be. The Handbook provides practical information regarding the business of ecotourism; insights into ecotourist behavior and visitor experiences; and reflections on the practice of ecotourism in a range of different contexts. The Handbook is designed to be a valuable reference book for tourism scholars and researchers. Contributors: T. Baird, R. Ballantyne, T. Baum, P. Benckendorff, A. Bien, D. Biggs, R. Black, E. Brymer, R. Buckley, J. Butcher, J. Buultjens, S. Curtin, S. Dolnicar, R. Dowling, L. Dwyer, D. Edwards, J.H. Falk, D.A. Fennell, D. Getz, A. Grajal, C.M. Hall, E. Hawkins, K. Hughes, M. Hughes, E. Juvan, A.-M. Lacaze, J. Mann, E.W. Manning, G. Moscardo, D. Newsome, J. Packer, P.L. Pearce, S. Reid, B.W. Ritchie, K. Rodger, A. Shoebridge, A. Spenceley, N.L. Staus, L.A. Sutherland, C. Tisdell, C.L. Vernon, K. Walker, B. Weiler, N.E. White, V. Yanamandram

What limits, if any, should be placed on a government's efforts to spy on its citizens in the name of national security? Spying on foreigners has long been regarded as an unseemly but necessary enterprise. Spying on one's own citizens in a democracy, by contrast, has historically been subject to various forms of legal and political restraint. For most of the twentieth century these regimes were kept distinct. That position is no longer tenable. Modern threats do not respect national borders. Changes in technology make it impractical to distinguish between 'foreign' and 'local' communications. And our culture is progressively reducing the sphere of activity that citizens can reasonably expect to be kept from government eyes. The main casualty of this transformed environment will be privacy. Recent battles over privacy have been dominated by fights over warrantless electronic surveillance and CCTV; the coming years will see debates over DNA databases, data mining, and biometric identification. There will be protests and lawsuits, editorials and elections resisting these attacks on privacy. Those battles are worthy. But the war will be lost. Modern threats increasingly require that governments collect such information, governments are increasingly able to collect it, and citizens increasingly accept that they will collect it. This book proposes a move away from questions of whether governments should collect information and onto more problematic and relevant questions concerning its use. By reframing the relationship between privacy and security in the language of a social contract, mediated by a citizenry who are active participants rather than passive targets, the book offers a framework to defend freedom without sacrificing liberty.

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic context of marine tourism and coastal zone management. The book sets tourism against the background of the crisis facing our oceans due to climate change and the effects of global warming. Tourism adds another layer of challenges for our marine environment, and its rapid growth globally means that these challenges have grown dramatically in recent years. We have seen a number of trends in the relationship between tourism and our oceans which pose a threat to the future of the marine environment and coastal communities. The Impact of Tourism on the Marine Environment looks at these trends in detail and tackles issues such as: * A critical evaluation of the cruise sector in terms of its impacts on the marine environment and the coastal destinations visited by cruise ships. * Marine wildlife watching and whether it is the enemy of conservation or its ally * The overall impact of tourism on waste, litter and plastics in the oceans. * The two-way relationship between climate change and global warming and marine environments and coastal tourist destinations * The effects of leisure activities such as diving and sea angling on the marine environment including coral reefs * The consumption of marine resources to meet tourist demand for seafood and souvenirs that deplete ocean resources * Natural and man-made disasters which have their origins in the oceans but have an impact on coastal tourist destinations * The challenges involved in the planning and management of tourism in marine environments and the impacts of the construction of new resorts and tourism infrastructure. * The debate over whether there is a need for regulation to control the impacts of tourism on our oceans or whether industry self-regulation is the best approach to take The book includes nearly forty mini-case studies from around the world which illustrate issues raised in the text. There are also two important 'opinion pieces' from Professor Harold Goodwin and Professor Michael Hall. A must-have text for students, researchers and practitioners looking at issues of sustainable tourism, tourism planning, environmental management, geography, marine conservation and corporate social responsibility. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK Professor John Swarbrooke is Associate Dean - International, at the University of Plymouth, UK.

Neolocalism and Tourism: Understanding a Global Movement is the first comprehensive analysis of neolocalism in the tourism context and provides a forum to discuss the latest developments, trends, and research involving tourism and neolocalism, as well as exploring new areas for consideration. Synergies between neolocalism and tourism can contribute to a greater understanding of the complexities of sustainability through increases in community involvement, which enhances local pride and local sourcing. The role of local production, distribution, and consumption can link people to landscapes and contribute to a deeper understanding of sense of place, which in turns garners support for local enterprises and local causes. This edited collection: * Outlines the theory of neolocalism and features neolocalism in relation to tourism; * Brings a new level of scrutiny to the stand-alone concept of "neolocal" as a rising phenomenon in sustainable tourism development and tourism product development studies; * Highlights the versatility and innovating applications of neolocalism within the wider tourism debate; and * Contains international contributions and examples (both applied and conceptual) from global experts.

The year 2020 will be a defining moment in the history of the tourism and hospitality industry worldwide. The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow. It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again. COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as: * Why the COVID-19 outbreak and travel were inextricably linked; * How the different sectors of the industry adapted to the crisis; * Crisis communication strategies employed by organizations in response to the crisis; * How travellers were impacted by the crisis; * The social, economic and environmental impacts of the pandemic; * The future of travel after COVID-19. The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor's guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases. The impacts of this pandemic change daily, and the crisis is still fluid. To this end, the book will be updated regularly with online articles that can be found on the book's website at: www.goodfellowpublishers.com/COVID19 Must have reading for all tourism students, educators, and practitioners all over the world and the 'go to' text on the subject of COVID-19 and its impact on travel.

The year 2020 will be a defining moment in the history of the tourism and hospitality industry worldwide. The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow. It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again. COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as: * Why the COVID-19 outbreak and travel were inextricably linked; * How the different sectors of the industry adapted to the crisis; * Crisis communication strategies employed by organizations in response to the crisis; * How travellers were impacted by the crisis; * The social, economic and environmental impacts of the pandemic; * The future of travel after COVID-19. The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor's guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases. The impacts of this pandemic change daily, and the crisis is still fluid. To this end, the book will be updated regularly with online articles that can be found on the book's website at: www.goodfellowpublishers.com/COVID19 Must have reading for all tourism students, educators, and practitioners all over the world and the 'go to' text on the subject of COVID-19 and its impact on travel.

* Focuses on key areas highlighted by industry leaders as lacking in today's spa managers/directors * Provides practical spa management guidance, in an 'easy to read' style, covering the most important areas essential in operating any spa facility successfully * Based on hands-on experience of fitness, spa, beauty and medical rehabilitation centre operations, in addition to the opinions of over 40 spa experts * Covers not just beauty and wellness spa operations, but also medical rehabilitation (hot spring/Balneotherapy) spas The Spa Manager's Essential Guide contains all the basic day to day information on how to run a wellness, beauty or thermal spa operation successfully. It focuses on those areas that industry leaders have identified as critical and missing in today's spa leaders, combined with advice from over 40 spa experts. It takes the reader through essential spa management tools and systems, giving recommendations on how spa managers should present and manage themselves and their teams to operate a spa facility of any size successfully. All of the most important aspects of spa management are delivered in a concise, understandable format - this guide provides: * Practical management information on how to manage day to day spa operations * Personal skills and knowledge required for building a successful spa team * Essential information on the most common range of health spa and wellbeing products and services and how they connect and interrelate with each other There are no other text books on the market that contain as much spa product knowledge and operational management advice based on such a wide range of experience in just one book. This is an essential core text for all students on spa management education programmes or related modules, as well as for existing and aspiring spa managers.

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic context of marine tourism and coastal zone management. The book sets tourism against the background of the crisis facing our oceans due to climate change and the effects of global warming. Tourism adds another layer of challenges for our marine environment, and its rapid growth globally means that these challenges have grown dramatically in recent years. We have seen a number of trends in the relationship between tourism and our oceans which pose a threat to the future of the marine environment and coastal communities. The Impact of Tourism on the Marine Environment looks at these trends in detail and tackles issues such as: * A critical evaluation of the cruise sector in terms of its impacts on the marine environment and the coastal destinations visited by cruise ships. * Marine wildlife watching and whether it is the enemy of conservation or its ally * The overall impact of tourism on waste, litter and plastics in the oceans. * The two-way relationship between climate change and global warming and marine environments and coastal tourist destinations * The effects of leisure activities such as diving and sea angling on the marine environment including coral reefs * The consumption of marine resources to meet tourist demand for seafood and souvenirs that deplete ocean resources * Natural and man-made disasters which have their origins in the oceans but have an impact on coastal tourist destinations * The challenges involved in the planning and management of tourism in marine environments and the impacts of the construction of new resorts and tourism infrastructure. * The debate over whether there is a need for regulation to control the impacts of tourism on our oceans or whether industry self-regulation is the best approach to take The book includes nearly forty mini-case studies from around the world which illustrate issues raised in the text. There are also two important 'opinion pieces' from Professor Harold Goodwin and Professor Michael Hall. A must-have text for students, researchers and practitioners looking at issues of sustainable tourism, tourism planning, environmental management, geography, marine conservation and corporate social responsibility. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK Professor John Swarbrooke is Associate Dean - International, at the University of Plymouth, UK.

A multidisciplinary international team examines the safety, ethics, and health implications of the emerging global market for health care, and the issues that arise when patients cross borders for medical procedures they cannot afford or access at home, from liposuction to kidney transplants. Risks and Challenges in Medical Tourism: Understanding the Global Market for Health Services provides an in-depth, comprehensive assessment of the benefits and risks when health care becomes a global commodity. The collection includes contributions from leading scholars in law and public policy, medicine and public health, bioethics, anthropology, health geography, and economics. This timely and informative handbook looks at medical tourism from the perspective of some of the major regions that send and receive medical tourists, including the United States, the European Union, Southeast Asia, and Latin America. Contributors examine how government agencies, medical tourism companies, international hospital chains, and other organizations promote medical tourism and the globalization of health care. The topics explored include the legal remedies available to medical tourists when procedures go awry; potential consequences when patients cross borders for medical procedures that are illegal in their home countries; the relationship of medical tourism to international spread of infectious disease; and the lack of adequate transnational policies and regulations governing the global market for health services.

This book analyzes the set of forces driving the global financial system toward a period of radical transformation and explores the transformational challenges that lie ahead for global and regional or local banks and other financial intermediaries. It is explained how these challenges derive from the newly emerging post-crisis structure of the market and from shadow and digital players across all banking operations. Detailed attention is focused on the impacts of digitalization on the main functions of the financial system, and particularly the banking sector. The author elaborates how an alternative model of banking will enable banks to predict, understand, navigate, and change the external ecosystem in which they compete. The five critical components of this model are data and information mastering; effective use of applied analytics; interconnectivity and "junction playing"; development of new business solutions; and trust and credibility assurance. The analysis is supported by a number of informative case studies. The book will be of interest especially to top and middle managers and employees of banks and financial institutions but also to FinTech players and their advisers and others.

The September 11, 2001, attacks on the World Trade Center and the Pentagon raised numerous questions about American and international aviation security. Former Director of Security of the International Air Transport Association Rodney Wallis suggests that the failure to maximize U.S. domestic air security, which left air travelers vulnerable to attack, lay largely with the carriers themselves. He contends that future policies should parallel the standards of the International Civil Aviation Organization. Wallis considers the Aviation and Transportation Security Act adopted by the U.S. Congress in the wake of September 11 and offers a modus operandi to the FAA that would enable them to maximize the benefits this legislation provides to air travelers.

This important work reviews past government reactions to the threat posed by air terrorism and questions whether these were effective responses or merely window dressing. It also includes practical advice for air travelers on how to maximize their own security when flying on international routes by monitoring airport and airline security for themselves.

Clothing occupies a complex and important position in relation to human experience. Not just utilitarian, dress gives form to a society's ideas about the sacred and secular, about exclusion and inclusion, about age, beauty, sexuality and status. In Dressing the Elite, the author explores the multiple meanings that garments held in early modern England. Clothing was used to promote health and physical well-being, and to manage and structure, life transitions. It helped individuals create social identities and also to disguise them. Indeed, so culturally powerful was the manipulation of appearances that authorities sought its control. Laws regulated access to the dress styles of the elite, and through less formal strategies, techniques of disguise were kept as the perquisites of the powerful. Focusing on the elite, the author argues that clothing was not just a form of cultural expression but in turn contributed to societal formation. Clothes shaped the configurations of the body, affected spaces and interactions between people and altered the perceptions of the wearers and viewers. People put on and manipulated their garments, but in turn dress also exercised a reverse influence. Clothes made not just the man and the woman, but also the categories of gender itself. Topics covered include cross-dressing, sumptuary laws, mourning apparel and individual styles.

This book addresses major issues facing postal and delivery services throughout the world. Worldwide, there is currently a considerable amount of interest in postal and delivery economics. The industry is reacting to a state of near crisis and is implementing different drastic changes. The European Commission and member States are still wrestling with the problem of how to implement entry liberalization into postal markets, how to address digital competition, and how to maintain the universal service obligation (USO). The Postal Accountability and Enhancement Act of 2006 in the U.S. has perhaps created and exacerbated the problems faced by USPS. Digitalisation, technological development and online platforms are strongly affecting both the way postal and delivery operators are managing their services as well as their role on the market. Strong emphasis was attributed to the assets of Postal Operators (POs) and their added value in the digital age as well as on new business strategies. This volume presents original essays by prominent researchers in the field, selected and edited from papers presented at this year's 26th Conference on Postal and Delivery Economics held in Split, Croatia, from May 30- June 2, 2018.Topics addressed by this volume include quality of service, last mile solutions, and competition in the liberalized market. This book will be a useful tool not only for graduate students and professors, but also for postal administrations, consulting firms, and federal government departments.

The economics of the NCAA Division I men's basketball league are peculiar because it fails to hire the best college-aged players and does little to enhance competitive balance within the league. The league's policy decisions and its ability to remain economically viable, despite its short-sighted governance decisions, are discussed.

This book offers a bird's-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government agencies to better accommodate the needs of Asian youth travellers - a unique and diverse market that is yet to be fully unveiled to the world. The book investigates the key characteristics that define contemporary Asian youth travellers, adopting a broad definition of Asia. While it includes relatively mature markets, it also features emerging markets in Southeast Asia, South Asia, and West Asia. The book looks at different forms of tourism undertaken by Asian travellers, encompassing educational tourism, adventure tourism, working holiday, self-driving tourism, dark tourism, volunteer tourism, and cultural tourism. A wide range of topics are discussed, from history to current trends, from motivations to constraints, from the influence of culture and religion on travel behaviour to the search of social freedom through travel, and from destination choice to destination avoidance. The findings and interpretations are drawn from diverse and novel research methods, such as netnography, visual anthropology, historiography, interview, focus group, survey, and document analysis.

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

The economic imperative of sustainable tourism development frequently shapes life on small subtropical islands. In Okinawa, ecotourism promises to provide employment for a dwindling population of rural youth while preserving the natural environment and bolstering regional pride. Footprints in Paradise explores the transformation in community and sense of place as Okinawans come to view themselves through the lens of the visiting tourist consumer, and as their language, landscapes, and wildlife are reconstituted as treasured and vulnerable resources. The rediscovery and revaluing of local ecological knowledge strengthens Okinawan or Uchinaa cultural heritage, despite the controversial presence of US military bases amidst a hegemonic Japanese state.

"The Science of Service Systems" intends to stimulate discussion and understanding by presenting theory-based research with actionable results. Most of the articles focus on formalizing the theoretical foundations for a science of service systems, examining a wide range of substantive issues and implementations related to service science from various perspectives. From the formal (ontologies, representation specifications, decision-making and maturity models) to the informal (analysis frameworks, design heuristics, anecdotal observations), these contributions provide a snapshot in time of the gradually emerging scientific understanding of service systems.

"The Science of Service Systems," along with its companion text, "Service Systems Implementation," is designed to present multidisciplinary and multisectoral perspectives on the nature of service systems, on research and practice in service, and on the future directions to advance service science. These two volumes compose a collection of articles from those involved in the emerging area known as service science.