Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.

This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For example, Norbert Walter, chief economist of the Deutsche Bank, writes about the financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin (Turkish Airlines), J. Hunold (Air Berlin) and E. Sims (Air New Zealand) have much to say about the future of airlines and aviation management. Corporate Social Responsibility is one of the top themes to-be and therefore a focus of this book, offering the perspective of the UN Foundation and the social inclusion concept of RUHR.2010, European Capital of Culture. The articles are based on presentations and panel discussions presented at the worlds largest tourism congress, the ITB Berlin Convention.

It can take the form of a Molotov Cocktail or a Suicide Bomber detonating within a crowd. It can be a sophisticated electronic explosive device or a bomb in a shoe. Today's terrorism threats, and their constant assault on global security continues to be a menace of great concern.

Providing a hands-on look inside the ugly, blood-stained world of global terrorism, Introduction to Terrorism covers the evolution of terrorism, its growing sophistication, and its cynical indifference to human life. It begins by covering the history of terrorism and showing how the threats have changed since the September 11, 2001 attacks. It examines the methods America has chosen to guard against and deal with these threats using its military, government, and civilian agencies.

Illustrating and examining current and future challenges, this state-of-the-art text follows a flow model developed and successfully taught in the classroom at several colleges and universities. Designed to follow the standard academic semester (one chapter per week), the book's content, style, presentation, and organization have been class-tested and validated.

The United States continues to provide opportunities for travel and tourism to domestic and international travellers. This is the first book to offer students a comprehensive overview of both tourism and travel in this region, paying specific attention to the disciplines of Geography, Tourism Studies and, more generally, Social Science. Tourism in the USA explains the evolution of tourism paying attention to the forces that shaped the product that exists today. The focus of the book includes the manner in which tourism has played out in various contexts; the role of federal, state, and local policy is also examined in terms of the effects it has had on the US travel industry and on destinations. The various elements of tourism demand and supply are discussed and the influence that transportation (especially Americans' high personal mobility rates and love affair with the auto) has had on the sector highlighted. The economics of tourism are fleshed out before focusing more narrowly on both the urban and rural settings where tourism occurs. A look into the manner in which the spatial structure of cities is transformed through tourism is also offered. Additionally, a brief examination of future issues in American tourism is presented along with explanations concerning the ascendancy of tourism as an economic development tool in various areas. The book combines theory and practice as well as integrating a range of useful student orientated resources to aid understanding and spur further debate, which can be used for independent study or in class exercises. These include: 'Closer Look' case studies with reflective questions to help show theory in practice and encourage critical thinking about tourism developments in this region 'Discussion Questions' at the end of each chapter encourage stimulating debates 'Further Reading' sections direct the readers to related book and web resources so that they can learn more about the topics covered in each chapter. Written in an engaging style and supported with visual aids, this book will provide students globally with an in-depth and essential understanding of the complexities of tourism and travel in the USA.

Gay Pride parades are annual arenas of queer public culture, where embodied notions of subjectivity are sold, enacted, transgressed and debated. From Sydney to Rome, Queering Tourism analyzes the paradoxes of gay pride parades as tourist events, exploring how the public display of queer bodies - the way they look, what they do, who watches them, and under what regulations - is profoundly important in constructing sexualized subjectivities of bodies and cities. Drawing on extensive collections of interviews, visual and written media accounts, photographs, advertisements, and her own participation in these parades, Lynda Johnston gives a vibrant account of 'queer tourism' in New Zealand, Australia, Scotland and Italy. For each place, she looks at how the relationship between the viewer and the viewed produces paradoxical concepts of bodily difference, and considers how the queered spaces of gay pride parades may prompt new understandings of power and tourism. Examining the intersection of sexuality, space and tourism, and using empirical data gathered at Gay Pride parades such as the Sydney Mardi Gras, New Zealand HERO Parade and World Pride Roma 2000, this important work produces a deconstructive account of tourism and presents new ways of thinking through the powerful processes of subjectivity formation.

Edited by two leading scholars in the field, this is the first title in a new Routledge Major Works series, Critical Concepts in Tourism. It is a four-volume collection of canonical and cutting-edge research in event tourism.

The origins of event tourism as a topic of serious academic interest are comparatively recent. The subject is largely a postwar development which began especially to unfold in the 1970s, not least in response to a growing interest and recognition of the potential value of events to economies, societies, and their cultures, as well as to environmental regeneration. In part, the continued evolution of the subject has arisen from the development of convention and exhibition management as cognate areas but, through time, policy-makers, planners, and destination managers became aware of the potentially significant and wide role of events in specific localities, ranging in scale from the Olympic Games to community festivals.

Event tourism is now a vibrant and dynamic field of study and research, and the sheer scale of the growth in its output makes this Routledge collection especially timely. A wide range of social-science journals have published material about event tourism and this new Major Work makes available foundational pieces of scholarship?as well as cutting-edge research?from these disparate, and sometimes less accessible sources, as well as from the leading UK, European, and North American tourism journals, and from other hard-to-find publications.

As well as bringing together the key studies and journal articles that have shaped serious thought about event tourism, the collection will be welcomed as the first mapping of an area that to date has lacked an interdisciplinary synthesis. The thematic organization of the collection, together with the editors? introductions and their commentaries on the collected texts, will make sense of the wide range of approaches, theories, and concepts that have informed event tourism, and will review the history of the subject and the rise of its identity and research agenda. It is an essential collection destined to be valued as a vital research resource by all scholars and students of the subject.

Fully updated with the latest industry standards, this 4th Edition of The Complete Nail Technician by Marian Newman, is a must-have for every nail technician.

From the first time student studying towards their Level 2 or 3 qualification to the practising professional seeking to refresh their skills, this respected book will appeal to those who want to develop excellence in their chosen profession. Written in Newman’s accessible and professional style, this text provides readers with the benefit of her extensive experience by passing on top tips and advice.

It is the only nails textbook endorsed by Habia and VTCT, and is an essential reference manual for all nail technicians and manicurists.

Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience.

The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as: The place of accommodations in tourism and vice versa The social ecological and economic implications of lodging development Management and restructuring issues in a globalizing industry Sustainable tourism and the accommodation sector Cross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediaries The interaction between supply and demand Safety and security in tourism and lodging

Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, 5-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges.

Essential reading for students of tourism this book is an indispensable guide, unprecedented in the field of tourism management.

Dallen J. Timothy is Professor, School of Community Resources and Development, Arizona State University, USA

Victor B. Teye is Associate Professor, School of Community Resources and Development, Arizona State University, USA
* High profile authors approach lodging from a tourism perspective
* Includes treatment of booming trends like timeshare and mobile lodging
* Takes a global perspective on topics such as sustainability, economic implications and information technology

Tourism Development and the Environment: Beyond Sustainability? challenges the sustainable tourism development paradigm that has come to dominate both theoretical and practical approaches to tourism development over the last two decades. It extends the sustainable tourism debate beyond the arguably managerialist 'blueprint' and destination-focused approach that continues to characterise even the most recent 'sustainability' agenda within tourism development. Reviewing the evolution of the sustainable tourism development concept, its contemporary manifestations in academic literature and policy developments and processes, the author compares its limitations to prevailing political-economic, socio-cultural and environmental contexts. He then proposes alternative approaches to tourism development which, nevertheless, retain environmental sustainability as a prerequisite of tourism development. This book also acts as an introduction to the Earthscan series Tourism, Environment and Development. About the series: 'Tourism, Environment and Development' aims to explore, within a variety of contexts, the developmental role of tourism as it relates explicitly to its environmental consequences. Each book will review critically and challenge 'traditional' perspectives on (sustainable) tourism development, exploring new approaches that reflect contemporary economic, socio-cultural and political contexts.

This book looks at various aspects of tourism education in Asian countries and the impacts of sustainable development in tourism education to the Asian student markets. It provides an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism education in Asia and for its Asian students overseas, and it highlights the creative, inventive and innovative ways that educators are responding to these issues. The book is composed of contributions from specialists in the field and is international in scope. It is divided into four parts: an introduction setting the scene of tourism education and Asia; case studies of tourism education in various Asian countries; case studies of tourism education of Asian students abroad and their trans-national student experiences; and broader perspectives on intra-Asian and transnational tourism education. The book provides a systematic guide to the current state of knowledge on tourism education and Asia and its future direction, and is essential reading for students, researchers, educational practitioners, and academics in Tourism Studies.

Exploring Sport and Fitness is a comprehensive guide to the development of essential professional and interpersonal skills in the sport, leisure and fitness sector. Designed to bridge the gap between the classroom and the workplace, the book introduces the fundamental principles of reflective practice in sport and fitness, and explains how students and professionals can develop their personal effectiveness and workplace performance.

The book draws together important material from a wide range of academic and professional sources, including articles from leading experts in sport management, psychology and coaching, and explores key topics such as:

• reflective practice

• the importance of effective communication
• motivation and Leadership
• working in teams
• working with customers
• learning and instructional frameworks for coaches and instructors
• organizational cultures in sport and fitness

Exploring Sport and Fitness is essential reading for all students of sport, leisure and fitness management, sports coaching or sports development, and for all sport and fitness professionals looking to improve their performance and practice.

1. Equip professionals with holistic and structured knowledge regarding establishing and implementing privacy framework and program. 2. Gain practical guidance, tools, and templates to manage complex privacy and data protection subjects with cross-functional teams. 3. Gain the knowledge in measuring privacy program and operating it in a more efficient and effective manner.

Operations management is a set of disciplines that transform raw materials, labor and capital into finished goods and services. These various disciplines are discussed for an intended audience of executives and operations managers who desire to be updated on the current curriculum in business schools. The book emphasizes why Japan has ascended to its dominant position in global commerce largely at the expense of U.S. manufacturers. The intent is to learn lessons from Japanese achievements that can be applied to make U.S. manufacturers more competitive in the global market. Trends in operations management are augmented with new software tools (Evolver and RISKOptimizer) which can solve previously unsolvable problems in scheduling and other operational matters.

Additional material provides a fuller discussion on certain key managerial issues and problem solving. This readable and informative book examines the various disciplines that managers must integrate into their jobs and key workplace practices that enhance a company's competitiveness in the global marketplace.

This is the first book to examine the significance of European Union antitrust law for the future of sport in Europe. Drawing on multi-disciplinary perspectives from law, economics, sport management and politics, and including case studies about the European Super League (ESL) and the International Skating Union, the book explores key themes in contemporary sport, including governance, ownership and control; the European sport model; the regulatory autonomy of sports organisations; and the relationship between public policy, the law and sport. This is important reading for any advanced student, researcher, policy-maker or practitioner with an interest in sport management, sport law, European law or European politics.

* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.

A powerful and urgent call to action: to improve our lives and our societies, we must demand open access to data for all. Information is power, and the time is now for digital liberation. Access Rules mounts a strong and hopeful argument for how informational tools at present in the hands of a few could instead become empowering machines for everyone. By forcing data-hoarding companies to open access to their data, we can reinvigorate both our economy and our society. Authors Viktor Mayer-Schoenberger and Thomas Ramge contend that if we disrupt monopoly power and create a level playing field, digital innovations can emerge to benefit us all. Over the past twenty years, Big Tech has managed to centralize the most relevant data on their servers, as data has become the most important raw material for innovation. However, dominant oligopolists like Facebook, Amazon, and Google, in contrast with their reputation as digital pioneers, are actually slowing down innovation and progress by withholding data for the benefit of their shareholders--at the expense of customers, the economy, and society. As Access Rules compellingly argues, ultimately it is up to us to force information giants, wherever they are located, to open their treasure troves of data to others. In order for us to limit global warming, contain a virus like COVID-19, or successfully fight poverty, everyone-including citizens and scientists, start-ups and established companies, as well as the public sector and NGOs-must have access to data. When everyone has access to the informational riches of the data age, the nature of digital power will change. Information technology will find its way back to its original purpose: empowering all of us to use information so we can thrive as individuals and as societies.

The crucible of innovation in wildlife and habitat conservation is in southern Africa where it has co-evolved with decolonization, political transformation and the rise of development, ownership, management and livelihood debates. Charting this innovation, early chapters of this volume deal with the traditional 'fines and fences' conservation that occurred in the colonial and early post-independence period, with subsequent sections focussing on the experimentation and innovation that occurred on private and communal land as a result of the break from these traditional methods. The final section deals with more recent innovations in the sector, focussing on building and strengthening the relationships between parks and society. Importantly, the book provides a data-rich summary of experimentation with more inclusive models of conservation in terms of ecological, social, political and economic indicators. Published with the Southern African Sustainable Use Specialist Group (SASUSG) of IUCN.

This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.

Conversant in contemporary theory and architectural history, Stan Allen argues that concepts in architecture are not imported from other disciplines, but emerge through the materials and procedures of architectural practice itself. Drawing on his own experience as a working architect, he examines the ways in which the tools available to the architect affect the design and production of buildings.

This second edition includes revised essays together with previously unpublished work. Allen 's seminal piece on Field Conditions is included in this reworked, revised and redesigned volume. A compelling read for student and practitioner alike.

The industrialization of prostitution and the sex trade has created a multibillion-dollar global market, involving millions of women, that makes a substantial contribution to national and global economies. The Industrial Vagina examines how prostitution and other aspects of the sex industry have moved from being small-scale, clandestine, and socially despised practices to become very profitable legitimate market sectors that are being legalised and decriminalised by governments. Sheila Jeffreys demonstrates how prostitution has been globalized through an examination of: the growth of pornography and its new global reach the boom in adult shops, strip clubs and escort agencies military prostitution and sexual violence in war marriage and the mail order bride industry the rise in sex tourism and trafficking in women. She argues that through these practices women's subordination has been outsourced and that states that legalise this industry are acting as pimps, enabling male buyers in countries in which women's equality threatens male dominance, to buy access to the bodies of women from poor countries who are paid for their sexual subservience. This major and provocative contribution is essential reading for all with an interest in feminist, gender and critical globalisation issues as well as students and scholars of international political economy.

First textbook in the literature to treat sustainability as a powerful concept to create optimal workplace experiences FM is a growth area and this book pushes the boundaries to teach sustainability in a new way Most other textbooks dedicated to this topic focus on describing specific best practices or case studies, that is simply not enough to take the next step in truly integrating sustainability in the facility management industry. This book seeks to do that.

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature.
International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.