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Books > Business & Economics > Industry & industrial studies > Service industries

Emerging Strategies for Tourism Industry (Hardcover): Donald Peterson Emerging Strategies for Tourism Industry (Hardcover)
Donald Peterson
R3,708 R3,348 Discovery Miles 33 480 Save R360 (10%) Ships in 10 - 15 working days
The Olympic Games: Meeting New Global Challenges (Hardcover): David Hassan, Shakya Mitra The Olympic Games: Meeting New Global Challenges (Hardcover)
David Hassan, Shakya Mitra
R4,552 Discovery Miles 45 520 Ships in 12 - 17 working days

As the world s greatest sporting event, the Olympic Games has always commanded intrigue, analysis and comment in equal measure. This book looks to celebrate the significance of the Olympics, their historical impact, controversies that presently surround them and their possible future direction. It begins with a detailed, if controversial, analysis of the scale of the modern Summer Olympics and considers whether in fact the Games have simply become too big? Thereafter considerable coverage is afforded the often contentious bidding process, required of successful host cities wishing to attract the Games, and asks why some cities are successful and others are not. This book also reflects on the growing security measures that surround the Olympics and considers their full impact on the civil liberties of those impacted by them. For scholars of the Olympic movement this book represents essential reading to understand further the Olympic Games, their significance and effect, as the 2016 Olympics in Rio de Janeiro draw ever closer.

This book was published as a special issue of Sport in Society."

The Advisor Playbook - Regain liberation and order in your personal and professional life (Hardcover): Duncan Macpherson, Chris... The Advisor Playbook - Regain liberation and order in your personal and professional life (Hardcover)
Duncan Macpherson, Chris Jeppesen
R701 Discovery Miles 7 010 Ships in 12 - 17 working days
Chinese Consumers in a New Era - Their Travel Behaviors and Psychology (Hardcover): Kam Hung, Xiang (Robert) Li Chinese Consumers in a New Era - Their Travel Behaviors and Psychology (Hardcover)
Kam Hung, Xiang (Robert) Li
R4,552 Discovery Miles 45 520 Ships in 12 - 17 working days

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings.

This book was originally published as a special issue of the "Journal of China Tourism Research.""

Event Leadership - Theory and Methods for Event Management and Tourism (Hardcover): Emma Abson Event Leadership - Theory and Methods for Event Management and Tourism (Hardcover)
Emma Abson; Contributions by Miriam Firth, Jane Tattersall
R3,093 Discovery Miles 30 930 Ships in 12 - 17 working days

Event Leadership: Theory and practice for event management and tourism examines, contextualises and applies leadership theory and practice at several levels. Using a wide range of contemporary research, this book explores in detail a range of leadership theories, providing insight into the developments that are driving leadership today. In light of the complex business needs of event organisations and in order to illustrate the concepts discussed, examples of case studies from the event sector are used throughout. Providing a comprehensive grounding in leadership theory, this book explores leadership in events from three distinct viewpoints using various event settings and types of events to illustrate: * "The leader" within event organisations: looking at leaders who are founders, or those that have been appointed, elected, evolved from other positions or emerged from a crisis - all of which have their own issues and effects. * Leadership within the events community, such as political leadership or leaders within event portfolios and networks. Questioning what does it take to achieve effective collaboration among events and between events and other key stakeholders? Is it the individual leader, or leadership that emerges from network dynamics? * The leadership role that events and professional organisations play in society, such as educational and inspirational leadership - looking at social marketing through events, with the aims of changing attitudes and behaviour. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

The Future of the Defence Firm: New Challenges, New Directions (Hardcover, 1995 ed.): A. Latham, N. Hooper The Future of the Defence Firm: New Challenges, New Directions (Hardcover, 1995 ed.)
A. Latham, N. Hooper
R4,702 Discovery Miles 47 020 Ships in 10 - 15 working days

This book is th e result of a collaborative research project involving the Centre for Defence and Security Studies at the University of Manitoba (Canada) and the Centre for Defence Economics at the University of York in England . Perhaps not surprisingly, given its transatlantic origins, its lineage is somewhat involved. In Canada , its origins can be traced to two earlier research projects on the political economy of arms production undertaken by members of what has since become the Centre for Defence and Security Studies . The first of these , carried out in collaboration with Toronto 's York University, and financially supported by the Centre for Studies in Defence Resources Management at the National Defence College in Kingston, Ontario , was entitled " Th e Implications of Europe 1992 For Canadian Defence and Defence Industrial Interests" . The second , undertaken in conjunction with both York University and Nova Scotia's Dalhousie University , was supported by the now defunct Canadian Institute for International Peace and Security , and dealt with " N a t i o n a l Defence and the Canadian Economy . " Workshops were held in connection with both these studies, which brought together academic, governmental and industry experts in the field of defence production .

Festivals, Tourism and Social Change - Remaking Worlds (Paperback, Illustrated Ed): David Picard, Mike Robinson Festivals, Tourism and Social Change - Remaking Worlds (Paperback, Illustrated Ed)
David Picard, Mike Robinson
R845 Discovery Miles 8 450 Ships in 12 - 17 working days

This book explores the links between tourism and festivals and the various ways in which each mobilises the other to make social realities meaningful. Drawing upon a series of international cases, festivals are examined as ways of responding to various forms of crisis - social, political, economic - and as a way of re-making and re-animating spaces and social life. Importantly, this book locates festivals in the constantly changing, socio-economic and political contexts that they always operate in and respond to - contexts that are both historical and modern at the same time. Tourism is bound closely together with such contexts; feeding and challenging festivals with audiences that are increasingly transient and transnational. Tourism interrogates notions of ritual and tradition, shapes new spaces and creates, and renews, relationships between participants and observers. No longer can we dismiss tourists simply as value neutral and crass consumers of spectacle, nor tourism as some inevitable commercial force. Tourism is increasingly complicit in the festival processes of re-invention, and in forming new patterns of social existence.

Failed Olympic Bids and the Transformation of Urban Space - Lasting Legacies? (Hardcover, 1st ed. 2017): Robert Oliver, John... Failed Olympic Bids and the Transformation of Urban Space - Lasting Legacies? (Hardcover, 1st ed. 2017)
Robert Oliver, John Lauermann
R2,262 Discovery Miles 22 620 Ships in 12 - 17 working days

This book evaluates why cities choose to bid for the Olympics, why Olympic bids fail, and whether cities can benefit from failed bids. Attention is shifted away from host cities (or winners), to consider the impact of the bidding process on urban development in losing cities. Oliver and Lauermann show that bidding is often a politically strategic exercise, as planning ideas are recycled from one bid project to the next. As Olympic bids become more deeply embedded in urban development and bid teams engage in legacy planning, Oliver and Lauermann demonstrate that bid failure is rarely definitive and is often a desirable result. This volume adds a new and innovative perspective to Olympic Studies and mega-events more broadly, with appeal to a variety of other disciplines including geography, urban planning, spatial politics and sport and civic policy.

Building Trust in Information - Perspectives on the Frontiers of Provenance (Hardcover, 1st ed. 2016): Victoria L. Lemieux Building Trust in Information - Perspectives on the Frontiers of Provenance (Hardcover, 1st ed. 2016)
Victoria L. Lemieux
R4,131 R3,549 Discovery Miles 35 490 Save R582 (14%) Ships in 12 - 17 working days

This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics and visual analytics that work at the frontiers of new knowledge on provenance. Each of these fields understands the meaning and purpose of representing provenance in subtly different ways. The aim of this book is to create cross-disciplinary bridges of understanding with a view to arriving at a deeper and clearer perspective on the different facets of provenance and how traditional definitions and applications may be enriched and expanded via an interdisciplinary and multidisciplinary synthesis. This volume brings together all of these developments, setting out an encompassing vision of provenance to establish a robust framework for expanded provenance theory, standards and technologies that can be used to build trust in financial and other types of information.

Happy 16th Birthday Guest Book (Landscape Hardcover) - Sweet Sixteen Guest book, party and birthday celebrations decor, memory... Happy 16th Birthday Guest Book (Landscape Hardcover) - Sweet Sixteen Guest book, party and birthday celebrations decor, memory book, 16th birthday, happy birthday guest book, celebration message log book, celebration guestbook, celebration parties, message log keepsake, landscape (Hardcover)
Lulu and Bell
R791 Discovery Miles 7 910 Ships in 10 - 15 working days
Cultural and Creative Industries - A Path to Entrepreneurship and Innovation (Hardcover, 1st ed. 2019): Marta Peris-Ortiz,... Cultural and Creative Industries - A Path to Entrepreneurship and Innovation (Hardcover, 1st ed. 2019)
Marta Peris-Ortiz, Mayer Rainiero Cabrera-Flores, Arturo Serrano Santoyo
R4,147 R3,905 Discovery Miles 39 050 Save R242 (6%) Ships in 9 - 15 working days

This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation, sustainability and overall regional development. It will address such issues as (1) the technical (tangible) components of creative and cultural industries in relation to innovation; (2) the intangible components of creative and cultural industries in relation to services provided; (3) the relationship between tangible and intangible components and economic and social innovation; and (4) the ways in which creative and cultural industries effect and influence regional sustainability and development. Cultural and creative industries and the creative economy as a whole have been increasingly prevalent in research literature because of their role in driving economic and social development. Cultural and creative industries also enable other forms of entrepreneurship and innovation beyond the traditional, technology-based focus of innovation, thereby enhancing regional growth and development through these channels. The contributions presented in this book discuss the main issues, challenges, opportunities and trends of cultural and creative industries through conceptual analysis and cases studies from different world regions. Featuring research from industries such as art, health care, beer and wine and education, this book provides researchers, academics, professionals and policy makers with a detailed examination of the development and potential of cultural and creative industries in regional and global economies.

Value Creation and Sport Management (Hardcover): Sandalio Gomez, Kimio Kase, Ignacio Urrutia Value Creation and Sport Management (Hardcover)
Sandalio Gomez, Kimio Kase, Ignacio Urrutia
R3,058 R2,647 Discovery Miles 26 470 Save R411 (13%) Ships in 12 - 17 working days

The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Defense Conversion Strategies (Hardcover, 1997 ed.): Robert E. Dundervill, Jr., Peter F. Gerity, Anthony K. Hyder, Lawrence H.... Defense Conversion Strategies (Hardcover, 1997 ed.)
Robert E. Dundervill, Jr., Peter F. Gerity, Anthony K. Hyder, Lawrence H. Luessen
R9,018 Discovery Miles 90 180 Ships in 12 - 17 working days

The world situation has witnessed dramatic changes in the recent past and defense-related science and technology are coming under increasing pressure to demonstrate their ability to contribute added value to national and international economies. But defense conversion is complicated by the absence of tested principles and there is no formal training to facilitate the conversion process. As a result, such factors as long-term implications for defense together with a broad range of issues related to economic, political and social questions are not being adequately addressed. Governments and industries are searching for optimum strategies to guide the defense conversion process without benefit of either historical precedents as models or a complete understanding of the process itself. The present book identifies and studies the elements of successful defense conversion strategies through a systematic analysis of the factors influencing them and the common features of specific national efforts. The book reflects a combination of theory and practical experience. International strategies are explored that stimulate the conversion of defense technologies to industrial capacity, global economic growth and stability, the preservation and enhancement of defense technology options, and the ability to capitalize on unique economic, political and social opportunities afforded by defense technology conversion. The nations of the former Soviet Union present a particular problem. In Russia, for instance, from 1990 to 1993 there was a 47% decline in industrial production and a 38% decrease in GNP. This clearly needs immediate action, but there are difficulties with the conversion processes, technologytransfer and implementation of dual-use strategies. While many of these issues are generic to the process, there are national and cultural difficulties. At a time of unprecedented global political and economic instability, the collective knowledge and experience of NATO and its Cooperation Partners will be essential to the successful conversion of defense production capabilities to economic tools that can contribute to universal economic equilibrium and prosperity.

Millennials, Generation Z and the Future of Tourism (Paperback): Fabio Corbisiero, Salvatore Monaco, Elisabetta Ruspini Millennials, Generation Z and the Future of Tourism (Paperback)
Fabio Corbisiero, Salvatore Monaco, Elisabetta Ruspini
R756 Discovery Miles 7 560 Ships in 9 - 15 working days

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

Breaking the Ice - The Economics of Hockey (Hardcover, 1st ed. 2017): Bernd Frick Breaking the Ice - The Economics of Hockey (Hardcover, 1st ed. 2017)
Bernd Frick
R4,636 Discovery Miles 46 360 Ships in 12 - 17 working days

This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses of the sports industry. This book fills that gap by presenting a selection of research focusing specifically on hockey, such as labor relations and player behavior in the NHL, salary determination and player careers, ticket demand and ticket pricing, and emerging topics such as diversity and discrimination. Expanding the available literature dramatically, this book will be an important tool for researchers as well as sports managers, and students at the advanced undergraduate and graduate level.

Driving Tourism through Creative Destinations and Activities (Hardcover): Albeta Kiral'ova Driving Tourism through Creative Destinations and Activities (Hardcover)
Albeta Kiral'ova
R5,777 Discovery Miles 57 770 Ships in 12 - 17 working days

Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.

3-in-1: Governing A Global Financial Centre (Hardcover): Jun Jie Woo 3-in-1: Governing A Global Financial Centre (Hardcover)
Jun Jie Woo
R2,432 Discovery Miles 24 320 Ships in 10 - 15 working days

3-in-1: Governing a Global Financial Centre provides a comprehensive understanding of Singapore's past development and future success as a global financial centre. It focuses on three transformational processes that have determined the city-state's financial sector development and governance - globalisation, financialisation, and centralisation - and their impacts across three areas: the economy, governance, and technology. More importantly, this book takes a multidimensional approach by considering the inter-related and interdependent nature of these three transformational processes. Just like the 3-in-1 coffee mix that is such an ubiquitous feature of everyday life in Singapore, the individual ingredients of Singapore's success as a global financial centre do not act alone, but as an integrated whole that manifests itself in one final product: the global financial centre.

Digital Insurance - Business Innovation in the Post-Crisis Era (Hardcover, 1st ed. 2016): Bernardo Nicoletti Digital Insurance - Business Innovation in the Post-Crisis Era (Hardcover, 1st ed. 2016)
Bernardo Nicoletti
R4,363 Discovery Miles 43 630 Ships in 12 - 17 working days

This book explores the ways in which the adoption of new paradigms, processes, and technologies can lead to greater revenue, cost efficiency and control, as well as improved business agility in the insurance industry.

Institutional Arrangements for Conservation, Development and Tourism in Eastern and  Southern Africa - A Dynamic Perspective... Institutional Arrangements for Conservation, Development and Tourism in Eastern and Southern Africa - A Dynamic Perspective (Hardcover, 2015 ed.)
Rene Van Der Duim, Machiel Lamers, Jakomijn van Wijk
R3,048 Discovery Miles 30 480 Ships in 10 - 15 working days

This book presents an overview of different institutional arrangements for tourism, biodiversity conservation and rural poverty reduction in eastern and southern Africa. These approaches range from conservancies in Namibia, community-based organizations in Botswana, conservation enterprises in Kenya, private game reserves in South Africa, to sport hunting in Uganda and transfrontier conservation areas. The book presents a comparative analysis of these arrangements and highlights that most arrangements emerged in the 1990s through either a decentralized or centralized change trajectory that was sponsored by donors. They aim to address some of the challenges of the 'fortress' types of conservation by combining principles of community-based natural resource management with a neoliberal approach to conservation, evident in the use of tourism as the main mechanism for accruing benefits from wildlife. The book illustrates the empirical relevance of these novel arrangements by presenting their growth in numbers and discuss how these arrangements differ in their form. With respect to the conservation and development impacts of these arrangements, we show that they have secured large amounts of land for conservation, but also generated governance challenges and disputes on tourism benefit sharing, affecting the stability of these arrangements to generate socioeconomic and conservation benefits.

Tourism and Migration - New Relationships between Production and Consumption (Hardcover, 2002 ed.): C.M. Hall, A. M Williams Tourism and Migration - New Relationships between Production and Consumption (Hardcover, 2002 ed.)
C.M. Hall, A. M Williams
R4,736 Discovery Miles 47 360 Ships in 12 - 17 working days

This book makes an innovative contribution to understanding the relationships between tourism and migration. It explores the many different forms of tourism-migration relationships, paying attention to both the global processes of change and the contingencies of place and space. The book provides an extensive guide to the relevant literature as well as case studies from a diverse range of countries and discusses the significance of the Caribbean, Chinese, and Vietnamese diasporas.

Strategic Hospitality Human Resources Management (Paperback): Melvin Weber, Dori Dennison Strategic Hospitality Human Resources Management (Paperback)
Melvin Weber, Dori Dennison
R3,378 Discovery Miles 33 780 Ships in 12 - 17 working days

The first human resources text tailored to the hospitality industry. Strategic Hospitality Human Resources Management, 1e is a groundbreaking new textbook exploring human resource management in the unique environment of the hospitality industry. Weber and Dennison provide a solid grounding in human resource functions and examine the skills hospitality managers require to implement an effective human resources program. Chapters illustrate how human resource decisions are key to successful hospitality operations and help future managers form effective human resource strategies. Introductory chapters provide context and background information in the human resources field while subsequent chapters develop specific skills and strategies that can be directly applied in hospitality management. Teaching and Learning Experience This program will provide a better teaching and learning experience-for you and your students. It provides: *Strategies for successful management: Chapters take a strategic approach to human resources management. *Practice and review tools: Every chapter includes questions and exercises to help students check their learning and truly master chapter topics.*Effective resources for further learning: Extensive references and resources encourage further exploration of chapter topics.

Christmas Party Guest Book (HARDCOVER), Party Guest Book, Birthday Guest Comments Book, House Guest Book, Seasonal Party Guest... Christmas Party Guest Book (HARDCOVER), Party Guest Book, Birthday Guest Comments Book, House Guest Book, Seasonal Party Guest Book, Special Events & Functions - For parties, Christmas events, birthdays, anniversaries, retirement parties, gatherings, functions, housewarmings, special occasions (Hardcover)
Angelis Publications
R614 R561 Discovery Miles 5 610 Save R53 (9%) Ships in 10 - 15 working days
Banking in North America - NAFTA and Beyond (Hardcover): Jerry Haar, K. Dandapani Banking in North America - NAFTA and Beyond (Hardcover)
Jerry Haar, K. Dandapani
R3,979 Discovery Miles 39 790 Ships in 12 - 17 working days

The tremendous growth and expansion of global financial services have produced significant changes in the banking sector worldwide. North America, especially, has experienced far reaching changes due to both global and regional developments. NAFTA (the North American Free Trade Agreement) has had a significant impact on banking in Canada, the United States and Mexico, and will continue to do so. As the principle of national treatment is a vitally important fixture of the accord, governments - federal, state and provincial - in all three nations are now required to open up and level the playing field for financial competitors throughout North America.
This book aims to present, analyse and discuss the evolution, current state and outlook for financial services in North America, with special attention to the banking sector. Authors from all three nations and representing different policy perspectives address the theme within the context of the globalization of trade and financial services; changes in domestic banking and regulatory policies in Canada, Mexico and the United States; and the impact of NAFTA and its financial services provisions on the banking sector of each nation.

Managing Ethical Consumption in Tourism (Hardcover): Clare Weeden, Karla Boluk Managing Ethical Consumption in Tourism (Hardcover)
Clare Weeden, Karla Boluk
R4,728 Discovery Miles 47 280 Ships in 12 - 17 working days

Neither the tourism industry nor the tourist has responded convincingly to calls for more responsibility in tourism. Ethical consumption places pressure on travellers to manage a large number of decisions at a time when hedonic motivations threaten to override other priorities. Unsurprisingly, tensions occur and compromises are made. This book offers new insight into the motivations that influence tourists and their decision-making. It explores how consumers navigate the responsible tourism market place and provide a rich understanding of the challenges facing those seeking to encourage travellers to become responsible. Not only will the book provide an improved interpretation of the complexity of ethical consumption in tourism, but it will also offer a variety of stakeholders a deeper understanding of: the key challenges facing stakeholders in the production and consumption of responsible tourism how ethical consumers can be influenced to consume ethically the gaps in consumer knowledge and how to broaden the appeal for individuals to make more informed ethical decisions how tour operators can respond to this emerging market by innovative product development how to design informative marketing communications to encourage a greater uptake for responsible holidays how destinations can tailor their products to the ethical consumer market how destination communities and management organisations can target responsible tourists through the provision of sustainable alternatives to mass-market holiday products. Written by leading academics from all over the world, this timely and important volume will be valuable reading for ubdergraduate and postgraduate students, researchers and academics interested in Tourism Ethics, Ethical Consumption and the global issue of Sustainability.

Olympic Ceremonialism and The Performance of National Character - From London 2012 to Rio 2016 (Hardcover, New): R Tzanelli Olympic Ceremonialism and The Performance of National Character - From London 2012 to Rio 2016 (Hardcover, New)
R Tzanelli
R1,864 Discovery Miles 18 640 Ships in 12 - 17 working days

In recent decades ceremonies stood in Olympiads as both vehicles of cultural values and shows embracing the banal and the everyday. But how much do we understand them as forms of public art? This book examines the London 2012 opening and closing ceremonies and the handover event to Rio for the 2016 Olympics as articulations of national and cosmopolitan belonging. It is argued that embodied and projected performances of Britishness and Brazilianness embraced both artistic styles and the contemporary digital turn, refinement and banality. Combinations of art and technology reflected a vision of humanity in motion complying with the Olympic values of fairness, beauty and embodied well-being. The three ceremonial performances supported imaginative travel on stage, on big screens and in musical genres. This travel, at once mediated, embodied and experiential, created an ideal form of 'human': a tornadoros. A creative worker and a tourist, the tornadoros manipulates audio-visual narratives of culture and identity for global Olympic audiences. Spanning Sociology, Sports Studies, Culture and Media Studies, Performance Studies and Tourism Studies, this is a highly interdisciplinary and original perspective on the Olympics.

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