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Books > Business & Economics > Industry & industrial studies > Service industries

Tourism Management - Towards the New Millennium (Hardcover): C Ryan, S. Page Tourism Management - Towards the New Millennium (Hardcover)
C Ryan, S. Page
R2,527 Discovery Miles 25 270 Ships in 10 - 15 working days

This book is an edited selection of key research papers published in the field of tourism management during the past ten years. It seeks to take stock of some of the seminal developments in the literature and to examine the evolution of thinking and the development of the subject area, particularly in the emergence of research sub-areas.
The book is organized into a series of parts which reflect the development of new and established areas of research: decision-making and tourist behaviour, tourism demand forecasting, gender and sex in tourism, planning and communities, urban tourism, theme parks, sustainable tourism or eco-tourism, marketing and service quality, and tourism as it affects indigenous peoples. Each part is introduced by commentary that relates the articles to the wider literature and the current progress of knowledge in each area. Underlying the books is a view that only through a continuing dialogue between specific tourism journal articles and a wider social science literature can one consider the 'cutting edge' nature of tourism research and manner in which it is then developed and disseminated. This book is one way of allowing readers to assess the merits of each article and its wider contribution to the tourism literature.

The City & Guilds Textbook Level 2 Beauty Therapy for the Technical Certificate (Paperback): Helen Beckmann, Kelly Stokes The City & Guilds Textbook Level 2 Beauty Therapy for the Technical Certificate (Paperback)
Helen Beckmann, Kelly Stokes
R1,427 Discovery Miles 14 270 Ships in 10 - 15 working days

Written specially for the new Technical Certificate in Beauty Therapy, this book will provide your learners with everything they need to know to succeed in their studies. Complementing quality teaching, this textbook covers all the knowledge required for each unit, as well as illustrating practical skills with industry quality photographic illustrations. - Carefully matched to the requirements of the new qualification, this comprehensive textbook will provide you and your learners with all the guidance you need through this period of transition, in clear and accessible language. - Ensures learners can visualise all the necessary practical skills with over 1000 industry quality photographs. - Provides invaluable guidance on preparing for the new written exams and practical synoptic end test.

Tourism in South and Southeast Asia (Paperback): C. Michael Hall, Stephen Page Tourism in South and Southeast Asia (Paperback)
C. Michael Hall, Stephen Page
R2,352 Discovery Miles 23 520 Ships in 10 - 15 working days

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world.

Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism.
With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region.
Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.
The author team - well established editors.
Contributors and case studies from around the region.

Tourism Reassessed: Blight or Blessing - Blight or Blessing? (Paperback, New edition): Frances Brown Tourism Reassessed: Blight or Blessing - Blight or Blessing? (Paperback, New edition)
Frances Brown
R1,428 Discovery Miles 14 280 Ships in 10 - 15 working days

Tourism Reassessed: Blight or blessing? provides a balanced assessment of the effects of tourism on 20th century life and evaluates its significance in international relations. Inspired by Sir George Young's book, Tourism: Blessing or blight?, published 25 years ago, this book places tourism firmly within its wider context. Tourism Reassessed sees tourism as: * A factor of international relations * A facet of the global economic order It takes a new approach by examining the place of tourism in the global political economy, analysing both how far it is shaped by the political-economic system and its own role in shaping that system. Tourism Reassessed is ideal for educators and researchers in tourism and all those studying or interested in the subject. Policy makers in governments and international and national organizations in tourism and related fields will find this essential reading.

Tourism Branding - Communities in Action (Hardcover, New): Liping Cai, William C. Gartner, Ana Maria Munar Tourism Branding - Communities in Action (Hardcover, New)
Liping Cai, William C. Gartner, Ana Maria Munar; Series edited by Liping Cai
R3,317 Discovery Miles 33 170 Ships in 10 - 15 working days

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.

Anti-Money Laundering, Counter Financing Terrorism and Cybersecurity in the Banking Industry - A Comparative Study within the... Anti-Money Laundering, Counter Financing Terrorism and Cybersecurity in the Banking Industry - A Comparative Study within the G-20 (Hardcover, 1st ed. 2023)
Felix I. Lessambo
R3,974 Discovery Miles 39 740 Ships in 10 - 15 working days

Despite massive investments in mitigation capabilities, financial crime remains a trillion-dollar global issue with impacts that extend well beyond the financial services industry. Worldwide, there are between $800 billion and $2 trillion laundered annually with the United States making up at least $300 billion of that figure. Although it is not possible to measure money laundering in the same way as legitimate economic activity, the scale of the problem is considered enormous. The cybersecurity landscape is always shifting, with threats becoming more sophisticated all the time. Managing risks in the banking and financial sectors requires a thorough understanding of the evolving risks as well as the tools and practical techniques available to address them. Cybercrime is a global problem, which requires a coordinated international response. This book outlines the regulatory requirements that come out of cyber laws and showcases the comparison in dealing with AML/CFT and cybersecurity among the G-20, which will be of interest to scholars, students and policymakers within these fields.

Seattle's Historic Restaurants (Hardcover): Robin Shannon Seattle's Historic Restaurants (Hardcover)
Robin Shannon
R719 R638 Discovery Miles 6 380 Save R81 (11%) Ships in 18 - 22 working days
Leisure/Tourism Geographies - Practices and Geographical Knowledge (Hardcover): David Crouch Leisure/Tourism Geographies - Practices and Geographical Knowledge (Hardcover)
David Crouch
R5,780 Discovery Miles 57 800 Ships in 10 - 15 working days

This volume considers leisure/tourism as an encounter. An encounter that exists between people, between people and space and between people and their expectations, experiences and desires. The contributors explore diverse aspects of leisure and tourism, ranging from the methodologies behind leisure practices to detailed case studies including: Disneyland, Paris; tourism in sacred landscapes; leisure practices in cyberspace; leisure and yachting; use of recreational/holiday cottages; National Parks; and local parks and gardens. Presenting a mix of attitudes and ideas concerning leisure and tourism, this book documents a debate, placing geography at its centre.

Financial Innovations and Monetary Reform - How to Get Out of the Debt Trap (Hardcover, 1st ed. 2023): Jean-François Serval,... Financial Innovations and Monetary Reform - How to Get Out of the Debt Trap (Hardcover, 1st ed. 2023)
Jean-François Serval, Jean-Pascal Tranié
R1,891 Discovery Miles 18 910 Ships in 10 - 15 working days

Written by two leading experts on multinational accounting and billion-dollar international investment funds, this book provides a framework for a global reform of the world monetary system, and defines a decidedly new approach to dealing with public debt mortgage, an issue that we can see in many countries in Europe and around the world. The authors put forward a proposal for transforming sterile financial masses, which are withdrawn from the real economy as they no longer bear interest, into wealth. To facilitate this return to the real economy, the authors propose that a significant share of public debt be converted into net equities in the world of business and goods production in order to find new profitable investment projects. The idea is bold, and the authors strive to demonstrate its technical feasibility. They are convinced that this approach can accompany and enhance a movement that has already begun, namely the implementation of vast national and international investment programs in major infrastructures and research projects in innovative sectors. This work builds on the authors’ two previous books, which focus on the monetary system. The first, published in 2010 and including a foreword by former French Finance Minister Christine Lagarde, analyzes the new virtual dimension of money. The second, published in 2014, puts forward an innovative proposal for a new financial regulation aimed at more stable economies. This third book is intended for professionals in the financial industry, including decision makers at banks, accounting and private equity firms, as well as policymakers at central banks and government institutions involved in the implementation of financial and monetary reforms.

Consumer Behavior in Travel and Tourism (Hardcover): Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld Consumer Behavior in Travel and Tourism (Hardcover)
Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
R4,965 Discovery Miles 49 650 Ships in 10 - 15 working days

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Actionable Intelligence in Healthcare (Paperback): Jay Liebowitz, Amanda Dawson Actionable Intelligence in Healthcare (Paperback)
Jay Liebowitz, Amanda Dawson
R1,448 Discovery Miles 14 480 Ships in 9 - 17 working days

This book shows healthcare professionals how to turn data points into meaningful knowledge upon which they can take effective action. Actionable intelligence can take many forms, from informing health policymakers on effective strategies for the population to providing direct and predictive insights on patients to healthcare providers so they can achieve positive outcomes. It can assist those performing clinical research where relevant statistical methods are applied to both identify the efficacy of treatments and improve clinical trial design. It also benefits healthcare data standards groups through which pertinent data governance policies are implemented to ensure quality data are obtained, measured, and evaluated for the benefit of all involved. Although the obvious constant thread among all of these important healthcare use cases of actionable intelligence is the data at hand, such data in and of itself merely represents one element of the full structure of healthcare data analytics. This book examines the structure for turning data into actionable knowledge and discusses: The importance of establishing research questions Data collection policies and data governance Principle-centered data analytics to transform data into information Understanding the "why" of classified causes and effects Narratives and visualizations to inform all interested parties Actionable Intelligence in Healthcare is an important examination of how proper healthcare-related questions should be formulated, how relevant data must be transformed to associated information, and how the processing of information relates to knowledge. It indicates to clinicians and researchers why this relative knowledge is meaningful and how best to apply such newfound understanding for the betterment of all.

Practical Cookery for the Level 2 Technical Certificate in Professional Cookery (Paperback): David Foskett, Neil Rippington,... Practical Cookery for the Level 2 Technical Certificate in Professional Cookery (Paperback)
David Foskett, Neil Rippington, Steve Thorpe, Patricia Paskins
R1,222 Discovery Miles 12 220 Ships in 10 - 15 working days

Tailored to the new Level 2 Technical Certificate in Professional Cookery qualification, and covering every aspect of study and assessment, this textbook will ensure your students develop a sound understanding of the core knowledge and skills demanded by the new specification. - Prepares students for both the practical synoptic assignment and the external written exam with practice questions and highly illustrated step-by-step breakdowns of key techniques - Includes classic dishes as well as the latest methods used in real Michelin-starred kitchens - Fully up-to-date information on health and safety practice and nutritional data - Includes professional tips on preparation and presentation Includes creative ways to vary dishes, including cheaper alternatives to more expensive ingredients

Strategic Sport Marketing (Paperback, 5th edition): Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C.... Strategic Sport Marketing (Paperback, 5th edition)
Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C. Funk
R1,562 Discovery Miles 15 620 Ships in 9 - 17 working days

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

Inside Sports (Hardcover): Jay Coakley, Peter Donnelly Inside Sports (Hardcover)
Jay Coakley, Peter Donnelly
R4,926 Discovery Miles 49 260 Ships in 10 - 15 working days


Full Contributors:
Dr. Peter Adler, University of Denver, USA, Dr. Becky Beal, University of the Pacific, USA, Ms. Wendy Berg, Prof. Janet S. Chafetz, University of Houston, USA, Jay Coakley, University of Colorado, USA, Dr. Todd Crosset, University of Massachusetts, USA, Ms. Anna Dacyshyn, University of Toronto, USA, Peter Donnelly, Toronto University, Canada, Dr. Doug Foley, University of Texas, USA, Prof. Mark Grey, University of Northern Iowa, USA, Prof. Cynthia Hasbrook, University of Wisconsin, USA, Prof. Alan Ingham, Miami University, USA, Dr. Alan Klein, Northeastern University, USA, Dr. Michael Messner, University of Southern California, USA, Ms. Kitty Porterfield, USA, Dr. Chris Stevenson, University of New Brunswick, Canada, Dr. Derek Swain, Canada, Dr. Nancy Theberge, University of Waterloo, Canada, Dr. Shona Thompson, University of Auckland, New Zealand, Dr. Anita White, The Sports Council, England, Dr. Philip White, McMaster University, Canada, Prof. Kevin Young, University of Calgary, Canada

Redecentralisation - Building the Digital Financial Ecosystem (Hardcover, 1st ed. 2023): Ruth Wandhoefer, Hazem Danny Nakib Redecentralisation - Building the Digital Financial Ecosystem (Hardcover, 1st ed. 2023)
Ruth Wandhoefer, Hazem Danny Nakib
R1,951 Discovery Miles 19 510 Ships in 10 - 15 working days

This book focuses on the evolving digitisation of the financial ecosystem and the associated impacts of digital technologies on the financial industry at large. Particular attention is given to the emergence of new technologies such as blockchain, smart contracts and AI, as well as the regulatory regime surrounding money, payments and data. The book explores the future of the financial sector as a Digital Financial Ecosystem, a term that encompasses an interconnected data-driven digital and partially decentralised financial sector and that includes many aspects of an individual's or organisation's life, ranging from marketplaces and utilities to payments and identity. We begin by providing an overview of key concepts to then develop a high-level framework and approach to what we call Redecentralisation. As next step, we delve into key technology areas that practitioners need to be aware of and that are changing the landscape of the financial system. Following on from that backdrop we explore the areas of money and payments that are at a turning point with the replacement of key infrastructural components necessary for the future of the Digital Financial Ecosystem. We then discuss the topics of digital identity and data privacy that are being revamped in an increasingly digitising world. Bringing it all together, we look to the future to consider some of the latest trends and 'what if' scenarios for what the future may hold for a new Digital Financial Ecosystem through a more practical approach towards applying the analysis of the previous chapters. It showcases examples of decentralisation that we are observing in the emerging future Digital Financial Ecosystem and forms recommendations on where the journey ideally should be going for practitioners, regulators, students, and researchers, including the open question of a digital social contract to support our digital lives.

Hospitality Industry: Development and Management (Hardcover): Trent Powell Hospitality Industry: Development and Management (Hardcover)
Trent Powell
R2,951 R2,679 Discovery Miles 26 790 Save R272 (9%) Ships in 18 - 22 working days
The Complete Restaurant Management Guide (Hardcover): Robert T. Gordon, Mark H. Brezinski The Complete Restaurant Management Guide (Hardcover)
Robert T. Gordon, Mark H. Brezinski
R5,496 Discovery Miles 54 960 Ships in 10 - 15 working days

Two highly successful veterans in the restaurant industry offer surefire tips to lower the risks of failure, avoid the common pitfalls, and make day-to-day operations smooth and profitable. Highlights of this practical handbook --
-- menus: samples, special promotions, and charts and instructions to determine price for profit;
-- food production: techniques for controlling food production, charts, sample records, and avoiding production problems;
-- controlling costs: sound purchasing policies an good storage and handling practices;
-- health and environmental issues: keeping up with governmental guidelines on environmental regulations and on dealing with food borne illnesses.

The authors cover every detail of running a restaurant. Franchising, catering, changes in meat grading, labor management, cocktail lounge operations, computerized techniques in accounting, bookkeeping, and seating and much more are all covered at length. Restaurant owners and managers will surely find The Complete Restaurant Management Guide invaluable.

Sport, Leisure and Tourism Information Sources - A guide for researchers (Paperback): Martin Scarrott Sport, Leisure and Tourism Information Sources - A guide for researchers (Paperback)
Martin Scarrott
R2,349 Discovery Miles 23 490 Ships in 10 - 15 working days

Sport, Leisure and Tourism is a practical guide to finding information, encouraging readers to make active use of libraries in their research. This book provides readers with an understanding of the major information search tools which are available. It is a starting point in the search for information which offers advice and indicates some of the major sources which are available. Sport, Leisure and Tourism Information Sources is aimed primarily at final year undergraduate and postgraduate students who are preparing a dissertation in the area of sport and leisure studies who need access to information sources. It is also ideal for academics for teaching purposes and practitioners in the sport and leisure industry needing to undertake research.

The Role of the Hospitality Industry in the Lives of Individuals and Families (Paperback): Pamela R. Cummings, Francis A.... The Role of the Hospitality Industry in the Lives of Individuals and Families (Paperback)
Pamela R. Cummings, Francis A. Kwansa, Marvin B Sussman
R1,499 Discovery Miles 14 990 Ships in 10 - 15 working days

The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of Individuals and Families will teach you how to better meet the needs of guests at the national or international level while learning how the industry affects employees and their lives outside of work.The Role of the Hospitality Industry in the Lives of Individuals and Families discusses many different themes that relate to the improvement of the profession for both guests and employees, such as the spiritual, philosophical, and historical provisions of hospitality; the human resource and work issues of employees in the industry; consumer and family demands; and marketing strategies for hospitality organizations. In addition, this text discusses many issues that affect guests and that affect you as an employer or employee, such as: responding to the needs of travelers for a "home away from home" dealing with the social and health issues of guests recognizing the changing food habits of Americans and their impact on the hospitality industry examining the frequently negative attitude of Americans toward service hospitality employees balancing a career in the hospitality industry and family life researching the frequency of fast food patronage by older adults and the importance of hotel/motel services to older adults to determine if areas of service need improvement protecting employees from overly demanding guests balancing compassion, generosity, and idealism with the corporate profit maximization mandateThe Role of the Hospitality Industry in the Lives of Individuals and Families also examines the cultural relationships fostered by the hospitality industry as a benefit and proof of quality services. Complete with ideas for further research, this text will help you and your employees evaluate the personal effects of the hospitality industry and help provide better services to guests.

Swiss Finance - Banking, Finance, and Digitalization (Hardcover, 1st ed. 2023): Henri B Meier, John Marthinsen, Pascal... Swiss Finance - Banking, Finance, and Digitalization (Hardcover, 1st ed. 2023)
Henri B Meier, John Marthinsen, Pascal Gantenbein, Samuel S. Weber
R1,566 Discovery Miles 15 660 Ships in 18 - 22 working days

How could a small country in the middle of Europe, surrounded by much bigger countries and economic giants like Germany and France and in direct competition with North American and Asian rivals, develop world-class, cutting-edge financial markets? Swiss Finance answers this question, separating myth from reality, by explaining how Switzerland managed dramatic pressures brought to bear on its financial markets during the past two decades, perhaps none of them so great as the: * Competitive challenges caused by changes in Switzerland's banking secrecy laws and practices, * Shifting tide of new wealth generation toward Asia (e.g., China, Singapore, and South Korea), * Burdensome federal stamp and withholding taxes, and * Digitalization of the financial services industry, including cybersecurity, cryptocurrencies, smart contracts, central bank digital currencies, the FinTech revolution, and DLT applications. Swiss Finance thoroughly analyzes Swiss financial markets' successes and challenges. It covers critical topics for practitioners and academics to fully understand this unique development in world financial markets and private wealth administration.

The Economic Problems of Housing (Hardcover): Adela Adam Nevitt The Economic Problems of Housing (Hardcover)
Adela Adam Nevitt; Edited by Adela Adam Nevitt
R5,170 Discovery Miles 51 700 Ships in 18 - 22 working days
Successful Pubs and Inns (Paperback, 2nd edition): Michael Sargent, Tony Lyle Successful Pubs and Inns (Paperback, 2nd edition)
Michael Sargent, Tony Lyle
R990 Discovery Miles 9 900 Ships in 10 - 15 working days

'Successful Pubs and Inns plots a clear course towards successful innkeeping. It is ideal for those planning a career in the licensed trade, professionals already within the business and for students.


It is of particular value to those who are considering acquiring their own pub, be it freehold, leasehold or tenancy. It gives clear direction on the vitally important process of initial selection and evaluation, highlighting the many pitfalls that will be found along the way. It details the controls required to maximise profit and reduce the risk of financial failure.
This second edition of 'Successful Pubs and Inns':
* Down to earth, jargon-free guide to running a pub - and making a profit
* Provides an excellent overview of the legislation affecting all innkeepers
* Looks at the social responsibilities of licensees
* Puts into context the dramatic growth in themed and branded pubs
* Gives practical advice on the dangers of slack food hygiene practice
Michael Sargent after an early career in marketing, ran a successful inn before moving into managing groups of pubs, becoming a director of pub operating companies. He now concentrates on writing.
Tony Lyle has had considerable experience in senior roles in the licensed trade with responsibilities for large groups of pubs throughout the south of England. He now runs his own licensed trade consultancy specialising in leasing, appraisals, acquisitions and rent reviews.
Provides an excellent overview of the legislation affecting innkeepers
Puts into context the dramatic growth in themed and branded pubs and clarifies the confusion of multiple pub ownerships
Gives practical advice on the dangers ofslack food hygiene practices

The Routledge Handbook of Sport and Sustainable Development (Hardcover): Brian P. McCullough, Timothy Kellison, E. Nicole Melton The Routledge Handbook of Sport and Sustainable Development (Hardcover)
Brian P. McCullough, Timothy Kellison, E. Nicole Melton
R6,523 Discovery Miles 65 230 Ships in 9 - 17 working days

The most comprehensive survey of sport and sustainability ever published Addresses a topic of growing importance - every sport organisation needs to understand its environmental and social responsibilities Structured around the 17 UN Sustainable Development Goals, the gold standard blueprint for sustainable development Each section contains chapters on theory, measurement, and real-world application, making this an indispensable tool for students, researchers and practitioners International team of authors

The Complete Power XL Air Fryer Grill Cookbook - Quick and Easy Vol.1 (Hardcover): Kulture Kitchen The Complete Power XL Air Fryer Grill Cookbook - Quick and Easy Vol.1 (Hardcover)
Kulture Kitchen; Elsie Tyler; Contributions by Stacy Vergara
R620 R560 Discovery Miles 5 600 Save R60 (10%) Ships in 18 - 22 working days
Sustainable Tourism - A Marketing Perspective (Paperback, Reissue): Rebecca Hawkins, Victor T.C. Middleton Sustainable Tourism - A Marketing Perspective (Paperback, Reissue)
Rebecca Hawkins, Victor T.C. Middleton
R1,502 Discovery Miles 15 020 Ships in 10 - 15 working days

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism.
Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls.
Case material, contributed by senior professionals in the industry, include:
*Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK.
Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI.
Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire.
Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with VictorMiddleton.
First book on the subject from a marketing perspective
International focus with case studies from South Africa, Australia and Great Britain
Focus on good practice at selected tourism destinations

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