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Books > Business & Economics > Industry & industrial studies > Service industries
This book provides significant conceptual and empirical
contributions to the understanding of service science and the
practices of service sectors in the wake of the fourth industrial
revolution bringing together a collection of articles written by
keynote and invited speakers at the 2nd Service Science Symposium
held on 24 November 2019. The symposium was organised by the
Serviceology Society Malaysia (SESMA), which aims to bring service
researchers and practitioners under one roof to redefine service
concepts and ideas and explore their application in real industrial
and community settings. In their contributions, authors present
multiple real-world cases of service systems to demonstrate how
organisations can incorporate service science to achieve
sustainable development. By re-examining the existing service
science models and the value creation process using valuable
insights obtained from industries and communities in Malaysia,
Japan and Taiwan, the authors present a new way forward for
organisations.
This book would enable students, academics and practitioners to
develop a thorough understanding on how to address service
marketing issues and problems in a variety of settings in emerging
economies. This book would also give them the background necessary
to think through different elements of service marketing in
emerging markets by comparing and contrasting with developed
economies. This book will describe the component of service
marketing, including service mix, service development, consumer
behavior, customer assessment, service communication, role of
electronic channel and channel management, service chain, pricing
and similar topics. Chapters of the book will focus on creating,
communicating and delivering customer value to emerging market
consumers through several service marketing strategies, processes
and programs in the context of markets dynamics, consumer
diversity, and competitors. By way of illustrating various actual
business situations, this book will help students, academics and
practitioners to build necessary skills to take service marketing
decisions in emerging economies. This book would be relevant for
students of postgraduate programs of full time MBA, post graduate
diploma in management, and executive post graduate programs and
doctoral programs to develop a critical understanding of the
business scenarios and service marketing strategies in emerging
economies.
Fashion has been steadily moving from the brick and mortar to the
digital market. As such, it is increasingly vital to research new
methods that will help businesses to grow and succeed in this new
sphere. Advanced Fashion Technology and Operations Management is a
pivotal reference source for the latest development management
strategies, fashion marketing, international business, and fashion
entrepreneurship. Featuring extensive coverage across a range of
relevant perspectives and topics, such as online shopping behavior,
digital fashion, and e-commerce, this book is ideally designed for
professionals, entrepreneurs, students, and researchers.
Market positioning and branding has evolved from a peripheral
process in the marketing effort to a critical process in any
strategic planning initiative. Effective positioning will result in
a strong brand that develops an emotional and productive two-way
relationship. Positioning and Branding Tourism Destinations for
Global Competitiveness focuses on utilizing destination branding
and content marketing for sustainable growth and competitive
advantage within the tourism and hospitality industry, including
tools and techniques for travel branding and best practices for
better tourism management strategies. Featuring coverage on a broad
range of topics such as hospitality, brand loyalty, and knowledge
transfer, this book is ideally designed for industry professionals
including those within the hotel, leisure, transportation, theme
park, and food service sectors, policymakers, practitioners,
researchers, and students.
Exercise Personal Training 101 provides a message of empowerment
for personal trainers who believe in the holistic development of
their clients. The key philosophy of the book is to help personal
trainers of exercise to empower their clients with good problem-
solving and decision-making skills concerning their health and
well-being. Good personal trainers become great personal trainers
when they practise HELP with their clients and help them to become
better problem-solvers and decision makers rather than telling them
what to do, by offering sound and scientifically-based information
that is personalised and appropriate. Personal exercise training
books that address associated issues of the profession are rare and
not easily available. Many personal trainers are self-taught, do
not have the required qualifications and are motivated by the
amount of money that they can make rather than the health and
well-being of clients. Readers will learn what makes a good
personal trainer and those who are in the profession can benefit by
equipping themselves with the knowledge, skills and attitudes that
will make them a great exercise personal trainer. Excellent
personal trainers can be lifestyle and wellness coaches who are
renowned for their great listening skills and high emotional
quotient. They exceed client expectations at every opportunity.
Special features in the book include concept statements, strategies
for action, technology updates, in the news, key points and
technical jargon, web-resources and follow-up references. The book
is a must-read whether you are starting out in personal training or
you are an experienced personal trainer.
Smart cities are cities which use different types of electronic
methods and sensors to collect data. The gathered information and
data is then used to manage assets, resources and services
efficiently to improve the operations across the city. This book
provides a new insight for the current issues and opportunities in
smart cities and related concepts in the next generation of urban
evolution. The smart cities of tomorrow engage locals, visitors,
governments and businesses in the intelligent, collaborative and
connected ecosystem. To this end, the goal of this book is to
provide better understanding of city services but also enhancing
and evaluating the local and visitor experience and city
decision-making processes by creating livable environments and
business solutions. With international contributions from
well-respected and international academics, it brings state-of-art
knowledge on marketing management (and related areas e.g., urban
studies) from a new modern perspective within the smart cities. Via
academic research and international case studies, it discusses
issues such as: * Smart tourists in smart cities * The evolution of
the smart city * Smart trends in the tourism and hospitality
industry * Smart sports in smart cities * Creating a smart tourist
destinations * What does it mean for the locals - the smart city as
a proposal to improve the quality of life of residents
In the modern hospitality industry, it is critical to understand
travelers' needs and wants for businesses to survive and remain
competitive. Further study on understanding travelers' motivations
is essential in this field. Cases on Traveler Preferences,
Attitudes, and Behaviors: Impact in the Hospitality Industry
showcases several research-based case studies to understand
travelers' preferences, attitudes, and behaviors to illustrate
empirical methodologies in order to guide academics and
practitioners in their research endeavors. Covering key topics such
as destinations, rural areas, social impacts, and tourism
management, this reference work is ideal for industry
professionals, policymakers, researchers, academicians, scholars,
practitioners, instructors, and students.
This book studies the Chinese "Belt and Road Initiative" (BRI),
also called "New Silk Road", and focuses on its regional and local
effects. Written by experts from various fields, it presents a
range of case studies on the geopolitical, socio-economic,
ecological and cultural implications of the BRI for European
regions and their stakeholders. The book is divided into four
parts, the first of which discusses the history of and China's
motivations for the BRI. The second part explores the global
phenomenon from a number of regional standpoints. In turn, the
third part presents studies on the political, socio-economic,
cultural and ecological implications of the New Silk Road project.
The final part highlights the tourism prospects in connection with
the Silk Road project, as tourism has established itself as an
important economic sector in many regions along the historic Silk
Road. This book will appeal to scholars of economics, international
relations and tourism, decision-makers, managers, chambers of
commerce and entrepreneurs with special interests in establishing
collaboration with the Chinese market.
Knowledge and innovation are key factors contributing to growth and
prosperity in the new service economy. This book presents original,
empirical and theoretical contributions to address the economic
dimensions of knowledge and the organisation of knowledge intensive
activity through specialised services. Specific analyses include: *
macro statistics to highlight the contribution of services to
economic activity * firm level survey data to identify and consider
client relations * case studies of four innovation-oriented
business services. Further chapters deal with the specific
functions connected with knowledge, the new discipline of
'knowledge management', intellectual property rights, and the role
of knowledge in national and international economic systems.
Offering an overview of a highly important and pervasive set of
phenomena, this book outlines and illustrates the intellectual
agenda associated with the rise of a global services economy. It
will appeal to industrial and business economists, researchers,
students, policymakers and business analysts.
Rural tourism marketing is a subject that remains significantly
under-researched. Gunjan Saxena seeks to encourage a fuller
understanding of rural tourism marketing by uncovering the lived
experiences and enterprise of different actor groups as they
respond to the impact of tourism on their communities and cultural
identities. Marketing Rural Tourism presents actor narratives to
reveal nuances inherent in their practices and perceptions as they
develop, support or oppose tourism in their locality. By focusing
on actors' experience and enterprise involved in the ongoing
production, consumption and marketing of rural landscapes for
tourism, this book enables an insight into varied storylines that
underlie the processes of place making. Academics in the area of
marketing and tourism as well as development studies will
appreciate the contribution this book will make to the wider
marketing discourse that circulates about rural destinations. The
book will also be a valuable resource to undergraduate students
looking to incorporate fresh conceptual insights into their
projects, as well as postgraduate students looking to apply newer
approaches to conceptualising tourism or place marketing.
Elgar Research Agendas outline the future of research in a given
area. Leading scholars are given the space to explore their subject
in provocative ways, and map out the potential directions of
travel. They are relevant but also visionary. 'Muller's accessible
and timely volume takes a bold step closer to keeping pace with the
constantly evolving sub-discipline of tourism geographies, unafraid
to challenge earlier foundations and keen to prioritise academic
diversity and real-world contexts. The contributors' flair,
perspective and passion comes across throughout what is arguably
the ideal backdrop for shaping future research agendas in the
field.' - Julie Wilson, Open University of Catalonia, Spain Over
recent years, tourism geographies have developed into a vibrant
field of research, facing increasing challenges from globalisation
and environmental change. This Research Agenda presents a unique
and original collection of contributions from both established and
up-and-coming scholars in the field. Encompassing both contemporary
issues, and paving the way for future avenues of research, this
book explores and develops research on tourism geographies.
Chapters address emerging themes and apply new methodologies,
allowing for intellectual and practical challenges to be tackled.
With fresh global insights, this book expands on the geographic
dimension of tourism work and workers, the challenges brought by
changing economic atmospheres, spatial dynamics, big data and
climate change to provide a thorough understanding of the field.
Ideal for graduate and post-graduate students of geography and
tourism studies looking to develop thesis ideas, this Research
Agenda highlights the interest and potential of tourism geographers
to contribute to a geographical tradition and influence the future
content of geography as a discipline. Contributors: M. Bauder, P.
Brouder, R. de Cassia Ariza da Cruz, K. Debbage, M.G. Gren, M.
Hall, H.V. Haraldsson, X. Honggang, E.H. Huijbens, Z. Ibrahim, D.
Ioannides, D.K. Muller, R. Olafsdottir, J. Saarinen, R. Steiger, R.
Tremblay, G. Visser, Y. Wu, K. Zampoukos
This book presents the latest knowledge on the still
under-researched field of academic tourism, which over the past
decade has gained in importance at local and national economic
levels as a result of increasing international mobility of students
and academic staff in higher education. A wide range of themes are
explored from various perspectives, with the focus on Europe.
Particular attention is paid to academic tourism demand,
expenditure, and economic impact; the relationships between
academic tourism and local and regional development, sustainable
development, and environmental sustainability; and the importance
of academic tourism for the internationalization of higher
education and international cooperation and development. Further
topics to be considered include the significance of academic
tourism for the dynamics of tourism destinations and insights from
experimental tourism research. In addition to theoretical chapters
and state of the art reviews, readers will find insightful
empirical and case studies. The book will be of interest to
academics, researchers, students, and practitioners, including
policy makers.
Services play a central role in the economies of nations and in
global commerce, and to some extent we are all in the field of
service. Technological Applications and Advancements in Service
Science, Management, and Engineering is a compendium of research
that proves to be an indispensable resource for cutting-edge
knowledge in service science understood as a broad research field
that embodies all the aspects that relate to services, their
planning, design, operation, evaluation, and improvement. Perfect
for academic researchers and practicing professionals, this volume
serves as a vehicle for the development of service science and how
good services are devised and engineered to get the maximum value
for their efforts.
Technological innovations in the banking sector have provided
numerous benefits to customers and banks alike; however, the use of
e-banking increases vulnerability to system attacks and threats,
making effective security measures more vital than ever. Online
Banking Security Measures and Data Protection is an authoritative
reference source for the latest scholarly material on the
challenges presented by the implementation of e-banking in
contemporary financial systems. Presenting emerging techniques to
secure these systems against potential threats and highlighting
theoretical foundations and real-world case studies, this book is
ideally designed for professionals, practitioners, upper-level
students, and technology developers interested in the latest
developments in e-banking security.
Financial markets are witnessing an unprecedented explosion in the
availability of data, and the firms that survive will be able to
leverage this information to increase their profit and expand their
opportunities in a global world. Large firms must build their own
datacenters to manage this data. In such an environment, the CIO s
ability is crucial to lead an effective data strategy to capture,
process, and connect data to all the relevant lines of business. At
the core of this strategy lies the datacenter - the repository of
all information. While there are books that discuss the mechanics,
hardware and technicalities of datacenters, no book has yet made
the connection between enterprise strategy and datacenter
investment, design and management. Next Generation DataCenters in
Financial Services is a solution driven book for management that
demonstrates how to leverage technology to manage the seemingly
infinite amount of data available today. Each chapter offers
cutting-edge management and technology solutions to effectively
manage data through datacenters.
Presents cutting-edge technology solutions not available in one
place until now
Includes step-by-step instructions on how to implement a
datacenter strategy based on the author s recent success with
Wachovia s datacenter
Demonstrates how business and IT can be aligned in financial
services"
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