This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not guru opinions. After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines various approaches to value creation in the process of firm internationalization. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.

This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), organized by Emanuel University of Oradea, the authors provide a variety of strategies for growth and development in areas such as IT, medical management, marketing, entrepreneurship and family business. Collectively, these contributions provide a problem-solving framework that tackles such questions as: How are the growth and financial models of organizations changing? How should leadership in organizations adapt in order to ensure sustainable growth? How should educational concepts and methods be improved to help the next generation in the new global business environment? The rapid evolution of technology and innovation has changed the face of the business environment. With new actors in the global marketplace and new means of production, marketing and finance, businesses-particularly those in emerging regions, such as Eastern Europe-are faced with the pressure to rethink their structures and models from within. In this new economic climate, common issues such as corruption, risk, and customer satisfaction need to be examined from a globalized perspective. The goal of the 2015 GSMAC conference and the resulting papers is to help organizations and institutions in Eastern Europe and other developing regions formulate strategies and policies to thrive in this environment and promote sustainable management practices.

Small business owners know that success doesn't follow a script, and neither should they. The Success Factor will take small business owners through the first, most important things to consider when starting a company, and will contrast conventional wisdom on the topic with the latest ground-breaking, but proven, unconventional wisdom. By the time small business owners finish reading The Success Factor: Unconventional Wisdom for Small Business Success, they'll have goals, a timeline, a business model, and a product service offering in place for their small business or start-up. Additionally, they'll gain an understanding of how their ideal customer thinks, where and how to find them, and how to market in a way that attracts the customers they want. Lastly, they'll learn to do more of the things they love, how to get paid faster, and how to keep more of the money they earn than they ever thought possible.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master's students.

The book aims to collect the most recent research and best practices in the cooperative and networking small business field identifying new theoretical models and describing the relationship between cooperation and networks in the small business strategy context. It examines different concepts and analytical techniques better understand the links between cooperative strategies and networks in small business. It also studies the existing economic conditions of network and strategic implications to small business from the point of view of their internal and external consistency. Cooperation and networks is a fashionable topic. It is receiving increasing attention in popular management publications, as well as specialized academic journals. Cooperation between firms and industries is a means of leveraging and aggregating knowledge also generating direct benefits in terms of innovation, productivity and competitiveness. Various options and decisions made within the framework of strategic alliances may be identified and differentiated. For example, it has been argued that R&D cooperation between competing firms also facilitates the search for incremental efficiency gains and is thus a competitive advantage. In parallel with a theoretical acceptance of the importance of a sustained competitive advantage to formulate strategy, there is a growing understanding that cooperative and networking behavior among small firms is at the root of many success stories in today's small business management. This condition requires an effort to develop a study of both aspects of cooperation and networks as compatible, complementary facets of a unique reality. In short, the cooperative and networking relationships of a small business can be the source of its competitive advantage. Enhancement of local resources and capabilities for the generation and dissemination of knowledge is still an issue for defining public policies in many countries.Featuring contributions covering such topics as green innovation, social commerce, university cooperation networks, and regional entrepreneurship, this book provides a comprehensive and richly illustrated study of cooperation and networks in small business that will be pertinent to students, academics, professionals, scholars, and policy makers.

Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.

This volume focuses on the latest findings concerning financial environment research and the effects on business. Major topics addressed range from finance-driven globalization, contagion risk transmission, financial sustainability, and bank efficiency, to oil price shocks and spot prices research. Further topics include family business, business valuation, public sector development and business organization in the globalized environment. This book features selected peer-reviewed articles from the 16th EBES conference in Istanbul, where over 270 papers were presented by 478 researchers from 56 countries.

This book explores startups that have thrived against the odds in places where startup success was deemed to be unlikely. Discussing a number of technology startups from around the world that have succeeded without state backing nor local venture and seed capital, Black Swan Start Ups provides unique insights into unsung models of success beyond the two dominant narratives of Asia's 'Tiger Economies' and America's Silicon Valley miracle. The author describes these stories of success as 'black swan events' and ascribes their achievements to the ability of entrepreneurs to leverage the 'place surplus' of their locations, while building connections to support networks outside their immediate geographies. Including case studies such as Skype in Estonia, SoundCloud in Germany and Bayt.Com in Dubai, this insightful book gives a holistic and wide-ranging view of how technology startups have, and can, succeed in less likely places.

This book covers all important financial innovations for SME financing, and combines theoretical analysis and real world practices employed in China's financial market. As China is increasingly becoming a key player in the global economy, the book helps readers gain a better understanding of the current structure and operation of, as well as future changes in, the Chinese economy. Given the high likelihood of RMB joining the IMF's SDR in the near future, this book offers a well-timed publication that will prove valuable for a broad readership, either as a reference book or as a guide to understanding, researching, teaching on and making business decisions about China and related issues.

This engaging book fills a substantial gap in the understanding of Caribbean enterprises, focusing upon FOBs (family-owned businesses) about which, despite accounting for 70% of private sector employment in the region, very little is known. Concentrating on MSMEs which represent the majority of FOBs in the English-speaking Caribbean, the authors compare and contrast their experiences to those in developed countries, focusing in particular on areas such as family business succession, business financing and marketing. Understanding the Caribbean Enterprise provides context-specific lessons from a historical perspective of business and entrepreneurship, which in turn provide an understanding of the current issues facing MSMEs and FOBs in the English-speaking Caribbean.

Korine reframes the question of succession in family and founder-lead businesses as an issue of entrepreneurial choice, concentrating on the challenge of succession for change as opposed to the traditional focus on succession for continuity. It is inevitable that when the leaders of family and founder-lead businesses look to pass on the mantle they naturally want to preserve and maintain the firm they have worked so hard for so long to build up. The shaping influence of family or founder, and the instinctive emotional desire for legacy easily sways succession towards continuity rather than the possibly radical development the business may need to meet new challenges. Succession for Change shows how competitive advantage has evolved over the last twenty-five years and examines the approaches being adopted by current business leaders, succession service providers and the next generation to address the change imperative in succession. Korine's rigorous research and deeply practical approach shows that when change becomes the focus of succession, and developing entrepreneurial values takes precedence over preserving the status quo, succession planning can ensure that firms not only survive the departure of their founders but thrive long after they have gone. He offers a framework for implementing succession as transformation, and rethinking succession governance. The secret is enabling the next generation of leaders to stand on the shoulders of giants rather than be constantly doomed to stand in the shadow of giants.

Barbara Brabec's best-selling home-business classic, 'Homemade Money' (more than 120,000 copies sold) has now been totally rewritten and expanded into two new guides that reflect the changing face of home-based business in the new century. This is Book Two which is a comprehensive management and marketing guide for individuals currently operating a business from home. Chapters explain how to lower overhead costs, manage time and stress, diversify a business, hire employees, and handle growth. In the book's marketing section, readers learn how to scout for new business both traditionally and on the Web, maximise the power of a limited ad budget, price for profit, play the publicity game, market on the Internet, and sell through their own website. The book includes hundreds of success tips from the author and business pros in her network, with links to related print and online resources.

This monograph aims to analyze the economic and business history of colonial India from a corporate perspective by clarifying the historical role of institutional developments based on archival evidence of a representative enterprise. The perspective is distinctively unique in that it highlights the salience of corporate-level institutional responses to explain the causes of colonial India's industrial growth, in addition to two renowned perspectives focusing on government economic policy or factor endowment. One of the driving forces of India's high growth rate since the 1980s is the expansion of modern business corporations whose origins date back to the colonial era in the mid-nineteenth century. This monograph explores the historical foundation of the growth of such corporations in colonial India, guided by a substantial collection of documents of Tata Iron and Steel Company, whose rich records have not received the due attention they have long deserved. As clarified by numerous economic and business historians of leading industrialized countries since the works of Douglass North and Alfred Chandler, this study as well proposes that the development of modern business corporations in colonial India was broadly supported by the reciprocal evolution of economic institutions and corporate organizations. Adding a new perspective to the business and economic history of colonial India, the analysis also provides an important case study of the development of corporate business in the non-Western world to the study of global business history.

This book considers how an entrepreneurial university can improve the social and economic development of countries which are technologically underdeveloped, exploring university models in two moderately innovative countries: Spain and Croatia.

This edited collection explores the challenges and opportunities presented by the transition to a low carbon economy, and outlines the different approaches taken to ensure the sustainability of such a transition. Chapters explore the nature of the transformation from a 'brown' to 'green' economy, the importance of effective carbon measurement and management methodologies, the use of behaviour economics, and the application of a growth-enabling approach. Offering valuable insights into how various stakeholders respond to the challenges of green growth and focusing in particular on the support of universities, The Low Carbon Economy covers themes of leadership, systems approach, stakeholder management, and collaborative action. This comprehensive study provides readers with constructive ideas for maximising the opportunities of transitioning to a low carbon economy, and will serve as a useful tool for practitioners and academics interested in sustainability.

You can try self-employment! Successfully self-employed autistic author Robyn Steward shares her keen insights about the valuable skills and unique visions self-employed autistic people bring to the job market. This book will teach you how to bring these strengths into the world of self-employment, so that you can follow your passions as part of the community. Featuring first-hand accounts from self-employed autistic people in businesses ranging from arts and crafts to web developer and book shop owner, this book outlines the common challenges you may encounter and ways to overcome them. Based on a survey of over 100 self-employed autistic people all over the world and peer reviewed by experts, it covers everything you need to get started, from networking and marketing products to managing tax and business records and more. It also includes details about benefit systems, getting work and bookkeeping. Written specifically for autistic people, people with learning / intellectual disabilities, and the people who support them, this book is the essential guide to starting your own business.

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

Problems block and slow down your progress; here's how to overcome them-simply, efficiently and effectively. This book offers straightforward, empowering science-based solutions to problems, big and small, at work or in life. It takes a never before seen approach to problem solving, powerfully combining lessons from cognitive science, established problem-solving theory and vast practical experience. It includes a radical new approach to analysing problems: The Problem Matrix. This will transform your approach to problems, challenge your thinking and help you develop new, positive, solution-focussed mindsets for the long-term.

Managing People in Small and Medium Enterprises in Turbulent Contexts explores a range of human resource management (HRM) issues specific to small and medium-sized enterprises (SMEs). Based on a series of research studies and secondary sources of data, the book's primary aim is to contextualise HRM issues in SMEs operating in a variety of national economic contexts that are (or have recently experienced) a turbulent situation. SMEs are the backbone of these economies. It is therefore critical that we study HR practices and concepts within such enterprises. The book covers HR practices in SMEs, such as recruitment and selection, training and development, performance evaluation and employee relations, by focusing on three types of turbulent economies: emerging market economies in Asia, the Pacific, Africa and Latin America; transition economies of Central and Eastern Europe; and crisis contexts in Southern Europe. Managing People in Small and Medium Enterprises in Turbulent Contexts is a useful resource for organisations, practitioners, academics and scholars in the fields of HRM, employee engagement, small and medium business management and other related disciplines.

Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm brands as more authentic and why and how this influences their buying behavior. The second study applies a consumer happiness perspective and investigates whether family firms signal prosocial behaviors related to "doing good", namely being a good employer and socially responsible, and whether this, in turn, leads to higher levels of consumer happiness when buying from family firms. Both studies indicate that the family firm status can be of strategic value for family firms.

This volume examines the theoretical and empirical landscape of social entrepreneurship in both non-profit and profit sectors. It extends the traditional view of social entrepreneurship to include the environmental and institutional factors that affect the emergence of social entrepreneurship activities, such as formal laws, regulations, procedures and informal institutions. The editors aim to provide evidence and increased understanding of this growing phenomenon. Social Entrepreneurship is gaining recognition as a key element of economic and social development. It embraces a wide set of situations with a broad scope of activities in for-profit and non-profit organizations interested in social performance and/or in economically profitable performance, with an emphasis on achieving social aim. In the strict sense, social entrepreneurship corresponds to entrepreneurs whose main concern is to achieve social objectives rather than to obtain personal financial profits. However, there is still much to be learned about the dynamics and processes of social entrepreneurship. The current literature in the field has tended to focus on psychological experiences and personal characteristics, or on organizational perspectives such as resources, capabilities and leadership. This book intends to provide theoretical frameworks and empirical studies to this very new and broad field. Specifically, this book provides a collection of contemporary research in the following topics: How to create opportunity through social innovation How to detect entrepreneurial opportunity to meet social needs How to develop social entrepreneurship, while still seeking profits How to discover opportunities for different forms of social entrepreneurship Featuring contributions from around the world, this book is a valuable source for students, academics, researchers, policy makers, and professionals in the area of social entrepreneurship.

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets. Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs-roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented-and what business is not?-you should grow global markets as an important strategic option allowing you to: Reach new customers/markets with little or no competition Reduce dependence on a limited number of major customers Even out business cycle-related demand fluctuations Extend the life of niche products to new markets Develop a global network of contacts and partners that improves their offerings to established customers What You'll Learn Determine your role in global markets Identify target markets and find customers Negotiate around the world Complete the transaction and understand international trade procedures and regulations Understand the keys to global market growth Follow sample forms and sales proposals Who This Book Is For US small- to medium-sized business owners