Eine zuverlassige Datengrundlage ist die Basis guter Managemententscheidungen. Die Marktforschung ist dabei ein wichtiger Lieferant von Daten und Wissen uber Kunden, Wettbewerber und Markte. Dieses Buch erklart Praktikern aus KMU, Grundern und Start-ups - unabhangig von der Branche - kompakt und leicht verstandlich, welche Aspekte bei der Durchfuhrung einer Marktforschungsstudie zu beachten sind. Wissenschaftlich gesicherte Grundlagen der Datenerhebung und Datenauswertung werden pragmatisch vermittelt und erlauben so den Entscheidern aus dem Mittelstand einen schnellen aber fundierten Einblick in die Welt quantitativer Umfragen und qualitativer Gruppendiskussionen, angefangen von der prazisen Forschungsfrage bis zur handlungsorientierten Auswertung der Daten. Der Inhalt* Bedeutung der Marktforschung im Mittelstand* Strategische Vorabentscheidungen (u.a. Datenherkunft und Datenschutz)* Auswahl von Stichproben* Vorstellung ausgewahlter Marktforschungsinstrumente* Do's und Dont's in Frageboegen* Deskriptive Datenauswertung und Interpretation* Gezieltes Ableiten von Massnahmen* Checklisten fur Frageboegen und Gruppendiskussionen

'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook

This is the first volume in a series which explores current research, and theoretical and methodological efforts in the field of entrepreneurship, and its related disciplines of small business, family business, and population ecology. The book considers various demographic issues.

Unternehmen des Mittelstandes sind eine tragende Saule des wirtschaftlichen Erfolgs, der Arbeitsplatzstabilitat und Identitat der Gesellschaft. Viele Unternehmen des Mittelstands sind globale Marktfuhrer, ubernehmen essentielle soziale Funktionen in der Gesellschaft und sind wichtige Innovationstrager. Trotz dieser Vorreiterrolle stehen Mittelstandler auch vor grossen Herausforderungen, z.B. der Unternehmensnachfolge, Rekrutierung von qualifiziertem Personal sowie dem Einsatz digitaler Technologien. Hierbei stellt sich die Frage, wie Unternehmen die Trends der Globalisierung, Nachhaltigkeit und Digitalisierung bundeln koennen, um so im internationalen Wettbewerb weiterhin fuhrend zu bleiben.

Ein Team erfolgreich zu fA1/4hren, zu motivieren und zusammenzuhalten ist schwerer, als es aussieht, besonders wenn man ganz neu in der FA1/4hrungsrolle ist. Reiner Schon erklart Ihnen daher, wie Sie schon in den ersten 100 Tagen den Grundstein fA1/4r eine gute Zusammenarbeit mit Mitarbeitern und Vorgesetzten legen und sich auch danach als kompetente FA1/4hrungskraft etablieren. Lernen Sie richtig zu kommunizieren, klare Vereinbarungen zu treffen, Kritik konstruktiv zu auA ern, Prozesse zu optimieren und bei all dem Ihre Work-Life-Balance zu wahren. Durch viele Tipps und Tricks finden Sie so Ihren ganz eigenen und authentischen FA1/4hrungsstil.

Stop working for the man - break free and make sure you're getting paid what you're worth

Stop slogging away 9 - 5 for a set salary (plus the overtime you inevitably do and don't get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently 4 million self-employed people in the UK -be one of them, join them, set yourself free. It's not about becoming an entrepreneurial whiz-kid, it's about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don't have to sit in an office to get a job done. "Self-Made Me" shows you how to work how and where you want and earn exactly what you're worth - not what an employer wants to get away with giving you. Be your own boss and increase your value.It's never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcingThis straight-forward and engaging guide will help you make being self-employed a successShows you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose

"Self Made Me" is for a new breed of people, and will show you how to make self-employment work for you.

Do you have the passion and the creativity for fashion? Why not earn a living from it?

The" Freelance Fashion Designer's Handbook" is your essential guide on how to go it alone, covering what to expect, making sure you get paid, planning your time, keeping up with your accounts, compiling technical packages for garments. It is your portable mentor, equipping you to work independently.

Part 1 covers all the information to becoming a freelance designer such as creating a basic freelance contract, invoicing, how to find work, tax returns and much more. All supported with case studies.

Part 2 contains the technical aspects of being a designer - including how to compile full technical packages for garments to be manufactured abroad.

Working for yourself can be an incredibly rewarding way of making a living, giving you more freedom, control, fun, satisfaction and even money, than you could have imagined. But if you have never done it before, it can be difficult to know where to start, how to get established and the pitfalls to look out for along the way. This book is a step-by-step guide, showing you how to do it in an effective, fulfilling and rewarding way. Drawing on Rachel Bridge's extensive experience and those of many others who already work for themselves, it contains practical advice and information, real-life examples and essential top tips to help you make a successful transition to working for yourself. You'll learn how to decide if this is the right path for you, how to get started, the key issues you need to think about and how to overcome obstacles and setbacks - not just from a practical point of view, but from a personal, financial and emotional perspective too. So whether you are currently in a salaried job and exploring the idea of going it alone, about to take your first step into the workplace after school or university, have just been made redundant or are already working for yourself, but need help and guidance on how to do it better, this is the book for you.

Ist die Rede von Wirtschaft, denken die meisten Menschen an Grossunternehmen. Entgegen dieser verbreiteten Vorstellung zeigen aktuelle empirische Daten jedoch, dass die meisten Betriebe sehr klein starten und auch klein bleiben. Statistisch belegbar ist auch, dass es vor allem private Haushalte sind, die Unternehmen und Verbande grunden, wodurch hybride (Misch-)Systeme, wie Haushalts-Unternehmens-Komplexe, entstehen. Im Alltagsdenken und auch bei Experten in Wissenschaft und Politik sind diese empirischen Fakten oft nicht bekannt und finden deshalb auch in der oekonomischen Bildung kaum Berucksichtigung. Damit kann der "oekonomische Analphabetismus" erklart werden, der als eine Ursache fur individuelle und gesellschaftliche Wohlfahrtsverluste gilt. Das Buch klart uber die Entwicklung oekonomischer Strukturen und Funktionen auf, indem es empirische Daten zur Grundlage nimmt und die Bedeutung der Selbstorganisation und Grundung von Haushalten, Unternehmen und Verbanden sowie von betrieblichen Misch- und Sonderformen im evolutorischen Prozess des Wirtschaftens herausstellt. Die evidenzbasierte Analyse wird durch eine kritische Betrachtung der schulischen Wirtschaftslehre und eine theoriegeschichtliche Reflexion der OEkonomik erganzt. Im Ergebnis kann ein neues Verstandnis von OEkonomie, von Produktion und Konsum, begrundet und vermittelt werden.

Dr. Connie Vuong helps readers start their Ortho-K specialty practice and inspire them to join her mission in preserving children's eyesight for a brighter future. Fed up with low revenue and long hours, veteran eye care physician Dr. Connie Vuong decided to pivot. Dr. Vuong took her passion for eye care to the front lines of the fight against myopia (near-sightedness) in children. Her weapon of choice? Ortho-K therapy. In The Profitable & Stress-Free Eye Doctor, Dr. Vuong invites readers to learn how she was able to create a successful Ortho-K specialty practice, where she works just two days a week and 98% of her patients pay without using any type of insurance. She even expands on: How to start and be known as an Orthokeratology expert in your area How to build a clientele of patients who mainly pay out-of-pocket How to earn more with less work hours How to attract patients who desperately need you for their nearsighted children How you can make a significant contribution to so many young lives