Are you tired of being treated like just another Dentist? Do you want to be recognized as the Expert you really are? Do you want to own the Competitive Edge that only a book can provide?
If you answered yes to any of these questions, then you'll want to not just read this book, you'll want to consume it 21 Ways to Build Your Dental Practice with a Book shows you myriad ways to use a book to differentiate yourself, elevate how patients see you and gain the top position as the authority right where you live.
Inside these pages are simple and concise ways to solve your marketing headaches and frustrations for good. PLUS, six Advantage authors, who are dentists just like you, who once felt the same pain and frustration as you do today, share their stories of success. Ultimately, you will discover how making the decision to write and publish a book has changed their practices, forever, and how it will change yours too.
You will learn: How to gain instant authority as an esteemed expert with a book
How to use a book as the ultimate practice builder
How to use the "author's effect" to have people saying "YES" to you, before they become patients
How to use a book to dissolve fee sensitivity
How to use a book to double or triple patient referrals
And so much more

Entrepreneurial Profiles is intended to help students and practitioners of entrepreneurship think about what it takes to create a significant business, with focus on what it may take to create a successful and significant business.

Pascal Engel investigates how outside directors are incentivized in family firms that are publicly listed but still partly owned by members of the founding family. Owning families significantly influence their firms' corporate conduct with their own set of goals, sometimes in conflict with economically driven goals of the capital markets. The author analyzes how family shareholders exert their influence on compensation schemes of outside directors who have the difficult task to protect the interests of family and non-family shareholders. This book provides insights on current approaches of defining a compensation scheme that attracts qualified outside directors but concurrently reflects respective shareholders' preferences.

The Theory of Entrepreneurship examines the interiors of the entrepreneurial value creation process, and offers a new unified and comprehensive theory to afford empirical investigations as well as delineate a broader view of the entrepreneurial contextual milieu.

Most studies of doing business at the "bottom of the economic pyramid" focus on viewing the poor as consumers, as micro-entrepreneurs, or as potential employees of local companies. Almost no analysis focuses on the poor as primary producers of agricultural commodities a striking omission given that primary producers are by far the largest segment of the working-age population in developing economies. Making Markets More Inclusive bridges the management literature with original research on agricultural value chains in developing and emerging economies. This exciting work is the first to delve into the skills, capabilities, strategies and approaches needed for inclusive value chain development. McKague shows how NGOs and companies can connect poor producers in developing economies with the right markets to better create social and economic impact. He also analyzes one of the leading agricultural value chain initiatives in the world, which is being replicated by the Bill and Melinda Gates Foundation in several different value chains in Malawi, Tanzania, Ghana, India, and Mali. Want more? Check out these compelling videos, which provide a glimpse into the stories and examples used throughout the book. Video Trailer for Making Markets More Inclusive. Farmer Training. Kallani Rani increased the productivity of her cows, become a cattle feed seller in her village (Chapter 6), and opened a fresh milk canteen in her local market (Chapter 7). She now trains other women farmers and works to improve opportunities for women in her community (Chapter 5). Animal Health Care Services. Asma Husna trained to be an animal health worker with CARE to provide important animal health services and education to local farmers on a fee-for-service basis (Chapter 6). Cattle Feed Shops. Fulera Akter started a business as a cattle feed seller after demand for nutritional animal feed grew due to farmers' improved knowledge of nutrition (Chapter 6). Savings Groups. Coauthor Muhammad Siddiquee, the Coordinator of Agriculture and Value Chain Programs at CARE Bangladesh, discusses the value of farmer savings groups (Chapter 6). Milk Collection. Sarothi Rani became a milk collector to earn an improved income for her family and provide an important service to other dairy farmers in her community (Chapter 7). Digital Fat Testing. Introducing digital fat testing machines into the dairy value chain helped reward farmers for making investments in producing higher quality milk, as well as ensuring transparent and timely payments (Chapter 7). Microfranchising. Supporting agricultural input shop owners with training, relationships to suppliers, common branding, and standardized customer services improves the productivity of smallholder farmers and the profitability of shops (Chapter 12). Bangladesh Dairy Value Chain Learning. Reflections from some of the 40 CARE staff from 17 countries who came to Bangladesh to learn from the experience of the dairy value chain project (Chapter 15).

Sun Tzu's ancient "The Art of War" has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. "The Art of War for Small Business" is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity ● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

Transition economies, such as the countries in Southeast Europe, face an expeditious institutional transition from a centrally planned to a market economy. The state withdraws from its monitoring function, which results in institutional voids that affect the economy in general and small and medium sized enterprises (SMEs) in specific. With a qualitative case study approach Tine Schrammel develops a scheme to detect institutional voids as one source of competitive disadvantages of SMEs in transition economies. In a second step she demonstrates that specific cluster services bridge institutional voids and improve the competitive position of SMEs in environments of institutional voids. The findings add to the understanding of institutional voids and to the role of clusters in transition economies.

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

In several parts of the world, countries are undergoing economic, social, and political transitions, enhanced and accelerated by the forces of globalization. These transition economies can serve as laboratories for understanding the innovation process. This volume features original theoretical and empirical research. It offers the first comprehensive view of innovation system development in the context of small catching-up economies. Smallness, path dependency, and latecomer status of such economies create some inherent limitations for their innovation systems, but these special characteristics can offer advantages as well.

For example, smallness is often related with increased flexibility and shorter reaction times, while latecomers can benefit from earlier experiences of their more advanced neighbors. Path-dependency highlights the fact that the innovation system development processes are considerably influenced by the past experience of a particular country or region.

By incorporating these features into an integrated analysis, the authors address such questions as:

. What special features characterize the innovation system development in small catching-up economies?

. What are the causes for innovation success or failure?

. How do organizational capabilities and internationalization tendencies relate to company level innovations?

. What is the role of human capital and social factors in the innovation process?

. How can various policies support innovation in an integrated manner?

Drawing from research about Europe, Asia, and Latin America, the authors provide readers with a systemic view of the innovation system development in small catching-up economies. They discuss the unique features of this development and contribute to an in-depth understanding of various determinants and their impacts on the innovation process. The policy implications will offer a set of normative guidelines for enhancing innovation system development. "

A groundbreaking approach to unlocking the power of energy for professional productivity and business success The Energy Equation provides a new approach to achieving marketplace success by leveraging the internal workings of your business. The energy of your business is part of a physical system. Just like any other form of energy, it can be drained and wasted or be harnessed and optimized. This book offers a revolutionary contribution to management science that can be used to drive change, improve collaboration, enhance performance, strengthen organizational health and agility, and much more. Author Greg Baker, CEO of Advance Consulting--a leading management consulting and professional development firm specializing in the transformation of people, teams, and organizations--shows you how to use "enterprise" energy to dramatically increase professional productivity and enhance business performance. The Energy Equation teaches you how to "see" the energy of your company, enabling you to understand why some things work and others don't. The traditional "surface-level management" model no longer works in the 21st century; a much deeper view is needed. The Energy Equation will help you unlock the hidden power of energy in your business: Eliminate unnecessary conflict that saps the energy of your business Build business agility, boost employee engagement, and establish a positive culture throughout your organization Optimize your daily business, manage change, and prepare for the future of work View your business through the lens of energy to see what is really happening beneath the surface The Energy Equation is a powerful resource for any person or business seeking to adapt and thrive in the challenging global business environment.

Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success.

The 10 Principles of Open Business is a practical guide to organizational design for the Twenty-First Century. Using case studies, the authors define the 10 principles of open business that organisations must adopt to both survive and thrive, and provide a practical method to assess the reader's own organization.

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

This insightful book looks at the phenomenon of low-cost innovation and explores what we can learn from the innovators in developing nations who are making amazing technical and social advances with scarce capital and resources. Charles Leadbeater shows how these methods can be applied and used wherever you are and whatever your capital.

The 43rd annual edition of the leading guide to taxation in Britain. This practical and user-friendly guide is a bestseller with students, professionals, accountants and private individuals, explaining in simple terms how the UK tax system works and how best to minimise tax liabilities.

Exploring the lives and achievements of 36 extraordinary individuals from across 18 nations and every continent, this books champions innovators: the disruptive individuals whose heroic visions and indomitable spirits are redefining the economic and social structure of our world.

Entrepreneurship and Regional Development aims to make a theoretical and practical contribution meeting the need for studies on the impact of clusters on entrepreneurship and societal outcomes. This book aims to answer the following research question: Do clusters matter to entrepreneurship and entrepreneurship outcomes at the societal level?

Presents a comprehensive overview of governance in family enterprises including practical management knowledge in easy-to-use frameworks and interviews with renowned family enterprise owners and managers. Readers will benefit from the book's systematic approach and the opportunity to learn from the experience of other family enterprises.

From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or software developer, they share many things in common. Chief among these is the desire to make a living with their art. Maybe you're working to build a sustainable, full-time creative career. Or perhaps you're happy in the corporate world but would like to turn your love for music, dance, painting, or programming into a steady stream of extra income. Either way, if you're like most creative souls, you tend to focus on your passion to the exclusion of all elseand you may scorn the details of business and promotion. Yet as Have Fun, Get Paid: How to Make a Living with Your Creativity shows, developing business skills couldn't be more important for those who want to achieve success and generate steady income from their work. With decades of professional experience in creative fields such as music, software, writing and speaking, bestselling author Christopher Duncan demystifies the path to getting paid for your artistic talents. With lighthearted stories and down-to-earth advice, he starts with the basics and shows you how to build a solid, dependable career. All that's required is consistent effort and a bit of commonsense. In Have Fun, Get Paid you will learn how to: Find paying work and get the gigs Market your talent without selling your soul Build an image as a highly sought after professional Manage the business details of your creative career Harness the power of relationships for long term success With advances in technology and the global reach of the Internet, creative people are empowered today as never before. Have Fun, Get Paid will show you how to take control of your dreams and bring them to life. What you'll learn After reading Have Fun, Get Paid, you will learn: What success means to you, no matter whether it entails becoming rich, earning personal validation from your work, or gaining the freedom to do things your own way How to avoid focusing on your passion to the exclusion of all else so that you have the time and energy necessary to manage your business Who your customers are, what value you provide to them, and how to keep them coming back for more How to become an authority in your field by teaching others to do what you do The ins and outs of sales and marketing, from the basics to new strategies Who this book is for Whether the goal is a full time living or a steady stream of part time income, creative people of all disciplines will gain the practical insights necessary to building a reputation as a professional. This image, coupled with effective promotion and the ability to foster lasting relationships, is the key to a rewarding career in the arts. Success is not reserved for the fortunate few but rather for those who are willing to roll up their sleeves and put in the effort required to achieve their goals. InHave Fun, Get Paid, you'll learn how to do exactly that.

The Cultural and Political Intersection of Fair Trade and Justice is an ethnographic study of the effects of Fair Trade on indigenous women, as reported by the women themselves, and seeks to develop a deeper understanding of Fair Trade, globalization, culture, and policy in building justice.

Utilises the experiences of the best companies and leaders in emerging and mature markets to highlight the necessary linkage of passion and discipline in an effective strategy process. Passion motivates and maintains a manager's focus, whilst discipline is necessary to make passion productive and effective.

CRAFT YOUR OWN SUCCESS Whether you're a master crafter, a carpenter, a jewelry designer, or have become passionate about making the best home decor in town, now is the time to go from hobby to full-time business owner. And with million shoppers ready to discover your unique offerings it only makes sense to join the largest, most successful online community of creative entrepreneurs on Etsy (R). Our experts have teamed up with successful shop owners to provide you with Start Your Own Etsy (R) Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, branding, marketing, and managing your store. You'll learn how to: Create listings and marketing plans that attract the right customers Choose keywords and tags design to drive traffic to your shop Pick the right shipping and packaging methods to meet your inventory needs Define your brand with carefully crafted logos, product listings, and images Reach more shoppers with targeted social media and advertising campaigns Create storytelling product listings and professional looking product photos Decide when it's time to turn your part-time hobby into a full-time business venture Plus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you're ready to share your passion for your craft with millions around the world, this guide is for you.

A collection of eight articles by 17 specialists, this volume provides very recent research on the factors which contribute to the build up of entrepreneurship. Offers an international, comparative and historical perspective, with a special focus upon the Mediterranean.

Management and organization research has rediscovered individual agency, innovation and entrepreneurship. As such, there is a risk of overlooking the power of self-reinforcing processes in and among organizations. This volume redirects attention to these processes, including: escalating commitment, organizational imprinting and path dependence.