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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
The new edition of this bestselling book for entrepreneurs has
been fully updated to offer the most extensive start-up toolkit of
invaluable advice and expert guidance.""
Relevant to entrepreneurs of any experience, it covers
absolutely every aspect of starting a business from bullet-proof
plans to the best way to structure a business for a successful
sell-on later. It includes information on brand management,
customer service, marketing, financials and staffing, so you are
fully prepared to set sail on your business journey.
Discover Your Next Breakthrough Idea Every company starts with one
idea-that one passion that keeps you up at night, gets you up every
morning, and drives you to create something bigger than yourself.
Turning an idea into a thriving business requires more than just
passion. You'll need to think big, take risks, and be able to step
back and recognize game-changing ideas that may already be in front
of you. Those are your aha! moments. Business growth expert and
serial entrepreneur Scott Duffy shares his journey and the aha!
moments that led to launching and selling new businesses to
innovators like Richard Branson's Virgin Group. Duffy also shares
the stories of entrepreneurs who have turned their ideas into
multi-million-dollar businesses, like Shaun White, Tony Robbins,
Daymond John, and Gary Vaynerchuck, to help you: Be a nimble leader
who makes quick buy smart decisions Unlock hidden gems in your
business with the power of finding your "Why?" Apply growth
strategies designed to scale your business in today's economy Build
a positive company culture by bringing in the right people
Determine which next step is right for your business after launch
Create sustainability with efficient, effective processes Learn
from your mistakes and turn failures into fortunes
When Guerrilla Marketing was first published in 1983, Jay Levinson
revolutionized marketing strategies for the small-business owner
with his take-no-prisoners approach to finding clients. Based on
hundreds of solid ideas that really work, Levinson's philosophy has
given birth to a new way of learning about market share and how to
gain it. In this completely updated and expanded fourth edition,
Levinson offers a new arsenal of weaponry for small-business
success including
* strategies for marketing on the Internet (explaining when and
precisely how to use it)
* tips for using new technology, such as podcasting and automated
marketing
* programs for targeting prospects and cultivating repeat and
referral business
* management lessons in the age of telecommuting and freelance
employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and
the book every small-business owner should have on his or her
shelf.
Builds on what you already know about communications as a basis for
becoming an expert in getting messages out to your own marketplace.
In-depth coverage explains how to create, manage and produce cost
effective advertising, publicity, brochures, catalogs and public
relations events. Provides succinct guidelines, step-by-step
checklists, easy-to-use charts, money-saving tips for budgets of
all sizes and real-world examples which demonstrate the concepts in
action.
The Wall Street Journal predicts that between 50-60% of all goods and services in the U.S. will be sold through network or multi-level marketing methods in this decade. Shows entrepreneurs how to start up and run their own successful, self-replicating network. Covers everything from picking the right product or service, managing your time, to tax and legal considerations.
This book focuses on the process of commercialisation and
innovation management in small firms. Although commercialisation
and new product development (NPD) has been covered quite
extensively, relatively little attention has been given to how
small-to-medium enterprises (SMEs) engage with these issues. The
book explores this topic in depth, taking a close look at the
reasons why decisions are made and mapping this behaviour against
established theories and "best practice" models of NPD and
commercialisation. The book uses case studies to analyse the
relationship between entrepreneurial decision- making and
commercialisation, and investigates how and why NPD and
commercialisation decisions are made, which offers valuable
insights from both a theoretical and applied perspective.
Turn Your Crafting Into a Career! All over the world, creatives are
turning their hobby into their livelihoods--and Crafter's Market
offers the competitive edge you need to make your craft your
career. This comprehensive guide will introduce you to a new world
of possibilities for taking your craft to the next level. To help
you on your journey, this edition is updated with fresh resources,
such as: Over 250 new listings for complete, up-to-date contacts
and submission guidelines for more than 1,500 craft market
resources, including craft shows, publishers, marketplaces, and
more! Informative, inspirational articles on building your brand,
customer communication, teaching classes, getting press coverage,
photographing your goods, and more, from successful craft business
owners. Actions you can take today to grow your business now, no
matter your creative medium--quilting, sewing, knitting, crochet,
papercraft, or jewelry making! Whether you're looking to expand
your online presence or you're just beginning to think about how to
turn your weekend hobby into a side business, Crafter's Market is
the complete resource for creative professionals.
From a few bits and pieces in a dusty loft to a profitable business
with more than 20,000 sales and turnover of GBP100,000.00 in just
one year. This book not only tells the story of how the author went
from being an eBay buyer to a Top Rated Platinum Powerseller with
over 12,000 positive feedbacks, but also provides the reader with a
step by step easy to follow guide to launching a successful eBay
business. Drawing from the Author's own experiences and skills
acquired in her first year trading this book will help the reader
avoid the pitfalls and mistakes she made and fast track their new
enterprise on the road to success.
Witty, authoritative, comprehensive and fun, Wake Up and Smell the
Profit is the ultimate guide to making more money in your coffee
business. In this book you'll find the sharpest insights and the
best ideas from two of the UK's top Coffee Business Gurus. Together
'The Coffee Boys' have 40 years' experience in how to make money in
the coffee selling business. Whether you operate a single site
espresso bar, a Michelin starred restaurant or chain of hotels,
there is something in this book for everyone. With 52 motivating
tips and suggestions (plus an extra bonus idea for good measure),
all you need to do is apply one initiative a week for a year and
you could have a much more profitable and easier to manage business
within twelve months. With this book you'll be able to: * Make more
money and work less * Have happier customers who spend more money *
Win more customers without spending a fortune * Enjoy running your
business more * Create customers who rave about your business and
consequently generate more customers through word of mouth What are
you waiting for? Contents: Introduction; 1. It's all about the
money - the good news; 2. It's all about the money - the bad news;
3. It's all about the money - a little story; 4. Focus on coffee
for profit; 5. Great coffee (profits) come from great training; 6.
Great coffee sales come from one thing - great taste; 7. It's all
about the food; 8. There are three ways and only three ways to grow
your business; 9. Be brave about your prices; 10. Know your figures
and have a plan - a plan that works for you!; 11. Get accountable
and know your figures; 12. Know your food cost for every single
item; 13. Know your labour/wage cost and stay accountable; 14. It's
your fault - get this and then get it again; 15. A coffee shop is
all about people - and people need clear rules; 16. Make sure your
employees understand the numbers; 17. Every pound is not equal. A
pound earned is worth a lot less than a pound saved; 18. View your
coffee business as if you were a customer; 19. View the business
every day as if you were an employee; 20. Break the whole selling
process down and make it better; 21. Keep your toilets spotless;
22. Treat lunch like a restaurant; 23. Create food stories about
your star products and sell, sell, sell; 24. Get crafty with your
menu and signage; 25. Watch your language; 26. Say hello; 27. Don't
point and watch your body language; 28. Nod your head when asking a
customer if they would like something; 29. Thank them; 30. The
Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with
cake and more cake with coffee Up selling and cross selling; 33.
Sell more cold drinks; 34. Get your customer flow right; 35. Make
it easy for the customer to buy; 36. Work out your lifetime
customer value; 37. Consider the sizes - carefully; 38. Make it
accessible and open. Make it all look great; 39 Use your sign
wisely. Spend money and make yourshop look obvious; 40. Get
creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the
customers feel you care; 43. Use the list -cheapest marketing
you'll ever do; 44. Create a catering side to your business; 45.
Post the utility bills; 46. Incentives for saving money and making
money; 47. Get creative with your marketing and steal ideas from
other industries; 48. Create a A"bibleA"; 49. Beware staff
attitudes towards business ownership; 50. Make a big deal of the
big days; 51. Think wisely before you open your second shop; 52.
Give a bit extra; 53. Work A"onA" the business not A"inA"it; And
finally; Thanks; More from The Coffee Boys.
Eleventh in a series of annual reports comparing business
regulation in 189 economies, Doing Business 2014 measures
regulations affecting 11 areas of everyday business activity:
Starting a business Dealing with construction permits Getting
electricity Registering property Getting credit Protecting
investors Paying taxes Trading across borders Enforcing contracts
Closing a business Employing workers The report updates all
indicators as of June 1, 2013, ranks economies on their overall
ease of doing business, and analyzes reforms to business regulation
identifying which economies are strengthening their business
environment the most. The Doing Business reports illustrate how
reforms in business regulations are being used to analyze economic
outcomes for domestic entrepreneurs and for the wider economy.
Doing Business is a flagship product by the World Bank and IFC that
garners worldwide attention on regulatory barriers to
entrepreneurship. More than 60 economies use the Doing Business
indicators to shape reform agendas and monitor improvements on the
ground. In addition, the Doing Business data has generated over 870
articles in peer-reviewed academic journals since its inception.
The Doing Business report, which was started in 2003, has become
one of the key ways in which the bank and other observers gauge
business climate within developing countries... -- The Financial
Times Doing Business started] as a way to encourage countries to
reduce obstacles to entrepreneurship. Developing countries compete
to land a spot on the top 10 list of most-improving countries
because it is seen as a way to get attention and investment. -- The
Wall Street Journal Doing Business] has succeeded in putting the
issue of business red tape on the international political agenda.
-- The Economist"
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