Since the early 1970s, the small firm has received considerable attention from economists and politicians in the UK and the European Union, yet there has been a noticable lack of interest from the political science community. Now this has changed, and Charlie Dannreuther argues that this increased interest from political science in the institutional aspects of policy-making indicates a concern for the role of habitual and socially supported logics of action that may be a more appropriate way of explaining SME policy. He shows that the concept of legitimacy is central to recent political science writing on the New Institutionalism in Political Science.
This theoretical framework is applied to three arenas of political activity which are central to understanding policy-making in contemporary Europe: the identification and formation of societal interest; the making of national decisions and the development of policy in the European Union. Dannreuther concludes that, in addition to explaining SME policy and providing a framework for future analysis, the evolutionary approach outlined in The Political Economy of the Small Firm has much broader potential uses in the understanding of policy-making in a global society.

The senior population is multiplying by the millions In fact, during the next 25 years, the senior population in America is expected to double -- growing faster than the total population in every state. This means one thing: a tremendous opportunity for aspiring and compassionate entrepreneurs. From providing adult daycare or homecare to transportation or concierge needs, this guide covers today's most requested services within the 65-and-older market. Readers learn, step by step, how to choose the right opportunity for them, legally and financially establish their business, acquire licenses and certifications, set policies and procedures, and much more Priceless insight, advice, and tips from practicing senior care professionals help aspiring entrepreneurs to discover their specialty from within one of six growing areas of interest -- adult daycare, relocation services, homecare, transportation services, concierge, and travel service; design a business to suit customers' demographics and special needs; set rates; create a support staff who will facilitate success; use effective marketing and advertising to get the word out; build valuable business partnerships that lead to referrals; and plan for future growth. A record number of seniors are seeking help, and this guide is the key to starting a senior care service today

This new book discusses the extent to which the Japanese economy encourages entrepreneurship and innovation. Although Japan has a strong reputation as an innovator, some people argue that this reputation is misplaced. Contrary to earlier expectations, the USA rather than Japan emerged as the leader in the biotech industries in the 1990s, and also many small firms in Japan supply only a few - or just one - other company, thereby limiting their view of the marketplace and the commercial opportunities within it. Despite the increase of international patents, international scientific citations and a positive technology trade balance, the Japanese innovation system is weak in giving birth to radical innovations. The book explores fully these issues, making comparisons with other countries where appropriate. It concludes that the Japanese innovation system has both advantages and disadvantages and contributes to a better understanding of how policy changes take place.

Business owners today are constantly faced with difficult challenges and eight of ten new businesses will not survive the first five years. Competition is difficult and building a sustainable, profitable business is arguably the most challenging sport in all of business today. In The Ultimate Business Tune Up Rich Allen combines the experiences of his father's own small business, his personal experiences running and growing a business, and his learning from advising hundreds of small business owners into a powerful, step-by-step guide for small business owners everywhere. Rich introduces a model that is both easy to understand and powerful when used to make strategic business decisions.

This book takes a pragmatic approach to develop the competitive advantage of indigenous construction firms in the Global South, using Ghana as a case study. It provides readers with two major practical insights. The first focuses on the theoretical underpinning of firms' competitive advantage and develops a competitive advantage model for indigenous construction firms. This competitive advantage conceptual framework aids in explaining the main and sub-attributes underpinning the competitive advantage of indigenous construction firms as well as providing the basis for assessing a firm's competitiveness. Secondly, it highlights and addresses theoretical gaps in existing competitive advantage studies deemed essential for indigenous construction firms. Finally, a detailed two-stage Delphi study in the Ghanaian construction industry is presented as a case study. The book is therefore of interest to researchers in construction management, strategic management, civil engineering, business administration, marketing, entrepreneurial and economic studies. It is an essential manual for owners and managers of construction businesses. It is also useful for government departments and non-governmental agencies seeking innovative ways to develop the capacity of indigenous firms and/or contractors to make them more responsive to competitive bidding scenarios, delivery of projects, and satisfying the needs of the industry's stakeholders.

Understanding IFRS for SMEs is a comprehensive and in-depth approach to unpacking the International Financial Reporting Standards (IFRS) for small, medium and micro enterprises (SMEs). In an easy to understand manner, the book explains the conceptual as well as the detailed technical knowledge underpinning the requirements of IFRS for SMEs (supplemented by the same for IFRS where applicable). The text is designed to gradually take a student through the necessary thought processes needed to compile financial statements in compliance with IFRS for SMEs, by focussing on the information and skills needed to apply professional judgment in a compilation engagement and ultimately decision-making. While the number of entities that can apply IFRS for SMEs form the majority of business entities in the market place, there is very little conceptual guidance on the application of IFRS for SMEs. This publication is therefore one of the few texts focussing on the application of IFRS for SMEs, while at the same time allowing the reader to see the contrasting requirements of IFRS. The text is designed to assist a student learn the knowledge required to comply with IFRS for SMEs but also understand the conceptual underpinnings of the standards so as to fully master IFRS for SMEs.

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

This book examines entrepreneurship and small business in Russia and key countries of Eastern Europe, showing how far small businesses have developed, and discusses how far 'market reforms' and a market mentality have been taken up by ordinary people in the real everyday economy. For each of the countries examined - Russia, Ukraine, Belarus, Poland and Estonia - the book reviews the progress of market reforms within the wider context of social and economic transformation, surveys the development of entrepreneurship and small firms so far, and assesses the role of government in the process, and the strengths and weaknesses of the small business sector.

When was the last time you cuddled with your money? It's time to get some QT in with your financial life and your business numbers. Out with the financial mumbo jumbo. In with funny stories that will teach you simple money strategies to use for your personal and business money. Did your Raisinets get stuck? Should guys get spray tans? Is your lettuce soggy? All of these crazy stories have money lessons in them. The stories are short and cute. They're easy to read and take action on. Open up and flip to any page to begin feeling more connected to your financial life. It will help you to be more intentional and live a more purposeful life. Get the shoes. Get your latte. It's time to live for today, and save for tomorrow. You need to have a balance. Why not be happy throughout your life!

Discover new insights on how to setup, manage, and advise wealthy families and their family offices The Complete Family Office: A Guide for Affluent Families and the Advisors Who Serve Them, 2nd Edition represents the newest update to an essential series. This book prepares the members of wealthy families to collectively manage, sustain, and grow their wealth across multiple generations. It also assists professionals who advise families to better serve their needs. This book teaches those who advise family offices and wealthy families on: - How to setup, structure, and advise a family office - Current compliance, fiduciary and risk management practices for a family office - Forward-thinking investment management, estate planning, and private trust company considerations - Fresh insights on philanthropy, legacy, and impact investing - Best practices to managing family wealth education and preparing next generation owners - New insights on family governance, strategic planning, and succession - Methods to create a family constitution, mission, and vision for families and their family offices. The Complete Family Office Handbook provides the most comprehensive, current research, practical guidance, and approaches from leading family offices from around the globe and illustrates, by way of practical case studies and examples, how families can effectively manage their wealth for the long term.

With the global economy in a precarious position, nurturing new entrepreneurial high-technology firms is likely to comprise a key component of any policy to encourage economic growth, both in developed and developing countries. Recent high-technology ventures - such as retailing in the music industry - have shown how entrepreneurs can radically change, or even replace, the structure of existing industries. High-Technology Entrepreneurship introduces and analyzes all the major aspects of high-technology small-firm formation and growth. Locational and functional aspects of the process, as well as how contexts for development may vary between developed and developing economies are also discussed. Other key topics that are addressed include: how high technology firms originate in theory and practice entrepreneurship theory incubators, science parks and clustering entrepreneurial strategy and finance. Students taking Master's-level courses in entrepreneurship, technology, innovation, academic enterprise and industrial development will find this an essential textbook for completing their studies.

With the global economy in a precarious position, nurturing new entrepreneurial high-technology firms is likely to comprise a key component of any policy to encourage economic growth, both in developed and developing countries. Recent high-technology ventures - such as retailing in the music industry - have shown how entrepreneurs can radically change, or even replace, the structure of existing industries. High-Technology Entrepreneurship introduces and analyzes all the major aspects of high-technology small-firm formation and growth. Locational and functional aspects of the process, as well as how contexts for development may vary between developed and developing economies are also discussed. Other key topics that are addressed include: how high technology firms originate in theory and practice entrepreneurship theory incubators, science parks and clustering entrepreneurial strategy and finance. Students taking Master's-level courses in entrepreneurship, technology, innovation, academic enterprise and industrial development will find this an essential textbook for completing their studies.

The Foundations of Female Entrepreneurship explores the relationship between home, household headship and enterprise in Victorian London. It examines the notions of duty, honor and suitability in how women's ventures are represented by themselves and others and engages in a comparison of the interpretation of historical female entrepreneurship by contemporaries and historians in the UK, Europe and America. It argues that just as women in business have often been hidden by men, they have often also been hidden by the 'home' and the conceptualization of separate spheres of public and private agency and of 'the' entrepreneur. Drawing on contextual evidence from 1747 to 1880, including fire insurance records, directories, trade cards, newspapers, memoirs, the census and extensive record linkage, this study concentrates on the early to mid-Victorian period when ideals about gender roles and appropriate work for women were vigorously debated. Alison Kay offers new insight into the motivations of the Victorian women who opted to pursue enterprises of their own. By engaging in empirical comparisons with men's business, it also reveals similarities and differences with the small to medium sized ventures of male business proprietors. The link between home and enterprise is then further excavated by detailed record linkage, revealing the households and domestic circumstances and responsibilities of female proprietors. Using both discourse and data to connect enterprise, proprietor and household, The Foundations of Female Entrepreneurship provides a multi-dimensional picture of the Victorian female proprietor and moves beyond the stereotypes. It argues that active business did not exclude women, although careful representation was vital and this has obscured the similarities of their businesses with those of many male business proprietors.

There is probably nothing more exhilarating, nothing that gets one's adrenalin flowing than when a business owner's plans come together and the business becomes a reality. The feeling of being "your own boss" brings on genuine euphoria. The proud new business owner is walking on air. Unfortunately, there is not always a happy ending. All too soon reality sets in and it is not always pretty. Reality takes the form of bills that have to be paid, customers who have to be satisfied and payroll deadlines that have to be met. These shattered dreams are not unusual. According to the United States Census Bureau 10% of United States businesses close each year and with them come shattered dreams and shattered lives. But it doesn't have to end this way. In "The Small Business Turn Around Guide: Take Your Business From Troubled To Triumphant," Sandy Steinman gives struggling business owners hope and he takes them through the steps to implement processes that solve the most common small business problems. These are the same processes that Steinman has actually implemented and which have added millions of dollars to his client companies' bottom line. Additionally, he makes available at no cost, the spreadsheets and forms that are integral to the successful turnaround of your individual business. If you are a small business owner and are struggling with: * cash shortfalls * employees who are unmotivated and have no idea what is expected of them * reports that are not actionable * or dozens of other issues common to other struggling business owners "The Small Business Turn Around Guide" is for you. From the moment you read the first chapter and learn how to stop the bleeding and how to get control of your cash, you will know that there is real hope for your situation.

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. * Written by successful author and marketing guru who has worked with small businesses for twenty-seven years * Includes practical, effective marketing strategies for every small business * Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

This book addresses the lack of academic and practical research into corporate venturing by examining the role of this activity as both a form of large firm-small firm collaboration and as an alternative source of equity finance for small firms. These issues are explored through surveys of independent fund managers, coporate executives and technology-based firm directors.

Much research in entrepreneurship presents results as if they are universally and timelessly valid. Entrepreneurship in Context takes the opposite tack -- it studies entrepreneurship as a context bound phenomenon. For entrepreneurship, the importance of context goes beyond gaining understanding and avoiding mistakes. The reciprocal influence exercised by the entrepreneurial venture and its corresponding context is at the very heart of the entrepreneur as an agent of change. The book addresses context in a narrow sense, i.e. a person's life situation and local, situational characteristics. It also deals with wider contexts such as social, industry, cultural, ethnic, sustainability-related, institutional, and historical contexts. The book studies the interconnectedness of all these various sub-contexts. It zooms in on the actions that entrepreneurs take to involve, engage, and influence their context and shows the changing and dynamic nature of context. It provides lessons for entrepreneurs about which contextual elements should be prioritized, engaged and sought out.

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:

• Small Business
• Entrepreneurship
• Marketing
• Strategy
• Branding
• Customer Experience

Make it easy for customers to choose you; whatever your business, product or service.

With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you

When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.

When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?

Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.

Readers will:

• Create easier, faster and improved customer experiences by reducing friction and increasing reward.
• Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.
• Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights.
• Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.

* Provides a 'one stop shop' of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, alongside practical examples and exercises. * Essential reading for undergraduate students studying Entrepreneurship globally, as well as those studying for MBAs or Executive Education degrees. * Current textbooks pay little attention to the concept of opportunity recognition, which is the crux of this book * This is unique in its explanation of how the key concepts are related and how they can be applied practically.

A comprehensive guide to building and maintaining a sustainable, profitable, and enjoyable business as a freelance editor. According to LinkedIn, more than twenty thousand people in the United States list themselves as freelance editors. But many who have the requisite skills to be excellent editors lack the entrepreneurial skills needed to run a thriving, fulfilling business. The few resources available to freelance editors, new and established, are typically limited in scope and lack the strategic thinking needed to make a business flourish. The Freelance Editor's Handbook provides a complete guide to setting up and running a prosperous freelancing business, from finding clients to increasing productivity, from deciding how to price services to achieving work/life balance, and from paying taxes to saving for retirement. Unlike most other books on freelance editing, this book is founded on a business-success mindset: The goal isn't simply to eke out a living through freelancing. Rather, the goal is to establish a thriving, rewarding business that allows editors to achieve their career goals, earn a comfortable living, and still have time for family, friends, and personal pursuits. Author Suzy Bills identifies multiple strategies and methods that freelancers can apply, drawing on current research in entrepreneurship, psychology, and well-being. This book is the ultimate resource for editors at all levels: students just starting out, in-house staff looking to transition, and experienced freelancers who want to make their businesses more profitable and enjoyable.

This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators. Gathering insights from a wide range of influential researchers in the field, the book balances concepts, theory, and case studies. Going beyond previous research on crowdfunding, the contributors also investigate issues of community, sustainability, education, and ethics. A vital resource for anyone researching crowdfunding, this book offers readers a deep understanding of the characteristics, business models, user-relations, and behavioural patterns of crowdfunding.

Drawing on empirical case-study research carried out in the Bangalore software industry, this book explores the role of network relationships in the internationalization of small knowledge-intensive firms. Using a conceptual framework, it looks at a range of key themes. These include: networks knowledge technology. Highlighting the propensity of small knowledge-intensive firms to develop and leverage network relationships and thereby, the resourcefulness with which entrepreneurial firms can (and do) internationalize, this book is essential reading for academics and students with an interest in the intersection between international business and entrepreneurship.

Entrepreneurs are the lifeblood of the agriculture and food sector in Africa, which is projected to exceed a trillion dollars by 2030. This book is the first practical primer to equip and support entrepreneurs in Africa through the process of starting and growing successful and resilient agriculture and food businesses that will transform the continent. Through the use of case studies and practical guidance, the book reveals how entrepreneurs can leverage technology and innovation to leapfrog and adapt to climate change, ensuring that Africa can feed itself and even the world. The book will: Inspire aspiring entrepreneurs to start and grow resilient and successful businesses in the agriculture and food landscapes. Equip aspiring and emerging entrepreneurs with practical knowledge, skills, and tools to navigate the complex agriculture and food ecosystems and develop and grow high-impact and profitable businesses. Enable aspiring and emerging entrepreneurs to develop scalable business models, attract and retain talent, leverage innovation and technology, raise financing, build strong brands, shape their ecosystem, and infuse resilience into every aspect of their operations. The book is for aspiring and emerging agribusiness entrepreneurs across Africa and agribusiness students globally. It will also inspire policymakers, researchers, development partners, and investors to create an enabling and supportive environment for African entrepreneurs to thrive.

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.

If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, food, fruit machines, raising finance and the necessary regulations. Contents: Acknowledgments; Preface; 1. All about you; 2. What kind of pub?; 3. Finding the right pub; 4. Funding the business; 5. Licensing law; 6. Planning for success; 7. Applying for a tenancy or new lease; 8. Buying a freehold property; 9. Professional services; 10. Business structure 11. Opening a bank account; 12. Arranging insurance; 13. Book-keeping and accounts; 14. Marketing; 15. Staff; 16. Drinks; 17. Pub food 18. Amusement machines; 19. Complying with other regulations; Appendices; Index.