Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going. Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a profitable business, with a focus on new ventures operating in high-growth, innovative sectors. Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will be useful both for students in the classroom and for entrepreneurs wanting to start a new business.

This book will lead you through the entire process and help you with all the decisions you'll need to make along the way, such as researching your market; setting your objectives and making a plan; finding the right property; cooking and menu planning; dealing with reservations, reception and billing; purchasing and serving delicious food and wine; managing your cash flow and accounts; and creating the WOW factor. Contents: 1. Substantiating the Dream; 2. Which Property and Which Business Format?; 3. Getting Started; 4. Setting Your Standard;5. Reservations and Reception; 6. Food and Beverage; 7. Housekeeping Issues; 8. Marketing and Advertising; 9. Bookkeeping and Financial Aspects; 10. Ancillary Departments; 11.Staffing; Appendix; Index

Harness the power of marketing and watch your business grow

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.Using social media as a marketing toolCommunicating with customersFinancing a marketing campaignThe companion CD includes tools and templates to give you a jump-start on putting your new skills to work

If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.

CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Whether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a succesful all-year-round gardening business, this book will show you how. It covers: preparing your business plan; getting kitted out; how to find work - and keep it; what services to offer; book-keeping for gardeners; planning the gardening year; how to get commercial contracts; providing estimates; the top ten most profitable gardening jobs.

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Many creative founders and freelancers share a longing for connection, reassurance and motivation. In this book Helen Jane Campbell interviewed inspiring, brave and creative experts across the UK and US, tapping into some incredible insights and pulling them together into this friendly guide, to offer that support which we all need from time to time. This book's for you if you've stopped feeling 'hungry' for new client work, you're starting up for the first (or second or third!) time, or you've simply run out of steam. The author's intention is to offer a wealth of ideas and fresh perspectives to inspire you at any stage of your independent creative career. Whether you're chasing a better quality of life, finding your calling, leaving a legacy or focused on reaching your potential, this book can help you succeed when working on your own feels like an uphill struggle. It also offers a reality check and support for anyone who has the appetite to go solo, but who is nervous about taking the plunge.

The international financial crisis of 2007 and 2008 and the situation caused by the COVID-19 pandemic have had a great impact on many firms' financial needs. Simultaneously, several emerging countries have bet on boosting private initiatives as a way to diversify their economies and create jobs and wealth for their populations. New forms of financing have appeared that have impacted the firm's capital structure, cost of capital, and access to finance by underprivileged communities that are normally outside the formal economy. The Handbook of Research on Acceleration Programs for SMEs provides and shares knowledge on the financial mix, alternative forms of finance, capital structure, and more. It calls attention to relevant challenges, financial institutions, and governments to guarantee funds and economic and social development with new competencies, innovations, new ways of investing, entrepreneurship, and business models with new public policies. Covering topics such as earnings management, capital structure, and foreign exchange, this major reference work is an essential resource for government officials, business leaders and executives, economists, sociologists, students and faculty of higher education, librarians, researchers, and academicians.

A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Fiona Pullen, owner of The Sewing Directory, covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters. Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. Every chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals including Debbie Shore, Torie Jayne and Laura Strutt.

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online, offline and digital tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Car Business. Getting started in the car business, How to Get a Dealer License - Without the Typical Car Lot and Expenses. How to buy and sell cars for profit. How to set up your own - Car dealership, Auto Broker. How and where to Buy cars - How to Appraise a car - Where to Sell your Cars. Learning the Auction Process - Being Licensed to Buy and Sell at any Dealer Auction in the Country. Even Sources for Money to Buy your Cars, Nothing is left out. Have been teaching people since 1998, on How to get into the Car business. This Book is based on 20 plus years in the Car Business, and still active today

Entrepreneurial dilemmas play an important, though heavily underexposed, role in the life cycle of the small firm. This book defines the entrepreneurial dilemma as a situation where entrepreneurs have to choose between multiple future courses of action concerning their firm, without sufficient information to make that choice. The Entrepreneurial Dilemma in the Life Cycle of the Small Firm enables lecturers, researchers and practitioners in the fields of entrepreneurship, small business development and business administration to understand these entrepreneurial dilemmas and ways to resolve them. This book presents an in-depth analysis of the modern theories in the field of entrepreneurship, including innovation, sustainable entrepreneurship, characteristics of small businesses, the life cycle of the firm, entrepreneurial behavior and small business finance. Enno Masurel provides a clear overview of the opportunities that teaching entrepreneurship in a higher education context offers, and embodies this teaching within ten universal cases that will help readers to further understand the the dilemmas faced by entrepreneurial activity in the development of small firms.

This book drives the reader safely past the many pitfalls which lie in front of those who start with high hopes. Rodney Willett shows how business is about integrity, thought, humour, despair, exultation and self-discipline. It's not just a matter of sales and financial control. It's about people -- customers, suppliers, employees and more.

Expert tips and advice on starting a home-based business

Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, "Home-Based Business For Dummies, 3rd Edition "gives you the most current and up-to-date information you need to navigate your way through the whole process."

"You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.Complete coverage of legal and financial aspects of a home-based businessEffective advertising and promotional strategies that won't break the bank""Tips and information you need to make your business profitable""Advice on outfitting and running a home office "

"Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, "Home-Based Business For Dummies, 3rd Edition" shows you how to avoid scams and truly start working from home for profit.

Everything you need for strengthening and flexing your resilience muscle! Resilience can mean something different to everyone, yet it is increasingly necessary to survive in the modern workspace, whether that is at home, in an office or other place of work. Hard times for organisations generally mean harder times for employees, often with increased workloads and reduced resources. Being able to navigate this environment and remain resilient is preferable, but when stress and anxiety take over you need to know how to boost your resilience and look after your own well-being. An essential read for anyone working today, this book focuses on the concept of agile resilience, exploring how resilience can be learned, chosen, developed and adapted to help you cope with the range of circumstances and experiences you may face. It explains what resilience is, including your own personal take on that, what might deplete it, the impact of Covid-19, and how you can maintain or replenish it when necessary in order to thrive in your work and life.

With an increasing demand for quality kennel accommodation for dogs and cats, a good boarding kennel is a sound investment and can provide a healthy income if run efficiently. Running your own Boarding Kennels, the only guide of its kind available, is essential reading for anyone who is considering starting out in the business. This new edition by animal care expert David Cavill provides advice on every aspect of running a boarding kennel. With an exhaustive breadth of detail it covers every related topic, including: boarding fees, raising finance, insurance, kennel cleaning, dangerous dogs, types of food, exercise, grooming, beds and towels, staff training, accommodation, advertising, puppy and kitten rearing, and product sales. Comprehensive and unique, Running your own Boarding Kennels also includes information on ancillary services such as dog-walking, pet sitting and home boarding.