The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.

This text chronicles a change in epistolary persuasion in the 1230's, crystallized at the imperial chancery of Frederick II, Emperor from 1220-1250. There, traditional appeals, premised on authority and harmony, were challenged by letters in which historical circumstances functioned as an integral part of the strategy of persuasion. Based on the close reading of "Artes Dictandi", as well as a series of letters issued from the papal and imperial chanceries, this book explores the theory and practice of medieval letter-writing. Letters are evaluated as verbal acts intended to persuade, with the public as the ultimate arbiter of success. The author argues that the form, proportion and style of letters were contoured by ideology.

Focusing on international entrepreneurship, this research book explores the accelerated internationalization of young firms. Known variously as international new ventures (INVs) or "born globals," such firms have come to be viewed as legitimate actors on the global stage alongside large multinational enterprises (MNEs). However, the current approach taken by scholars - studying large MNEs and born globals separately - is questionable. This book explores the crucial MNE/INV interface - a fascinating, yet under-researched relationship in international entrepreneurship. Drawing upon a decade of case-based research, the author argues that the MNE influence on born globals must be considered more carefully and suggests how new ventures can leverage MNE networks in the pursuit of their rapid internationalization. Furthermore, it demonstrates that, as firms enhance their levels of innovation, new pathways emerge via multinational corporation networks, a phenomenon vividly demonstrated in the emerging economy context of the Bangalore software industry. This innovative research text will be of interest to academics, researchers, and advanced students with an interest in international entrepreneurship and business, strategy, innovation, and new ventures.

Recent development experience points to the way business can be the key to a dynamic small business sector, especially where those links are built on high trust co-operative relations. This book reviews different types of small business network, illustrated by an international selection of case studies, including: * Chinese family business networks * ethinic minority business networks * Japanese and South Korean business group networks * Taiwan's subcontracting networks * European industrial districts Network promotion initiatives in Singapore, New Zealand, Scandinavia and the UK are each discussed to provide a comprehensive comparative assessment of small business networks.

Small Firms as Innovators: From Innovation to Sustainable Growth provides a rich empirical analysis of innovation in the context of small business. The book first introduces the general innovation patterns present in small firms. It then progresses to demonstrate how these firms create and strengthen their innovation capacity, how they transform this capacity into real-world innovations and how these innovations are exploited for creating superior competitiveness that can be transforemed into sustainable growth. To conclude, this book offers both theoretical and empirical insights for measuring and managing innovation performance in small firms.

For many, small firms are everyday realities of the economy and visible in every high-street and industrial estate. Their existence and importance is unquestionable. Such beliefs are understandable, but the authors of this new book would suggest they are misguided. The Political Economy of the Small Firm challenges the assumptions regarding small firms that pervade society and political representation. Small firms are not organised into a homogenous sector that has a clear constituency or political influence. In fact, the small firm is shown to be an inconstant political construct that is discursively ethereal and vulnerable to political exploitation. Fusing theories from political science, management and linguistics, Dannreuther and Perren assert that the idea of the small firm is an important discursive resource used by political actors to legitimise their actions, influence their citizens and help sustain regimes of accumulation. On top of this, the authors also empirically test their claims against 200 years of UK parliamentary debate, from the Industrial Revolution to the Blair government. The political construction of the small firm is shown not only to provide rhetorical mechanisms to maintain periods of capitalist accumulation, but also to increase the relative autonomy of the state and to centralise power to elite politicians. For a period of 150 years up to the 1970s, the small firm was an unexplored presence, below the political radar and resonant with poor working standards and extreme forms of competition. During the so-called Fordist period from the 1930s, the small firm was seen as the dirty, out-dated, contrast to the clean, modern future represented by mass production and corporations. The perceived failure of Fordism led to the invention of the small firm and its presentation as an ideal political construct. By fabricating assertions of what small firms are and what they want, frequently out of conjecture, the authors of this book show how political elites have been able to advocate radical reformist agendas since the 1970s in the name of a phantom constituency.

Does Information Technology matter? This book argues that even as Information Technology hardware, software, data and associated processes are becoming more of a commodity, it has never been more important to manage Information Technology as a strategic asset. However, managing Information Technology as a strategic asset is notoriously difficult, as is studying the impact of Information Technology on firm performance. This book sets out to identify, explain and critically evaluate current research in this area. A unique feature of this book is the use of economic theory to explain management theory and its consequences in professional practice. Beginning with a thorough introduction to Schumpeterian economic theory, the authors re-cast the pre-eminent theory in strategic management research (the Resource Based View) in the light of a Schumpeterian analysis and identify Dynamic Capabilities as an extension of, but also a radical departure from, RBV. The role of Information Technology as an endogenous technology is discussed and it is argued that how we define Information Technology determines not only how we study it but also how we use it and benefit from it. The book is aimed primarily at the academic research market, but should also be of some interest to managers. It is useful more specifically for all those studying business, Information Technology, strategy, management and innovation.

For years the small-firm sector of the economy remained an enigma. However, recently researchers have assembled a far better understanding of the economic role of small firms. One of the surprising findings is that small and medium-sized firms, and entrepreneurship, have become increasingly more important to the economies of both developed and developing countries than previously acknowledged. The purpose of these volumes is to bring together for the first time this diffuse and rich literature on the whole subject of small firms and economic growth. This volume will provide a basic resource for all those engaged with the subject as students, teachers and researchers.

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to

• Come up with a winning business idea
• Complete market and competitive research
• Set up a winning marketing strategy
• Forecast watertight financials and projections
• Define realistic operations and staffing
• Deliver an unforgettable pitch to potential backers and investors

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going. Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a profitable business, with a focus on new ventures operating in high-growth, innovative sectors. Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will be useful both for students in the classroom and for entrepreneurs wanting to start a new business.

This book provides a guided deep dive into the early stages of venture development of social entrepreneurship. It introduces concepts that provide important insights necessary for social venture success. It introduces a set of entrepreneurial tools designed for the unique set of challenges faced in selecting and designing social entrepreneurial ventures. With this book as a guide the reader can develop a feasible venture concept and communicate it effectively. A passion to address social or environmental issues is the motivation for a growing number of entrepreneurs. Yet, effective approaches addressing these societal issues can be difficult to discern. Approaches cannot be well formulated using the traditional market placed based framework of traditional entrepreneurship. For example, traditional market and target market analyses miss important aspects of potential customer behavior. Cultural traditions, family structures and community norms significantly influence human behavior. Without the knowledge about a specific community the missing perspective is too often discovered too late in the process. Undiscovered competitors, cultural practices that block adoption and home-made alternatives can result in the demise of a start-up. This book introduces concepts that frame new ways to approach information gathering and analysis for social entrepreneurial ideas. The book provides the reader guidance on: How to move from heart tugging issues to social entrepreneurial opportunities with high potential How to understand and assess the societal and policy environment in which the opportunity would be implemented How to analyze and select the best approaches for that circumstance How to frame a results focused approach And how to communicate the product or new approach to gain investors, grants and community engagement

Public policy interventions aimed at encouraging, supporting and developing small businesses are an important factor in understanding entrepreneurship and small business management. This textbook is the first to provide teachers and students with a resource that gives an overview of how institutional and policy structures interact with small firm start-ups, continuation and succession/failures. Beginning with a brief introduction to policy processes, the book also covers the scope for different intervention at different scales: macroeconomic (international, national) and regional/local. The author then applies four lenses to provide different contexts to understand the theory and practice of public policy for small business management: The UK is used to cover long-term historical evolution of small businesses and how this has stimulated different policy approaches. The USA provides greater emphasis on varied approaches within a federal system and the specifics of the SBA. The EU is used as a case to engage with international and varied policy approaches.Emerging economies are used to provide insights into radically different ways of combining understanding of small firm start-ups, continuation and succession/failures with policy approaches within the context of globalization. Written by a pre-eminent scholar of public policy and entrepreneurship, this textbook provides a concise but thorough introduction to the subject for Master's students internationally.

Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of professionals have led to the need for improved skills in practice development. Professional Practice Development gives both practitioners and newcomers the practical information they need to compete for new clients and retain existing ones. With particular focus on traditional and non-traditional channels of communication, this step-by-step guide shows how to develop and implement strategies that lead to a flourishing practice.

Brody begins his study with a discussion of the unique situation professionals find themselves in today. Next, the book discusses planning, the importance of information, and the role of decision-making in building a practice. Further chapters explore the many kinds of communication that make a successful practice. The study addresses office environments, client communication, marketing strategies, envronmental assessment, and professional networking, and concludes with an overview on managing the entire process.

Food processing is a valuable way of preserving food to increase food security, minimize waste and generate extra income. This makes it an important area for agricultural development projects and income-generation schemes which often require careful preparation and planning as the raw materials can be highly perishable or seasonal and supplies unpredictable. This guide provides development workers and small-scale entrepreneurs with the basic information and advice that they need to set up a small-scale food processing enterprise. Part one considers the food processes that are suitable for different crops, including: fruit and vegetable products, cereal and pulse-based products; milk and milk products, and meat and fish products. Part two is an annotated directory giving the appropriate equipment needed to process a particular food, an index of manufacturers, the approximate costs and the names and addresses of manufacturers. The potential uses of various equipment is examined and much of the equipment is clearly illustrated.; In this new edition, the main text which guides the reader through the stages of food processing activities has been reorganized and clarified and the catalogu

This book presents a review of the role of overconfidence in small firms and explores how biased judgment and decision-making can affect business performance. Whilst the overconfidence construct has been studied in detail, there are no systematic reviews of its role in SMEs as of yet. Examining the decisions made by entrepreneurs, this study offers clear solutions on how to improve business accuracy, reduce disadvantageous investments and prevent bankruptcy. Providing an empirical analysis of overconfidence in the sport industry, this new book will not only be of interest to academics of entrepreneurship and small enterprises, but also to sport managers.

Public policy interventions aimed at encouraging, supporting and developing small businesses are an important factor in understanding entrepreneurship and small business management. This textbook is the first to provide teachers and students with a resource that gives an overview of how institutional and policy structures interact with small firm start-ups, continuation and succession/failures. Beginning with a brief introduction to policy processes, the book also covers the scope for different intervention at different scales: macroeconomic (international, national) and regional/local. The author then applies four lenses to provide different contexts to understand the theory and practice of public policy for small business management: The UK is used to cover long-term historical evolution of small businesses and how this has stimulated different policy approaches. The USA provides greater emphasis on varied approaches within a federal system and the specifics of the SBA. The EU is used as a case to engage with international and varied policy approaches.Emerging economies are used to provide insights into radically different ways of combining understanding of small firm start-ups, continuation and succession/failures with policy approaches within the context of globalization. Written by a pre-eminent scholar of public policy and entrepreneurship, this textbook provides a concise but thorough introduction to the subject for Master's students internationally.

Problem solving tools to solve any business challenge. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

This revised second edition of the best-selling handbook provides practical, actionable insights on how to establish a successful photography business in the current climate. Written from the perspective of a photographer's agent, this book offers the perfect viewpoint to honestly assess what works, what doesn't, and why some photographers succeed where others fail. Packed with useful templates and advice from leading photographers and commissioners working in all areas of the profession today, industry expert Lisa Pritchard covers all of the essentials: preparing the best portfolio and website; marketing yourself; getting clients; costing and producing shoots; finding representation; financing and running your business; navigating contracts and legal obligations; and more. Updated to take account of shifts in the industry and the increasing importance of digital marketing and social media, this book provides fresh insight and inspiration for the budding and established professional. This book is essential reading for anyone who wants to be a professional photographer - whether studying to become one, thinking of a change of career, or wanting to know how to improve their existing photography business.

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of 'normal' life. Existing marketing models are designed for a "business as usual" mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It's a 'must have' playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won't take us there. Discover The New Marketing Playbook.

An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: * presenting your brand; * protecting your designs; * how much to charge for your work; * selling to shops, galleries and individuals; * creating your website and driving traffic to it; * managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.

First published in 1973, this title examines the development patterns of small businesses. It considers why people found firms; the factors that contribute to entrepreneurial success; problems of management succession and inheritance; the strengths and weaknesses of family firms; the reasons why small firms are taken over; and the social, economic and managerial context of their growth, decline, and revival. Based on a survey of sixty-four firms, each employing fewer than five hundred people, in engineering, hosiery, and knitwear, and on the records of 370 similar organisations, a striking gap in performance and management attitudes emerges as between dynamic, mostly founder-run firms and stagnant, mostly inherited ones. Where many books are either minutely specialised or highly abstract and over-generalised, Jonathan Boswell's work is practical and diagnostic, probing the inner recesses of the small firm sector. With particular relevance to the difficulties faced by entrepreneurs in today's economic environment, this title advances selective measures to deal with old firms and inheritance, and a wide range of policies to encourage new entrepreneurship.

Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of US early stage nascent ventures, and emphasizing the unique features of the one-third that achieve profitability. This in-depth assessment includes empirical descriptions of a broad range of relevant features of the entrepreneurial process. By using representative samples of nascent entrepreneurs and ventures in the US, it allows extrapolation to US populations of entrepreneurs, pre-profit ventures, and activity in all economic sectors. Outcomes including profitability and disengagement are identified in multiple follow-up interviews. A useful resource for scholars concerned with business creation, this book also makes an engaging supplementary course book for upper division and graduate courses in business plan creation and research methods. Policy analysts emphasizing programs and policies to enhance business creation will also find it enlightening.

Get a second stream of income without getting a second job

For anyone looking for a practical blueprint in creating an additional stream of home-based income, "Double Your Income with Network Marketing" is for you. This book offers a fresh look at the home-based business industry, offering an original step-by-step plan for home business success that includes a detailed look at the network marketing industry. By combining specific, turnkey strategies with inspiring stories of successful home based entrepreneurs readers will move through the author's "success blueprint" learning.

"Double Your Income with Network Marketing" outlines a blueprint for success.How to create financial security in just a few focused hours a weekWays to turn a hobby or interest into a thriving home businessReveals the freedom that a home business/internet marketing lifestyle can provide

Job security is dead. Join the many new entrepreneurs who are firing their boss in favor of the more flexible and healthier home business lifestyle.

Pernille Hohnen has written a detailed ethnography of a Lithuanian market place in the mid-1990s and as such contributes significantly to the understanding of a phenomenon largely unaccounted for by anthropologists, namely shuttle trading, and a new form of transnationalism connected to the numerous outdoor markets that were established all over Eastern and Central Europe during the 1990s, most of which still flourish. Traders go as far as China, India, Turkey, and Poland and bring back items for local consumption as well as for retail, not only within the country, but throughout the region. The global extension of the local market is astonishing, not least on account of the personal ingenuity invested in an uncertain business where one can only learn the hard way. Furthermore, by combining a synchronic analysis of the market with an analysis of changing trading practices during the crucial 10-year period of the 1990s, the book sheds important light on processes of creativity and venture, as well as on the more gradual institutionalization of trading practices such as trade routes, trading routines, technology, and forms of political control. Both traders and their environment tend to evaluate the market place as somehow outside civilized society. The 'disorderly' nature of the market epitomizes contested social hierarchies and cultural categories, as well as privatized power relations in the form of racketeers which slowly gain legitimacy. The analysis of the market place sheds light on changing discourses of ethnicity, gender and work in Lithuanian society as well as contributing to a more thorough theoretical understanding of 'transition'.