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Sun Tzu's ancient "The Art of War" has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. "The Art of War for Small Business" is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity ● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
Should you take the time to visit customers and suppliers in person? Absolutely.
Who makes the best accountant? A pessimist.
What do you do with a good employee who is a jerk? Fire him
Whether you are a young company that's just starting out or a mature business looking to grow, Bob pritchett's hands-on advice and practical examples are a must-read for every manager, business owner, and entrepreneur.
Inside this book, you will not find Thirteen Incontrovertible Laws of Excellence. You won't find motivational cliches to frame and put on your desk. And there are no step-by-step instructions for writing a business plan.
Instead, in "Fire Someone Today," you'll read what Pritchett has discovered through his years of experience as an entrepreneur and small business owner. It is a book about what to do, what not to do, and why. For "your" business, it could be that one piece of advice that makes all the difference . . . and even give you a few laughs along the way.
"A year's worth of lunches with someone who has been way down the road and taken a lot of lumps." ―Guy Kawasaki, Author, "The Art of the Start"
"Made you think And that's more than you can hope for from the typical business book, that's for sure. Everyone who manages anyone needs to think about the stuff inside." ―Seth Godin, Author, "All Marketers are Liars"
"Bob Pritchett has written a classic for anyone running or starting up a small to mid-sized business. There's compelling information on every page." ―Pat Williams, Senior Vice President, Orlando Magic
""Fire Someone Today" is a breakthrough for those of us who hate wading through theoretical business books." ―Kevin Cable, Cofounder, Cascadia Capital
With the app market exploding, app designers will need a solid how-to guide to help them start their home-based business. This book will guide the reader through all the steps from design to marketing.
"From estimating start-up costs and finding clients to how to stay profitable even in slow economic climates, this book takes you through every aspect of setting up and running a thriving home-based professional organizing business. Look for useful charts and worksheets including start-up costs checklist, client intake form, assessment visit/working agreement, sample invoice, and marketing plan worksheet." -- back cover
Internationally, donors are increasing their emphasis on poverty-focused policies and on the notion of pro-poor growth. Attempts to reformulate policies and reshape practices so that they rework the balance between a focus on poverty and a focus on growth bring small and micro enterprises on to the center stage of development debates. Yet these enterprises are seen, variously, as engines of growth, as refuges for the poor, and as signs of economic failure.This book is concerned to revisit key elements of the debate about small and micro enterprises through the lens of the current poverty-growth debate and in the specific context of Africa. Leading practitioners, academics and policymakers examine the evidence from across a range of disciplines to ask a series of crucial questions: - Is the macroeconomic climate a brake on small enterprise development?- Are small enterprises, and policies and programs to support them, succeeding?- Does education make a difference to enterprise performance?
This book will include all the information you need to get started at home with your own graphic design business. To expand the focus of this subject matter, we plan on including information on designing blogs, apps, and the like to take this book a step ahead of the competition.
'A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.' - Kenneth I. Chenault, former chief executive officer, American Express Company Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale. But in the unscaled economy, size and scale have become a liability. Today's most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional 'economies of scale' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations. In Unscaled, Hemant Taneja convincingly shows how the unscaled economy is remaking massive, deeply-rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies and resourceful individuals. Beyond that, it can be the model for solving some of the world's greatest problems, including climate change and soaring healthcare costs, potentially reversing many of the ills brought on by mass industrialization. The unscale wave has only just started. To succeed in business today, companies, CEOs and leaders everywhere must unlearn what they have been taught - they must embrace an unscaled mindset.
Expert tips and advice on starting a home-based business
Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, "Home-Based Business For Dummies, 3rd Edition "gives you the most current and up-to-date information you need to navigate your way through the whole process."
"You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.Complete coverage of legal and financial aspects of a home-based businessEffective advertising and promotional strategies that won't break the bank""Tips and information you need to make your business profitable""Advice on outfitting and running a home office "
"Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, "Home-Based Business For Dummies, 3rd Edition" shows you how to avoid scams and truly start working from home for profit.
'THESE SUPERHOSTS UNDERSTAND HOMESHARING BETTER THAN ANYONE ELSE. I STRONGLY RECOMMEND THIS BOOK FOR HOMESHARE HOSTS' Chip Conley, Strategic Adviser for Hospitality and Leadership, Airbnb Learn how to build a profitable, professional and sustainable homeshare business. Home Stay, also known as Homeshare, is a global phenomenon whereby ordinary people share their homes with strangers. On Airbnb alone there are now three million hosts around the world, one million more than a year ago. This book offers frank, practical and hands-on advice for those who are considering or already offering their home, or investment property, as short-term accommodation. Written by self-taught hosts who are dedicated to providing the best possible guest experience, this book provides real-life insights into the day-today experience of running a homeshare, and the lessons the authors have learned along the way. You'll find easy-to-follow instructions and advice on: - Getting started - how to market your property by defining its unique characteristics, choosing the most -appropriate online sales platform, setting rates, how to manage sales and presenting your property to attract guests - Managing the guest experience - how to ensure your guests have a wonderful experience from the moment of arrival to departure, managing transitions between guests effectively and consistently, and how to manage guest reviews - The business of homeshare - financial management, reporting and how to drive your business further.
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