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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

Small Business Clustering Technologies - Applications in Marketing, Management, IT and Economics (Hardcover): Small Business Clustering Technologies - Applications in Marketing, Management, IT and Economics (Hardcover)
R2,501 Discovery Miles 25 010 Ships in 18 - 22 working days

Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, this book proves that there is an approach suggesting that cluster analysis is truly interdisciplinary. ""Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT"" brings together perspectives on small business clusters from a range of disciplines and countries, highlights the commonalities in the literature, and gives a range of case studies illustrating the variety of clusters throughout the world.

New Technology Based Firms in the New Millennium (Hardcover): Ray Oakey, W. During, S. Kauser New Technology Based Firms in the New Millennium (Hardcover)
Ray Oakey, W. During, S. Kauser
R3,933 Discovery Miles 39 330 Ships in 10 - 15 working days

This volume is part of a growing body of work that maps the evolution of high technology small firm research over almost a complete decade since 1993. Begun during a period of relative neglect of high technology small firms (HTSFs) during the early 1990s, the book series has witnessed, and perhaps played some part in creating, a resurgence of interest in this type and scale of enterprise in the United Kingdom and mainland Europe by the turn of the century. Throughout this period, specific interest within the high technology small firm study area has ebbed and flowed, with some rather obviously important issues (e.g. policy and finance) often to the fore, while new and resurrected areas of concern have also contributed to the research agenda. Perhaps the best example of resurrection has been the rebirth of interest in the subject of clustering (or agglomeration) as it applies to HTSFs, notably led by Michael Porter. This interest has extended, and put a new slant upon, work consistently well represented in these volumes on networking. This trend is evidenced by the presence of four papers in the concluding Part IV of this volume on "Clusters and Networks". Earlier themes comprise groups of papers on "Science Parks and University Spin offs" (Part II), and "Markets, Strategy and Globalization" (Part III). Both individually and in aggregate, this series of books on HTSF development and growth issues represents a "one stop shop" for all those seeking to gain a broad understanding of the evolution of HTSF research since 1993 by providing a record of the manner in which this research agenda has evolved over these years.

Marketing Automation and Online Marketing - Automate Your Business through Marketing Best Practices such as Email Marketing and... Marketing Automation and Online Marketing - Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization (Hardcover)
George Pain
R828 Discovery Miles 8 280 Ships in 18 - 22 working days
Developing Proficiency in HR - 7 Self-Directed Activities for HR Professionals (Paperback): Debra J. Cohen Developing Proficiency in HR - 7 Self-Directed Activities for HR Professionals (Paperback)
Debra J. Cohen
R737 Discovery Miles 7 370 Ships in 18 - 22 working days

HR behavior competencies are critical for success today. Developing Proficiency in HR: 7 Self-Directed Learning Activities for HR Professionals provides a roadmap for HR professionals to help themselves and their HR colleagues develop the behaviors necessary to be successful. It is a pragmatic and easy-to-follow book that is filled with practical exercises and worksheets that will be useful to HR professionals-and to HR leaders. The book is designed to transform passive learners into active learners by helping HR professionals develop their HR behavioral competencies at their own pace and based on their own needs. Included is guidance on how to approach personal development in day-to-day activities rather than in a formal course setting. Self-directed activities such as role play, observation, and networking with a purpose-all of which are covered in the book-can be powerful drivers of learning and development.

Growing New Ventures, Creating New Jobs - Principles and Practices of Successful Business Incubation (Hardcover): Jana... Growing New Ventures, Creating New Jobs - Principles and Practices of Successful Business Incubation (Hardcover)
Jana Matthews, Mark Price
R2,505 R2,207 Discovery Miles 22 070 Save R298 (12%) Ships in 10 - 15 working days

In 1980, only 10 business incubators existed in the United States. By 1995 there were nearly 500, and a new incubator is opening every week. Despite the rapid growth, the success of business incubators has been mixed at best. "Growing New Ventures, Creating New Jobs" provides sponsors, boards, and the management teams of business incubation programs with proven strategies for enhancing the creation and development of new ventures and ensuring the success of programs that support business growth and development.

Business creation experts Jana B. Matthews and Mark P. Rice explain the three key principles of successful business incubation; the 10 best practices for starting, developing, and managing a business incubation program; ways to attract high-quality entrepreneurs; the litmus test to determine an incubator's feasibility; and many hands-on examples from the directors of some of the country's top business incubators. Incubators have helped to create more than 82,000 new jobs in communities throughout the United States, and they foster the entrepreneurial spirit that is the lifeblood of the economy. "Growing New Ventures, Creating New Jobs" gives business, university, and government leaders a blueprint incubator program for invigorating the regional economy.

Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business (Hardcover): Jose Manuel Saiz... Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business (Hardcover)
Jose Manuel Saiz Alvarez, Jesus Manuel Palma-Ruiz
R8,540 Discovery Miles 85 400 Ships in 18 - 22 working days

In the past, family-owned and operated businesses contributed greatly to the economy. Now, however, these types of entrepreneurship models are almost nonexistent due to large, corporate companies taking control of the market. For the family trade to survive, those in the industry need to research strategies specifically designed for family businesses. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age.

Rock Solid - How to Strengthen Your Company (Hardcover): John Cameron Rock Solid - How to Strengthen Your Company (Hardcover)
John Cameron
R694 R624 Discovery Miles 6 240 Save R70 (10%) Ships in 18 - 22 working days

Want to know how to build a great company? Then buy and read "Rock Solid." Not only will it help you lay a firm foundation, it will help you build a future that will be rock solid and sound. Isn t that what we all want? -Peter Legge, OBS, LL.D (HON), D. Tech. Chairman/CEO-Canada Wide Media Limited

If you re in business and you d like to build a strong company then " Rock Solid-How to Strengthen Your Company" was written with you in mind.

It is a practical, how to guide for achieving success in business. It s packed full of down to earth, common sense advice and innovative new concepts that were born and raised in the trenches of small business.

"Rock Solid" delivers ideas that genuinely work in today s business world. If you aren t getting business results you want or you plan to grow your business then this book will be an extraordinarily interesting read.

"Rock Solid" is a fable that follows Jen Russell s journey as she discovers and documents the Company Strength Program developed by Mark McKinley a savvy, community minded business veteran who now lives in a rest home.

Small Firm Dynamism in East Asia (Hardcover, Reprinted from SMALL BUSINESS ECONOMICS, 18:1-3, 2002): Farrukh Iqbal, Shujiro... Small Firm Dynamism in East Asia (Hardcover, Reprinted from SMALL BUSINESS ECONOMICS, 18:1-3, 2002)
Farrukh Iqbal, Shujiro Urata
R2,850 Discovery Miles 28 500 Ships in 18 - 22 working days

Indonesia experienced strong economic growth at greatest risk, that too would be useful for strategy formulation purposes, especially in cases in the 1970s with the help of high oil prices, a where employment protection is an important period of stagnation in the 1980s when oil prices declined and another period of strong economic objective. Finally, to the extent that policies can growth after 1986 when substantial trade and alter the probability ofsuccess or failure in coping investment liberalization enabled a dramatic with shocks, it would be useful to know which of policies is most effective and under what surge in labor-intensive manufacturing export set production. Recently, the regional financial crisis conditions. of 1997-1998 dealt Indonesia a severe shock The recent crisis in East Asia provides an from which it has not yet fully recovered. How opportunity to examine the link between industrial structure and economic resilience. The relative have its SMEs done through the twists and turns of the economy in the past quarter century? impact of the crisis by size of firm can be judged Unfortunately, the data needed to track the per in part by the effects on capacity utilization and formance of the SME sector are not as good for employment. The table below summarizes some Indonesia as for many of the other countries in results from a survey sponsored by the World East Asia."

Grow and Sell Your Startup - How To Create a Business You Can Sell for Millions (Paperback): Fiona Hudson-Kelly Grow and Sell Your Startup - How To Create a Business You Can Sell for Millions (Paperback)
Fiona Hudson-Kelly
R396 Discovery Miles 3 960 Ships in 10 - 15 working days

If you want to start, scale, and sell your own company, Grow and Sell Your Start-up is packed with the inspiration, information and practical advice you need to do it successfully and achieve an exit thats right for you. When youre immersed in the excitement of starting a business, the thought of selling it seems like a distant dream. But what if it that dream could come true, and you could sell your business for millions? What if, one day, you could wake up to a life-changing sum of money in your bank account, and the freedom to do whatever you wanted with the rest of your life? If this sounds like the sort of thing thats only for Silicon Valley start-ups, Fiona Hudson-Kelly is living proof that it can be achieved, even by you - and this book will show you how. Sharing her own hard-won experiences and everything shes learnt on her journey through starting and selling numerous businesses, Fiona arms you with vital insider expert knowledge and smart approaches, coaching you step-by-step through the best ways to grow your business now, so you can maximise your chances of selling it for millions later.

Government, SMEs and Entrepreneurship Development - Policy, Practice and Challenges (Hardcover, New Ed): Robert A. Blackburn Government, SMEs and Entrepreneurship Development - Policy, Practice and Challenges (Hardcover, New Ed)
Robert A. Blackburn; Edited by Michael T. Schaper
R4,654 Discovery Miles 46 540 Ships in 10 - 15 working days

Recent decades have seen substantial growth in the range of assistance programmes for SMEs and entrepreneurs across the world. Once regarded as peripheral to the economy and public policy, the role of small firms and of entrepreneurship is now recognized as of key importance in the economic growth and development strategies of many nations. The range of interventions and support focused on promoting SMEs and entrepreneurship is substantial and expanding, so Government, SMEs and Entrepreneurship Development asks 'what are some of the main policy instruments being used, and how effective are they?' It considers policies in different countries, examines key interventions and tools used to promote entrepreneurship and SME development and concludes with contributions on how to best evaluate their effectiveness. The contributor chapters by academics and practitioners from businesses, enterprise development agencies and governments, are empirical or evidence-based and use both quantitative and qualitative approaches. Drawing on experience from a wide range of both developed and emerging countries and economies, the contributions focus on the broad strategies that different governments and communities have adopted to foster entrepreneurship and SMEs; the policy tools and instruments that can be used to promote small business and entrepreneurship; and on the outcomes of policy instruments and the methods used to evaluate interventions. Their findings will help researchers, policy-makers, economic development officers, civil servants, elected officials, and business associations to better understand the issues in this important field.

E-commerce in Regional Small to Medium Enterprises (Hardcover): E-commerce in Regional Small to Medium Enterprises (Hardcover)
R2,643 Discovery Miles 26 430 Ships in 18 - 22 working days

Small to medium enterprises (SMEs) and the role of e-commerce in these organizations continue to change, grow and evolve. Researchers and governments have given rise to the number of strategies, to address the challenges these enterprises face daily in competition with large, global businesses.E-Commerce in Regional Small to Medium Enterprises showcases detailed studies of e-commerce in multiple regional areas, focusing on the role of business size, business sector, market focus, gender of CEO, and education level of the CEO on driving forces for e-commerce adoption. E-Commerce in Regional Small to Medium Enterprises produces new research results to show that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low adoption rate. These issues are of ongoing concern to government departments, specifically in Sweden and Australia, and to SME researchers everywhere.

Homemade Money: Bringing in the Bucks - A Business Management and Marketing Bible for Home-Business Owners, Self-Employed... Homemade Money: Bringing in the Bucks - A Business Management and Marketing Bible for Home-Business Owners, Self-Employed Individuals, and Web Entrepreneurs Working from Home Base (Hardcover)
Barbara Brabec
R603 Discovery Miles 6 030 Ships in 18 - 22 working days

Barbara Brabec's best-selling home-business classic, 'Homemade Money' (more than 120,000 copies sold) has now been totally rewritten and expanded into two new guides that reflect the changing face of home-based business in the new century. This is Book Two which is a comprehensive management and marketing guide for individuals currently operating a business from home. Chapters explain how to lower overhead costs, manage time and stress, diversify a business, hire employees, and handle growth. In the book's marketing section, readers learn how to scout for new business both traditionally and on the Web, maximise the power of a limited ad budget, price for profit, play the publicity game, market on the Internet, and sell through their own website. The book includes hundreds of success tips from the author and business pros in her network, with links to related print and online resources.

Built on Rock - The busy entrepreneur's legal guide to start-up success (Paperback): Michael Buckworth Built on Rock - The busy entrepreneur's legal guide to start-up success (Paperback)
Michael Buckworth
R429 R340 Discovery Miles 3 400 Save R89 (21%) Ships in 9 - 17 working days

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Starting a business is one of the most exciting things you can do. It's also one of the most daunting. There's so much that can go right, and so much that can go wrong. That's why you need to understand and minimise the legal and commercial risks involved. When your new business is built on rock, you can relax in the knowledge that you won't lose access to life-changing opportunities or waste time and energy on fighting legal challenges. Instead, you're free to get on with what you do best - coming up with fresh ideas, finding ways to make them a reality, and selling your products or services to an ever-expanding customer base. This book makes the complicated aspects of start-up law simple. In everyday language, it walks you through the key legal and commercial considerations. Setting up your corporate structure for maximum advantage Discovering your risks and how to minimise them Finding out the best sources of investment Learning how to value your company Negotiating with investors for long-term success MICHAEL BUCKWORTH is a qualified solicitor of the Supreme Court of England and Wales, and the founder of Buckworths (www.buckworths.com), the only law firm in the UK working exclusively with start-ups and high-growth businesses. He has a passion for entrepreneurialism, and has advised countless start-ups over the last ten years. He's been 'entrepreneur in residence' at London South Bank University and University College, London, for several years, and is a regular speaker at industry events.

Fintech, Small Business & the American Dream - How Technology Is Transforming Lending and Shaping a New Era of Small Business... Fintech, Small Business & the American Dream - How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity (Hardcover, 1st ed. 2018)
Karen G. Mills
R853 R796 Discovery Miles 7 960 Save R57 (7%) Ships in 9 - 17 working days

Small businesses are the backbone of the U.S. economy. They are the biggest job creators and offer a path to the American Dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze, and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or "fintech," emerged. Beginning in 2010, new fintech entrepreneurs recognized the gaps in the small business lending market and revolutionized the customer experience for small business owners. Instead of Xeroxing a pile of paperwork and waiting weeks for an answer, small businesses filled out applications online and heard back within hours, sometimes even minutes. Banks scrambled to catch up. Technology companies like Amazon, PayPal, and Square entered the market, and new possibilities for even more transformative products and services began to appear. In Fintech, Small Business & the American Dream, former U.S. Small Business Administrator and Senior Fellow at Harvard Business School, Karen G. Mills, focuses on the needs of small businesses for capital and how technology will transform the small business lending market. This is a market that has been plagued by frictions: it is hard for a lender to figure out which small businesses are creditworthy, and borrowers often don't know how much money or what kind of loan they need. New streams of data have the power to illuminate the opaque nature of a small business's finances, making it easier for them to weather bumpy cash flows and providing more transparency to potential lenders. Mills charts how fintech has changed and will continue to change small business lending, and how financial innovation and wise regulation can restore a path to the American Dream. An ambitious book grappling with the broad significance of small business to the economy, the historical role of credit markets, the dynamics of innovation cycles, and the policy implications for regulation, Fintech, Small Business & the American Dream is relevant to bankers, fintech investors, and regulators; in fact, to anyone who is interested in the future of small business in America.

Self Employment - Ladder of Opportunity or Employment Ghetto (Paperback): Peter Unwin Self Employment - Ladder of Opportunity or Employment Ghetto (Paperback)
Peter Unwin
R381 Discovery Miles 3 810 Ships in 10 - 15 working days

This monograph considers issues that are central to our understanding of self-employment in the UK. The author begins with a review on the evidence of the role of self employment and entrepreneurship in employment creation. The discussion then moves on to consider self-employment as a route for advancement of many groups in society that face disadvantage in the labour market. The author concludes by considering the role of government in this relationship.

Small Business Management in Cross-Cultural Environments (Hardcover): Per Lind Small Business Management in Cross-Cultural Environments (Hardcover)
Per Lind
R5,504 Discovery Miles 55 040 Ships in 10 - 15 working days

Products and services created by small and medium sized organizations account for the vast majority of economic activity across the globe. These organizations will prove vitally important to the emerging and developing economies that will shape future decades. Small Business Management in Cross-Cultural Environments is one of very few books to take the cross-cultural context as an opportunity to analyse and discuss the key concepts of small firm management in different parts of the world. This textbook covers important topics, such as: the global economic development process entrepreneurship the role of government SME growth and collaborations in a global context. By explaining how culture shapes and conditions the reality of small businesses and how organizational theories and models fail as management tools, this book fills a significant gap. Supplemented by a compendium of compelling case studies, drawn from across the world, and based upon 25 years of international research by the author, Small Business Management in Cross-Cultural Environments is a useful guide for students and practitioners of SME and International Management

Migrant Workers in Asia - Distant Divides, Intimate Connections (Paperback): Nicole Constable Migrant Workers in Asia - Distant Divides, Intimate Connections (Paperback)
Nicole Constable
R1,014 Discovery Miles 10 140 Ships in 10 - 15 working days

This book provides rich and provocative comparative studies of South and Southeast Asian domestic workers who migrate to other parts of Asia. These studies range from Hong Kong, Macau, and Singapore, to Yemen, Israel, Jordan, and the UAE. Conceptually and methodologically, this book challenges us to move beyond established regional divides and proposes new ways of mapping inter-Asian connections. The authors view migrant workers within a wider spatial context of intersecting groups and trajectories through time. Keenly attentive to the importance of migrants of diverse nationalities who have labored in multiple regions, this book examines intimate connections and distant divides in the social lives and politics of migrant workers across time and space. Collectively, the authors propose new themes, new comparative frameworks, and new methodologies for considering vastly different degrees of social support structures and political activism, and the varied meanings of citizenship and state responsibility in sending and receiving countries. They highlight the importance of formal institutions that shape and promote migratory labor, advocacy for workers, or curtail workers rights, as well as the social identities and cultural practices and beliefs that may be linked to new inter-ethnic social and political affiliations that traverse and also transform inter-Asian spaces and pathways to mobility. This book was published as a special issue of Critical Asian Studies.

Turn Your Computer Into a Money Machine - Learn the Fastest and Easiest Way to Make Money From Home and Grow Your Income as a... Turn Your Computer Into a Money Machine - Learn the Fastest and Easiest Way to Make Money From Home and Grow Your Income as a Beginner Complete Volume (Hardcover)
Phil Wall
R591 R535 Discovery Miles 5 350 Save R56 (9%) Ships in 18 - 22 working days
Credit Rating and Bank-Firm Relationships - New Models to Better Evaluate SMEs (Hardcover, 1st ed. 2015): Michele Modina Credit Rating and Bank-Firm Relationships - New Models to Better Evaluate SMEs (Hardcover, 1st ed. 2015)
Michele Modina
R3,196 Discovery Miles 31 960 Ships in 18 - 22 working days

This book explores the role of the rating system in creditworthiness assessment, looking into its current status, strengths and weaknesses and possible evolution in the light of Basel 3 and the Global Economic Crisis.

Due Diligence Techniques and Analysis - Critical Questions for Business Decisions (Hardcover): Gordon Bing Due Diligence Techniques and Analysis - Critical Questions for Business Decisions (Hardcover)
Gordon Bing
R2,808 R2,542 Discovery Miles 25 420 Save R266 (9%) Ships in 10 - 15 working days

For buyers of a business or anyone involved in any phase of the due diligence process, Gordon Bing provides a unique, comprehensive, one-volume source of information and guidance. His book will help investors research, evaluate, and understand an existing or proposed business not only from a financial standpoint, but also from equally important nonfinancial standpoints. It provides a full explanation of the due diligence process, including systematic methods to determine the information you need, why you need it, and how to get it. Keyed to each topic, chapter by chapter, is a full list of specific questions that should be asked during due diligence proceedings to be studied beforehand and carried with you as a valuable on-the-spot reference. A unique, practical resource for professionals and a hands-on text for students in business schools and upper division undergraduate courses in mergers and acquisitions.

Chapters 1 and 2 discuss how to plan, organize, and conduct due diligence. In Chapter 3, Bing shows how to construct a list of the information and documents you will need. Chapter 4, by M&A attorneys James W. Ryan and Robert C. Beasley, deals with the legal aspects, responsibilities, and perils of performing or failing to perform due diligence. From there the book focuses on specific areas of due diligence inquiry--including management, marketing, human resource and other important functions--and helps you develop your own tailor-made investigation best suited to the company you are studying. The book concludes with a unique checklist of all the questions explained earlier--a manual you can study beforehand and then carry with you into meetings on site.

Redefine Wealth for Yourself - How to Stop Chasing Money and Finally Live Your Life's Purpose (Hardcover): Patrice... Redefine Wealth for Yourself - How to Stop Chasing Money and Finally Live Your Life's Purpose (Hardcover)
Patrice Washington; Edited by Candice L. Davis
R595 R549 Discovery Miles 5 490 Save R46 (8%) Ships in 18 - 22 working days
The Compound Interest Millionaire - Hack Your Savings to Create a Constant Stream of Passive Income (Hardcover): Joe Correa The Compound Interest Millionaire - Hack Your Savings to Create a Constant Stream of Passive Income (Hardcover)
Joe Correa
R582 Discovery Miles 5 820 Ships in 18 - 22 working days
How to Start a Business - An Essential Guide to Starting a Small Business from Scratch and Going from Business Idea and Plan to... How to Start a Business - An Essential Guide to Starting a Small Business from Scratch and Going from Business Idea and Plan to Scaling Up and Hiring Employees (Hardcover)
Robert Mccarthy
R666 R595 Discovery Miles 5 950 Save R71 (11%) Ships in 18 - 22 working days
Small Enterprise Development in South-East Europe - Policies for Sustainable Growth (Hardcover, 2002 ed.): Will Bartlett,... Small Enterprise Development in South-East Europe - Policies for Sustainable Growth (Hardcover, 2002 ed.)
Will Bartlett, Milford Bateman, Maja Vehovec
R2,837 Discovery Miles 28 370 Ships in 18 - 22 working days

Since the end of the Kosovo war in 1999, increasing attention has been paid to the problems of economic development and reconstruction in South-East Europe. In a context of limited resources, small and medium sized enterprises (SMEs) have a key role to play in creating jobs and building a dynamic entrepreneurial economy. Small Enterprise Development In South-East Europe presents important findings from recent empirical research on key factors, which hinder sustainable SME growth in South-East Europe. Finance is identified as a critical barrier to growth, and the role of commercial banks, micro-finance institutions and credit cooperatives in assisting growth is addressed. Yet finance alone is not enough. A rebuilding of social capital, a reduction of the unofficial or grey economy, and the promotion of inter-firm networks and clusters are also of vital importance in promoting sustainable growth. The book concludes with critical analyses of SME policies in Albania, Croatia, and Macedonia, countries which hitherto have received little attention in the literature. Small Enterprise Development in South-East Europe will be of great interest to policy makers, business consultants, and academics and post-graduate students working on economic development and reconstruction in South-East Europe.

Strengthening SME Performance Through Social Media Adoption and Usage (Hardcover): Sikandar Ali Qalati, Dragana Ostic, Rohit... Strengthening SME Performance Through Social Media Adoption and Usage (Hardcover)
Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal
R6,205 Discovery Miles 62 050 Ships in 18 - 22 working days

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today's world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel's revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

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