Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

This volume fills a major gap in the literature by systematically and scientifically analyzing 500 small entrepreneurial firms and isolating the reasons for their successes and failures. The authors examine whether there are any laws of success and failure that are applicable to small and mid-size companies and identify profitable strategies in various industries and under differing industry conditions. Designed as a reference book for corporate executives, small business owners, and consultants, this book will also be extremely useful to graduate students interested in researching the application of strategic management concepts to entrepreneurial companies.

Following an introduction, the authors delineate the strategic profile of profitable small companies and examine the impact of competition on small firm profitability. Subsequent chapters assess profitable strategies in high-growth, mature, and declining industries; strategies for cyclical environments; profile start-up, buy-out, and family firms; consider the impact of organizational life-stage on small company strategy and performance; and discuss how to perpetuate the family firm. A separate chapter addresses strategies that are particularly applicable to women-owned firms. The conclusion reviews effective strategies and presents the practical implications of the research studies upon which the book was based. Two appendixes provide additional information about the research methodology.

This timely book comprises detailed personal narratives of entrepreneurs who have worked towards peace in the Israeli-Palestinian conflict. It begins by offering an innovative framework of analysis based on scientific knowledge about social entrepreneurs, defining 'peace entrepreneurship' and mapping its unique characteristics. It also explains the narrative methodology used, and provides a short history of the conflict in the region. The book focuses on 11 life stories of Israeli and Palestinian entrepreneurs who have strived for peace through social ventures. Chapters discuss the various forms of social activism that peace entrepreneurs have pursued, the challenges that they have faced and the motivations behind their ventures. The editors conclude by considering the similarities and differences across the stories, offering insights into what drives people to act as peace entrepreneurs and what sustains their activities in the face of ongoing conflict. Documenting rousing and inspirational life narratives, this book is crucial for scholars and researchers of social entrepreneurship who are searching for new avenues of inquiry into ventures in a conflict context. It will also provide motivational reading for other practitioners of peace entrepreneurship, as well as policymakers working with social entrepreneurs in conflict zones.

How to make change happen in business.

A practical and revealing guide for anyone dealing with transformation, whatever their business or sector. Understand how to deliver digital change at the coalface, alongside the relevant management theory. With case studies detailing the successes and challenges they have overcome, you’ll learn from the experiences from managers, academics and relevant stakeholders in each chapter, including the FT.

The contribution of a good non-Executive Director can make a huge difference to a small to medium sized business. But who should fulfil the role? Someone steeped in the culture and methods of a large corporation may not be able to make a valuable contribution to the governance of a small company. If someone already has a job, will they have time to do the role justice? This book addresses the question of what the input of the non-Executive Director should be and how their strengths can best be accessed and applied. The result is a well-researched yet personal discussion of what is entailed, in theory and in practice, in the role of the non-Executive Director.

This powerful study of the threats to business survival draws compelling parallels between the Titanic and family firms, serving to motivate family business stakeholders into corrective action before it's too late. Family-owned businesses are the backbone of the U.S. economy, responsible for 65 percent of wages paid, adding 78 percent of all new jobs, and contributing over half of the nation's GDP. Unfortunately, less than one-third survive the transition from first to second generation of family ownership. Now more than ever, many family businesses are in danger of going under as rising health care costs, lack of access to capital, and increasing costs of doing business shrink profit margins. Sink or Swim: How Lessons from the Titanic Can Save Your Family Business provides critical strategies for identifying and managing risks-obvious and hidden-that threaten family business survival. In part 1 of the book, the authors relate the design, construction, and operation of the ill-fated Titanic to the challenges facing family-owned businesses today. Part 2 examines the five fatal flaws that contributed to Titanic's sinking and reveals how family firms can have the same vulnerabilities. The final section supplies guidance that will help family-run businesses avoid unanticipated tragedy. Contributions from leading researchers, advisors, and family business owners, providing personal, professional, and academic insights A chronology of events originating from the early periods of the industrial revolution to the modern era Diagrams, tables, and charts related to family business Photographs of Titanic in various stages of development, as well as of Titanic's owners, builders, passengers, and crew Bibliography of sources citing leading researchers, advisors, and family business owners; and of primary and secondary sources relating to Titanic

At this stage, it is very important to monitor and to reflect on the progress of e-commerce research in small to medium-sized enterprises (SMEs), and to look at the e-commerce phenomenon in SMEs, at a specific time and place in different countries in the world. ""Global Electronic Business Research: Opportunities and Directions"" encourages researchers and professionals interested in SMEs and e-commerce to address the next phase in this field. This book points to some of the impending issues concerning e-commerce in SMEs, and highlights the need to do something in order to bridge the existing divide between the two. ""Global Electronic Business Research: Opportunities and Directions"" raises the importance of addressing the e-commerce phenomenon in SMEs at a global level.

This volume presents current research on gender and culture from business, management and accounting perspectives with a multidisciplinary approach. Featuring selected contributions presented at the 4th IPAZIA Workshop on Gender Studies held at Niccolo Cusano University in Rome, Italy, this book investigates gender strategies adopted and tested by various companies and assesses the impact of their subsequent dissemination. The contents are structured into four sections each of which addressing a specific theme on gender studies as follows: I) Women in Academia and in the University contexts: A trans-disciplinary approach; II) Gender issues, Corporate Social Responsibility and reporting; III) Woman in business and female entrepreneurship; IV) Women in Family Business. The result is a book that provides an innovative and rigorous analysis of gender issues proposing new challenges and insights in gender studies. IPAZIA Scientific Observatory for Gender Studies defines an updated framework of research, services, and projects, all initiatives related to women and gender relations at the local, national and international. In order to achieve this objective, the Observatory aims to implement the literature on gender studies, to organize and promote scientific significant initiatives (workshops, seminars, conferences, studies, scientific laboratory) on these issues at the national and international level under an interdisciplinary perspective.

This book deals with dynastic business families. Such families are characterized by a circle of owners comprising more than 50 family members, which typically face specific issues and challenges for which there has been little research knowledge and practical approaches until now. The book presents results and findings from a special research project on "big family management" where 7 representatives of dynastic families from Germany were studied over a 3-year period. The result was the identification of six topic areas that management in these business families has to deal with. At the same time, the study observes that dynastic business families hardly follow the logic of classic families anymore, but can rather be understood as networks with common family backgrounds. The study also reveals that a large number of business families are heading for large shareholder groups due to changed inheritance practices. The contents outlined here provide an orientation framework for the growing business family.

Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.

Realize your real estate dreams with this revised and updated guide from a bestselling author—and discover the creative financing strategies that savvy investors are using to do more deals, more often.

No matter how much money you have in your checking account, there is always real estate you can’t afford. But the contents of your wallet don’t have to define your future! This book will show you how to leverage other people’s money and capital to get amazing returns on your initial investment.

Active real estate investor and longtime co-host of The BiggerPockets Podcast, Brandon Turner, will show you the multiple financing methods that professional investors use to tap into current real estate markets. You’ll not only be able to navigate the world of creative real estate finance, but you’ll also get more mileage out of any real estate investment strategy.

Financing deals just got easier―learn how to be a smart investor by using creativity, not cash!

Inside, you’ll discover:

• The truth about no-money-down investing―Learn the mindset that successful investors use.
• How to get started investing in real estate―Learn the best strategies for getting your feet wet without paying thousands!
• Numerous strategies to mix and match―Creative investing requires a creative mind.
• How to attract private money, lenders, and partners―Become a magnet for millionaires’ investments.
• The ugly side of creative investing―Learn how to spot and overcome the downsides of the strategies mentioned in this book
• Strategies for wholesaling, flipping, rentals, and more―Find success no matter what niche you plan to use to build your real estate empire.

Stuck in a job that’s boring you to tears? Slogging away at a business that’s never quite taken off? Still can’t decide what you’d rather do? It’s time to say ‘enough’.

The world has changed. It’s now possible for anyone to make a living from doing the things they love. The only problem is that no one has shown you how. Until now.

Based on life-changing ideas and tools proven with tens of thousands of people over the last decade, F**k Work Let’s Play is your blueprint to create a work-life full of fun, freedom and creativity; something more like play than work.

Packed full of stories from people who turned a passion into a living – or even a multi-million-pound business – you’ll discover 10 secrets to transform your working life, starting today.

There’s no need to suffer unfulfilling work a moment longer. Whether you want to start a business, create your ideal job, or change the world, F**k Work, Let’s Play is your guide to doing what you love and getting paid for it.

Service-learning and social entrepreneurship connect students to communities through courses and campus-based opportunities. Each offers students active learning opportunities tied to community engagement and problem solving. Enos presents strategies for creating campus-based programs that educate students for twenty-first century citizenship.

This book should be read by all entrepreneurs desiring angel investment who need to understand what is expected of them, what they need to prepare in advance of meeting an Angel, how they should approach Angels, how Angels will evaluate their opportunity and how working with Angel groups is different from other funding sources.

This book analyzes various business exit strategies for both family-owned businesses as well as other businesses, both in the United States and throughout the world. Approximately 80% to 90% of all businesses in the world are family-owned. The book discusses, among other things, 12 common mistakes in attempting to sell a business to third parties, methods of marketing the business, negotiation of key sale terms, negotiating employment and consulting agreements, avoiding traps in sale agreements, creating a professional advisory team, and alternatives to a sale to an unrelated third party, such as ESOPs, leverage recapitalizations, selling to other family members or key employees, and going public transactions.

This book examines patterns of economic governance in three specific, contrasting, contexts: machinery-producing districts; declining steel cities; and clusters of high-technology activities. Building on the work of their previous book (Local Production Systems in Europe: Rise or Demise? OUP 2001), which charted the recent development of local clusters of specialized manufacturing among small and medium-sized enterprises (SMEs) in France, Germany, Italy, and the United Kingdom, the authors find patterns of economic governance far more complex and dynamic than usually described in a literature which insists on identifying simple national approaches. The machinery industries were often identified in the literature of the 1980s as prominent cases of industrial district formation, which were then considerably weakened by the crises of the mid-1990s. Did clustering help these industries and their associated districts to respond to challenge, or only weaken them further? The case studies focus on the Bologna and Modena area of Emilia-Romagna, Stuttgart in Baden-Wurttemberg, Birmingham and Coventry in the English west midlands, but generally in France where there are very few local concentrations. Even while some thought local production systems were in crisis, national governments and the European Commission continued to recommend their approach to areas experiencing economic decline. This was particularly the case for cities that had been dependent on a small number of large corporations in industries that would no longer be major employers. Political and business leaders in these areas were encouraged to diversify, in particular through SMEs. Could this be done in response to external pressure, given that successful local production systems depend on endogenous vitality? The authors ask these questions of former steel-producing cities St. Etienne, Duisburg, Piombino, and Sheffield. The idea that local production systems had had their day was challenged by clear evidence of clustering among SMEs in a number of flourishing high-tech industries in parts of the USA and western Europe. Why do scientists, other specialists and firms actively embedded in global networks, bother with geographical proximity? This question is addressed by examining the software firms at Grenoble, the mass media cluster in Cologne, the information technology sector around Pisa, and the Oxfordshire biotechnology region.