Femtocell is currently the most promising technology for supporting the increasing demand of data traffic in wireless networks. Femtocells provide an opportunity for enabling innovative mobile applications and services in home and office environments. Femtocell Communications and Technologies: Business Opportunities and Deployment Challenges is an extensive and thoroughly revised version of a collection of review and research based chapters on femtocell technology. This work focuses on mobility and security in femtocell, cognitive femtocell, and standardization and deployment scenarios. Several crucial topics addressed in this book are interference mitigation techniques, network integration option, cognitive optimization, and economic incentives to install femtocells that may have a larger impact on their ultimate success. The book is optimized for use by graduate researchers who are familiar with the fundamentals of wireless communication and cellular concepts.

There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative forms of entrepreneurship. Yet, the complexities associated with how alternative marketscapes form and function remain "fuzzy." Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth asks, "How alternative are alternative marketscapes?" In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic. The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that paves the way for development and success.

The family business arena is dynamic. Family business owners, managers, and practitioners need to be aware of changing management approaches, processes, and strategies to allow them to respond to global competition in an increasingly chaotic world - as emphasised by the COVID-19 pandemic - whilst maintaining their businesses unique character, culture, and attributes. Family Business Debates provides a novel, ground-breaking approach to diverse and contemporary topics in current business management research, focusing on family enterprises to study both the positive and negative aspects of such commercial structures. Each chapter explores specific themes as they relate to family businesses and the authors developing a comprehensive and far-reaching perspective of family businesses from experts around the world, showcasing highly controversial topics in today's global debate within family business and management. Offering unrivalled coverage of contemporary aspects of family business, Family Business Debates offers a unique focus on theory and applied research in family firms, particularly considering and reviewing the impact of research on policy and practice globally. It aims to communicate the latest family business research and knowledge worldwide for the benefit of scholars and family business practitioners.

The guide to making money the Warren Buffett way

The book that presents the same fundamentals that Warren Buffet used to turn an initial $105,000 investment into a $40 billion fortune in a way the general reader can apply, "Building A Small Business that Warren Buffett Would Love" is a succinct, logical, and straightforward guide to financial success. Highlighting one simple message: that Warren Buffett successfully invests in great businesses with strong fundamentals, it argues that these fundamentals can be replicated in a small business to yield outstanding results. Offering a solution for people wanting to start a business to provide additional income in today's uncertain economy, and designed to help entrepreneurs build fundamentally sound, small businesses using Warren Buffett's business investment perspective, the book covers: An overview of Warren Buffett's investment methodology and how it applies to small businessesThe details of the Buffett investment criteria--a consumer monopoly, strong earnings, low long term debt, and high ROE with the ability to reinvest earnings--and the application of these fundamentals to both start-up and existing small businesses

An approach to building a small business that applies the well respected principles of Warren Buffett, the book presents an exciting new look at the steps to success that have been proven trustworthy by one of the richest men in the world.

Nothing but good ownership makes long-lasting family companies. Yet, during our international consulting, research, and teaching engagements, we have encountered many ill-equipped next generation owners or owners-to-be, especially among women. We coined this phenomenon 'the daughters' inclusion challenge'. The Power of Inclusion in Family Business is a guide for grooming the next generation of responsible women owners, so they can thrive, achieve, and become leaders and wealth stewards in their multigenerational family businesses and family offices. We aspire to help enterprising families come across the power of including valuable women pertaining to the business-owning family in the family firm management, governance, ownership, and investment structures. In this book, outstanding global family business scholars and practitioners from 10 different countries, come together to serve a common purpose: provide novel insights, gender sensitive-consulting practices and culturally-adapted recommendations to advance the daughters' inclusion challenge and to shape a more inclusive family-in-business and family firm environment.

Increased interest in handicrafts has led to more people becoming artisans both as a hobby and a business activity, making Artisan Entrepreneurship a growing phenomenon. This has been particularly relevant during the COVID-19 crisis in which individuals and communities began engaging with more bespoke crafting at home. This book focuses on these practices from different perspectives including the art, cultural and social sectors, thereby highlighting the emerging new types of artisan activity that preserve cultural elements while incorporating emerging technologies like social media. This volume analyses artisan entrepreneurship using different approaches including at an individual, group and societal point of view providing a better understanding about how these handicraft workers contribute to societal wellbeing and aid cultural heritage preservation for future generations. Each chapter of this book looks at these practices in a different way, enabling the practical and theoretical significance of artisan entrepreneurship to emerge and presenting a holistic understanding of artisan entrepreneurship in different contextual settings. Artisan Entrepreneurship provides a unique way in which to understand an important type of enterprise that has been neglected but recently had a resurgence. This book provides a fundamental contribution to the field of artisan entrepreneurship.

Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the "big box" and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive "Word of Mouth" marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive--they'll prosper. For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readersgenerate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new customers.

In today's society, businesses are being pressured to play a more active role in addressing global environmental, social, and economic issues. Therefore, a considerable shift in the functional components of enterprises is required to achieve the Sustainable Development Goals. SMEs play a vital role in countries' socio-economic structures, and the importance of SMEs is increasingly recognized as a factor of economic stability and social cohesion. In order to ensure SMEs are appropriately utilized to achieve the Sustainable Development Goals, further study is required. Examining the Vital Financial Role of SMEs in Achieving the Sustainable Development Goals highlights the challenges and opportunities of using the concepts of economic sustainability to achieve sustainability goals as well as the role SMEs play in developing sustainable practices. The book also discusses how finance sustainability can be used to improve the stability of policies. Covering topics such as blockchain, corporate social responsibility, and performance management practices, this reference work is ideal for business owners, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.