This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

The fast and easy way to start and run an online business

Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in "Starting and Running an Online Business For Dummies."

""With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; "Starting and Running an Online Business For Dummies" is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and moreWhether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Far too many people, when motivated to start a new business, plunge in without appreciating or understanding the ramifications of doing so. These pages highlight many of these ramifications, not to put anyone off, but to help them avoid some of the pitfalls that so often stand in the way of success. The characteristic of entrepreneurship that lurks in the breast of so many of our citizens means that at the grass roots there are many opportunities for the enterprising. In a population of sixty million, and rising, there is room for every kind of new business. The core problems that face any new business are the need to apply Professional Selling Skills and to rely on their own resources financially at the start. The former requires skilful, dedicated and enthusiastic application. The latter comes from redundancy money or other savings and support - NOT mortgaging one's home, and NOT borrowing from the Bank. A small number of new businesses require little Capital and can be run as a one man band. Most however, are best started in co-operation with one or two others who can contribute to the finances and share the work involved. For those who have the potential, but have been fearful of contemplating striking out on their own, it is hoped this work will encourage and inform them, and open the door to a long term and bright future.

Have you recently started working as an independent coach, or are you considering doing so? Perhaps you are moving into coaching from a human resources or learning and development background, from a line management role or from another area altogether. Perhaps you are just setting up your coaching business, or have already done so. If so, this book is for you. Starting and Running a Coaching Business guides you through a comprehensive, practical and personalised process as you negotiate the pitfalls and reap the rewards of: - Working alone. - Selling and marketing your business. - Taking sole responsibility for decision-making and problem-solving. This book will help you establish and develop your coaching practice by identifying how you will handle each of ten key aspects of your business. The book will enable you to decide how to: - Define your coaching offer. - Find and approach potential clients. - Sell your services to them. - Handle your relationships with your clients. - Manage your business's finances. - Manage yourself and your ethical responsibilities. - Stay on top of your ongoing professional development. and much more. Contents: The book will enable you to decide how to:; Define your coaching offer.; Find and approach potential clients.; Sell your services to them.; Handle your relationships with your clients.; Manage your business's finances.; Manage yourself and your ethical responsibilities.; Stay on top of your ongoing professional development. and much more.

Entrepreneurial Personality and Small Business Management offers a comprehensive analysis with theoretical and empirical grounding for understanding how entrepreneurial personality shapes small business outcomes. It explores why entrepreneurs act differently when facing similar situations and why some are more successful than others. Simona Leonelli and Francesca Masciarelli provide detailed quantitative and qualitative analyses based on original datasets, identifying the main personality traits of an entrepreneur. They particularly focus on how entrepreneurial narcissism affects small businesses and influences habitual entrepreneurship. Chapters draw on research techniques from a wide variety of disciplines including strategic management, entrepreneurial finance and innovation studies to reveal the importance and role of personality traits in shaping firm outcomes. This book represents an important step towards the development of a more complete understanding of the entrepreneur's role in a small firm. It will be a valuable resource for scholars and researchers interested in entrepreneurial behavior and SMEs, in particular how personality affects business outcomes. The focus on how personal characteristics, traits and qualities can lead to success will also be of interest to entrepreneurs and business advisors.

Policy makers give a lot of attention to business creation and entrepreneurship, but they do not have a good resource for understanding The Truth about Entrepreneurship. The extensive media coverage of Wall Street entrepreneurship provides an incomplete portrayal of most business creation. While both high profile and everyday new firms provide major contributions to economic growth, the ongoing, bottoms-up activity pursued by over half a billion around the world is not widely recognized. This book reviews some of the most salient features of grass roots business creation, such as the total amount of activity, differences related to national economic development, the relationship to business churning and job creation, the impact of national context, the mixed contributions of high growth firms, the modest effect of external financial support, the unequal distribution of sunk costs related to successful payback, importance as an option for the most desperate in poor countries, and the tendency to overlook the continuing incremental impact of Main Street business creation. Entrepreneurial scholars, faculty, policy analysts and graduate students interested in economic development, entrepreneurship and public policy will find clarity and gain a depth of knowledge about policymaking and business creation with The Truth about Entrepreneurship.

Are you tired of working the same 9 to 5 job?

Are you sick of making your boss rich while you get paid pennies to the dollar?

Do you want to live life as you've always dreamed and spend more time doing what you love?

Is it possible to make a consistent, steady amount of money within the comfort of your own home whilst living a financially worry-free life?

The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees.

Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.

However, making money online requires the right knowledge, the correct approach and the effort input to make it work.

Owning an online business isn't like playing games with friends.

It requires investments of time and money and a serious approach.

It's time to stop dreaming and start building your new life.

Become your own master and gain the success you deserve.

Now.

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

This timely book comprises detailed personal narratives of entrepreneurs who have worked towards peace in the Israeli-Palestinian conflict. It begins by offering an innovative framework of analysis based on scientific knowledge about social entrepreneurs, defining 'peace entrepreneurship' and mapping its unique characteristics. It also explains the narrative methodology used, and provides a short history of the conflict in the region. The book focuses on 11 life stories of Israeli and Palestinian entrepreneurs who have strived for peace through social ventures. Chapters discuss the various forms of social activism that peace entrepreneurs have pursued, the challenges that they have faced and the motivations behind their ventures. The editors conclude by considering the similarities and differences across the stories, offering insights into what drives people to act as peace entrepreneurs and what sustains their activities in the face of ongoing conflict. Documenting rousing and inspirational life narratives, this book is crucial for scholars and researchers of social entrepreneurship who are searching for new avenues of inquiry into ventures in a conflict context. It will also provide motivational reading for other practitioners of peace entrepreneurship, as well as policymakers working with social entrepreneurs in conflict zones.

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

The international financial crisis of 2007 and 2008 and the situation caused by the COVID-19 pandemic have had a great impact on many firms' financial needs. Simultaneously, several emerging countries have bet on boosting private initiatives as a way to diversify their economies and create jobs and wealth for their populations. New forms of financing have appeared that have impacted the firm's capital structure, cost of capital, and access to finance by underprivileged communities that are normally outside the formal economy. The Handbook of Research on Acceleration Programs for SMEs provides and shares knowledge on the financial mix, alternative forms of finance, capital structure, and more. It calls attention to relevant challenges, financial institutions, and governments to guarantee funds and economic and social development with new competencies, innovations, new ways of investing, entrepreneurship, and business models with new public policies. Covering topics such as earnings management, capital structure, and foreign exchange, this major reference work is an essential resource for government officials, business leaders and executives, economists, sociologists, students and faculty of higher education, librarians, researchers, and academicians.

Would you like to know how to get new customers every day?

Raising the Digital Bar is a must-read for business owners looking to properly set up their businesses online. The book provides a blueprint for tactics that help local and service-based businesses generate new customers every day. It's packed with useful information, broken down into easy-to-follow, actionable steps.

You'll learn how to:

• Get your business shown more often on Google search and map results.
• Efficiently advertise on Google Ads without overspending and under-performing.
• Boost your online presence with affordable SEO tactics.