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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.
Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
An MBA for the SME Do you want to take your small business to the next level? Are you itching to achieve breakthrough success? Then it's time to give your business a full health check with the Business Doctors. The Business Doctors are a network of independent business advisors who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In" Breaking Big" they will help you assess where your business is right now and take you through ten strategic steps to get to the next level."Breaking Big" is: - Based on the concept of an "entrepreneurial bootcamp," it provides workouts to wake up small business owners and inspire them to kick their businesses into high gear- A unique opportunity for entrepreneurs and SME owners to get back to basics and take a good look their core values and business vision- Grounded in the authors' experience of helping hundreds of small business owners overcome real-lifebusiness issues, setbacks, and potential pitfalls
Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. Whether you dream of launching your own startup or profiting from your creativity in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become au fait with business plans and a friend of the spreadsheet. You will discover that laziness can be a virtue. Above all, you will realise that freedom from the nine-to-five life is achievable - and, with Hodgkinson's comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way. Tom Hodgkinson is the founder and editor of The Idler and the bestselling author of How to be Idle, How to be Free, The Idle Parent and Brave Old World. In 2011 he and his partner Victoria launched the Idler Academy of Philosophy, Husbandry and Merriment, a business which offers online and real-world courses in the liberal arts and practical skills, from philosophy and ukulele to business skills and singing.
A refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth. In Company of One, Jarvis explains how you can do the same, including: * Planning to set up * Determining desired revenues * Keeping clients happy * And, of course, doing all this on your own. "Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches." -CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MINIMALISM "You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you-instead of the other way around-you need this book." -CHRIS GUILLEBEAU, bestselling author of SIDE HUSTLE and THE $100 STARTUP
More than half of all small businesses fail within the first five years. Starting and running a small business is hard work, and many entrepreneurs feel they must do whatever it takes to succeed, at the expense of their family, friends, and health. Yet, if done correctly, small-business ownership can-and should-balance profitable operations with personal fulfillment. According to author Tom Salonek-founder and CEO of Intertech, a Minnesota-based technology consulting and training firm-this balance is actually the secret to success. Salonek believes that your business should "give life, not take it," a philosophy that has helped him grow his own venture every year since its inception in 1991. In The 100, Salonek shares his secrets to business success in the form of 100 concise, nuts-and-bolts lessons for achieving the ideal work-life balance for maximum success. Written in clear, direct prose, these lessons are packed with actionable ideas and practical advice for using communication, collaboration, and technology to help small-business owners cultivate the best qualities not only in themselves, but in their employees as well. Whether you own your own business or are simply thinking of starting one, this book will help you inspire teamwork, meet client expectations, clarify your personal values, and create a company culture to match. In addition, readers will gain access to a plethora of downloadable online resources-checklists, worksheets, templates, and more-to help implement the book's ideas. The 100 is a handy, inspiring addition to any business manager's home library.
The fast and easy way to start and run an online business
Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in "Starting and Running an Online Business For Dummies."
""With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; "Starting and Running an Online Business For Dummies" is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and moreWhether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
It's time to get the good word out about your business
When it comes to attracting customers, the only difference between your company and Sprint, Apple, Burger King and Revlon is great promotions. No matter how wonderful your products or services, if the public doesn't know what you've got to offer they're going take their business elsewhere. This is true no matter whether you're Sara Lee or Kathy's Bake Shop, Home Depot or Third St. Hardware.
But what if you don't have millions to spend on sophisticated PR and advertising campaigns? No problem. In "Instant Promotions Bradley Sugars fills you in on everything you need to know to create compelling press releases, sizzling ads, brilliant brochures, eye-catching window displays, irresistible in-store promotions, and other highly-effective promotional tools guaranteed to grab customers attentions and get them flocking to you.
A multimillionaire by the time he was twenty-six, Brad has built dozens of successful companies. He also founded Action International, a business coaching network with more than 650 franchises worldwide. In "Instant Promotions, he delivers the same easy to understand and implement strategies that nearly half a million satisfied Action International clients already have used to get the word out about their businesses and bring in customers.
Brad proves that you don't have to be an award-winning copywriter or designer to create dynamite promotional materials. With the help of dozens of examples, he walks you step-by-step through the whole process. You'll discover how to: Find your target market Locate the right media contact person Attract the notice of influential special interest groups Write killer pressreleases Put together a million-dollar mailing list Develop sure-fire promotional concepts Craft compelling promotional copy Design and layout materials for optimum eye-appeal
Read "Instant Promotions and find out how to get the good word out and get customers flocking to your business like bees to honey.
_____________ `An array of fresh insights on creativity, motivation and staying in "flow" Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the Google programmer who disobeyed his managers in order to revolutionise the world's email systems, to the mayor who employed mime artists to transform his city's traffic problem - are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers. By revealing the secrets of those who reject our society's outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us. _____________ `An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals `Fascinating . . . Sachs has practical tools for success.' Forbes `A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.
Learn how to make a very profitable business starting only with your lifestyle and passion. Your passion is the starting point to building a successful million-dollar business, this book teaches you the framework to get started no matter what stage of business you are at. Learning how to apply unconventional thinking from Lifestyle Millionaire allows you to turn your struggles into assets.
The low-risk secret to a high-pro fit business--a perfect primer for first-time entrepreneurs
More and more people are leaving their jobs and investing in small businesses--today's leading job growth opportunity. But isn't it risky? Not with Ed Pendarvis, whose business brokerage firm was rated #1 by "Entrepreneur "magazine. Once investors learn how to find and evaluate the right kind of business, the risks can be reduced--and profits dramatically increased. The secret lies in valuing and purchasing an already existing small business or franchise, one with a proven track record and potential for continued success.
With this simple motivational guide, even a first-time entrepreneur can learn how to: Locate a business Negotiate a price Complete a sale Protect an investment Finance the future Achieve true financial freedom
WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. `Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.' ELON MUSK, CEO of SpaceX and Tesla `This book delivers completely new and refreshing ideas on how to create value in the world.' MARK ZUCKERBERG, CEO of Facebook `When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.' NASSIM NICHOLAS TALEB, author of The Black Swan
The Business of Family teaches readers how to write their own family business plan using time-tested strategies from the corporate world to provide a practical, user-friendly method that ensures their family knows where it's been, where it's headed, and how it's going to get there.
Startups are born to fail. Around three quarters of venture capital backed new companies never return cash to investors. Upscale is about the other 25%. `I feel like I woke up one morning to find I have a board, investors and 80 people to manage - and I don't have a clue how to do it.' Asi Sharabi, co-founder, Wonderbly At a time when more people than ever are starting companies in Britain - over 2,000 new businesses are launched every day - Upscale focuses on the moment founders floor the accelerator and their company goes from a bunch of friends in a co-working space to hundreds of employees often scattered around the world. Speaking to some of the UK's leading technology entrepreneurs and investors - including Brent Hoberman (lastminute.com, Founders Factory), Wendy Tan White (BGF, Moonfruit), Neil Rimer (Index Ventures), Suranga Chandratillake (Balderton Capital), Saul Klein (LocalGlobe), and Sarah Wood (Unruly) - who between them have built or backed companies worth billions, journalist James Silver covers the most pressing, practical and often painful issues founders face: from coping with stress to getting shot of a bad hire, to handling a tricky board member and opening a first overseas office. By founders for founders, and those toying with starting a business, Upscale (based on the Tech Nation programme of the same name) avoids the theorizing and platitudes of typical business books, in favour of hard-headed advice from those who've succeeded - and the mistakes to look out for along the way.
SMALL BUSINESS MANAGEMENT provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
Your own in-house legal advisor at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you're starting and running your own business. Cutting through the jargon that can make even the pros scratch their heads, this book quickly gets you up-to-speed on the key areas of business law, including contracts, websites, intellectual property, data protection and partnership agreements. Plus, you'll find out how small business law applies to advertising and marketing, confidentiality agreements, the sale and supply of goods (including e-commerce), negligence and product liability. There were 526,000 new businesses registered in the UK in 2013 and, at some point, all of them will be faced with legal risks that could make the difference between success and failure. One claim could wipe out a fledgling business' profits, and hit even big businesses harder than they could ever imagine. If you're the owner of a new business and need to get a handle on the ins and outs of small business law and don't have the budget to employ an in-house legal advisor this trusted, approachable guide is your answer. * Covers the laws surrounding the most common risks small businesses face * Addresses how to deal with legal issues before a potentially costly dispute arises * Provides access to handy sample contract templates on Dummies.com * Serves as your own in-house legal advisor at a fraction of the cost If you're an existing business owner or an aspiring entrepreneur thinking about starting your own business, Law For Small Business For Dummies gives you answers to questions you didn't even know to ask!
Free ideas - Smart thinking - Real case studies - Simple advice - Quick tips Micro & small companies, self-employed & freelance, everyone with a side hustle - this book is for you! If you run one of the UK's 5m micro small companies, you will know just how hard it is to grow your business. Drawing on experience from working with hundreds of founders just like you, creative head and financial director Erica Wolfe-Murray offers you a rich array of ideas, tips and contemporary case studies to kick-start growth, build commercial resilience, outsmart your competitors and fall back in love with what you do.
'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook
Most family business owners and wealth creators share an important vision: perpetuating family and wealth for many generations to come. To ensure wealth continuity, many families put into place various structures, plans, and processes, including estate plans (which may include multiple trusts), ownership succession plans, governance structures/strategies, and others. These sometimes-elaborate plans are aimed at preserving family wealth. In reality, for many families, they don't. In fact, it has been estimated that a majority of estate plans in place fail, largely as a result of family conflict or communication problems. Author David Lansky reveals here that too many one-size-fits-all and elaborate continuity plans fail to take into account the idiosyncratic family factors that can interfere with continuity planning. Lansky details further how building the right foundation will help families implement the best continuity plans. Addressing that foundation effectively includes understanding the building blocks that make it up, assessing their strengths, and developing strategies to improve them. The specific building blocks include:* Learning Capacity * Familyness * Safe Communication Culture * Commitment to Personal Development* Effective Leadership of Change While richly informative, this book is not intended as a training manual, but rather as a starting point for important ideas and conversations. In fact, the goal of this book is to help families consider several related factors that go into a foundation for continuity, and to build more effective continuity plans and strategies based on their assessments.
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success.
In this completely updated and revised edition, Go it Alone!
provides essential information for anyone who wants to get out of
the rat race and work as a free agent, or start their own business.
From the ins and outs of writing a business plan, to how to win
customer loyalty Geoff Burch in his usual provocative and anecdotal
style gives the common sense advice we've been waiting for.
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