The No#1 Marketing Book for Local Trades. If you are a local trades or service based business this is for you...Whether you are an electrician, a plumber, gas engineer, carpet cleaner, handyman or gardener, this easy-to-implement, proven six-step system is designed to position you as the go-to person in your area for the service you provide. It doesn't matter if you are starting out or have been trading for years, the SPARKS Blueprint(TM) can help boost your business, find new customers and keep them.

Far too many people, when motivated to start a new business, plunge in without appreciating or understanding the ramifications of doing so. These pages highlight many of these ramifications, not to put anyone off, but to help them avoid some of the pitfalls that so often stand in the way of success. The characteristic of entrepreneurship that lurks in the breast of so many of our citizens means that at the grass roots there are many opportunities for the enterprising. In a population of sixty million, and rising, there is room for every kind of new business. The core problems that face any new business are the need to apply Professional Selling Skills and to rely on their own resources financially at the start. The former requires skilful, dedicated and enthusiastic application. The latter comes from redundancy money or other savings and support - NOT mortgaging one's home, and NOT borrowing from the Bank. A small number of new businesses require little Capital and can be run as a one man band. Most however, are best started in co-operation with one or two others who can contribute to the finances and share the work involved. For those who have the potential, but have been fearful of contemplating striking out on their own, it is hoped this work will encourage and inform them, and open the door to a long term and bright future.

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Have you recently started working as an independent coach, or are you considering doing so? Perhaps you are moving into coaching from a human resources or learning and development background, from a line management role or from another area altogether. Perhaps you are just setting up your coaching business, or have already done so. If so, this book is for you. Starting and Running a Coaching Business guides you through a comprehensive, practical and personalised process as you negotiate the pitfalls and reap the rewards of: - Working alone. - Selling and marketing your business. - Taking sole responsibility for decision-making and problem-solving. This book will help you establish and develop your coaching practice by identifying how you will handle each of ten key aspects of your business. The book will enable you to decide how to: - Define your coaching offer. - Find and approach potential clients. - Sell your services to them. - Handle your relationships with your clients. - Manage your business's finances. - Manage yourself and your ethical responsibilities. - Stay on top of your ongoing professional development. and much more. Contents: The book will enable you to decide how to:; Define your coaching offer.; Find and approach potential clients.; Sell your services to them.; Handle your relationships with your clients.; Manage your business's finances.; Manage yourself and your ethical responsibilities.; Stay on top of your ongoing professional development. and much more.

Are you tired of working the same 9 to 5 job?

Are you sick of making your boss rich while you get paid pennies to the dollar?

Do you want to live life as you've always dreamed and spend more time doing what you love?

Is it possible to make a consistent, steady amount of money within the comfort of your own home whilst living a financially worry-free life?

The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees.

Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.

However, making money online requires the right knowledge, the correct approach and the effort input to make it work.

Owning an online business isn't like playing games with friends.

It requires investments of time and money and a serious approach.

It's time to stop dreaming and start building your new life.

Become your own master and gain the success you deserve.

Now.

AngelThink gives business founders and startups a distinct competitive advantage when it comes to raising funds or getting business angels to invest. Founders need to make investors love them; to want them, the team and the business proposition more than they'll like any other proposition - and investors see hundreds. The author distils research and experience, the psychology of influence and the wisdom of greats into 150 gems of insight to give founders the edge in the fundraising contest. He shows founders exactly what they need to do to make angels favour them over all others, from before founders even begin a pitch to after the deal is closed. He takes founders right inside an angel's head, analyses the cognitive, emotional and chemical activity in successful persuasion. In short, he tells founders exactly what they need to know to make angels say yes. It's the goldmine book every founder wishes they already had at the outset of their journey.