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Make extra money--and your guests extra happy--with Airbnb! You've got that spare tower, mansion, apartment, couch, or perhaps even treehouse (really--there are more than 2,400 treehouses listed on Airbnb). You're a polite, clean, and tolerant host. And you want to make some money. Congratulations, you're fully qualified to become part of the Airbnb revolution! Whether you're looking to break into the business, or have already started and are researching ways of making your guests feel even more pampered as you grow your reputation and income, Airbnb for Dummies is the perfect venue for you. And this applies whether you currently own property or not! Sit back in your lounge recliner and let the owners and founders of Learnairbnb.com show you the ins and outs of the short-term rental boom that connects hosts with travelers looking for more economical and personal travel experiences across the world. Sip a refreshing drink as you learn how to manage the day-to-day--from maintaining listings to keeping things clean for your guests--and how to maximize and increase your profits. Make an attractive listing Perfect your pricing Profit without a property Create amazing guest experiences So, get hold of a copy, read it in your favorite spot, and watch as the money and excited guests beat a path to your door!
Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationships with staff, bosses and clients, succeed at interviews, motivate and inspire. But conversation is something most of us were never taught! We learn to speak as babies, but how conversation actually works is something most of us pick up only haphazardly, and many have yet to learn. Why is it some of us are stuck for words, but others blabber or can t stop? What is it that some people have naturally which enables them to converse comfortably and easily, to engage people and build better relationships? The Art of Conversation will show you step by step how to converse skillfully and enjoyably with other people, at home, at work, on the phone and in the street- even if you re daunted now, discover the difference good conversation can make in every aspect of your life. Learn to: -Overcome the most common block to good conversation- fear; find out how to break the silence and keep the conversation going - Understand the different types of conversation and how they work- which topics and language are suitable for the occasion - Learn simple methods for being heard and understood, including speaking clearly and audibly, listening well and using non-verbal communication - Find out how to hold a conversation in tricky situations, including how to disagree, how to speak to those in authority and people you find difficult -Use conversation to form relationships, improve friendships, make the sale, chat people up, to learn, influence and persuade.
Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: * Come up with a business idea without the guesswork * Create a kick-ass brand, website and on-line marketing campaign * Promote your product 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for * Young entrepreneurs * Students learning about start-ups * Established entrepreneurs looking for shortcuts * Teams within corporates who want to create a more innovative and competitive environment
An MBA for the SME! Do you want to take your small business to the next level? Are you itching to achieve breakthrough success? Then it s time to give your business a full health check with the Business Doctors. The Business Doctors are a network of independent business advisors who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In Breaking Big they will help you assess where your business is right now and take you through ten strategic steps to get to the next level. Breaking Big is: * Based on the concept of an "entrepreneurial bootcamp," it provides workouts to wake up small business owners and inspire them to kick their businesses into high gear * A unique opportunity for entrepreneurs and SME owners to get back to basics and take a good look their core values and business vision * Grounded in the authors' experience of helping hundreds of small business owners overcome real-life business issues, setbacks, and potential pitfalls
My Back-To-Basics Business Bible is a must-read A-Z guide for anyone in need of a confidence-boost when setting up a business, becoming an entrepreneur, or building a start-up. Those early days in a new business can be a steep challenge, and in this powerful little pocket-book, fitness entrepreneur, Neeta Oza, shares an indispensable mini-guide to how she helps herself during times of doubt, and times of delight. A must-read that you can dip in and out of without taking up too much of your precious time, this little book will lift up everyone who needs some words of comfort and advice during the tumultuous early days of entrepreneurship. My Back-To- Basics Business Bible is packed with pearls of wisdom the author has learnt from many people, near and far. Starting her own fitness business changed Neeta's life in many amazing ways, and she is constantly learning from this journey; all day, every day! Written as part of her own life journey, this powerful little book is packed with simple tips, ideas and supportive words, to potentially turn your life around. It is part of a Mini Mindset Series designed to help people at various stages of their lives, relationships and careers.
Practical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment. In 2014, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk called kefir. It was a powerful healing remedy that cured her son's eczema and even saved her husband from a life-threatening MRSA infection. Today, the business she started on her kitchen table has 300,000 customers and an annual turnover of GBP4.5 million. In this book, Shann shares the innovative methods that helped her turn her passion into a sustainable business. Following these steps, you'll learn how to: * develop an idea into a viable business that supports any lifestyle * operate with meaningful values and stand out from the competition * convert every obstacle into a launch pad * balance work and family - and even weave both together to enhance your family life Shann believes that anyone can start a business following her 13 steps, and that doing so can bring you closer to creating a life in which you are the CEO of your business and your destiny.
How do I know if my idea will work?How do I decide on the business model?How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of "The Small Business Start-up Workbook," Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.
Learn how to:
- Assess whether your business idea will work online/digitally- Choose the right business model for your proposition and avoid wasting time- Assess demand, viability and uncover untapped needs and gaps in the market- Build a usable, engaging website and mobile app- Create a buzz using social networking- Drive high quality traffic to your site and convert visitors into paying customers- Use search engine optimization (SEO) and marketing (SEM) tools effectively- Raise finance and protect your business- Build and maintain a strong brand- Recruit and retain a strong team- Sell the business or find a suitable successor.
Reviews for the book:
" "If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." "Nick Jenkins, Founder of Moonpig.com""
""This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." "Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)""If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended " "Rowan Gormley, Founder and CEO of NakedWines.com
""Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." "Elizabeth Varley, Founder and CEO of TechHub
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. "Lean Analytics" steers you in the right direction.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, "Lean Analytics" provides you with hard-won, real-world information no entrepreneur can afford to go without.Understand Lean Startup, analytics fundamentals, and the data-driven mindsetLook at six sample business models and how they map to new ventures of all sizesFind the One Metric That Matters to youLearn how to draw a line in the sand, so you'll know it's time to move forwardApply Lean Analytics principles to large enterprises and established products
The Payroll Book is the only book that demystifies payroll with clear, concise, and real-world examples on how to tackle the process. "The Payroll Book will be a valuable resource for the small business owner as well as for the entrepreneur planning a new venture. Thorough, well-organized, and thoughtfully written, this practical guide is an essential tool for managing the payroll process." --Marilyn K. Wiley, Dean, College of Business, University of North Texas "Failing to comply with the withholding, tax remittance, and report filing requirements in handling business payroll carries a high cost. Charles' book will guide entrepreneurs through the minefields of payroll processing and reporting in language that business owners can understand. Whether you already own or are planning to start your own business, The Payroll Book is an essential tool." --James A. Smith, Past President and Chairman, Texas Society of CPAs "If accounting is something you have not paid keen attention to in your startup, then this book can demystify the whole thing for you and then some! Logically set-up and highly practical in its approach! I highly recommend this book for any startup, entrepreneur, and, frankly, anyone thinking about starting a business. That said, if you already started a business it's just as important--this is a must-read!" --Hubert Zajicek, CEO, Co-founder and Partner, Health Wildcatters "Wow! This is the most comprehensive book of its kind. I have worked in payroll for over 25 years, and I would recommend this book as a reference to anyone who has a hand in payroll. From the novice just entering the field to the seasoned veteran, there is something in this book for everyone." --Romeo Chicco, President, PayMaster
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. * Written by successful author and marketing guru who has worked with small businesses for twenty-seven years * Includes practical, effective marketing strategies for every small business * Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
Get the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table--investors, bankers, advisors, board members, and others--and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." --Amazon Reviewer
This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.
The inspirational new book from the author of The Million Dollar Blog -- discover how to build an authoritative and authentic personal brand that will change your life.
If you google yourself, what do you see? Do you blend in with the masses or stand out from the crowd? Are you recognised as a thought-leader in your industry? Or are you watching others build their profile and wondering if you are being left behind?
Whether you're an entrepreneur, executive, expert or an employee, how you present yourself online has a huge impact on your professional reputation. We are lucky to live in a world where everyone now has the power to publish and create micro-fame by putting out content - word by word, post by post, video by video. But how do you grab people's attention in today's noisy online world?
Using a combination of technical know-how, insider tips and interviews with prominent online influencers and business owners, entrepreneur and digital strategist Natasha Courtenay-Smith shows how anyone can build a strong personal brand and become the most visible expert in their industry.
#StandOutOnline is the ultimate guide to building a powerful and influential personal brand that will create boundless opportunities for you and your business. Now is the time for you to find your voice and step into the spotlight.
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the first and second has been extensively revised and updated.
The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.
Stressed and unhappy at work, Celia Gaze thought to herself one day: "Surely there must be more to life than this?" She resigned from her high-powered health management role and started transforming a neglected farm into an award-winning wedding venue. She faced nearly every type of challenge an entrepreneur can face - tribunals, near bankruptcy, court hearings, staff issues, system problems - and survived to tell the tale. But the moment that transformed her business from a struggle to a success was the moment she put a bow tie on a llama. Everyone thought she was crazy - why on earth would you do that? But it turns out that the 'crazy' ideas are often the ones that change your life. This book is a roadmap for uncovering your crazy idea and implementing it. From the pitfalls and problems to the practical details of making your idea happen, this is a roadmap for anyone who wants more out of life.
Torsten M. Kuhlmann and Ramona Heinz developed this guideline in reference to a European project designed to analyze the overall situation of skilled immigrants. They show that the management of a workforce which is comprised of people from diverse cultural backgrounds is a challenge for small and medium-sized companies. In particular, the challenge is not only to find but also to integrate and retain immigrant workers and to use their potential to a full extent. This guideline has been developed in order to meet these challenges. It has a special focus on small to medium-sized organizations and sets out to give an introduction to the topic of "managing cultural diversity" and "integrating highly skilled immigrants."
Everything you need to know for successful wealth management for families
Although the family office concept is not new, it is a phenomenon that is changing the wealth management landscape. With celebrities and business moguls, investment gurus and family business icons establishing private wealth management advisory firms, more and more individuals are asking what exactly is a family office and how does it operate? Family offices either serve one family exclusively or typically manage the wealth of a number of affluent families. If you're like most families and advisors, you're familiar with family offices, but may not know exactly how they work or why the family office is right for you or your clients. Dr. Kirby Rosplock, an expert on the family office concept, provides insights to some of the most common questions and even misperceptions in this handbook.
"The Complete Family Office Handbook" explains how family offices operate, who should consider forming or joining one, and how to craft and set up a structure, purpose and vision for the office that fully serves a family's particular needs and investment goals. Whether you're a wealth creator, a member of a wealthy family considering forming or joining a family office, or a professional contemplating a career in this growing segment of the wealth management industry, this comprehensive guide provides insights to some of the most common questions and misperceptions.
Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business. In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone. With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months. With this book you'll be able to: * Make more money and work less * Have happier customers who spend more money * Win more customers without spending a fortune * Enjoy running your business more * Create customers who rave about your business and consequently generate more customers through word of mouth What are you waiting for? Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.
This book provides rich and provocative comparative studies of South and Southeast Asian domestic workers who migrate to other parts of Asia. These studies range from Hong Kong, Macau, and Singapore, to Yemen, Israel, Jordan, and the UAE. Conceptually and methodologically, this book challenges us to move beyond established regional divides and proposes new ways of mapping inter-Asian connections. The authors view migrant workers within a wider spatial context of intersecting groups and trajectories through time. Keenly attentive to the importance of migrants of diverse nationalities who have labored in multiple regions, this book examines intimate connections and distant divides in the social lives and politics of migrant workers across time and space.
Collectively, the authors propose new themes, new comparative frameworks, and new methodologies for considering vastly different degrees of social support structures and political activism, and the varied meanings of citizenship and state responsibility in sending and receiving countries. They highlight the importance of formal institutions that shape and promote migratory labor, advocacy for workers, or curtail workers rights, as well as the social identities and cultural practices and beliefs that may be linked to new inter-ethnic social and political affiliations that traverse and also transform inter-Asian spaces and pathways to mobility.
This book was published as a special issue of Critical Asian Studies.
Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.
Collecting work from dozens of leading scholars in fields ranging from management and entrepeneurship to human resource management and strategy, this book aims to supply readers with an overview of the field of research in management of SMEs and new ventures as well as in depth knowledge on a variety of related topics. The essays collected here are focused and practical, offering a variety of explicit and pragmatic recommendations for action and developing new tools and strategies useful to scholars and students as well as practitioners working in the field of SME and new venture management and consulting.
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