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From the New York Times bestselling author of $100 Startup comes this accessible guide to building a side business from scratch - without having to give up your day job.
Side Hustle is about much more than just making some extra cash; it’s about freedom and job security in today’s unstable business environment. That’s because when you receive income from multiple different sources, you are no longer dependent on the whims of a single employer. It affords you choices and options.
In the style of $100 Startup, full of practical exercises and peppered with inspiring stories, Side Hustle shows readers how to brainstorm, choose, implement, launch and refine their side business in just 27 days – with little to no budget and without having to quit their current job.
Amid the biggest economic transformation in a century, many Americans are uncertain about the future-there are many paths to opportunity but few people travel them. In America's Moment, American CEOs, technologists, community leaders, educators, management experts and government officials suggest an agenda for an exciting future in this time of change. Illustrated by people who are showing the way, it includes action people can take in their own community: preparing for success; using the reach of the Internet and data to innovate jobs and to reach new markets; using technology to match employers and workers; and transitioning to a "no-collar" working world. America's Moment describes how the forces of change can become tools that open opportunity to everyone.
Now in paperback - Start It Up by Luke Johnson, 2012's most inspiring guide to running your own business. Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at GBP120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.
Turn your hobby into revenue with an expertly-run Etsy shop Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself. Sales through the site are rising, fueled by Pinterest, Instagram, and other social media--so there's never been a better time to jump into the fray. This book shows you everything you need to know to get set up, get things running, and build your business as you see fit. From photography and sales writing, through SEO, homepage navigation, and more, you'll find it all here. This new third edition has been updated to cover Etsy's newest seller tools, including Pattern, Etsy Manufacturing, Etsy Shop Updates, and the Dashboard, with expert guidance on QuickBooks Self-Employed to help you keep your business's finances under control. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop. Showcase your products to their best advantage with great photographs and compelling listings Learn the technical side of setting up shop and processing orders Manage your storefront efficiently using the latest Etsy tools and features Increase sales by connecting with other vendors and promoting on Pinterest Are you an artist, crafter, artisan, or craftsman? Etsy can be another great revenue stream. Are you just curious about whether your projects would sell? Wade in gradually to test the waters. Etsy is home to businesses of many sizes and types, and Starting an Etsy Business For Dummies shows you how to stake your claim.
Run your company. Don't let it run you.
Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a "size neutral" policy approach both in the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the "small is beautiful" ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.
Turn your passions into a thriving business. From finding a niche, to expanding a successful enterprise to new horizons, learn how to turn any business opportunity into a rewarding venture – while avoiding the pitfalls of pursuing a pipe dream.
Distilling the key points into down-to-earth, realistic advice, business experts Alison and David Price explain how to create the right brand to stand out from the crowd, achieve the best work-life balance and grow your business to success.
This Practical Guide offers expert insights, case studies and practical techniques to help you begin and prosper on your entrepreneurial journey.
The ecological study of firms has often been restricted by the approaches commonly used in organizational ecology. Uniquely, Colin Jones and Gimme Walter use autecology to explain the selective survival of all manner of firms that researchers, customers and resource providers encounter daily. It is the first work to unite views on the topic previously considered `alternative', while remaining compatible with most theories of the firm. Autecology encourages researchers to contextualize ecological processes of firms, namely, their adaptive behaviors, the structure and dynamics of the environment, and their environmental interactions. This book emancipates the firm and its actors from a host of environmental assumptions that they are thought to share with others. In doing so, the authors explain how and why firms can and should be investigated on an ecological level. Drawing upon the historical and contemporary renaissance of autecological thought, this book elevates the ecological independence of the firm and its actors' agency to solve problems in its environment. This study provides the means to consolidate the ecological study of firms and, more broadly, other forms of ecological study beyond the domain of social studies. This book will appeal to organizational and managerial researchers, sociologists, and anthropologists, given the manner in which human agency is promoted in an ecological context. Researchers interested in critical realism will also find this an engaging work.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
In The E-Myth Contractor, bestselling author Michael Gerber reveals a radical mind-set that will free contractors from the tyranny of the unprofitable, unproductive, and perpetual routine -- doing everything that needs to get done, themselves.
The E-Myth Contractor will teach you how to:
Drawing on thirty years of experience working with tens of thousands of small-business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results on the job, in the field, and in a contractor's life.
How did she do it? You've probably seen your share of moms lately thriving in the whirlwind of motherhood and entrepreneurship, having taken their designer onesie or gluten-free cookie and turned it into a profitable venture, and wondered if that could ever happen to you. It can! And quicker and easier than you think!In Venture Mom, author and founder of VentureMom.com Holly Hurd recounts inspiring stories from women who have channeled their passions into money-making products and services, and delivers 12 steps--each achievable in a week--to simplify the process and turn your idea into a budding enterprise. Without sacrificing precious time with their children, moms will learn about:* Tips and techniques for honing a concept, doing just enough research, and finding the perfect name* 5 factors that improve the odds of success* Free resources for logos, web design, and branding* Strategies for leveraging email, blogging, and social media* And much more!Don't fall for the lie that you could never do what they did. It's time to strip away the mysteries surrounding launching a business and unlock a fast, easy formula that anyone can utilize. Whether the goal is adding to the family finances or building a major enterprise, Venture Mom can help anyone get started.
In recent years entrepreneurship has become one of the most popular fields of research in management studies. As the subject has broadened, increasing attention has been paid to the behavioural aspects of different practices to identify and pursue entrepreneurial opportunities. This timely book analyses three key strands of contemporary research into entrepreneurial behaviour: intention, education and orientation. It offers novel insights that can be applied to foster entrepreneurial activities in different settings. The chapters in the book are divided into three parts. The contributors first focus on the entrepreneur as an individual and offer three innovative yet complementary approaches to entrepreneurial intentions. They go on to consider how entrepreneurial behaviour can be trained and learned, providing a much-needed theoretical anchor to pedagogical approaches in entrepreneurship. The final part covers entrepreneurial behaviour at the organizational level and expertly tackles the popular topic of entrepreneurial orientation through novel empirical studies with diverse methodologies and multiple levels of analysis. Researchers and advanced students in management and entrepreneurship will benefit from the state-of-the-art analysis and innovative approaches presented. Entrepreneurship educators and policy-makers will also find this book to be stimulating reading, where they can find suggestions for an evidence-based practice.
'A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.' - Kenneth I. Chenault, former chief executive officer, American Express Company Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale. But in the unscaled economy, size and scale have become a liability. Today's most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional 'economies of scale' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations. In Unscaled, Hemant Taneja convincingly shows how the unscaled economy is remaking massive, deeply-rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies and resourceful individuals. Beyond that, it can be the model for solving some of the world's greatest problems, including climate change and soaring healthcare costs, potentially reversing many of the ills brought on by mass industrialization. The unscale wave has only just started. To succeed in business today, companies, CEOs and leaders everywhere must unlearn what they have been taught - they must embrace an unscaled mindset.
This book will help HR managers and founders/owners develop a formal process within the company and also provide insights from family firms on how to manage sensitive topics ranging from family member compensation; family member appraisal, etc., and serves as a guide to HR managers struggling to get a "seat at the table" in family firms.
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
- Small Business
- Customer Experience
Make it easy for customers to choose you; whatever your business, product or service.
With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you
When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.
When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?
Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.
- Create easier, faster and improved customer experiences by reducing friction and increasing reward.
- Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.
- Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights.
- Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.
The best companies are formed around a simple but great idea. As this idea develops and is introduced to the world, it needs nurturing and protecting. This text offers jargon-free legal advice and explanations on all aspects of setting up, running and growing your business such as: the best business structure for you, raising finance, building a team, protecting your brand, and selling your product or service.
This illustrative book considers the interface of business structures, contexts, and leadership building blocks to explore the contingent nature of leadership development in transgenerational entrepreneurship. Longitudinal case studies of 27 family firms in nine different countries provide a rich, global selection of leadership development insights by examining the roles of values, professionalization, leadership style and other contingent factors. The diversity of cases and chapters provides a rich foundation for insight into the pathways currently in use to develop the next generation leaders, illuminating the strategies and pathways of successful transgenerational family enterprises. By examining the available literature and one or more case studies, each chapter draws pragmatic conclusions, with findings that suggest the importance of focusing on leadership as a shared capability, transmission of values to maintain an entrepreneurial culture, the fit between professionalization and values to increase transgenerational potential, the need to address the structure of the business and the focus on parenting to develop next generations. This path-breaking book will inform family business researchers as they explore the ways in use to develop the next generation. Each chapter starts with a mini-case study focused on a dilemma related to leader development, making this book an excellent resource for educators in undergraduate, graduate, or executive programs.
LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the development and testing of a new business model through feasibility analysis. Part Three focuses on the planning that goes into designing an effective, scalable startup organization. Part Four looks at planning for growth and change in the new organization.
This thought provoking book builds on existing research traditions that make small business, entrepreneurship and family business a resource rich arena for study. It steps back to ask fundamental questions that every researcher should consider prior to engaging in data collection. It focuses on topics that have traditionally frustrated researchers including experimental methods in small business research, scale development, control variables and language issues in cross cultural research. The distinguished authors also address subjects such as theory development and testing in entrepreneurship, as well as determining if progress in research has been made and how that can be measured. Critically, many of the chapters highlight ways in which research can be both practical yet theoretically important. Bringing together quantitative and qualitative techniques and taking an investigative approach almost totally ignored in entrepreneurship research, this unique volume will be of special interest to anyone studying small and family businesses or entrepreneurship and business.
This insightful Handbook focuses on behaviour, performance and relationships in small and entrepreneurial firms. It introduces a variety of contemporary topics, research methods and theoretical frameworks that will provide cutting edge analysis, stimulate thought, raise further questions and demonstrate the complexity of the rapidly-advancing field of entrepreneurship. With an extensive introduction, logical sequencing and a collection of interesting and original contributions from across the globe, the Handbook commences with two thought-provoking chapters, which raise issues of theoretical framing and highlight the importance of paradigm choice, methodology and method. After considering different disciplinary approaches to entrepreneurship and small business, various issues are raised about entrepreneurship education and learning and the application of entrepreneurship to various sectors and sectional interests. For example, what conceptual framework is available for entrepreneurs and small businesses? How does innovation relate to entrepreneurship and small business behaviour? And what evidence is there of the links between better performing firms and effective learning? These issues are debated before the authors consider the future application of entrepreneurship research to different sectors. Both scholars new to the area, as well as established academics looking to extend their research scope to encompass the field of entrepreneurship and small business will find this work to be an invaluable and timely resource.
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