Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to Identify the intersection of your expertise and your future customer's needs Determine how to "tilt" your sweet spot to find a place where little or no competition exists Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Use social-media and SEO to convert one-time visitors into long-term subscribers Grow your business by expanding into multiple delivery channels Monetize your product or service for ultimate business success Understand how to sell your content asset for millions or build the business into a large enterprise This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.

This book provides an effective antidote to the small business owner's frustration with government, demonstrating how to cut through regulations, red tape, and political corruption. Even as the American economy has slumped and every institution-private, municipal, and federal-strives to cut costs, government continues to grow more complex, intrusive, and expensive. Small businesses already bear a disproportionate share of regulatory costs and suffer more than large competitors when corruption distorts local markets. This situation will soon get worse: looming federal health care as well as environmental and financial mandates will push vast new oversight responsibilities into the states-and onto businesses' backs. Amy H. Handlin applies her 20 years' experience in state government and politics to provide this practical, results-oriented guide that teaches how to successfully navigate the jungle of overlapping federal, state, and municipal rules-skills that will become more essential as regulations balloon. Readers will learn how government works, get insight into the mindset of bureaucrats and politicians, and discover specific, nuts-and-bolts strategies for dealing with even the most unwelcoming, recalcitrant, or even dishonest officials. Provides model advocacy materials Includes end-of-chapter summaries that reinforce key concepts Presents vignettes dubbed "Tales from the Dark Side" that portray the worst in government bungling and help reinforce points in the text Contains a glossary clarifying common bureaucratic and political jargon

Sales are to growth as controls are to profitability and success within a business. In "Entrepreneurial Controls," author Jack E. Trent guides small-business owners through the complexities of understanding how financial and operational controls protect them from unnecessary risks. Trent shows how controls are the single most important method for preventing fraud within a company. In "Entrepreneurial Controls," Trent details the background and definition of controls and the important role they play in driving profitability for a business. The book is a carefully complied collection of thorough research and Trent's personal experiences as an entrepreneur, small-business owner, financial officer, and accountant. In addition to the breadth of knowledge presented, small vignettes called "reality checks" depict real-life applications of the concepts discussed. A no-nonsense, one-stop source for using control systems within a small-business setting, "Entrepreneurial Controls" covers the basics of: Project, fraud, risk, and cash management Accounting, inventory, and operational controls Internal auditing Customer service Using instructions, lessons, best practices, and guidelines, "Entrepreneurial Controls" shows entrepreneurs how to effectively and efficiently set up a new business or how to revise a struggling company's operations. With practical applications and easy-to-understand examples, Trent demonstrates how to bridle a small business and rein in financial success.

This book considers how small businesses stir up changes in social relationships and what these changes mean for wider society. From this emerges a challenging and provocative discussion on the problems facing both the developing and developed worlds. Development, it argues, is written into social relationships and growth follows attempts to avoid the market's degenerative effects. What this discussion means for development practice, and for thought in the social sciences more generally, is also considered. If there is a watchword for development practice, then it is acceptance - acceptance of more social, less prescriptive, and far more experimental modes of working. As for the implications of these ideas for social science, these may be described well enough as an economy of ontology.

Examining the role of the public sector in small-business debt-capital formation, this book describes current approaches, conceptually and pragmatically, and evaluates their advantages and disadvantages from a variety of perspectives. It also suggests a model for improving our approach to small business capital formation in the United States. Financing small business creation and expansion has always been difficult. Private debt capital providers tend to avoid small business because the latter are preceived to be too risky. Yet because of the importance of small businesses to national economic growth, stability, and innovation, ensuring that these businesses can obtain and effectively use appropriate levels of debt capital is vital to national well-being. How, and to what extent, should the public sector intervene in the debt capital markets to ensure that sufficient capital flows to small businesses? This book is an attempt to answer that question.

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

Volume 18 will focus on approaches to thinking about and creating the start-up. Both theoretical and empirical manuscripts that consider all aspects of start-up planning, thinking and action will be considered. We also encourage practice-based research and manuscripts that explore cutting-edge pedagogical approaches. The papers in Advances reflect many state-of-the-art topics and approaches, and are written by leading researches in the field, making each volume an important source of information for virtually all entrepreneurship researchers. One of the distinctive competences of research volumes such as Advances is that the chapters can be published without page restrictions allowing for greater detail in the background, development, and implementation of ideas than is possible in journal articles. This provides authors with the opportunity to fully express their key ideas, provide much more complete support, and include relevant multi-page appendices. In effect, the Advances series provides authors the opportunity to publish an "article of record" of their major theoretical or empirical ideas, and see it disseminated to a wide audience.

Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference source that covers the latest empirical research findings in the field of entrepreneurship and addresses the obstacles entrepreneurs face in these recent challenging times. The book embraces a pluralistic perspective from academicians currently navigating nascent entrepreneurship and key concepts for launching successful new ventures. Covering topics that include government support programs, spin-off companies, leadership, strategic entrepreneurship, and crowdfunding, this book is targeted towards entrepreneurs, professionals, academicians, researchers, and students.

The book focuses on the historical, political, economic, and cultural elements of Korea and the strong influence these have on women leaders in the nation. It examines challenges and opportunities for women leaders as they try to balance their professional and personal lives. A team of leading experts familiar with the aspirations and frustrations of Korean women offer insight into the coexistence of traditional and modern values. It is an eye-opening look at the convergence and divergence across Korean sectors that international leadership researchers, students, and managers need to know in order to realize and appreciate the potential of Korean women leaders.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.

Family Firms (FFs) form the majority of all firms around the world and they account for an enormous percentage of the employment, the revenue, and the GDP of most capitalist countries. While MNCs have long been thought of as the main contributors to international business, it is now recognised that a substantial number of family firms are active in the international arena. This handbook focuses on the features which make family firm internationalization unique. Chapters provide FF specific theories and cover the process of FF internationalization. It examines the role of network ties and provides an insight into the development of family firms that have grown into big multinationals. Importantly this Handbook equips you with a better understanding of specific features of family firms as they internationalize from or to Asian or emerging markets. Family firms offer a fruitful context to study internationalization through a process perspective, therefore this Handbook is an invaluable source of knowledge for students, scholars and policy makers in the areas of family business, entrepreneurship and internationalization.

This engaging book fills a substantial gap in the understanding of Caribbean enterprises, focusing upon FOBs (family-owned businesses) about which, despite accounting for 70% of private sector employment in the region, very little is known. Concentrating on MSMEs which represent the majority of FOBs in the English-speaking Caribbean, the authors compare and contrast their experiences to those in developed countries, focusing in particular on areas such as family business succession, business financing and marketing. Understanding the Caribbean Enterprise provides context-specific lessons from a historical perspective of business and entrepreneurship, which in turn provide an understanding of the current issues facing MSMEs and FOBs in the English-speaking Caribbean.

Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).
Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies.
It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective.
The book gets its title from the surprising behavior of Harley Davidson motorcycle fans that tattoo their bodies with the Harley logo. Step-by-step, Tattoo explores how the company inspires its customers and employees with passion to create an experience that is so remarkable that they feel compelled to tell a story about their passion for the product.
Tattoo makes the point that feeling special is a human experience--one that companies create. From the small business dry cleaners that sew a button on your clothes to the Ritz Carlton "experience," this book provides a wealth of examples and inspiration for the business owner or executive charged with growing the company.

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

This book addresses a selection of major topics in family businesses, namely 'managerialization' and 'professionalization', succession, internationalization, access to financial markets, and how governance and control systems can help family firms respond to common problems inherent in the business. Written by prominent experts, the respective chapters highlight the interactions between these topics in order to develop a systems view of the distinctive challenges, and of the potential roles that governance and control systems can play in these contexts. The book is divided into two main parts, the first of which reviews the current literature and develops a comprehensive theoretical framework. Based on these theoretical insights, the second part then interprets and discusses the empirical evidence, including case studies on family-run firms in Italy.

Systemic Entrepreneurship focuses on creating an awareness of systemic entrepreneurship and illustrates the fact that one needs to approach entrepreneurial support activities from many different angles.