The fast and easy way to start and run an online business

Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in "Starting and Running an Online Business For Dummies."

""With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; "Starting and Running an Online Business For Dummies" is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and moreWhether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

Entrepreneurship is a hot topic, yet there is no agreed definition of entrepreneurship. There is even debate about whether entrepreneurship can be taught! This text and case study collection is designed to stimulate critical thinking and reflective learning relating to entrepreneurship. This book enables you to focus on the key issues that need to be considered with regard to new ventures and/or a business plan module, as well as courses on theory and policy relating to entrepreneurship and small businesses.

The authors of this comprehensive study address why it is that some small firms perform well and others don't, and whether high-performing firms share characteristics that distinguish them from low-performing firms. By exploring bundles of resources and their interaction with other factors, the authors explain important small business outcomes such as growth, performance, entrepreneurial activity, and the chance of receiving debt or equity capital. The authors find that while resources may be valuable, it is essential that small businesses have the processes to facilitate the manipulation of resources into value-creating strategies. Rather than reaching the conclusion that more is always better, the authors tease out the conditions under which certain resources are particularly valuable, as well as the conditions under which these and other resources are less valuable. The resource factors examined range from aspects of the human capital of the small business manager, such as length of education or prior experience with business start-ups, to social capital variables and firm-level resources, such as access to financial capital and competence. Representing leading-edge research across several levels of analysis, this volume will be a useful resource for scholars and students of entrepreneurship and small business, as well as for entrepreneurs and small business owners. Policymakers will find the volume helpful in understanding the effect policies may have on small businesses and the subsequent impact on the economic performance of a region.

This book focuses on a central success factor for family businesses: maintaining the decision-making ability over generations while not jeopardizing the business due to family conflict, inefficient governance structures, or lack of identification. The authors identify that this is not as easy as the endeavor to bring two social systems together with contradicting logic (family and business) leads to many dangerous pitfalls. This book presents outcomes of a unique research project in which family managers of eleven of the oldest and largest German family businesses, at least the fourth generation, met for more than three years on a regular basis and presented the essence of their family governance structures to each other and to the authors. It was a joint "learning journey" that admits identifying twelve core questions that these families had been answering to keep up the relationship between family and business successfully over generations. Obviously, there is no "right" answer to these questions. The key to success is rather engaging the families in a process to find out their own answers and make them aware of the "two sides": being a family is different from being a business family.

Femtocell is currently the most promising technology for supporting the increasing demand of data traffic in wireless networks. Femtocells provide an opportunity for enabling innovative mobile applications and services in home and office environments. Femtocell Communications and Technologies: Business Opportunities and Deployment Challenges is an extensive and thoroughly revised version of a collection of review and research based chapters on femtocell technology. This work focuses on mobility and security in femtocell, cognitive femtocell, and standardization and deployment scenarios. Several crucial topics addressed in this book are interference mitigation techniques, network integration option, cognitive optimization, and economic incentives to install femtocells that may have a larger impact on their ultimate success. The book is optimized for use by graduate researchers who are familiar with the fundamentals of wireless communication and cellular concepts.

The purpose of this volume is to bring together the leading scholarly papers about how globalization has impacted the role of SMEs. In fact, globalization has affected SMEs in two major ways. The first has been to facilitate the transnational activities of SMEs. Transnational activities, ranging from exports to foreign direct investment to participating in global value chains have become easier as a result of globalization. The second impact of globalization has been to shift the source of competitiveness towards knowledge-based economic activity, which has led to an increased role for SMEs. The first section of this volume examines how globalization has affected the role of SMEs in the economy. The second section of the volume is devoted to global strategies by SMEs The third section focuses on an important type of global activity of SMEs, which involves foreign direct investment. The fourth section focuses on the role of clusters and networks in generating SME competitiveness in global markets. SME export strategies and performance is analyzed in Section Five. Section Six examines the impact that the international mobility of labour has had on SMEs. The seventh section focuses on the role that SMEs play in transnational technology transfer. Section Eight is devoted to SMEs in the context of developing countries. In the final section of the volume policy issues are raised. This includes identifying how policy needs to address barriers to internationalization confronting SMEs.

Unlike other economies, family businesses in China are greatly affected by the derived Confucian culture, excessive marketization, as well as the seemingly endless institutional supervision by a transitional Chinese government. China has a strong historical legacy, devoted to patriarchal values and strong family-centered traditions. This volume explores the social foundations and historical legacies of families, business families, and family businesses in China. It begins with an overview of a household, family, and clan in ancient China before an examination of the economic, social, and cultural functions that the family system served in Ancient China as well as the four unique features that distinguish the family system in ancient China from those in western societies. It later discusses the evolution of the family system and the rise of family business before the establishment of the People's Republic of China in 1949. Finally, it evaluates the family system before and after the "Open-up and Reform" in 1978. This interdisciplinary work, incorporating sociological, anthropological, and institutional contexts pertaining to China, offers researchers the first advanced perspective of the development of family firms in China.