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There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement. The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include: Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces. Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...* Setting Up Your Marketing Foundation * Getting Started with Your Campaign * Content Is King: Content Marketing * Using Social Media * Incorporating Traditional Marketing * Measuring Results
Praise from the industry says for C.L. Ray, Jrs How to Start and
This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.
This book establishes and explores existing and emerging theories on Small and Medium-sized Enterprises (SMEs) and the adoption of IT/IS. It presents the latest empirical research findings in that area of IS research and explores new technologies and practices. The book is written for researchers and professionals working in the field of IS research or the research of SMEs. Moreover, the book will be a reference for researchers, professionals and students in management information systems science and related fields.
An updated third edition of the most comprehensive guide to small business success
Whether you're a novice entrepreneur or a seasoned pro, "The Small Business Bible" offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't ) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This "Third Edition" includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.
New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholdersHow to generate leads and win strategic partnerships with LinkedInHow to employ videos and YouTube to further your brandWhat you need to know about Groupon and group discount buyingWhat mobile marketing can do for your business
Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. "The Small Business Bible" offers every bit of information you'll need to know to succeed.
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning --- Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
Now more than ever, business owners need a reality check. As we see the economy flattening and businesses struggling to stay afloat, "Profits Aren't Everything, They're the Only Thing" is a wakeup call for the 23 million small businesses across America who need to get their business fundamentals in order. George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end. Among his controversial (yet proven!) ideas are: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business fails during a recession, it's your fault. His contrarian message, regular media appearances, thriving business, and growing speaking and consulting platform are all testament to his successful philosophy at work. And despite his in-your-face message, Cloutier is a charming figure who's earned the right to give such candid advice through years of hard work and tremendous success with his own small business.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Written by an owner and consultant, this book provides a step-by-step course in bar business ownership, management, and operation. It explains how to research the market and location, get a loan, design the space, purchase, keep the books, advertise, and hire and train. It also talks about food service, entertainment, regulations, ownership structures, how to promote and advertise the business, and other topics.
This volume explores the ways in which knowledge and innovation impact business and economic sustainability, offering a wide-ranging and richly illustrated study of knowledge, innovation and sustainability of organizations from a dynamic capabilities perspective. In organizational theory, dynamic capability is defined as an organization's ability to react and adapt adequately and rapidly to external change. In today's global economy, pursuing sustainable strategies and practices is critical to organizational success. Complying with externally and internally imposed sustainability targets might initially appear as a restriction for organizations; however, they can be transformed into a new set of opportunities. This means that the classic ways in which management absorbs the experiences associated with evolving conditions, organizational frameworks and markets must be reconsidered in light of the preservation of the technological, environmental and social ecosystems. Featuring research and case studies from sectors such as NGOs, SMEs, education and agriculture, this book offers students, academics, practitioners and policymakers a multi-faceted understanding of how and why knowledge, innovation and sustainability are intricately linked-and offers insight into best practices that balance organizational and societal needs.
For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business.Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including:* Establishing a brilliant business idea* Selecting the best structure and strategy for your startup* Getting the word out and building clientele* Preparing to go global* And more!Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb's success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. With the war stories and keen advice from a fleet of trusted experts, Start a Successful Business provides the all-encompassing guide for anyone wishing to not only get their business off the ground, but to become the next wildly successful entrepreneur everyone is reading about.
Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career, and overcome self-doubt - right away. Get perfect later, get started NOW.
Do you have the passion and the creativity for fashion? Why not earn a living from it?
The" Freelance Fashion Designer's Handbook" is your essential guide on how to go it alone, covering what to expect, making sure you get paid, planning your time, keeping up with your accounts, compiling technical packages for garments. It is your portable mentor, equipping you to work independently.
Part 1 covers all the information to becoming a freelance designer such as creating a basic freelance contract, invoicing, how to find work, tax returns and much more. All supported with case studies.
Part 2 contains the technical aspects of being a designer - including how to compile full technical packages for garments to be manufactured abroad.
Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: 6 direct-response principles that must be applied to social media marketing The most powerful marketing tactic (per Google) How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective emails The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) Turn passive content into an active conversion tool Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" Harness the biggest secret in social media-offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
This book is for those either starting a small business online or for an existing business owner looking to reach the growing number of online shoppers. It outlines basic business strategies, tools and resources needed to run a business online in addition to the security considerations and legal obligations for small businesses. Readers will learn how to build and manage a website from scratch with an emphasis on using an all-in-one Internet and web hosting service to create a secure and easy-to-navigate e-commerce site. As online marketplaces continue to be a good platform for existing and new business people to market and sell products, ebay.co.uk and Amazon.co.uk marketplace are explored in two separate chapters. This series of vibrant books will teach you exactly what you need to know using A friendly, visual approach Easy-to-understand language Practical hands-on tasks Full-colour large format screenshots To build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page: ALERT!- Explains and provides practical solutions to the most commonly encountered problems HOT TIPS- Time and effort saving shortcuts SEE ALSO... - Points you to other related tasks and information DID YOU KNOW? - Additional features to explore WHAT DOES THIS MEAN?- Jargon and technical terms explained in plain English
Opportunities always exist for those with skills and relevant experience to create and build a business of their own. And if it's a service industry that you are offering it is possible to start from your home with very little or no capital outlay. Many one person start-ups are capable of providing significantly higher income than is provided through employment - and they have the potential to grow. This book sets out the essential aspects of running a small business, and explains the commercial frameworks that apply for trades, professions, personal and management services, agencies, trading activities and creative concepts. It includes: * Defining your market and studying the competition * Specifying your product or service * Pricing and marketing your product or service * Calculating risk and breakeven * Budgeting and keeping records * Using other services and professionals * Understanding the basics of commercial law * Structuring your business for tax efficiency * Employing staff * Acquiring or renting property * Dealing with expansion
In this completely updated and revised edition, Go it Alone!
provides essential information for anyone who wants to get out of
the rat race and work as a free agent, or start their own business.
From the ins and outs of writing a business plan, to how to win
customer loyalty Geoff Burch in his usual provocative and anecdotal
style gives the common sense advice we've been waiting for.
Never has advice on making money been so essential Many of the world's most successful businesses started during an economic downturn, so don't let the credit crunch stop you. "Make Your First Million" shows you how to go it alone and make the money come rolling in This straight-talking reality-check is one of the UK's bestselling entrepreneurship titles of the last 18 months and in this new edition Martin shows you just how important it still is to follow your dreams - even in tough times.
This edition includes a brand new introduction on why entrepreneurship is the right choice, even in the current financial climate. Martin Webb started his first business in the recession of the early 90s and expounds the myths surrounding stating in a recession and outlines the possible benefits and advantages - as well as the cautions.
Includes: A look at the personal attributes you'll need and how to develop themA real understanding of the impact of starting a business on your lifestyle and relationshipsAn outline of the skills and knowledge needed to make your enterprise thriveInformation on finance and how to minimise riskA unique Entrepreneur's Toolkit packed with practical steps to success
"The book contains a lot of advice for those with ambitious growth plans in mind." ("Growing Business, " June 2007)
"As a highly readable primer in the art of making a success of a start-up it takes some beating." ("Better Business," June 2007)
Small enterprises not only need credit they also need many other services: training, advice, marketing, supplies, premises, accountancy, materials, technology and many others. Without them, credit alone may do no more than add the burden of debt to all the other problems entrepreneurs have to face. Governments and foreign donors have traditionally responded to these needs by trying to provide the services themselves. Despite or because of heavy subsidies, these services have been inadequate and of poor quality, and their main effect has been to 'crowd out' potentially more effective private suppliers. But policy makers are now learning that entrepreneurs are willing to pay the market price for quality services, and that small businesses in the private sector are the best source of services for other small businesses. The goal is to make markets work in business services as well as in other products. Business Development Services for Small Enterprise shows how to make markets really work, how to reduce dependence on donor agencies and illustrates critical issues, new findings and radical changes with a wealth of wide-ranging material. This is a key title for all B.D.S. practitioners.
Business Principles for Landscape Contracting, fully revised and updated in its third edition, is an introduction to the application of business principles of financial management involved in setting up your own landscape contracting business and beginning your professional career. Appealing to students and professionals alike, it will build your knowledge of financial management tools and enable you to relate their applications to real-life business scenarios. Focusing on the importance of proactive financial management, the book serves as a primer for students in landscape architecture, contracting, and management courses and entrepreneurs within the landscape industry preparing to use business principles in practice. Topics covered include: Financial management and accountability Budget development Profitable pricing and estimating Project management Creating a lean culture Personnel management and employee productivity Professional development Economic sustainability.
The recession and the change of government have seen many changes in the British tax system which affect small businesses. Fully updated for the 2013 tax year and beyond, this trusted and bestselling guide will help you steer your small business through the bureucratic hoops. Tax matters for small businesses, because they must pay it correctly in order to stay legal, and they must pay it efficiently in order to stay competitive. This book, written by a chartered accountant who has helped small businesses for twenty years, helps you to do both.
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