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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Witty, authoritative, comprehensive and fun, Wake Up and Smell the
Profit is the ultimate guide to making more money in your coffee
business. In this book you'll find the sharpest insights and the
best ideas from two of the UK's top Coffee Business Gurus. Together
'The Coffee Boys' have 40 years' experience in how to make money in
the coffee selling business. Whether you operate a single site
espresso bar, a Michelin starred restaurant or chain of hotels,
there is something in this book for everyone. With 52 motivating
tips and suggestions (plus an extra bonus idea for good measure),
all you need to do is apply one initiative a week for a year and
you could have a much more profitable and easier to manage business
within twelve months. With this book you'll be able to: * Make more
money and work less * Have happier customers who spend more money *
Win more customers without spending a fortune * Enjoy running your
business more * Create customers who rave about your business and
consequently generate more customers through word of mouth What are
you waiting for? Contents: Introduction; 1. It's all about the
money - the good news; 2. It's all about the money - the bad news;
3. It's all about the money - a little story; 4. Focus on coffee
for profit; 5. Great coffee (profits) come from great training; 6.
Great coffee sales come from one thing - great taste; 7. It's all
about the food; 8. There are three ways and only three ways to grow
your business; 9. Be brave about your prices; 10. Know your figures
and have a plan - a plan that works for you!; 11. Get accountable
and know your figures; 12. Know your food cost for every single
item; 13. Know your labour/wage cost and stay accountable; 14. It's
your fault - get this and then get it again; 15. A coffee shop is
all about people - and people need clear rules; 16. Make sure your
employees understand the numbers; 17. Every pound is not equal. A
pound earned is worth a lot less than a pound saved; 18. View your
coffee business as if you were a customer; 19. View the business
every day as if you were an employee; 20. Break the whole selling
process down and make it better; 21. Keep your toilets spotless;
22. Treat lunch like a restaurant; 23. Create food stories about
your star products and sell, sell, sell; 24. Get crafty with your
menu and signage; 25. Watch your language; 26. Say hello; 27. Don't
point and watch your body language; 28. Nod your head when asking a
customer if they would like something; 29. Thank them; 30. The
Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with
cake and more cake with coffee Up selling and cross selling; 33.
Sell more cold drinks; 34. Get your customer flow right; 35. Make
it easy for the customer to buy; 36. Work out your lifetime
customer value; 37. Consider the sizes - carefully; 38. Make it
accessible and open. Make it all look great; 39 Use your sign
wisely. Spend money and make yourshop look obvious; 40. Get
creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the
customers feel you care; 43. Use the list -cheapest marketing
you'll ever do; 44. Create a catering side to your business; 45.
Post the utility bills; 46. Incentives for saving money and making
money; 47. Get creative with your marketing and steal ideas from
other industries; 48. Create a A"bibleA"; 49. Beware staff
attitudes towards business ownership; 50. Make a big deal of the
big days; 51. Think wisely before you open your second shop; 52.
Give a bit extra; 53. Work A"onA" the business not A"inA"it; And
finally; Thanks; More from The Coffee Boys.
Eleventh in a series of annual reports comparing business
regulation in 189 economies, Doing Business 2014 measures
regulations affecting 11 areas of everyday business activity:
Starting a business Dealing with construction permits Getting
electricity Registering property Getting credit Protecting
investors Paying taxes Trading across borders Enforcing contracts
Closing a business Employing workers The report updates all
indicators as of June 1, 2013, ranks economies on their overall
ease of doing business, and analyzes reforms to business regulation
identifying which economies are strengthening their business
environment the most. The Doing Business reports illustrate how
reforms in business regulations are being used to analyze economic
outcomes for domestic entrepreneurs and for the wider economy.
Doing Business is a flagship product by the World Bank and IFC that
garners worldwide attention on regulatory barriers to
entrepreneurship. More than 60 economies use the Doing Business
indicators to shape reform agendas and monitor improvements on the
ground. In addition, the Doing Business data has generated over 870
articles in peer-reviewed academic journals since its inception.
The Doing Business report, which was started in 2003, has become
one of the key ways in which the bank and other observers gauge
business climate within developing countries... -- The Financial
Times Doing Business started] as a way to encourage countries to
reduce obstacles to entrepreneurship. Developing countries compete
to land a spot on the top 10 list of most-improving countries
because it is seen as a way to get attention and investment. -- The
Wall Street Journal Doing Business] has succeeded in putting the
issue of business red tape on the international political agenda.
-- The Economist"
Opportunities always exist for those with skills and relevant
experience to create and build a business of their own. And if it's
a service industry that you are offering it is possible to start
from your home with very little or no capital outlay. Many one
person start-ups are capable of providing significantly higher
income than is provided through employment - and they have the
potential to grow. This book sets out the essential aspects of
running a small business, and explains the commercial frameworks
that apply for trades, professions, personal and management
services, agencies, trading activities and creative concepts. It
includes: * Defining your market and studying the competition *
Specifying your product or service * Pricing and marketing your
product or service * Calculating risk and breakeven * Budgeting and
keeping records * Using other services and professionals *
Understanding the basics of commercial law * Structuring your
business for tax efficiency * Employing staff * Acquiring or
renting property * Dealing with expansion
Thought Leadership is one of the most valuable marketing tools
available to today's entrepreneur. Not only is it highly affordable
(largely free), it is also available to anyone with an opinion -
and who doesn't have one of those? "Becoming The Expert" explains
how business owners, entrepreneurs, marketers and sales
professionals can better position themselves as experts in their
own particular industry and help to build brand awareness, generate
leads and ultimately drive sales through the sharing of their
detailed knowledge and insight. Written in plain English and using
real world examples, the book explains how to find your voice and
then plan, create and distribute. Thought Leadership Marketing
campaigns using a wide range of channels including blogs, white
papers, videos, podcasts, webinars, PR, the media, books, eBooks,
public speaking opportunities and social media. This book is for
any business professional who values the idea of sharing knowledge,
empowering the people they work with and building their reputation
on the back of holding an open and honest dialogue with the
communities they serve.
If you are thinking about leaving the rat race to run your own pub,
but don't know how to go about it, this book is for you. How to Run
a Successful Pub provides you with all the information and advice
you need to make your dream a reality. It will help you to: FIND
YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS
MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book
is packed with practical, up-to-date advice on marketing, managing
staff, bookkeeping, licensing law, food, fruit machines, raising
finance and the necessary regulations. Contents: Acknowledgments;
Preface; 1. All about you; 2. What kind of pub?; 3. Finding the
right pub; 4. Funding the business; 5. Licensing law; 6. Planning
for success; 7. Applying for a tenancy or new lease; 8. Buying a
freehold property; 9. Professional services; 10. Business structure
11. Opening a bank account; 12. Arranging insurance; 13.
Book-keeping and accounts; 14. Marketing; 15. Staff; 16. Drinks;
17. Pub food 18. Amusement machines; 19. Complying with other
regulations; Appendices; Index.
There is nothing more satisfying than owning a shop of your own.
Whether it's a designer clothing store, an exciting florist, or
something for practically everything, this book will guide you
through all you need to know about opening your own retail
business. It is aimed at anyone who has a dream or a practical
idea. It includes case histories of hands-on shop owners, their
advice and top tips. You will be able to browse through such topics
as: - Choosing the best location - Finding finance in a dwindling
market - Developing a business plan - Exploring the costs of
setting up - Selecting the products you want to carry - Decoration,
displays and shelving - Meeting the challenges of a new business -
Getting your business noticed in an internet age - Turning your
passion into a profitable business
Take Your Business Global with An eBay Store In your hands is the
blueprint for anyone looking to start and run a successful eBay
business. Start Your Own eBay Business takes you through the entire
process of setting up your store and making it a fantastic success.
You'll learn proven, step-by-step techniques for planning,
starting, and executing a successful, profitable eBay business.
You'll get: Ideas for researching just the right products to list
Clear direction on how to launch and manage your items
Recommendations for safe and secure packing and reliable shipping
Master tips for sourcing profitable items Step-by-step,
screenshot-accompanied instructions for launching an eBay Store A
wellspring of ideas for selecting great employees when you need
them Recommended routines to streamline day-to-day operations A
roadmap for going from little to big without growing pains
Cautionary advice on avoiding trouble along the journey Proven
methods for elevating your eBay sales by networking with other
eBayers So have a seat, whether at your kitchen table or the desk
in your 4,000-square-foot warehouse and read on. If you think
you're already an expert on what's covered in any chapter, feel
free to skip that chapter. It's all here!
There are plenty of myths and empty phrases commonplace in the
business world. This book attacks and reformulates ten of the most
common myths about how to build and run a business. It is based on
extensive research in the Nordic countries. This short book is laid
out as guidebook with illustrative case studies. Anyone who is
thinking about starting up or investing in a business can hopefully
learn something from this book, but it is specifically written for
those interested in the cultural and creative industries. It shows
how you can grow a business, get the financials right, and be
creative - all at the same time. The book is a result of the
project "A penny for your thoughts," funded by the Nordic
Innovation Centre, and involving universities and business schools
in Denmark, Iceland, Norway and Sweden. Tobias Nielsen is a
consultant, publisher and research analyst. he has worked with
strategic development, management control and cultural economics on
behalf of governmental agencies, municipalities and businesses.
Dominic Power is Professor of Economic Geography at Uppsala
University. He has written extensively on firms and competitiveness
in the cultural industries. Margret Sigrun Sigurdardottir teaches
at the University of Iceland Business School where she runs a
research centre on the creative industries. Her research focuses on
the organisation of and organisations in the creative industries.
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