For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world's second largest economy, second only to the USA. China's entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.

This authoritative study of election observation in Africa by foreign and local observers studies its relation with democratization processes. Election observation is seen by donor countries and the international community as a means to enhance democratization, but controversial issues include the "mandates" of the observers, the cases of its misappropriation by authoritarian governments, and its masking other interests of donor countries. The book offers theoretical and historical assessments of election observation and evaluates policies and their implementation in specific case studies.

Introduces key concepts and debates in health humanities and the health professions. Keywords for Health Humanities provides a rich, interdisciplinary vocabulary for the burgeoning field of health humanities and, more broadly, for the study of medicine and health. Sixty-five entries by leading international scholars examine current practices, ideas, histories, and debates around health and illness, revealing the social, cultural, and political factors that structure health conditions and shape health outcomes. Presenting possibilities for health justice and social change, this volume exposes readers—from curious beginners to cultural analysts, from medical students to health care practitioners of all fields—to lively debates about the complexities of health and illness and their ethical and political implications. A study of the vocabulary that comprises and shapes a broad understanding of health and the practices of healthcare, Keywords for Health Humanities guides readers toward ways to communicate accurately and effectively while engaging in creative analytical thinking about health and healthcare in an increasingly complex world—one in which seemingly straightforward beliefs and decisions about individual and communal health represent increasingly contested terrain.

Imagine if you got to be the boss of EVERYONE-even your dad! That's just what happens to 10-year-old Joss in this hilarious, brand-new comedy from bestselling author, comedian and presenter Danny Wallace, with illustrations throughout from Gemma Correll. Perfect for children aged 8+ and fans of David Baddiel, Stephen Mangan, David Walliams, Andy Griffiths, Jenny Pearson and Helen Rutter. Ten-year-old Joss's greatest ambition is to be Class Monitor at school. But she's about to go one step further. It's Take Your Kid to Work Day, and Joss's dad takes her to the games company he works for. When the boss calls a meeting and tells them he's giving his job away to the person with the best idea for a company game-changer . . . Joss sticks her hand up. And the next thing she knows, Joss is the boss. Joss is thrilled. Dad is horrified: he's going to have to be on his best behaviour all the time! As Joss whips everyone into shape, maybe they can all learn a lesson or two . . . even Joss herself. Warm-hearted and beautifully observed, with hilarious artwork from Gemma Correll, this family-centric comedy has massive wish-fulfilment appeal for kids and adults alike.

Collins Social Studies for the Caribbean is a content and activity-led course set in contexts relevant to the Caribbean and suitable for lower-secondary students everywhere. It has been specially developed to help students develop the skills they need for success in social studies. Collins Social Studies for the Caribbean is a content and activity-led course set in contexts relevant to the Caribbean and suitable for lower-secondary students everywhere. It has been specially developed to help students develop the skills they need for success in social studies. The course provides student's books and accompanying workbooks for Forms 1, 2 and 3 to ensure all students gain a strong foundation in social studies in preparation for their studies in the individual subjects at CSEC level.

A fun and magical tour of the world of working with animals, with Billie and their very silly pet cat, Mia! Does your child love the ocean? Do they think that they might want to work with animals one day when they are grown up? Help your child to find out about all sorts of jobs that people do when they work in, on or under water. Billie has a very special dressing up box. When they choose an outfit from the box, they are whisked away to meet all sorts of people doing all kinds of amazing job. In Working Underwater, Billie and Mia meet a diving instructor, an oceanographer, a marine scientist, an aquatic vet, an aquanaut and many more. Together, they find out lots of interesting things about these jobs these people do in water. (And be sure to take a close look to see what naughty and silly things Mia gets up to in the funny illustrations.) Jump into Jobs is no ordinary science careers series. It's designed to help young children to think not only about the job that they might want to do in the future, but to be inspired by the world of work that is happening all around them. Each book concludes with a spread to encourage children to research the topic further through fun activities. The series is perfect for children aged 5 and up who are interested in what adults do all day and as part of a well rounded PSHE and Science curriculum. Title in the series: Working with Animals Working in Space Working Underwater Working with Weather

- Enhance learning with extension activities for both Social Studies and Geography. - Develop independent thought, critical thinking and problem solving with a range of activities including games and quizzes. The Workbook is suitable for Grades 4-9 and can be used alongside the Hodder Education Caribbean School Atlas.

Imagine someone told you that your dream could never come true. What would you do?

Meet Marie Curie. Shy and reserved, she loved science more than anything else in the world. But she lived at a time when women couldn't be scientists. Marie followed her passion and is now remembered for her game-changing discoveries. But while she tinkered away with test tubes and experimented with a glow-in-the-dark chemical elements, Marie became a mother. Irene and Eve grew up to be fiercely independent and determined women just like their mother, and had many adventures of their own.

Join these three incredible women in this gorgeously illustrated book as they save lives during WWI and WWII, win Nobel Prizes, overcome tragedies, travel all around the world and change the history of science forever. This uplifting and touching tale of strength, science and sisterhood, written and illustrated by two remarkable sisters Imogen and Isabel Greenberg, is a triumph of female empowerment.

The present book shares critical perspectives on the conceptualization, implementation, discourses, policies, and alternative practices of environmental education (EE) for diverse and unique groups of learners in a variety of international educational settings. Each contribution offers insights on the authors' own processes of re-imagining an education in/about/for the environment that are realized through their teaching, research and other ways of "doing" EE. Overall, environmental education has been aimed at giving people a wider appreciation of the diversity of cultural and environmental systems around them as well as the urge to overcome existing problems. In this context, universities, schools, and community-based organizations struggle to promote sustainable environmental education practices geared toward the development of ecologically literate citizens in light of surmountable challenges of hyperconsumerism, environmental depletion and socioeconomic inequality. The extent that individuals within educational systems are expected to effectively respond to-as well as benefit from-a "greener" and more just world becomes paramount with the vision and analysis of different successes and challenges embodied by EE efforts worldwide. This book fosters conversations amongst researchers, teacher educators, schoolteachers, and community leaders in order to promote new international collaborations around current and potential forms of environmental education. This book reflects many successful international projects and perspectives on the theory and praxis of environmental education. An eclectic mix of international scholars challenge environmental educators to engage issues of reconciliation of correspondences and difference across regions. In their own ways, authors stimulate critical conversations that seem pivotal for necessary re-imaginings of research and pedagogy across the grain of cultural and ecological realities, systematic barriers and reconceptualizations of environmental education. The book is most encouraging in that it works to expand the creative commons for progress in teaching, researching and doing environmental education in desperate times. - Paul Hart, Professor of Science and Environmental Education at the University of Regina (Canada), Melanson Award for outstanding contributions to environmental and outdoor education (Saskatchewan Outdoor and Environmental Education Association) and North American Association for Environmental Education (NAAEE)'s Jeske Award for Leadership and Service to the Field of EE and Outstanding Contributions to Research in EE. In an attempt to overcome simplistic and fragmented views of doing Environmental Education in both formal and informal settings, the collected authors from several countries/continents present a wealth of cultural, social, political, artistic, pedagogical, and ethical perspectives that enrich our vision on the theoretical and practical foundations of the field. A remarkable book that I suggest all environmental educators, teacher educators, policy and curricular writers read and present to their students in order to foster dialogue around innovative ways of experiencing an education about/in/for the environment. - Rute Monteiro, Professor of Science Education, Universidade do Algarve/ University of Algarve (Portugal).

As originally proposed by Harold Lasswell, the policy sciences were dedicated to democratic governance. But today they are far removed from the democratic process and do little to promote the American democratic system. This book examines how in the context of American history and the development of the policy sciences, a more democratic, participatory policy analysis could be conceptualized in theory and administered in practice.

Peter deLeon argues that for the policy sciences to move toward democracy, they must accept a new analytic paradigm that draws heavily on critical thinking and the writing of post-positivism. To further that end, he presents a "minipopulist" procedure that will allow more citizen participation without hamstringing the processes of government.

Describes the history and culture of the prehistoric Woodland Indians as well as the Central Algonquian, Coastal Algonquian, and Iroquois tribes.

180 Days of Geography is a fun and effective daily practice workbook designed to help students learn about geography. This easy-to-use fourth grade workbook is great for at-home learning or in the classroom. The engaging standards-based activities cover grade-level skills with easy to follow instructions and an answer key to quickly assess student understanding. Each week students will explore a new topic focusing on map skills, applying information and data, and connecting what they have learned. Watch students build confidence as they learn about location, place, human-environment interaction, movement, and regions with these quick independent learning activities. Parents appreciate the teacher-approved activity books that keep their child engaged and learning. Great for homeschooling, to reinforce learning at school, or prevent learning loss over summer.Teachers rely on the daily practice workbooks to save them valuable time. The ready to implement activities are perfect for daily morning review or homework. The activities can also be used for intervention skill building to address learning gaps.

Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.

A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidates--Gary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain--who released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videos--which are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functions--also serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.

Whether it's in cake, pudding, cookies, or ice cream, chocolate is found in many different foods and styles of cooking! Early readers explore the history of chocolate and how it's made in this captivating nonfiction reader that features vibrant images and fresh, informational text.

Henna is more than an ancient art form. It is a symbol of hope. Explore the meaning of henna. Learn the basics, and then design your own henna patterns. Are you ready to get started? This full-color nonfiction reader will engage students in reading while introducing them to new vocabulary terms and concepts. Important text features include a glossary and a table of contents to develop students' comprehension and literacy skills. This book aligns with national and state standards and features exciting TIME For Kids content to keep grade 2 students engaged in learning.