Public relations experts and crisis management personnel have done
an excellent job over the years of drawing attention to the grand
scope of risks associated with crisis. Particularly in the present
challenging economic conditions, organizations have become aware of
the costs of crises and are willing to put forth effort and
resources in crisis prevention. In this book, the editors and
contributors offer significant insight into the critical
considerations of crisis preparation as well as the importance of
anticipation and pre-crisis planning. Pre-crisis planning has been
a part of crisis management ever since scholars and practitioners
began researching it. This book presents some of the most detailed
and thorough insights published to date and serves as an example of
where future research can go.
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