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Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Dietetics & nutrition
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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy (Paperback)
Loot Price: R2,902
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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy (Paperback)
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Nutrition Science, Marketing Nutrition, Health Claims, and Public
Policy explains strategies to guide consumers toward making
informed food purchases. The book begins with coverage of nutrition
science before moving into nutrition marketing, social marketing
and responsibility, consumer perception and insight, public health
policy and regulation, case studies, and coverage on how to
integrate holistic health into mainstream brand marketing. Intended
for food and nutrition scientists who work in marketing,
manufacturing, packaging, as well as clinical nutritionists, health
care policymakers, and graduate and post graduate students in
nutrition and business-related studies, this book will be a
welcomed resource.
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