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Neuroeconomia, neuromarketing e processi decisionali nell uomo (Italian, Paperback, 2007 ed.) Loot Price: R802
Discovery Miles 8 020
Neuroeconomia, neuromarketing e processi decisionali nell uomo (Italian, Paperback, 2007 ed.): Fabio Babiloni, Vittorio Meroni,...

Neuroeconomia, neuromarketing e processi decisionali nell uomo (Italian, Paperback, 2007 ed.)

Fabio Babiloni, Vittorio Meroni, Ramon Soranzo

Series: UNITEXT

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Loot Price R802 Discovery Miles 8 020 | Repayment Terms: R75 pm x 12*

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La (TM)obbiettivo di questo libro A] quello di presentare in maniera razionale un nuovo insieme di conoscenze circa il funzionamento cerebrale in merito alle scelte di tipo economico. In particolare si vuole fare colmare una lacuna nella editoria italiana relativa a questi temi, che spesso vengono comunicati in maniera imprecisa e scandalistica dai giornali e dai mass media. Il libro fornisce alcuni strumenti scientifici per affrontare il problema di come il nostro cervello genera delle scelte in campo economico, in un linguaggio piano e non specialistico. Vengono descritti i risultati del primo studio italiano relativo alla (TM)osservazione di filmati commerciali televisivi, analizzati mediante la (TM)elettroencefalografia ad alta risoluzione spaziale. La neuroeconomia A] una nuova scienza che si sta sviluppando rapidamente nei paesi anglosassoni. Questo libro spiega i concetti di neuroeconomia e neuromarketing anche al pubblico italiano.

General

Imprint: Springer-Verlag
Country of origin: Italy
Series: UNITEXT
Release date: August 2007
First published: 2007
Authors: Fabio Babiloni • Vittorio Meroni • Ramon Soranzo
Dimensions: 235 x 155 x 10mm (L x W x T)
Format: Paperback
Pages: 164
Edition: 2007 ed.
ISBN-13: 978-88-470-0715-4
Languages: Italian
Categories: Books > Social sciences > Psychology > Physiological & neuro-psychology
Books > Business & Economics > Economics > General
Books > Medicine > Pre-clinical medicine: basic sciences > General
Books > Medicine > Clinical & internal medicine > Neurology & clinical neurophysiology
Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Medicine > General issues > Medical equipment & techniques > Medical research
Books > Medicine > Nursing & ancillary services > Biomedical engineering > General
Books > Professional & Technical > Biochemical engineering > Biotechnology > General
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LSN: 88-470-0715-1
Barcode: 9788847007154

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