To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

As researchers become increasingly interested in studying the lives of children in antiquity, this volume argues for the importance of a collaborative biocultural approach. Contributors draw on fields including skeletal biology and physiology, archaeology, sociocultural anthropology, pediatrics, and psychology to show that a diversity of research methods is the best way to illuminate the complexities of childhood. Contributors and case studies span the globe with locations including Egypt, Turkey, Italy, England, Japan, Peru, Bolivia, Canada, and the United States. Time periods range from the Neolithic to the Industrial Revolution. Leading experts in the bioarchaeology of childhood investigate breastfeeding and weaning trends of the past 10,000 years; mortuary data from child burials; skeletal trauma and stress events; bone size, shape, and growth; plasticity; and dietary histories. Emphasizing a life course approach and developmental perspective, this volume's interdisciplinary nature marks a paradigm shift in the way children of the past are studied. It points the way forward to a better understanding of childhood as a dynamic lived experience both physically and socially.

This book is open access and available on www.bloomsburycollections.com. It is funded by the University of Sussex, UK. How can we know about children's everyday lives in a digitally saturated world? What is it like to grow up in and through new media? What happens between the ages of 7 and 15 and does it make sense to think of maturation as mediated? These questions are explored in this innovative book, which synthesizes empirical documentation of children's everyday lives with discussions of key theoretical and methodological concepts to provide a unique guide to researching childhood and youth. Researching Everyday Childhoods begins by asking what recent 'post-empirical' and 'post-digital' frameworks can offer researchers of children and young people's lives, particularly in researching and theorising how the digital remakes childhood and youth. The key ideas of time, technology and documentation are then introduced and are woven throughout the book's chapters. Research-led, the book is informed by two state of the art empirical studies - 'Face 2 Face' and 'Curating Childhoods' - and links to a dynamic multimedia archive generated by the studies.

Children's Rights and Moral Parenting offers systematic treatment of a variety of issues involving the intersection of the rights of children and the moral responsibility of parents. Mark C. Vopat offers a theory of the relationship between children, parents, and the state that can be applied to the real life decisions that parents are often in the position to make on behalf of their children. In many instances, our current view of parental "rights" has granted parents far more discretion than is morally warranted. Vopat arrives at this conclusion by carefully considering the unique status children have; socially, legally, and morally in most western societies. Children's Rights and Moral Parenting is essentially contractualist in the Rawlsian tradition. While it may appear counterintuitive to speak of children in terms of the social contract tradition, there is much this approach can do to provide some conceptual clarity to the nature of the relationship between children, parents and the state. The overarching theme of the book is the moral independence of children from extreme forms of parental and, at times, social control. The objective of the book is to provide an argument for extending the range of things owed to children, as well as making the case for fully including children in the moral community.

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children-from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being. Features content from across disciplines including sociology, psychology, cultural anthropology, and social work Introduces the idea that corporations exert a powerful-and largely negative-influence over children and childhood Offers a theoretical explanation of the current state of consumer capitalism Presents findings based on original research conducted by the author

This book analyzes different figurations of childhood in contemporary culture and politics with a particular focus on interdisciplinary methodologies of critical childhood studies. It argues that while the figure of the child has been traditionally located at the peripheries of academic disciplines, perhaps most notably in history, sociology and literature, the proposed critical discussions of the ideological, symbolic and affective roles that children play in contemporary societies suggest that they are often the locus of larger societal crises, collective psychic tensions, and unspoken prohibitions and taboos. As such, this book brings into focus the prejudices against childhood embedded in our standard approaches to organizing knowledge, and asks: is there a natural disciplinary home for the study of childhood? Or is this field fundamentally interdisciplinary, peripheral or problematic to notions of disciplinary identity? In this respect, does childhood force innovation in thinking about disciplinarity? For instance, how does the analysis of childhood affect how we think about methodology? What role do understandings of childhood play in delimiting how we conceive of our society, our future, and ourselves? How does thinking about childhood affect how we think about culture, history, and politics? This book brings together researchers working broadly in critical child studies, but from various disciplines in the humanities and social sciences (including philosophy, literary studies, sociology, cultural studies and history), in order to stage a conversation between these diverse perspectives on the disciplinary or (interdisciplinary) character of 'the child' as an object of research. Such conversation builds on the assumption that childhood, far from being marginal, is a topic that is hidden in plain sight. That is to say, while the child is always a presence in culture, history, literature and philosophy-and is often even a highly charged figure within those fields-its operation and effects are rarely theoretically scrutinized, but rather are more likely drawn upon, surreptitiously, for another purpose.

The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do.

Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults – a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he’d endured. And that was the beginning of Marc’s awareness that what he was going through was temporary. He wasn’t alone, he wasn’t stuck on a timeline, and he wasn’t “wrong” to feel scared, isolated, and angry. Now, best of all, he could do something about it.

In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc’s development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works.

This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don’t have to be. Marc Brackett’s life mission is to reverse this course, and this book can show you how.

How do young people survive in the era of high unemployment, persistent economic crises and poor living standards that characterise post-communist society in the former Soviet Union? This major original book - written by leading authorities in the field - shows how young people have managed to maintain optimism despite the very severe economic and social problems that beset the countries of the former Soviet Union. In most former Soviet countries the devastating initial shock of market reforms has been followed by precious little therapy. The effects have been most pronounced among young people as only a minority have prospered in the new market economies and inequalities have widened dramatically. Despite an all-round improvement in educational standards, most young people have been unable to obtain proper jobs. Housing and family transitions have been blocked. Uses of free time have shifted massively from the public into the private domain. Few young people have any confidence that their countries' political leaders will engineer solutions. Yet in spite of all this, the majority prefer the new uncertainties, and the merest prospect of the Western way of life, to the old guarantees. They are prepared to give the reforms more time to deliver, but this time is now fast running out. Surviving Post-communism will be an illuminating exposition of the realities of post-communist life for scholars of sociology and transition studies.

Now enhanced and updated based on extensive user feedback and a NEW, unparalleled research sample of more than 12,000 children, ASQ-3 is the most accurate, cost-effective, and parent-friendly way to identify children from one month to 5 years with developmental delays. The highly anticipated new edition of the screener professionals have trusted for more than 15 years, ASQ-3 offers more than any other screening system: Recommended by the experts. The American Academy of Neurology, the Child Neurology Society, and First Signs recommend ASQ as a high quality screener. ASQ is also highly rated by the U.S. Department of Health and Human Services, Administration for Children and Families. Accurate. Rigorous research with more than 12,000 children shows that ASQ-3 is reliable and valid with high levels of sensitivity and specificity, the two most important indicators of accuracy for a screener. Sensitive to delays associated with autism. New, open-ended questions on behavior and expressive language assist in eliciting parent concerns. Captures parents' in-depth knowledge. Because ASQ-3 questionnaires are completed by the caregivers who know the child best, they get the most accurate results and save time, and parents become an integral part of the screening process. An invaluable parent education tool. With questionnaire items linked to developmental milestones, ASQ-3 helps teach parents about child development and their own child's skills. Strengths based. ASQ-3 questionnaires reveal a child's strengths as well as areas of concern, so it's easier to develop a rapport with parents and share results. Flexible screening anywhere. Parents can complete ASQ-3 questionnaires at home, in a waiting room, during a home visit, or as part of an in-person or phone interview. Efficient. 2-3 minutes-that's all it takes to score ASQ-3 questionnaires after parents complete them. And unlike screeners that require more screening measures to clari

What was lost when Kids Company imploded last summer? More than reputations. The charitys founding vision, that there is a gap called love in how the state responds to abused and abandoned children, also vanished. In this book, the founder of Kids Company lays out the thinking behind a model of care that broke the cycle of neglect for thousands of vulnerable children. She reveals the true scale of Britain's failure in children's services, making public two decades of candid exchanges with prime ministers and senior politicians to explain why the sector has not improved since Victorian times. She also reveals the deceits used by local authorities to stop the magnitude of the problem becoming known. This is a book of hope, however. Calling on a plethora of moving case histories, it presents the science that gives cause for optimism; proof that even the most troubled young lives can be turned around. Looking forward rather than back, the book shows how a new model of support could be cheaper and far more effective than existing provision. Kids Company has gone. And yet something like it must be the future.It is imperative that the breakthroughs in understanding that came from its work are now shared with the widest audience. This book is an unusual collaboration between two outstanding individuals. One author is Camila Batmanghelidjh, who spent thirty years working with troubled families. The other is an award-winning journalist, Tim Rayment, who was sent to investigate Camila but decided instead that the real public interest lay in hearing her vital, life-changing message.

This book offers a compelling look at the use of childhood as metaphor in early America. Nothing tugs on American heartstrings more than an image of a suffering child. Anna Mae Duane goes back to the nation's violent beginnings to examine how the ideal of childhood in early America was fundamental to forging concepts of ethnicity, race, and gender. Duane argues that children had long been used to symbolize subservience, but in the New World those old associations took on more meaning. Drawing on a wide range of early American writing, she explores how the figure of a suffering child accrued political weight as the work of infantilization connected the child to Native Americans, slaves, and women. In the making of the young nation, the figure of the child emerged as a vital conceptual tool for coming to terms with the effects of cultural and colonial violence, and with time childhood became freighted with associations of vulnerability, suffering, and victimhood that shaped the perception of childhood itself: as a site of vulnerability, suffering, and victimhood. As Duane looks at how ideas about the child and childhood were manipulated by the colonizers and the colonized alike, she reveals a powerful line of colonizing logic in which dependence and vulnerability are assigned great emotional weight. When early Americans sought to make sense of intercultural contact - and the conflict that often resulted - they used the figure of the child to help displace their own fear of lost control and shifting power.

This book presents a range of innovative analytical frameworks that can be used to approach the complexities of children's understandings and experiences of well-being in a locally oriented, context-sensitive and multi-nationally comparative way. It addresses the challenges of undertaking research on children's understandings of well-being from a multi-national qualitative perspective. Chapters in the book present results that show how children from various places all over the world conceptualize and experience well-being as well as how this is linked local, regional and national social, political and cultural contexts.

This book is a genealogical foregrounding and performance of conceptions of children and their childhoods over time. We acknowledge that children's lives are embedded in worlds both inside and outside of structured schooling or institutional settings, and that this relationality informs how we think about what it means to be a child living and experiencing childhood. The book maps the field by taking up a cross-disciplinary, genealogical niche to offer both an introduction to theoretical underpinnings of emerging theories and concepts, and to provide hands-on examples of how they might play out. This book positions children and their everyday lived childhoods in the Anthropocene and focuses on the interface of children's being in the everyday spaces and places of contemporary communities and societies. In particular this book examines how the shift towards posthuman and new materialist perspectives continues to challenge dominant developmental, social constructivist and structuralist theoretical approaches in diverse ways, to help us to understand contemporary constructions of childhoods. It recognises that while such dominant approaches have long been shown to limit the complexity of what it means to be a child living in the contemporary world, the traditions of many Eurocentric theories have not addressed the diversity of children's lives in the majority of countries or in the Global South.