From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions

"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic" - a visual and narrative mix of meticulous organization and whimsical style- and its influence on parade traditions. Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.

In diesem Buch wird Retargeting als ein neuartiges Marketing-Instrument der personalisierten Werbung im Internet vorgestellt. Auf der Basis wissenschaftlich gestutzter empirischer Studien, Kunden-Umfragen und Untersuchungen zu Wahrnehmung und Verhalten von Internetnutzern, deren Ergebnisse detailliert vorgestellt und zusammengefasst werden, wird in diesem Buch die These formuliert, dass Retargeting, derzeit schematisch nach einem einfachen Prinzip funktionierend, in seiner Wirksamkeit unumstritten ist, doch nicht immer in der gewunschten Richtung wirkt. Hier ansetzend wird der Versuch unternommen, mithilfe klassischer Theorien aus der Werbewahrnehmungsforschung und der Konsumentenpsychologie die Ursachen fur die unterschiedlichen Wirkungen auf die Rezipienten zu ergrunden. In der Summe der Betrachtungen ergibt sich die Notwendigkeit, wissenschaftliche Erkenntnisse und Umfrageergebnisse mit einer Reflexion uber technologisch verbesserte oder modifizierte Optionen fur personalisierte Online-Werbung zu verknupfen. Dieses Buch soll seinen Lesern einen tiefen Einblick in dieses Internetmarketing-Instrument gewahren und daruber hinaus auch die Themen Datenschutz- und Privatsphare im Zusammenhang mit personalisierter Internetwerbung kritisch behandeln. Die Leser erfahren in diesem Buch wie eine Retargeting-Kampagne typischerweise umgesetzt wird und welche Akteure darin involviert sind.

This book examines the impact and shortcomings of the TRIPS Agreement, which was signed in Marrakesh on 15 April 1994. Over the last 20 years, the framework conditions have changed fundamentally. New technologies have emerged, markets have expanded beyond national borders, some developing states have become global players, the terms of international competition have changed, and the intellectual property system faces increasing friction with public policies. The contributions to this book inquire into whether the TRIPS Agreement should still be seen only as part of an international trade regulation, or whether it needs to be understood - or even reconceptualized - as a framework regulation for the international protection of intellectual property. The purpose, therefore, is not to define the terms of an outright revision of the TRIPS Agreement but rather to discuss the framework conditions for an interpretative evolution that could make the Agreement better suited to the expectations and needs of today's global economy.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Best practices for implementing Lean techniques in retail and wholesale"Lean Retail & Wholesale is a highly insightful and succinct guide to lean application and a valuable resource for any retailer or wholesaler seeking a competitive edge." --APICS Magazine, January/February 2015 "Essential reading for those who want to learn how Lean provides a competitive edge in today's fast-paced, multi-channel, and cost-conscious environment." --Mark Temkin, Director, Demand Planning, Barnes & Noble, Inc. "Provides an enlightening perspective on the applications of Lean principles to the increasingly challenging worlds of the retail and wholesale sectors." --Professor C. John Langley, Jr., Penn State University Featuring real-world case studies, this practical, streamlined guide reveals how utilize a comprehensive Lean methodology throughout retail and wholesale businesses to reduce costs and improve productivity, quality, customer service, and profitability. Lean Retail and Wholesale examines Lean opportunities from the viewpoint of retail strategy, merchandise management, and store and distribution operations and provides a holistic, systematic approach for identifying and eliminating non-value-added activities. The Lean techniques presented can be applied to traditional brick-and-mortar wholesalers and retailers as well as e-businesses. Coverage includes: Using Lean as a tool to survive and thrive in retail and wholesale (R)evolution of retail--from the general store to e-commerce The Lean journey from goods to services Lean retail and wholesale: early signs of promise Basic Lean concepts and tools: building a solid foundation Advanced Lean concepts and tools: K.I.S.S. (keep it simple and straightforward) Retail strategy: sales and marketing, location, human resources management, IT, supply chain management, and customer relationship management Merchandise management: planning, buying, pricing, and communications Store operations management Lean retail and wholesale distribution Lean assessments and value stream mapping Leadership, culture, teams, and training Partnering, outsourcing, import, technology, and Six Sigma Critical thinking and continuous improvement: methodology, education, training, and analytics Defining and measuring success-measurements and current statistics The road ahead: thoughts and suggestions on the future of Lean in retail and wholesale

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. "Designing ""the Brand Identity in Retail Spaces "is a casebook that shows and tells how architects and store designers have tackled that challenge. With more than 50 examples of renowned brands from around the world, this book examines every stage of a brand's "lifetime" - from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Borders(UK), Halifax plc, Nationwid, Rubicon Retail Ltd, Pizza Express: and their supply chains. The book comprises two complementary parts. The first, the Good Practice Framework, is the 'what to do' for effective refurbishment involving the closer integration of 'supply' and 'value' chains in construction. The second, the 'why do it this way', comprises research evidence from a wide range of construction and business management sources: including process maps, management models and outcomes from fieldwork with the retail clients and their supply chains: that provided the basis for the framework.

Das Couponing unter Einsatz von Smartphones, das Mobile Couponing, entwickelt sich in Deutschland rasant. Immer mehr Anbieter drangen auf den Markt, bereits bekannte Player wie zum Beispiel Payback erganzen ihre Angebote. Wir von mobile zeitgeist beobachten die Marktentwicklungen von Beginn an, testen selbst verschiedene Losungen und sind im direkten Kontakt mit der Branche und den Anbietern. Unsere Fachkompetenz gibt uns die notwendige Distanz, Losungen auch kritisch zu hinter fragen. Unsere Neugier und Experimentierfreude lasst uns Innovationen erkennen und moglichst auch selbst testen. In diesem Dossier zum Mobile Couponing haben wir auf uber 60 Seiten aktuelle Informationen, Show Cases, Profile der Anbieter im Markt, Interviews mit Entscheidern der Keyplayer im deutschen Mobile Couponing Markt und relevante Marktdaten in Form von Infografiken zusammen gestellt. Sie bekommen mit unserem Dossier einen umfassenden Uberblick uber den deutschen Markt, seine Entwicklung, Chancen und Herausforderungen. Wir stellen die vorhandenen Losungen vor, bewerten und ordnen sie ein. Wir sprechen mit den Verantwortlichen in den Unternehmen. Daruber hinaus erhalten Sie eine Ubersicht aller relevanter Anbieter in diesem spannenden Marktsegment.

In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis a vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.

Information Privacy continues to evolve as an important business and public policy issue of our time. This book focuses on privacy issues related to information exchange and use in the online business marketplace. Drawing upon published empirical and theoretical research, the book provides a balanced and insightful overview of this topic from both consumers' and businesses' perspectives. The book's content includes background about the hard to define concept of privacy, with an emphasis on the information exchange process between marketers and consumers. It presents an argument why it is important to manage from both the perspective of the consumer who wants to use information technology to help navigate the digital world as well as businesses that desire to have access to consumer information for their marketing efforts. The nature of information exchange is reviewed, highlighting the inhibitors and promoters of the process. There is a focus on specific harms that can occur and a discussion of the marketing technologies that can lead to these harms. Also there is a review of the forms of privacy protection offered through legal, self-regulatory, and technological avenues and thoughts about the direction of privacy protection in the future. This book is targeted to a wide audience including professors, students at all levels (undergraduate, graduate, and executives), and business managers.

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit-exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies' viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone-students and professors in business and communication schools, as well as marketing practitioners.

Mit der starken Verbreitung des Internets zum Ende der neunziger Jahre hin begann auch die Erfolgsgeschichte des Online Handels. Der Begriff Online-Handel bezeichnet im Allgemeinen jede geschaftliche Transaktion, bei der zwischen dem Anbieter und dem Nachfrager fur die Leistungsprasentation, -erbringung oder -vereinbarung im World Wide Web elektronische Kommunikationstechniken eingesetzt werden. Diese Arbeit konzentriert sich neben B2B, C2B und C2C auf die elektronische Erfullung der Geschaftsbeziehung B2C. Bei der Auswahl des optimalen Shop Systems gibt es verschiedene Vorgehensweisen. Ein ausschlaggebender Grund fur die Entscheidung zu einem kostenfreien Open Source Shop System sind meistens die geringeren Anschaffungskosten fur Software und Hardware. Diese Einsparung kann sich jedoch schnell negativ auswirken, wenn nicht weitere Kriterien bei der Auswahl beachtet werden. Ein umfassender Systemvergleich, angepasst an die Anforderungen des Unternehmens und an die Qualifikation der Mitarbeiter, spielt dabei eine wichtige Rolle. Diese Arbeit fuhrt einen allgemeinen Vergleich der Systeme Magento Community Edition, OXID eShop, PrestaShop und FWP Shop durch. Im Anschluss an diese Systemanalysen folgt ein Systemvergleich unter den Kriterien Installation, Serverlast & Ladezeit, Usability Backend, Analyse & Statistik, Extension, Deuter Markt - Vorbereitung, Frontend Gestaltung, SEO, Zahlungs- & Versandoptionen, Sicherheit, Absatzoptimierung sowie Logistik & Buchhaltung. Dem voran bildet eine umfassende Nutzwertanalyse mit einer prozentualen Gewichtung eine objektive Entscheidungsgrundlage. Die Auswahl der passenden Shop Software ist dennoch abhangig von den individuellen Bedurfnissen der einzelnen Shop Betreiber. Passen Sie die Gewichtung der einzelnen Nutzwerte auf ihre Prioritaten an und erlangen Sie ein individuelles Ergebnis. Nutzen Sie die Resultate dieser Arbeit fur Ihr E-Commerce Projekt.

Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry shelves and tables. A Theory of Grocery Shopping explores the social organization of grocery shopping by linking the lived experience of grocery shoppers and retail managers in the US with information transmitted by nutritionists, government employees, financial advisors, journalists, health care providers and marketers, who influence the way we think about and perform the work of shopping for a household's food. The author provides insight into the contradictory messages that shape how consumers provision their households, and details how consumers respond to these messages. The book challenges the consumer choice model that places responsibility on the shopper for making the "right" choice at the grocery store, thereby ignoring the larger social forces at work, which determine what products are available and how they get to the shelves.

Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.
Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture--it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision.
Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation.
Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.

Praise for "The IKEA Edge"

"A very good book from a talented business leader that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage."
--Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001

"With Anders Dahlvig's recommendations, we could solve many of the world's problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool."
--Gordon Roddick, cofounder of The Body Shop

"The IKEA Edge is a fascinating case study of an entrepreneurial company's growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a 'good, ' value-driven company and managing for profit. Anders Dahlvig proves it can be done."
--Antonia Axson Johnson, Chairperson, Axel Johnson AB

About the Book:

With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world--all while maintaining its reputation as one of the world's best corporate citizens.

In "The IKEA Edge," Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad--by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.

"The IKEA Edge" serves as an expansive case study for "doing good business while being a good business." Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term--four principles that can be applied in any business, in any industry. social and business agenda--and it continues to grow, even during the worst global recession in history. In a time when the public's trust of business has hit bottom, such an approach to business is more critical than ever.

A combination of personal memoir, call to action, and strategic vision, "The IKEA Edge" provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

The "party plan" model of direct selling--introducing products through home parties, social gatherings, and fund-raisers--has been the route to financial freedom for millions. This inspiring, hands-on manual, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In "Be a Party Plan Superstar," readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who's-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars...simply by being the life of the party.

There is nothing more satisfying than owning a shop of your own. Whether it's a designer clothing store, an exciting florist, or something for practically everything, this book will guide you through all you need to know about opening your own retail business. It is aimed at anyone who has a dream or a practical idea. It includes case histories of hands-on shop owners, their advice and top tips. You will be able to browse through such topics as: - Choosing the best location - Finding finance in a dwindling market - Developing a business plan - Exploring the costs of setting up - Selecting the products you want to carry - Decoration, displays and shelving - Meeting the challenges of a new business - Getting your business noticed in an internet age - Turning your passion into a profitable business

Most people born before 1950 can remember visiting or working in shops that had cash carriers - cash balls that ran on wooden rails, wire systems where the carrier was catapulted along an overhead steel wire, or pneumatic tube systems where the carrier was whisked off to the cash office. This title reveals details about these devices.

"A Nation of Shopkeepers" reflects research on retail history and cultures of consumption. The contributors challenge existing ideas about retail development, showing how, for example, large-scale retailers played a far lesser role in the development of the modern city that is generally thought, and how the success of department stores was determined less by "entrepreneurial" spirit and more by the unforseen consequences of legislation. With the growing interest in cultures of consumption, this book should be useful to specialists and students in retail history, human geography and social and cultural history.

Textiles are central to our lives and are at the heart of the world's largest industries. In recent years there has been a dynamic shift in attitudes toward textiles, fuelled in part by explosive developments in technology. While textiles have always retained roots in craft and industry, the discipline now embraces a much wider range of practices. Innovations in the industry demand a fresh approach to the subject, which this comprehensive introduction ably supplies. Taking as their starting point the very meaning of textiles, Gale and Kaur go on to show the astonishing range of opportunities for careers in the field, from the creative (artists, craftspeople and designers) to the social and industrial, to the commercial and associated practices (buyers, journalists, researchers and scientists). The Textile Book takes us behind the scenes with professionals to reveal what various jobs involve, what influences decision makers, and how their decisions affect what we buy next season. What happens to clothes before they reach the shops? What determines the 'must have' item? How can recycled bottles be transformed into silk-like yarns? These and many other questions are explored to show the diversity that makes up the contemporary global textile scene. Woven, printed, embroidered, knitted -- textiles are pivotal to the everyday experience of people in all parts of the world. This wide-ranging and informative book conveys the excitement and new challenges textiles represent and is essential reading for anyone working with, studying or simply interested in textiles.