In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues. Discover 24 tools to convert visitors into buyers 6 Questions to NEVER ask in a marketing campaign 9-Steps to turn your email list into a cash machine Learn 16 practical conversion tips for any website Learn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business. Let this book show you how to make money while you sleep!

The story of Mal Coven the family man, the businessman, and the entrepreneur for whom retirement from the Biway has meant pursuing original entrepreneurial ideas &#8212 as well as brushing up against and corresponding with celebrities Barbara Walters, Larry King, Nancy Sinatra, Jackie Mason, Bud Selig, Mort Zuckerman, Arthur Sulzberger Jr., and others.

Coven reveals the secrets behind his and Abe Fish's founding and development of the Biway, a hugely successful discount chain that predated the coming of Wal-Mart to Canada. During their 28-year tenure, the Biway grew to 249 stores across eight provinces, delivering quality merchandise at low markups and low prices never before seen in a chain store in the country.

Interwoven throughout are stories of the author's many passions, including breakfasts with "the Knights of the Round Bagel," following the Toronto Blue Jays, and cultivating his taste for smoked meat, hot dogs, and other fun foods.

"Mal Coven is 'The Determinator' &#8212 a man who achieves what he seeks and succeeds at what he does. He's a winner in business and life." &#8212PAUL V. GODFREY, President and CEO, Postmedia Network

"Coven is a great storyteller. Read this book for fun and knowledge about retailing. It can't miss " &#8212LEONARD SIMPSON, Chairman, Town Shoes Limited

Mal Coven, the son of Jewish immigrants from the Russian empire, grew up in Mattapan, a working-class neighbourhood of Boston. His education in business began with his father, a custom peddler who walked door to door and floor to floor, selling merchandise and extending credit to fellow immigrants in Boston. He is a graduate of the renowned Boston Latin School and Boston College. Coven went from stock boy to boys' buyer at Filene's, "The World's Largest Specialty Store," in Boston. In 1961, he got really lucky when his brother-in-law Abe Fish in Toronto invited him to become a partner in two stores that were to lead to the successful Biway discount chain. He lives in Toronto.

In recent years, campaigns have been galvanised to 'save the High Street'. It seems everyone has a view about how we can revamp our down-at-heel towns and cities. But are they missing the point? Veteran retailer Bill Grimsey argues that it is already too late. The High Street, that we have grown to know and love, is as good as dead already. The indisputable truth is British towns and cities are losing their identity and dying off. Independent stores that were once vital to the fabric of towns are disappearing at a rate of 50 shops a week. Some towns now have as many as 24 per cent of their shops shuttered. The time has now come to work out what happened, learn lessons from our mistakes and find a new way forward to make new and innovative use of our shattered town centres. "Have our shopping preferences created the High Street we now deserve?"

An interdisciplinary study of retail crime as a cultural phenomenon, drawing on economics, criminology and management to present a comprehensive explanation for the growth in retail thefts. This topical study explores crime prevention as a management issue, using criminomics, a concept based on commercial realities rather than maximising arrests.

The book is the first profound book about one of the most successful food retailers in the world: ALDI. The management system and key success factors are described and explained in great detail.

What Are People Saying About You Online? You cannot hide anymore. Your brand and reputation does not belong to you anymore and whether you want it or not, conversations occur with or without you. People are talking and sharing information about you and your business across the internet. Yes, they are talking about you In real time and may become a matter of global, public record in minutes. That's either going to look really good for you or it has the potential to look really bad. Whether you are a large corporation or a small Mom and Pop shop, it's critical to make an ongoing effort to protect what you have worked so hard to build. It is unrealistic to think you can control your brand and reputation by not being involved in social media. You'll learn: What is social media and how does it affect you and your business reputation? Why use social media for your business? How to create a buzz about your brand, build your image and mistakes to avoid Steps to build a reputation and why it is important even if you have a brand new business How one negative comment on the first page of Google can hurt your business and what you can do about it (Hint: You have to be ahead of them). 17 ways to manage your reputation using social media

Whether it's "Antiques Roadshow" or "American Pickers, " or any of the number of TV shows on flea markets, the world of collecting inspires a cult following of millions of Americans. Celebrated author Maureen Stanton takes readers behind the scenes and deep into the "flea-o-sphere," following master antiques dealer Curt Avery from the populist mayhem of flea markets, to the rarefied realm of high-end antiques shows, to the heart-pounding competition of auctions. "Killer Stuff and Tons of Money" is a captivating tour of the outrageous world of American antiques, jam-packed with colorful characters, high-stakes scores, and insider tips for all who seek hidden treasure.

Using more than 50 best practice examples from successful retailers globally, in this book retail thought leader and business strategist Dr Mark Dorgan offers a practical framework you can use to design and deliver a differentiated retail customer experience in the store and in multi-channel retailing. Using straight-forward descriptions of the key concepts, best practice cases and practical tool sets, the book offers retail teams and others who deal with consumers a clear and practical approach to delivering the customer experience in-store, on-line, on-mobile and across channels, tapping into both established retail best practices and strategies for responding to new consumer trends.

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, which provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

1985, manufacturing is in decline and UK financial services has just started to unleash its commanding power over the economy for the next 25 years until the credit crunch bites. Sales of retail financial products and advice proliferated as banks, insurance companies and financial advisers scramble for market share. Regulation and regulators along with advice models traverse an ever growing understanding of the effects of the financial sales advice and service that has gone before, mortgages and endowments being good examples. To a significant extent successful selling is what financial services, along with most other services and products are about, as you will see. This book details the journey of a financial adviser through UK financial sales over a quarter of a century, containing some humorous anecdotes of success, failure and middle management to aid understanding and improve prospects. Starting from a bank clerk to running his own financial services company from a clean sheet, Keith Churchouse will visit many aspects of working for a financial services business leading to running his own successful business, including marketing, industry education, sales techniques and targeting and self belief in your own abilities to succeed in the current economy.

If you're a professional in the loss prevention field and want a long career, then this guidebook is for you. For almost two decades, Herman Otis Laskey Jr. has been saving companies time and money. In this guide, Laskey offers anecdotes and methods for loss prevention, including

detailed case studies about how he's uncovered internal and external thefts; issues that all retail businesses must focus on to reduce losses; ways to deter employees and customers from stealing; tips on cutting costs when investigating crimes; five secrets to a successful loss prevention career.

He also shares how the STINOR Method Loss Prevention can reduce shoplifting and employee theft by up to 95 percent. This method has been used for more than fifteen years by thousands of retailers and restaurants. In addition, you'll learn how to focus on problem areas such as bathroomsand fitting rooms.

By thinking like a thief and equipping yourself with the knowledge of a longtime loss prevention professional, you'll benefit from "Secrets of a Successful Loss Prevention Career."

Efficient Warehouse Management with Sales and Purchases Integration. How to setup a warehousing application that sustains your evolving logistics strategies, on a national and international level. A very simple, yet complete Stock Management system based on double-entry moves will help you plan and well structure your logistics organization, also in a multi-company environment. Sales forecasts and real-time dashboards give you exactly the visibility you need with up-to-date information. In this book, you will learn to set up and use OpenERP to: * Have real-time visibility of the product stock for all kinds of locations, * Set up advanced push and pull rules to manage complex routes in your warehouses, * Automate your inventory valuation * Forecast your Sales * Receive automated purchase proposals * Measure and improve your performance through real-time information dashboards.

Insights for C-Level Retail Executives and their Teams - Create unbeatable strategies and tactics that rise above the ability of the Competition to respond. Over 40 years of hands-on retail success are distilled into a shortlist of real-world examples that show retailers how to leverage their customer franchise and other special strengths to soar above the battlefield while the competition is mired in traditional, profit-sapping combat.

Making a living in the Caribbean requires resourcefulness and even a willingness to circumvent the law. Women of color in Jamaica encounter bureaucratic mazes, neighborhood territoriality, and ingrained racial and cultural prejudices. For them, it requires nothing less than a herculean effort to realize their entrepreneurial dreams.

In "Higglers in Kingston," Winnifred Brown-Glaude puts the reader on the ground in frenetic urban Kingston, the capital and largest city in Jamaica. She explores the lives of informal market laborers, called "higglers," across the city as they navigate a corrupt and inaccessible "official" Jamaican economy. But rather than focus merely on the present-day situation, she contextualizes how Jamaica arrived at this point, delving deep into the island's history as a former colony, a home to slaves and masters alike, and an eventual nation of competing and conflicted racial sectors.

"Higglers in Kingston" weaves together contemporary ethnography, economic history, and sociology of race to address a broad audience of readers on a crucial economic and cultural center.