Obwohl die Bedeutung des Dienstleistungssektors auch bei uns steigt, hat er bisher nicht die Bedeutung wie in anderen Landern gewonnen und der Sektor gehort auch nicht zu den "Exportweltmeistern." Dieses Buch zeigt, dass Dienstleister, die als Netzwerk organisiert sind, ihre Wettbewerbsposition verbessern konnen, da sie Kundennahe mit effizientem Systemhintergrund verbinden. Nach einem konzeptionellen Uberblick werden empirische Ergebnisse einer internationalen Benchmarkingstudie zu den Erfolgsfaktoren von Dienstleistungsnetzwerken vorgestellt. Dabei werden funf Erfolgsfaktoren identifiziert und deren Umsetzung in Form von "Best Practice Case Studies" aufgearbeitet. Diese Fallstudien stellen die international erfolgreichsten Benchmarks vor. Die Vorstellung von Franchising und Cooperations-Netzwerken und Uberlegungen zum "idealen Dienstleistungswerk" bilden den Schluss des Buches."

In this book, Barton Barbour presents the first comprehensive history of Fort Union, the nineteenth century's most important and longest-lived Upper Missouri River fur trading post. Barbour explores the economic, social, legal, cultural, and political significance of the fort which was the brainchild of Kenneth McKenzie and Pierre Chouteau, Jr., and a part of John Jacob Astor's fur trade empire.

From 1830 to 1867, Fort Union symbolized the power of New York and St. Louis, and later, St. Paul merchants' capital in the West. The most lucrative post on the northern plains, Fort Union affected national relations with a number of native tribes, such as the Assiniboine, Cree, Crow, Sioux, and Blackfeet. It also influenced American interactions with Great Britain, whose powerful Hudson's Bay Company competed for Upper Missouri furs.

Barbour shows how Indians, mixed-bloods, Hispanic-, African-, Anglo-, and other Euro-Americans living at Fort Union created a system of community law that helped maintain their unique frontier society. Many visiting artists and scientists produced a magnificent graphic and verbal record of events and people at the post, but the old-time world of fur traders and Indians collapsed during the Civil War when political winds shifted in favor of Lincoln's Republican Party.

In 1865 Chouteau lost his trade license and sold Fort Union to new operators, who had little interest in maintaining the post's former culture.

Every significant antique fair or market in England is detailed in this unique guidebook. Packed with details of great value to antique collectors and dealers, the book provides complete information for hunting down bargains across England. It is arranged by region and offers comments and ratings on every fair, together with information on opening hours, entry prices, and the number of stalls offering goods in any given category.

Me-Tailing looks at the ways digital and on-line retailing work and how retailers can embrace the changes and personalize their services.

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White

This casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. The cases have been contributed by some of the top European experts in the field and are based on companies familiar to students across Europe. While taking a practical approach, these cases are designed to illustrate the complex nature of retail activity and the importance of culture in retailing.

The cases are not simply stories of how these firms undertook particular activities. Each of them deals with a specific set of issues and is written to enable exploration of these issues. Some of the cases deal with conditions which no longer concern the particular firm but illustrate a general issue applicable to retail management. Companies discussed include Promodes, Ikea, The Body Shop, Shoe Express, Benetton, and Haagen-Dazs amongst others. The cases demonstrate some of the similarities and differences facing retailers from different countries, and include questions which enable exploration of key aspects of retail strategy or operations.

The retailing industry has undergone revolutionary changes since the Second World War: the rise of large multiple companies, increasing store sizes, new technologies and the internationalization of retailing have all transformed the retailing environment. This comprehensive collection traces the evolution and development of the retailing industry from before the Industrial Revolution up to the dramatic changes of the 1990s. New retail methods, out-of-town retailing, town center management and the internationalization of retailing are among the topics covered.

Are you aware that the T-shirt or running shoes you're wearing may have been produced by a 13-year-old children working 14-hour days for 30 cents an hour? The clothing sweatshop, as a recent string of media exposes has revealed, is back in business. Don't be fooled by a label which says the item was made in the USA or Europe. It could have been sewed on in Haiti or Indonesia--or in a domestic workshop, where conditions rival those in the third world. The label might tell you how to treat the garment but it says nothing about how the worker who made it was treated. To find out about that you need to read this book. "No Sweat" will show you:
How Michael Jordan earned more for endorsing Nike running shoes than the company's 30,000 Indonesian workers get between them in a year.
How Disney CEO Michael Eisner's annual pay and stock options, worth $200 million, are paid for out of profits from the sale of Pocahontas and Hunchback of Notre Dame T-shirts made by Haitian teenagers working for less than $10 per week and force-fed contraceptive pills.
How companies like the Gap and Wal-Mart (producer of the Kathie Lee Gifford line) have been forced into embarrassing concessions after successful campaigning by the New York-based National Labor Committee, the American garment workers union UNITE and the European-based Clean Clothes Campaign.
How you can join the growing global campaign of consumer groups, human rights activists, and international labor organizations to close down sweatshops and guarantee basic rights for those who cut and sew our clothes.
In hard-hitting words and pictures, "No Sweat" surveys the chasm between the glamor of the catwalk and the squalor of the sweatshop.
Don't go shopping without it

Take a trip back to old-time Texas when the local general store was both the social and economic hub for so many small towns. This book will take you to general stores all across East Texas, both opened and closed. For readers old enough to remember general stores, this will be a welcome trip down memory lane.

How big business promotes cosmetics to generate profits and perpetuate the inferior status of women. In her introduction, Mary-Alice Waters explains how the entry of millions of women into the workforce during and after World War II irreversibly changed U.S. society and laid the basis for the advances women have won through struggle over the last three decades.

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macy's, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping.

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Dieses Standardlehrbuch vermittelt einen UEberblick uber die Institutionen des Handels und analysiert die Probleme der Unternehmensfuhrung im Handel unter entscheidungsorientierten Aspekten. Fur die 7. Auflage wurden alle Kapitel aktualisiert und die neuesten Enwicklungen im Handel berucksichtigt.

The trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. "Horse Trading in the Age of Cars" offers a fascinating study of the process of buying an automobile in a historical and gendered context.

Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were the norm in this predominantly male transaction, with both buyers and sellers staking their reputations and pride on their ability to negotiate the better deal. Gelber comments on this point-of-sale behavior and what it reveals about American men.

Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.

Dieses Buch untersucht die Chancen von Wertschopfungspartnerschaften zwischen Herstellern und Handlern. Die Autoren identifizieren die relevanten Basisstrategien dieses neuen Konzepts anhand von Anwendungsbeispielen - nachvollziehbar und gut verstandlich."

Wo intensiver Wettbewerb herrscht, sind Kreativitat und Ideenreichtum gefragt. Dies gilt vor allem fur den Einzelhandel mit Konsumgutern. Zahlreiche Anbieter werben mit verschiedenen Geschaftsformen um die Gunst der Verbraucher, bei Lebensmitteln ebenso wie bei Bekleidung, Haushaltsgeraten, Unterhaltungselektronik, Computern oder Bau- und Heimwerkerprodukten. Die Verbraucher koennen nicht nur aus einer umfangreichen Produktpalette wahlen, sondern auch entscheiden, ob sie ihren Bedarf in Discountern, Supermarkten, Fachmarkten, Warenhausern oder anderen Einkaufsstatten decken wollen. Die Vielzahl und die Vielfalt an Angeboten werfen die Frage auf, welche Instrumente ein Handelsunternehmen einsetzen kann, um die Verbraucher von den Vorteilen seines Angebotes zu uberzeugen. Das vorliegende Lehrbuch bietet einen UEberblick uber die einzelnen Schritte, mit denen ein Einzelhandler seine Marketing-Instrumente gestalten kann. Neu in der 2. Auflage (die 1. Auflage ist bei Redline mi erschienen): Firmenbeispiele aus der Praxis sowie eine ausfuhrliche Darstellung der Marketing-Instrumente fur Online-Shops.