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Books > Business & Economics > Industry & industrial studies > Distributive industries
The social landscape is undergoing a global change with the
emergence of e-payment and blockchain technology. This new
technology changes the ways in which consumers and businesses
interact with each other. This dynamic offers both opportunities
and challenges to the socioeconomic landscape. It is important to
understand the strategies, opportunities, and challenges contained
in the e-payment and blockchain sector. The Handbook of Research on
Social Impacts of E-Payment and Blockchain Technology is a
comprehensive reference source that examines the strategies,
opportunities, and challenges contained in the value creation of
e-payment and blockchain technology, which lead to economic and
social progression. Further delving into topics such as mobile
financial services, technopreneurship, and cryptocurrencies, this
dynamic resource is essential for students, academicians,
entrepreneurs, corporate managers, business executives,
researchers, blockchain professionals, technologists, systems
engineers, policymakers, and government officials.
The COVID-19 pandemic caused global shock to the entire economic
system. As a result of the government restrictions, both production
and distribution channels were interrupted. In this situation,
however, it was possible to observe that some companies were able
to adapt to these new conditions. The demand for the possibility of
translating physical business into virtual increased. The COVID-19
restrictions showed that many entrepreneurs do not have enough
knowledge about the available online tools and possibilities. Given
that the digital transformation of business today often consists
only of incorporating existing tools into existing processes,
transition to e-commerce could be made easily and quickly. Moving
Businesses Online and Embracing E-Commerce: Impact and
Opportunities Caused by COVID-19 analyzes the impact of
COVID-19-related restrictions on business models of enterprises
affected most by these restrictions and examines transformational
changes induced by the accelerated adoption of internet
technologies and transition to e-commerce-based business models.
Covering topics such as customer relationship management (CRM),
small and medium enterprises (SMEs), and customer loyalty, this
book serves as an essential resource for business owners, CEOs,
managers, IT consultants, web developers, students, professors,
entrepreneurs, researchers, industry professionals, and
academicians.
Online business has been growing progressively and has become the
major business platform within the past two decades. The internet
bulldozed the development of new business models and innovations
that substantially changed the way businesses run today. This led
to a growth of advanced technologies used in online business such
as data analytics, machine learning, and artificial intelligence.
With higher internet connectivity and the exponential growth of
mobile devices, shopping processes and behaviors were significantly
affected as people are consistently connected online. Consumers can
easily gain helpful product information and retail competitor
information in myriad online channels. This led to a profound
effect on businesses where they began to invest in new technologies
and business practices that aim to align with the effects of
globalization. Given the rapid technology advancements, both
businesses and customers are presently experiencing an exponential
upsurge in the implementation of new business processes and models.
Impact of Globalization and Advanced Technologies on Online
Business Models explores the ever-changing field of running an
online busines and presents the current issues and challenges in
online business triggered by global shifts in the online
environment and technological changes. The chapters draw from a
wide range of technologies used in today's digital marketplace as
well as recent development and empirical researches on online
consumer behavior. As such, this book aims to contribute new
dimensions in managing advancements in online business triggered by
global and technology transformation. This book is ideal for
executives, managers, IT consultants, practitioners, researchers,
academicians, and students interested in globalization and the new
technologies affecting online business models.
Blockchain is a digital, decentralized technology that is
continually growing and making quite a mark in digital marketing.
Blockchain has brought a drastic change to technology in the last
few years, and it is referred to as distributed ledger technology
(DLT), which makes the historical backdrop of any computerized
resource unalterable and straightforward using decentralization and
cryptographic hashing. Blockchain is transforming digital marketing
by removing companies' abilities to pull data from customers
without also offering to reimburse them for its value. Marketers
can leverage the technology's positive attributes that customers
are searching for in today's digital landscape, both in
transparency and data protection. In terms of digital marketing,
blockchain is one of the most important topics for its applications
in the marketing field. Blockchain Technology and Applications for
Digital Marketing provides insights on blockchain technology and
its applications in digital marketing. This book grants a
comprehensive understanding of how this technology is functioning
within modern marketing and how it can influence the future of the
digital marketing industry. The chapters cover the applications of
blockchain, benefits and challenges, disruptive innovations in
digital marketing, privacy and security concerns, and the recent
trends of blockchain in digital marketing. It is ideally intended
for marketers, advertisers, brand managers, executives, managers,
IT specialists and consultants, researchers, businesses,
practitioners, stakeholders, academicians, and students interested
in blockchain technology and its role in digital marketing.
The continued advancement of globalization, increases in internet
connectivity, compatibility of international payment systems, and
adaptability of logistics and shipping processes have combined to
contribute to the rapid growth of the cross-border e-commerce
market. Due to these advancements and the ubiquitous presence of
smartphones, consumer use of cross-border e-commerce is
increasingly simplified, and thus, sellers are hardly restricted to
a specific country in terms of promoting, selling, and shipping
goods worldwide. The burgeoning opportunities, habits, and trends
of shopping on cross-border e-commerce platforms have expedited the
prospect of becoming a presence in the global market. This is true
for enterprises of all sizes, especially for small- and
medium-sized enterprises (SMEs) that want to add their footprint in
the international market for the first time. Like any other
industry, cross-border e-commerce has its specific economics and
driving forces, but has different scopes, challenges, and trends
due to the geographic and cultural expanse of relevant
environments. Cross-Border E-Commerce Marketing and Management was
conceptualized by identifying the scope of new complementary
information with a comprehensive understanding of the issues and
potential of cross-border e-commerce businesses. The authors
believe that this book will not only fill the void in the current
research but will also provide far-sighted vision and strategies,
as it covers big data, artificial intelligence, IoT, supply chain
management, and more. This book provides the necessary knowledge to
managers to compete with the competitive market structure and
ultimately contribute to the sustainable economic growth of a
country. It works as a guideline for existing cross-border
e-commerce managers to formulate individual strategies that combine
to optimize the industry while keeping the enterprise competitive.
This book is useful in both developed and developing country
contexts. This publication is an ideal resource for academicians,
policy makers, stakeholders, and cross-border e-commerce managers,
especially from SMEs.
In today's technology-driven economy, organizations are attempting
to create a digital identity of their brand in order to remain
prevalent among consumers. As today's consumers are spending an
increased amount of time on digital platforms, maintaining a
presence online is crucial for companies to remain successful and
relevant. Due to this necessity, there have been significant
advancements made in the field of digital marketing and branding.
Innovations in Digital Branding and Content Marketing is a
collection of innovative research on the methods and advancements
in the field of advertising and marketing using digital
technologies. While highlighting topics including gamification,
typography, and consumer-generated media, this book is ideally
designed for advertisers, marketers, brand managers, PR
professionals, content specialists, researchers, practitioners,
executives, students, and academicians seeking current research on
advanced strategies and developments in digital marketing.
The stereotype of those who 'indulge' in the practice of addictive shopping is usually of women. This book presents a starker reality. The contributers convey something of the desperation of the experience while Adrienne Baker considers the concept of addiction in relation to shopping.
Furniture Marketing, 2nd Edition, contains an overview of how
furniture products are developed, marketed, and presented to
targeted retailers and consumers. Bennington focuses on developing
an appreciation for furniture as a functional art form. This new
edition covers the entire industry, including types of furniture,
design periods, product development, and manufacturing. The text
also explains how to sell furniture through pricing, promotion, and
distribution. Residential furniture is the main focus of Furniture
Marketing, but there is a chapter on contract furniture. This book
can serve as a helpful reference for students as well as beginning
and experienced employees of manufacturers, retailers, and
wholesalers.
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