Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains:

• The basics of direct-mail selling and catalog sales
• The secrets to creating catalog copy that really sells
• The essential elements in the catalog mailing--including how to create a strong sales letter and a user-friendly order form
• How to choose and use the right mailing lists
• Managing the two essentials of the catalog business: sales volume and pricing

In malls across the United States, clothing retail workers navigate low wages and unpredictable schedules. Despite these problems, they devote time and money to mirror the sleek mannequins stylishly adorned with the latest merchandise. Bringing workers' voices to the fore, sociologists Joya Misra and Kyla Walters demonstrate how employers reproduce gendered and racist "beauty" standards by regulating workers' size and look. Interactions with customers, coworkers, and managers further reinforce racial hierarchies. New surveillance technologies also lead to ineffective corporate decision-making based on flawed data. By focusing on the interaction of race, gender, and surveillance, Walking Mannequins sheds important new light on the dynamics of retail work in the twenty-first century.

In malls across the United States, clothing retail workers navigate low wages and unpredictable schedules. Despite these problems, they devote time and money to mirror the sleek mannequins stylishly adorned with the latest merchandise. Bringing workers' voices to the fore, sociologists Joya Misra and Kyla Walters demonstrate how employers reproduce gendered and racist "beauty" standards by regulating workers' size and look. Interactions with customers, coworkers, and managers further reinforce racial hierarchies. New surveillance technologies also lead to ineffective corporate decision-making based on flawed data. By focusing on the interaction of race, gender, and surveillance, Walking Mannequins sheds important new light on the dynamics of retail work in the twenty-first century.

With thousands of shops closing in Britain today, this is the story of a man who made a living by helping retailers open their places of work. Roger Cox was a pioneer in shop siting and development in this country. But when he realised that there were too many of them, he switched his career. He became a freelance lecturer with the aim of showing that practical skills, allied with business theory, was the key to a students' career success. In his book, Roger tells of his experiences in both retail firms and colleges, many of them comical and thought-provoking. Alongside this, the main family pastime has been world-wide travel, much of it in America. Above all, this is an entertaining read.

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.