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Books > Business & Economics > Industry & industrial studies > Distributive industries
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macy's, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping.
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The Larkin Company
(Hardcover)
Shane E Stephenson; Foreword by Howard A Zemsky
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R781
R686
Discovery Miles 6 860
Save R95 (12%)
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Stanley Marcus was undeniably America's Merchant Prince. He created
his own legend by becoming a fashion authority without parallel, an
unerring arbiter of taste, a marketing genius, and a ham-like
showman in the mold of Phineas T. Barnum. His unique talents
transformed Neiman Marcus from a Dallas specialty store into a
glittering internationally known and respected retail institution.
Thomas E. Alexander traces the history of the company, tells the
colorful life story of "Mr. Stanley," and shares his personal
behind-the-scenes memoir of his sometimes tumultuous association
with the man and the store. Humorous anecdotes clearly illustrate
that there was much more to Stanley Marcus than was ever seen by
the public eye. Photographs of celebrities such as Princess Grace
of Monaco, Sophia Loren, John Wayne, Brigitte Bardot, and Queen
Sirkit of Thailand serve to emphasize the world-wide appeal of
Neiman Marcus and the man behind it all for more than fifty years.
Furniture Marketing, 2nd Edition, contains an overview of how
furniture products are developed, marketed, and presented to
targeted retailers and consumers. Bennington focuses on developing
an appreciation for furniture as a functional art form. This new
edition covers the entire industry, including types of furniture,
design periods, product development, and manufacturing. The text
also explains how to sell furniture through pricing, promotion, and
distribution. Residential furniture is the main focus of Furniture
Marketing, but there is a chapter on contract furniture. This book
can serve as a helpful reference for students as well as beginning
and experienced employees of manufacturers, retailers, and
wholesalers.
As the largest private employer in the world, Walmart dominates
media and academic debate about the global expansion of
transnational retail corporations and the working conditions in
retail operations and across the supply chain. Yet far from being a
monolithic force conquering the world, Walmart must confront and
adapt to diverse policies and practices pertaining to regulation,
economy, history, union organization, preexisting labor cultures,
and civil society in every country into which it enters. This
transnational aspect of the Walmart story, including the diversity
and flexibility of its strategies and practices outside the United
States, is mostly unreported. Walmart in the Global South presents
empirical case studies of Walmart's labor practices and supply
chain operations in a number of countries, including Chile, Brazil,
Argentina, Nicaragua, Mexico, South Africa, and Thailand. It
assesses the similarities and differences in Walmart's acceptance
into varying national contexts, which reveals when and how state
regulation and politics have served to redirect company practice
and to what effect. Regulatory context, state politics, trade
unions, local cultures, and global labor solidarity emerge as
vectors with very different force around the world. The volume's
contributors show how and why foreign workers have successfully,
though not uniformly, driven changes in Walmart's corporate
culture. This makes Walmart in the Global South a practical guide
for organizations that promote social justice and engage in worker
struggles, including unions, worker centers, and other nonprofit
entities.
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