0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (30)
  • R250 - R500 (166)
  • R500+ (1,055)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Industry & industrial studies > Distributive industries

Moving Businesses Online and Embracing E-Commerce - Impact and Opportunities Caused by COVID-19 (Paperback): Tereza Semeradova,... Moving Businesses Online and Embracing E-Commerce - Impact and Opportunities Caused by COVID-19 (Paperback)
Tereza Semeradova, Petr Weinlich
R4,616 Discovery Miles 46 160 Ships in 18 - 22 working days

The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.

Fashion & Luxury Marketing (Paperback): Michael R Solomon, Mona Mrad Fashion & Luxury Marketing (Paperback)
Michael R Solomon, Mona Mrad
R1,483 Discovery Miles 14 830 Ships in 4 - 6 working days

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor's manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

The 100-Page Book - The Business Owner's Guide to Self-Publishing a Short Customer Attraction Book (Paperback): Mike... The 100-Page Book - The Business Owner's Guide to Self-Publishing a Short Customer Attraction Book (Paperback)
Mike Capuzzi
R161 Discovery Miles 1 610 Ships in 18 - 22 working days
Retail Design International Vol. 7 - Components, Spaces, Buildings (English, German, Hardcover): Jons Messedat Retail Design International Vol. 7 - Components, Spaces, Buildings (English, German, Hardcover)
Jons Messedat
R1,607 Discovery Miles 16 070 Ships in 10 - 15 working days

What's next? The question of whether future retail design will be analogue, digital or hybrid has long since been answered. It is now interesting to ask what synergy effects result from this and how these can contribute to the resilience of our built environment. Especially the mature inner cities are facing enormous innovation pressure. Smart alliances are being formed and daring retail concepts are being tried out that add value in the urban space. The new yearbook shows solutions that accompany us worldwide into the "new normal". Text in English and German.

Make a Bundle Selling Bundles on Amazon (Paperback): Cordelia Blake Make a Bundle Selling Bundles on Amazon (Paperback)
Cordelia Blake
R226 Discovery Miles 2 260 Ships in 18 - 22 working days
managing and resolving conflict - Advice for staff on dealing with difficult and disruptive people (Paperback): Philip Hardy managing and resolving conflict - Advice for staff on dealing with difficult and disruptive people (Paperback)
Philip Hardy
R183 Discovery Miles 1 830 Ships in 18 - 22 working days
Ebay Shipping Made Easy - Updated for 2021 (Paperback): Ann Eckhart Ebay Shipping Made Easy - Updated for 2021 (Paperback)
Ann Eckhart
R232 R218 Discovery Miles 2 180 Save R14 (6%) Ships in 18 - 22 working days
The Amazing Link - How Managers Can Get Great Results From Good Ideas (Paperback): Jon Dario The Amazing Link - How Managers Can Get Great Results From Good Ideas (Paperback)
Jon Dario
R450 Discovery Miles 4 500 Ships in 18 - 22 working days
The New Bricks & Mortar - Future Proofing Retail (Paperback): George Minakakis Mba The New Bricks & Mortar - Future Proofing Retail (Paperback)
George Minakakis Mba
R474 Discovery Miles 4 740 Ships in 18 - 22 working days
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Paperback): Jose Duarte Santos, Oscar Lima Silva Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Paperback)
Jose Duarte Santos, Oscar Lima Silva
R4,726 Discovery Miles 47 260 Ships in 18 - 22 working days

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Meaning in the Retail Madness - How to be an Essential Retailer (Paperback): Tim Radley Meaning in the Retail Madness - How to be an Essential Retailer (Paperback)
Tim Radley
R1,101 Discovery Miles 11 010 Ships in 18 - 22 working days
Strategies and Tools for Managing Connected Consumers (Paperback): Ree C. Ho Strategies and Tools for Managing Connected Consumers (Paperback)
Ree C. Ho
R5,874 Discovery Miles 58 740 Ships in 18 - 22 working days

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

Finding Wellness in a Pandemic and Beyond (Paperback): Sherri James Finding Wellness in a Pandemic and Beyond (Paperback)
Sherri James
R389 Discovery Miles 3 890 Ships in 18 - 22 working days
2018 U.S. Industry Forecast-Information Industries (Paperback): Craig a Barnes 2018 U.S. Industry Forecast-Information Industries (Paperback)
Craig a Barnes
R2,035 Discovery Miles 20 350 Ships in 18 - 22 working days
Blockchain Technology and Applications for Digital Marketing (Paperback): Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif... Blockchain Technology and Applications for Digital Marketing (Paperback)
Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez
R4,736 Discovery Miles 47 360 Ships in 18 - 22 working days

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies' abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology's positive attributes that customers are searching for in today's digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Jewish Gold Country (Hardcover): Jonathan L. Friedmann Jewish Gold Country (Hardcover)
Jonathan L. Friedmann
R719 R638 Discovery Miles 6 380 Save R81 (11%) Ships in 18 - 22 working days
Retail Pride - The Guide to Celebrating Your Accidental Career (Paperback): Ron Thurston Retail Pride - The Guide to Celebrating Your Accidental Career (Paperback)
Ron Thurston
R407 R380 Discovery Miles 3 800 Save R27 (7%) Ships in 18 - 22 working days
The Retailer's Handbook Post COVID-19 (Paperback): Hymie Zawatzky The Retailer's Handbook Post COVID-19 (Paperback)
Hymie Zawatzky
R718 R195 Discovery Miles 1 950 Save R523 (73%) In Stock
The Opportunity for Middle Class and Small Businesses - Worldwide Distribution with Alibaba: Win customers and resellers... The Opportunity for Middle Class and Small Businesses - Worldwide Distribution with Alibaba: Win customers and resellers worldwide: easy - fast - step by step (Paperback)
Felix King
R528 Discovery Miles 5 280 Ships in 18 - 22 working days
Innovations in Digital Branding and Content Marketing (Paperback): Subhankar Das, Subhra Rani Mondal Innovations in Digital Branding and Content Marketing (Paperback)
Subhankar Das, Subhra Rani Mondal
R4,131 Discovery Miles 41 310 Ships in 18 - 22 working days

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Cross-Border E-Commerce Marketing and Management (Paperback): Md Rakibul Hoque, R Edward Bashaw Cross-Border E-Commerce Marketing and Management (Paperback)
Md Rakibul Hoque, R Edward Bashaw
R4,195 Discovery Miles 41 950 Ships in 18 - 22 working days

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small- and medium-sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

The Larder of the Wise - The Story of Vancouver's James Inglis Reid Ltd. (Hardcover): M Anne Wyness The Larder of the Wise - The Story of Vancouver's James Inglis Reid Ltd. (Hardcover)
M Anne Wyness
R573 Discovery Miles 5 730 Ships in 10 - 15 working days

The Larder of the Wise: The Story of Vancouver's James Inglis Reid Ltd. traces the history of the iconic store whose traditional Scottish fare and well-remembered hallmarks of "We hae meat that ye can eat" and "Value always" earned the following of devoted customers from inside and outside of the city for almost eighty years. Founded in 1908 and situated for most of its history at 559 Granville Street, Reid's was a fixture in Vancouver's downtown shopping district. Customers were drawn by the store's cured and smoked hams and bacons, expertly prepared sausages and haggis, freshly baked meat pies and scones, and many other favorite items-almost all made on premises using recipes and artisanal techniques passed down for decades. When it closed in 1986 to make way for the Pacific Centre development, many thought an important part of Vancouver heritage was forever lost. But thanks to a treasure-trove of business records, letters, photos and objects preserved from the store, and drawing on her own personal memories and knowledge of the business as the granddaughter of company founder James Reid and the daughter of Gordon Wyness, who succeeded Reid as manager, author M. Anne Wyness brings this special store alive once again. Richly illustrated and engagingly told, this story of a unique family business is also a story of Vancouver itself. Through economic booms and declines, two world wars, shifts in consumer habits, the rise of the suburbs and the changing fortunes of the downtown Granville Street area, Reid's enjoyed prosperity and endured challenges in step with a changing city.

Horne's - The Best Place to Shop After All (Hardcover): Letitia Stuart Savage Horne's - The Best Place to Shop After All (Hardcover)
Letitia Stuart Savage
R750 R664 Discovery Miles 6 640 Save R86 (11%) Ships in 18 - 22 working days
Small talk course for (prospective) networkers - Expand your network monthly by more than 100 new people and win a solid... Small talk course for (prospective) networkers - Expand your network monthly by more than 100 new people and win a solid foundation for building your business. (Paperback)
Daniel Kern
R557 Discovery Miles 5 570 Ships in 18 - 22 working days
Instacart for CMOs (Paperback): Kiri Masters, Stefan Jordev Instacart for CMOs (Paperback)
Kiri Masters, Stefan Jordev
R395 R366 Discovery Miles 3 660 Save R29 (7%) Ships in 18 - 22 working days
Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Kaufmann's - The Big Store in Pittsburgh
Letitia Stuart Savage Paperback R501 R468 Discovery Miles 4 680
The Digital Hand, Vol 3 - How Computers…
James W. Cortada Hardcover R2,353 Discovery Miles 23 530
Dot.Con - How America Lost Its Mind and…
John Cassidy Paperback R439 R412 Discovery Miles 4 120
Country Stores of Vermont - A History…
Dennis Bathory-Kitsz Paperback R501 R468 Discovery Miles 4 680
Sears in Chicago - A Century of Memories
Val Perry Rendel Paperback R479 R442 Discovery Miles 4 420
Handbook of Research on IoT, Digital…
Hatem El-Gohary, David Edwards, … Hardcover R7,962 Discovery Miles 79 620
Denholms - The Story of Worcester's…
Christopher Sawyer, Patricia A Wolf Paperback R492 R458 Discovery Miles 4 580
Christo Wiese - Risk And Riches
T J Strydom Paperback R350 R312 Discovery Miles 3 120
Moving Businesses Online and Embracing…
Tereza Semeradova, Petr Weinlich Hardcover R5,931 Discovery Miles 59 310
Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, … Paperback R1,270 Discovery Miles 12 700

 

Partners