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Books > Business & Economics > Industry & industrial studies > Distributive industries
With thousands of shops closing in Britain today, this is the story
of a man who made a living by helping retailers open their places
of work. Roger Cox was a pioneer in shop siting and development in
this country. But when he realised that there were too many of
them, he switched his career. He became a freelance lecturer with
the aim of showing that practical skills, allied with business
theory, was the key to a students' career success. In his book,
Roger tells of his experiences in both retail firms and colleges,
many of them comical and thought-provoking. Alongside this, the
main family pastime has been world-wide travel, much of it in
America. Above all, this is an entertaining read.
Written by marketing experts, this authoritative and comprehensive
full-colour textbook made up of both accessible research and
theory, real-world examples and case studies including Prada, Gucci
and Burberry, provides students with an overview of the global
fashion industry and fashion marketing, strategy, branding,
communications, retailing and distribution, as well as the
psychological factors involved in consuming fashion and luxury. The
role of social media, celebrities and influencers such as Kim
Kardashian and Lil Miquela are discussed, as is the ever-increasing
role of ethical fashion and sustainability. The authors also offer
an expanded view of fashion and luxury by moving beyond just
clothing and apparel to include other fashionable and luxurious
products and services, including technology. Packed with attractive
visuals from fashion and culture, and accompanied by chapter
summaries, questions and exercises, this textbook is essential
reading for students studying fashion, luxury, marketing,
management, retailing, branding and communications. Also provided
for educators are supporting PowerPoint slides and an instructor's
manual to support use of the textbook with students. Suitable for
Fashion Marketing/Fashion Consumer Behaviour modules as well as a
general text for Fashion Marketing programmes. The text will also
appeal to Luxury programmes (MBA etc) and Retail Marketing modules
(UG).
What's next? The question of whether future retail design will be
analogue, digital or hybrid has long since been answered. It is now
interesting to ask what synergy effects result from this and how
these can contribute to the resilience of our built environment.
Especially the mature inner cities are facing enormous innovation
pressure. Smart alliances are being formed and daring retail
concepts are being tried out that add value in the urban space. The
new yearbook shows solutions that accompany us worldwide into the
"new normal". Text in English and German.
The availability of big data, low-cost commodity hardware, and new
information management and analytic software have produced a unique
moment in the history of data analysis. The convergence of these
trends means that we have the capabilities required to analyze
astonishing data sets quickly and cost-effectively for the first
time in history. They represent a genuine leap forward and a clear
opportunity to realize enormous gains in terms of efficiency,
productivity, revenue, and profitability especially in digital
marketing. Data plays a huge role in understanding valuable
insights about target demographics and customer preferences. From
every interaction with technology, regardless of whether it is
active or passive, we are creating new data that can describe us.
If analyzed correctly, these data points can explain a lot about
our behavior, personalities, and life events. Companies can
leverage these insights for product improvements, business
strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision
Making in Digital Marketing aids understanding of big data in terms
of digital marketing for meaningful analysis of information that
can improve marketing efforts and strategies using the latest
digital techniques. The chapters cover a wide array of essential
marketing topics and techniques, including search engine marketing,
consumer behavior, social media marketing, online advertising, and
how they interact with big data. This book is essential for
professionals and researchers working in the field of analytics,
data, and digital marketing, along with marketers, advertisers,
brand managers, social media specialists, managers, sales
professionals, practitioners, researchers, academicians, and
students looking for the latest information on how big data is
being used in digital marketing strategies.
The growth of internet access and the entry of smartphones into
everyday life has provided a revolutionary way for consumers to
interact with businesses throughout the tourist industry. As a
result, numerous companies are utilizing techniques and concepts
designed to communicate directly with potential clientele all over
the world. Digital Marketing Strategies for Tourism, Hospitality,
and Airline Industries provides innovative insights into how
digital marketing can influence the consumer relationship at every
stage of the tourism process and features emerging tools and
techniques to establish better connections with consumers. The
content within this publication examines topics such as branding
strategies, social media, and influencer marketing for maximum
content exposure. This information is designed for marketing
managers, executives, event planners, tour developers, hotel
managers, airline managers, program directors, advertisers,
restaurateurs, students, business professionals, and researchers.
Through the growing penetration of new technologies, online
consumers can now share and collaborate amongst themselves while
shopping online. As they receive information about products from
media exposure and their collaboration with other consumers, it is
critical for businesses to understand the social impact and
influence of social and mobile commerce and how it can affect
consumer habits. Strategies and Tools for Managing Connected
Consumers provides emerging research exploring the techniques and
impacts of new technologies deployed in today's digital marketplace
as well as recent development and empirical research on consumer
behavior. Featuring coverage on a broad range of topics such as
social computing, virtual communities, and consumer management,
this book is ideally designed for professionals, researchers,
business managers, and students who want to improve their
understanding of new strategies for conducting online business in
networked environments.
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