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Books > Business & Economics > Industry & industrial studies > Distributive industries
The use of ICT applications has dipped into almost every aspect of
the business sector, including trade. With the volume of e-commerce
increasing, international traders must switch their rules and
practices to e-trade to survive in such a competitive market.
However, the complexity of international trade, which covers
customs processes, different legislation, specific documentation
requirements, different languages, different currencies, and
different payment systems and risk, presents its own challenges in
this transition. Tools and Techniques for Implementing
International E-Trading Tactics for Competitive Advantage examines
the multidisciplinary approach of international e-trade as it
applies to information technology, digital marketing, digital
communication, online reputation management, and different
legislation and risks. The content within this publication examines
digital advertising, consumer behavior, and e-commerce and is
designed for international traders, entrepreneurs, business
professionals, researchers, academicians, and students.
The growth of internet access and the entry of smartphones into
everyday life has provided a revolutionary way for consumers to
interact with businesses throughout the tourist industry. As a
result, numerous companies are utilizing techniques and concepts
designed to communicate directly with potential clientele all over
the world. Digital Marketing Strategies for Tourism, Hospitality,
and Airline Industries provides innovative insights into how
digital marketing can influence the consumer relationship at every
stage of the tourism process and features emerging tools and
techniques to establish better connections with consumers. The
content within this publication examines topics such as branding
strategies, social media, and influencer marketing for maximum
content exposure. This information is designed for marketing
managers, executives, event planners, tour developers, hotel
managers, airline managers, program directors, advertisers,
restaurateurs, students, business professionals, and researchers.
Through the growing penetration of new technologies, online
consumers can now share and collaborate amongst themselves while
shopping online. As they receive information about products from
media exposure and their collaboration with other consumers, it is
critical for businesses to understand the social impact and
influence of social and mobile commerce and how it can affect
consumer habits. Strategies and Tools for Managing Connected
Consumers provides emerging research exploring the techniques and
impacts of new technologies deployed in today's digital marketplace
as well as recent development and empirical research on consumer
behavior. Featuring coverage on a broad range of topics such as
social computing, virtual communities, and consumer management,
this book is ideally designed for professionals, researchers,
business managers, and students who want to improve their
understanding of new strategies for conducting online business in
networked environments.
The proper understanding and managing of project risks and
uncertainties is crucial to any organization. It is paramount that
all phases of project development and execution are monitored to
avoid poor project results from meager economics, overspending, and
reputation. Supply Chain Management Strategies and Risk Assessment
in Retail Environments is a comprehensive reference source for the
latest scholarly material on effectively managing risk factors and
implementing the latest supply management strategies in retail
environments. Featuring coverage on relevant topics such as
omni-channel retail, green supply chain, and customer loyalty, this
book is geared toward academicians, researchers, and students
seeking current research on the challenges and opportunities
available in the realm of retail and the flow of materials,
information, and finances between companies and consumers.
For Rosemary, Eve, Betty, Jean and Irene, working in Heyworth's
department store in Cambridge is a dream come true. Once the girls
step inside the elegant building - surrounded by beautiful dresses,
sumptuous fabrics and glamorous accessories - the hardships and
struggles of their own lives are temporarily forgotten. Heyworth's
is a magical place, where the shop girls - in their smart, simple
black dresses - serve the fashionable elite of Cambridge, and
glimpse lives of style and ease far beyond anything they had ever
imagined. It is also a place where hard work and talent are valued,
and where these young women can forge a successful career. Set
against the backdrop of the closing years of the Second World War,
and moving into the 1950s, The Shop Girls perfectly captures the
camaraderie and friendship of five ambitious young women working
together in a store that offered them an escape from the drudgery
of their wartime childhoods. Each of the girls' stories will be
individually published from July 2014 in fortnightly serialised
ebooks, leading up to the release of the complete edition (with
bonus material) in September.
Social media has redefined the way marketers communicate with their
customers, giving consumers an advantage that they did not have
previously. However, recent issues in online communication
platforms have increased the challenges faced by marketers in
developing and retaining their customers. Practitioners need to
develop effective marketing communication programs that incorporate
the meaningful forms of sociality into a customer-driven marketing
program. Leveraging Computer-Mediated Marketing Environments
discusses the nature of heightened interaction between marketers
and consumers in the evolving technological environments,
particularly on the central nature of online communities and other
emerging technologies on dialogic engagement. Additionally, it aims
to examine the relevant roles of online communities and emerging
technologies in creating and retaining customers through effective
dialogue management. Highlighting brand strategy, e-services, and
web analytics, it is designed for marketers, brand managers,
business managers, academicians, and students.
No other guide covers the complete retail picture like this
exciting new volume. The global retail industry is in the midst of
vast changes. Malls are being redesigned in the U.S., while new
mall construction is booming in Asia. Savvy firms are combining
bricks, clicks and catalogs into multi-channel retail powerhouses.
Which are the hottest retailers? What lies ahead? Our market
research shows you trends and a thorough analysis of technologies,
chain stores, shopping centers, mergers, finances and future growth
within the industry. Included are major statistical tables showing
everything from retail sales by sector, to mall sales per square
foot, to the advent of retail-based entertainment venues.
Meanwhile, the corporate profiles section covers the Retail 500
Firms, giving you complete profiles of the leading, fastest growing
retail chains around the world, both public and private. These
profiles include corporate names, addresses, phone and fax numbers,
web site addresses, growth plans, competitive advantage, financial
histories and up to 27 executive contacts by title. You'll find a
complete overview, industry analysis and market research report in
one superb, value-priced package.
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