Revenue Management bezeichnet ein - vor allem in der Dienstleistungs- und Sachguterindustrie - eingesetztes Konzept zur effektiven Nutzung unflexibler Kapazitaten. Ziel ist es, diese Kapazitaten in einem begrenzten Zeitraum moeglichst effizient und gewinnoptimierend zu nutzen. Im operativen Bereich fuhrt dies jedoch dazu, dass Unternehmen verschiedenen Kunden dieselbe Leistung zu unterschiedlichen Preisen anbieten (z. B. Luftfahrtindustrie, Hotellerie). Vielen Kunden gibt dies Anlass zur Unzufriedenheit. Vor diesem Hintergrund betrachten Experten aus Wissenschaft und Praxis Revenue Management aus der Perspektive des Kunden. Sie zeigen Erklarungsansatze fur die kundenseitige Wahrnehmung und Reaktionen auf Revenue-Management-Praktiken auf und stellen Konfliktloesungsstrategien vor. Ein unverzichtbares Marketing-Handwerkszeug fur ein professionell betriebenes Revenue Management.

The book provides an analysis of the grocery retail market in a very large number of countries with an international report written by an economist. The second part of the book offers the analysis of liability issues in relation to non-compliance with CSRs with an international report by a British barrister. Both topics are very timely.

This book investigates the less-explored dimensions of how industries in different Indian subnational spaces or states have responded to the growing phenomenon of internationalization. What factors have influenced firms participating in global business? Have state (both central and provincial) policies acted as catalyst for local firms? Not only does this study delve into these issues; it also painstakingly develops a comprehensive database that remains unique in the absence of reliable official statistics on this subject to date. Efforts have been made to establish a reasonably consistent dataset for the period 1990-2008 derived from the CMIE-PROWESS database. Care has been taken to condense the data and classify it by sector, location, size and ownership. The study delineates export patterns by firm and state and explores factors influencing export decisions according to sector, size and location. A further interesting aspect is the book's critical examination of industrial and trade promotion policies at the state/regional level that might have contributed to or hindered exporting by firms. The states considered for detailed policy discussions are highly diverse and include Gujarat, Odisha and Karnataka. To address the glaring absence of literature on the role of subnational factors in enterprises' export performance, a preliminary state-by-state analysis of the spatial determinants of firms' export activities is also provided.

This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally presented at the 2014 Asia Pacific Business Conference on "Free Trade Agreements and Regional Integration in East Asia," examine the challenges and dynamics in the increasingly integrated East Asian markets and outline a new paradigm for doing international business in the region. The papers address diverse areas related to regional integration, financial markets, investment, trade and capital flow, sustainability, accounting and auditing issues, exchange rates, strategies and the regional business environment. The book provides a valuable resource for practitioners, policy-makers and students who are interested in understanding the vibrant aspects of business in today's East Asia.

This book explains China’s intellectual property perspective in the context of European theories, through a critical examination of intellectual property theory and practice focused on China’s compliance with the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). The author’s critical review of contemporary intellectual property philosophy suggests that justifying intellectual property protection through Locke or Hegel’s property theories internalizes a theoretical paradox. “Professor Wenwei Guan’s treatment of intellectual property law and practice in the PRC offers new perspectives that enrich an already active field of study . . . This book will be a useful contribution to academic and policy discourses examining conceptual and operational dimensions of China’s intellectual property protection system and the broader process of China’s international engagement.” – Dr. Pitman B. Potter, Professor of Law, University of British Columbia, Canada “Dr. Guan reminds us of the daunting challenge of the public-private divide in forming and reforming TRIPS regime; how this regime has failed to address development needs and public concerns in developing countries like China; and how TRIPS’s ‘birth defect’ can be overcome and its evolution can be put back on the right track.” – Dr. Yahong Li, Associate Professor at Faculty of Law, Hong Kong University

This book addresses topical development issues in India, ranging from land acquisition, poverty alleviation programs, labor market issues, the public-private partnership (PPP) model and fiscal federalism. It offers an Indian perspective on the dynamics of economic development and the impact the country's legal and public policies have on it. Economic development is a dynamic concept - old problems are solved, while at the same time new issues come to the fore. The emergence of these issues is unique to the development experience of an economy. The book includes sixteen recent contributions and is divided into four sections: law and contract; trade and foreign aid; issues in public economics; and the social sector and poverty alleviation. The chapters reflect on a number of development issues which were of concern for India in the recent past and will be important in her future development initiatives such as land acquisition, agricultural productivity, employment, protection of intellectual property rights, corruption, public-private partnership, regional development, poverty alleviations programs like the National Rural Employment Guarantee Act (NREGA) and the training of self-help group members, health and education of women, to name a few. The book is a valuable reference resource for policy practitioners and researchers working on the economics of development with special focus on developing economies.

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

"Why do white women shoppers more often refuse to check their bags at the counter than African American or Latina women shoppers do? Why do male shoppers act more annoyed at having to be in the store than their female counterparts? Based on her experiences working in two toy stores, Christine Williams offers a cornucopia of illuminating observations. By focusing on the various ways gender, race and class influence how we shop and sell, she exposes the concept and ideal of consumer citizenship. In this, Williams give us an important idea and an original angle of vision."--Arlie Russell Hochschild, author of "The Commercialization of Intimate Life," and editor (with Barbara Ehrenreich) of "Global Woman: Nannies, Maids and Sex Workers in the New Economy"
"In this brilliant book Williams lays bare the social complexities of shopping for toys in America. She describes how shopping and working in toy stores are shaped by race, class and gender, and how children are taught how to consume. This is sociology at its best-laying bare the intricate nature of everyday life, showing us how the world can be different and better, all the while documenting the human drama that swirls around us. This book will change the way you shop, and the way you think about consumerism, inequality and the nature of 21st century American life."--Mary C. Waters, author of "Ethnic Options: Choosing Ethnic Identities in America"
"Williams doesn't just talk about consumption. She goes out and gets herself tough jobs selling toys, and comes back to tell the rest of us what selling and buying for kids are all about. Readers who care little about social scientific treatments of consumption will nevertheless learnfrom her lively account. Specialists will rapidly adopt her stories, observations, and arguments."--Viviana Zelizer, author of "The Purchase of Intimacy"
"Christine Williams has really gotten inside the big box selling machines of our day to reveal for all of us the strange, perverse logic of work, authority and sales in a retail industry driven by ethnic, gender, and class hierarchies. Read this book and you'll never buy another toy without thinking about the men and women who put it on the shelf!"--Nelson Lichtenstein, editor of "Wal-Mart: the Face of 21st Century Capitalism"

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize-until it is too late-that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi's, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"-and how your company can have similar success.

This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory decisions, and develops a data-driven approach that integrates demand forecasting and inventory management for perishable products, while taking unobservable lost sales and substitution into account in out-of-stock situations. Using linear programming, a new inventory function that reflects the causal relationship between demand and external factors such as price and weather is proposed. The book subsequently demonstrates the benefits of this new approach in numerical studies that utilize real data collected at a large European retail chain. Furthermore, the book derives an optimal inventory policy for a multi-product setting in which the decision-maker faces an aggregated service level target, and analyzes whether the decision-maker is subject to behavioral biases based on real data for bakery products.

Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages.

Based on extensive archival research, Beyond Market and Hierarchy reconstructs how Fan waged modern China's war of salts. Led by his Jiuda Salt Industries, the nascent refined salt industry battled revenue farmers who, as a group, monopolized the production and distribution of evaporated salt.

Uncovering how cash-in-hand economies are composed of not only the underground sector (work akin to formal employment conducted for profit-motivated purposes), but also a hidden economy of favours more akin to mutual aid, this book displays the need to transcend conventional market-oriented readings of cash-in-hand work and radically rethink whether seeking its eradication through tougher regulations is always appropriate. It argues for a variegated policy approach that recognizes these two distinct forms of cash-in-hand work and which tailors policy accordingly.

China's trade surplus is an essential question, but there are many popular misconceptions about it, a fact that prompted the creation of this book, On China's Trade Surplus. It will help readers to understand the manner in which China's foreign trade and China's role in global trade have developed, and to how to benefit from trade with China. In this book, many hot topics are analyzed, such as: What promotes China's trade surplus? Why doesn't it have a trade deficit? What are the relations between trade frictions and China's trade surplus, and how can trade frictions be reduced? What is the deeper meaning of the U.S. trade deficit with China?

BE 2002 is the second in a series of conferences on eCommerce, eBusiness, and eGovemment organised by the three IFIP committees TC6, TC8, and TCll. As BE 2001 did last year in Zurich, BE 2002 continues to provide a forum for users, engineers, and researchers from academia, industry and government to present their latest findings in eCommerce, eBusiness, and eGovernment applications and the underlying technologies which support those applications. This year's conference comprises a main track with sessions on eGovernment, Trust, eMarkets, Fraud and Security, eBusiness (both B2B and B2C), the Design of systems, eLearning, Public and Health Systems, Web Design, and the Applications of and Procedures for eCommerce and eBusiness, as well as two associated Workshops (not included in these proceedings): eBusiness Models in the Digital Online Music and Online News Sectors; and eBusiness Standardisation - Challenges and Solutions for the Networked Economy. The 47 papers accepted for presentation in these sessions and published in this book of proceedings were selected from 80 submissions. They were rigorously reviewed (all papers were double-blind refereed) before being selected by the International Programme Committee. This rejection rate of almost 50% indicates just how seriously the Committee took its quality control activities.

Information Systems: The e-Business Challenge Indisputable, e-Business is shaping the future inspiring a growing range of innovative business models. To bring it to the point: the Internet has redefined the way electronic business is performed. In an electronic supported business all relationships are transformed -may it be a seller-to buyer relationship or a an agency-to-citizen relationship. So for instance in commerce new business models incorporate various activities: promoting and communicating company and product information to a global user base; accepting orders and payments for goods and services; providing ongoing customer support; getting feedback and spurring collaboration for a new product development. There are several ways of further differentiating e-Business such as sketching some diversions on various levels: e-Commerce, e-Government; B2C, B2B, B2G, G2C; Customer Relationship Management, Business Intelligence and so on. Further distinctions may follow divergent criteria such as separating in business stages. Thus particular problem domains emerge. They all state of its own guiding the development of adequate information systems.

Keeping up with changes in retailing is daunting for both students and instructors, as companies start up, merge, or go out of business. What is retailing? Where is it going? Who are the players and how do they operate? These are just some of the questions this text addresses. Poloian provides examples and references involving retail change such as ownership, technology, and trend-related aspects with the most current information. Many students will go on to build careers in the global marketplace, an understanding of the global nature of business, and new content on the global retail environment is essential. This new edition provides the information and tools necessary to thrive in this competitive industries.

The general store in late-nineteenth-century America was often the economic heart of a small town. Merchants sold goods necessary for residents' daily survival and extended credit to many of their customers; cash-poor farmers relied on merchants for their economic well-being just as the retailers needed customers to purchase their wares. But there was more to this mutual dependence than economics. Store owners often helped found churches and other institutions, and they and their customers worshiped together, sent their children to the same schools, and in times of crisis, came to one another's assistance. For this social and cultural history, Linda English combed store account ledgers from the 1870s and 1880s and found in them the experiences of thousands of people in Texas and Indian Territory. Particularly revealing are her insights into the everyday lives of women, immigrants, and ethnic and racial minorities, especially African Americans and American Indians. A store's ledger entries yield a wealth of detail about its proprietor, customers, and merchandise. As a local gathering place, the general store witnessed many aspects of residents' daily lives - many of them recorded, if hastily, in account books. In a small community with only one store, the clientele would include white, black, and Indian shoppers and, in some locales, Mexican American and other immigrants. Flour, coffee, salt, potatoes, tobacco, domestic fabrics, and other staples typified most purchases, but occasional luxury items reflected the buyer's desire for refinement and upward mobility. Recognizing that townspeople often accessed the wider world through the general store, English also traces the impact of national concerns on remote rural areas - including Reconstruction, race relations, women's rights, and temperance campaigns. In describing the social status of store owners and their economic and political roles in both small agricultural communities and larger towns, English fleshes out the fascinating history of daily life in Indian Territory and Texas in a time of transition.

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform. "

Post-colonial Africa is littered with regional trade agreements that amounted to little more than a photo opportunity for the leaders that signed them. This book explores conventional explanations for past failures and posits a new theory rooted in the symbiotic relationship between authoritarian politics and crony-capitalism.

Maritime transport has been the main driver of trade growth, and the emergence and development of a global economy. This collection of essays from distinguished economists and historians takes an international and comparative perspective, covering topics ranging from technological advance and the role of the state to maritime business development.