|
Books > Business & Economics > Industry & industrial studies > Distributive industries
As media evolves with technological improvement, communication
changes alongside it. In particular, storytelling and narrative
structure have adapted to the new digital landscape, allowing
creators to weave immersive and enticing experiences that captivate
viewers. These experiences have great potential in marketing and
advertising, but the medium's methods are so young that their
potential and effectiveness is not yet fully understood. Handbook
of Research on Transmedia Storytelling, Audience Engagement, and
Business Strategies is a collection of innovative research that
explores transmedia storytelling and digital marketing strategies
in relation to audience engagement. Highlighting a wide range of
topics including promotion strategies, business models, and
prosumers and influencers, this book is ideally designed for
digital creators, advertisers, marketers, consumer analysts, media
professionals, entrepreneurs, managers, executives, researchers,
academicians, and students.
Online business has been growing progressively and has become the
major business platform within the past two decades. The internet
bulldozed the development of new business models and innovations
that substantially changed the way businesses run today. This led
to a growth of advanced technologies used in online business such
as data analytics, machine learning, and artificial intelligence.
With higher internet connectivity and the exponential growth of
mobile devices, shopping processes and behaviors were significantly
affected as people are consistently connected online. Consumers can
easily gain helpful product information and retail competitor
information in myriad online channels. This led to a profound
effect on businesses where they began to invest in new technologies
and business practices that aim to align with the effects of
globalization. Given the rapid technology advancements, both
businesses and customers are presently experiencing an exponential
upsurge in the implementation of new business processes and models.
Impact of Globalization and Advanced Technologies on Online
Business Models explores the ever-changing field of running an
online busines and presents the current issues and challenges in
online business triggered by global shifts in the online
environment and technological changes. The chapters draw from a
wide range of technologies used in today's digital marketplace as
well as recent development and empirical researches on online
consumer behavior. As such, this book aims to contribute new
dimensions in managing advancements in online business triggered by
global and technology transformation. This book is ideal for
executives, managers, IT consultants, practitioners, researchers,
academicians, and students interested in globalization and the new
technologies affecting online business models.
The continued advancement of globalization, increases in internet
connectivity, compatibility of international payment systems, and
adaptability of logistics and shipping processes have combined to
contribute to the rapid growth of the cross-border e-commerce
market. Due to these advancements and the ubiquitous presence of
smartphones, consumer use of cross-border e-commerce is
increasingly simplified, and thus, sellers are hardly restricted to
a specific country in terms of promoting, selling, and shipping
goods worldwide. The burgeoning opportunities, habits, and trends
of shopping on cross-border e-commerce platforms have expedited the
prospect of becoming a presence in the global market. This is true
for enterprises of all sizes, especially for small- and
medium-sized enterprises (SMEs) that want to add their footprint in
the international market for the first time. Like any other
industry, cross-border e-commerce has its specific economics and
driving forces, but has different scopes, challenges, and trends
due to the geographic and cultural expanse of relevant
environments. Cross-Border E-Commerce Marketing and Management was
conceptualized by identifying the scope of new complementary
information with a comprehensive understanding of the issues and
potential of cross-border e-commerce businesses. The authors
believe that this book will not only fill the void in the current
research but will also provide far-sighted vision and strategies,
as it covers big data, artificial intelligence, IoT, supply chain
management, and more. This book provides the necessary knowledge to
managers to compete with the competitive market structure and
ultimately contribute to the sustainable economic growth of a
country. It works as a guideline for existing cross-border
e-commerce managers to formulate individual strategies that combine
to optimize the industry while keeping the enterprise competitive.
This book is useful in both developed and developing country
contexts. This publication is an ideal resource for academicians,
policy makers, stakeholders, and cross-border e-commerce managers,
especially from SMEs.
In today's technology-driven economy, organizations are attempting
to create a digital identity of their brand in order to remain
prevalent among consumers. As today's consumers are spending an
increased amount of time on digital platforms, maintaining a
presence online is crucial for companies to remain successful and
relevant. Due to this necessity, there have been significant
advancements made in the field of digital marketing and branding.
Innovations in Digital Branding and Content Marketing is a
collection of innovative research on the methods and advancements
in the field of advertising and marketing using digital
technologies. While highlighting topics including gamification,
typography, and consumer-generated media, this book is ideally
designed for advertisers, marketers, brand managers, PR
professionals, content specialists, researchers, practitioners,
executives, students, and academicians seeking current research on
advanced strategies and developments in digital marketing.
The fashion and luxury industries have been well-established for
centuries, but the new disruptive digital environment is causing
these industries to rethink their business case and adapt their
brand offerings for consumers and experiences both online and
offline, mixing physical place and digital space: phygital. This
exciting new text, the first on this timely subject, written by an
expert author explores the current malaise and offers ways forward
through a mixture of research and practice-led examples.
The Basics Interior Design series comprises a collection of titles
examining the application of interior design principles to
different types of space. Packed with cutting-edge examples and
fully illustrated with clear diagrams and inspiring imagery, they
offer an essential introduction to the subject. This second edition
of Retail Design examines the latest developments in the
contemporary retail design sector worldwide. It guides the reader
step by step through the retail design process, providing
strategies that can produce a successful retail space and a design
that is appropriate for the brand, product, consumer and retailer.
A new chapter exploring consumer behaviour is combined with clear
explanations of branding and identity, to provide the starting
point for the design concept. The relationship between the interior
and its context, site and setting is then examined, alongside
in-depth investigations of layout, circulation and pace and other
design considerations. Fully updated with new international case
studies and expanded coverage on sustainability, interactivity, and
innovative design concepts - this new edition of Retail Design
offers cutting-edge insights into the practice of contemporary
retail design and shows designers how to meet and exceed the
expectations of today's clients and consumers.
|
You may like...
Highest Bidder
Willow Winters, Lauren Landish
Hardcover
R1,347
R1,110
Discovery Miles 11 100
Six Against the Yard
The Detection Club, Agatha Christie, …
Paperback
R279
R229
Discovery Miles 2 290
|