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Books > Business & Economics > Industry & industrial studies > Distributive industries
The use of ICT applications has dipped into almost every aspect of
the business sector, including trade. With the volume of e-commerce
increasing, international traders must switch their rules and
practices to e-trade to survive in such a competitive market.
However, the complexity of international trade, which covers
customs processes, different legislation, specific documentation
requirements, different languages, different currencies, and
different payment systems and risk, presents its own challenges in
this transition. Tools and Techniques for Implementing
International E-Trading Tactics for Competitive Advantage examines
the multidisciplinary approach of international e-trade as it
applies to information technology, digital marketing, digital
communication, online reputation management, and different
legislation and risks. The content within this publication examines
digital advertising, consumer behavior, and e-commerce and is
designed for international traders, entrepreneurs, business
professionals, researchers, academicians, and students.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
Social media has redefined the way marketers communicate with their
customers, giving consumers an advantage that they did not have
previously. However, recent issues in online communication
platforms have increased the challenges faced by marketers in
developing and retaining their customers. Practitioners need to
develop effective marketing communication programs that incorporate
the meaningful forms of sociality into a customer-driven marketing
program. Leveraging Computer-Mediated Marketing Environments
discusses the nature of heightened interaction between marketers
and consumers in the evolving technological environments,
particularly on the central nature of online communities and other
emerging technologies on dialogic engagement. Additionally, it aims
to examine the relevant roles of online communities and emerging
technologies in creating and retaining customers through effective
dialogue management. Highlighting brand strategy, e-services, and
web analytics, it is designed for marketers, brand managers,
business managers, academicians, and students.
The fashion and luxury industries have been well-established for
centuries, but the new disruptive digital environment is causing
these industries to rethink their business case and adapt their
brand offerings for consumers and experiences both online and
offline, mixing physical place and digital space: phygital. This
exciting new text, the first on this timely subject, written by an
expert author explores the current malaise and offers ways forward
through a mixture of research and practice-led examples.
In this new text, Dhruv Grewal, a leading Professor of Marketing
and Retailing, explores the complexities of the contemporary retail
environment by drawing on what he refers to as the 5 Es of
retailing: - Entrepreneurial, innovative and customer-centric
mindset - Excitement - Education - Experience - Engagement These
are illustrated using a wide range of examples such as Tesco,
Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the
framework and examples enable readers to navigate today's
challenging retail environment made up of social media, retailing
analytics and online and mobile shopping. Retail Marketing
Management is essential reading for students of retailing and
marketing, as well as practitioners working in retail today.
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The Larkin Company
(Hardcover)
Shane E Stephenson; Foreword by Howard A Zemsky
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R781
R653
Discovery Miles 6 530
Save R128 (16%)
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Ships in 10 - 15 working days
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As the largest private employer in the world, Walmart dominates
media and academic debate about the global expansion of
transnational retail corporations and the working conditions in
retail operations and across the supply chain. Yet far from being a
monolithic force conquering the world, Walmart must confront and
adapt to diverse policies and practices pertaining to regulation,
economy, history, union organization, preexisting labor cultures,
and civil society in every country into which it enters. This
transnational aspect of the Walmart story, including the diversity
and flexibility of its strategies and practices outside the United
States, is mostly unreported. Walmart in the Global South presents
empirical case studies of Walmart's labor practices and supply
chain operations in a number of countries, including Chile, Brazil,
Argentina, Nicaragua, Mexico, South Africa, and Thailand. It
assesses the similarities and differences in Walmart's acceptance
into varying national contexts, which reveals when and how state
regulation and politics have served to redirect company practice
and to what effect. Regulatory context, state politics, trade
unions, local cultures, and global labor solidarity emerge as
vectors with very different force around the world. The volume's
contributors show how and why foreign workers have successfully,
though not uniformly, driven changes in Walmart's corporate
culture. This makes Walmart in the Global South a practical guide
for organizations that promote social justice and engage in worker
struggles, including unions, worker centers, and other nonprofit
entities.
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