Obwohl die Bedeutung des Dienstleistungssektors auch bei uns steigt, hat er bisher nicht die Bedeutung wie in anderen Landern gewonnen und der Sektor gehort auch nicht zu den "Exportweltmeistern." Dieses Buch zeigt, dass Dienstleister, die als Netzwerk organisiert sind, ihre Wettbewerbsposition verbessern konnen, da sie Kundennahe mit effizientem Systemhintergrund verbinden. Nach einem konzeptionellen Uberblick werden empirische Ergebnisse einer internationalen Benchmarkingstudie zu den Erfolgsfaktoren von Dienstleistungsnetzwerken vorgestellt. Dabei werden funf Erfolgsfaktoren identifiziert und deren Umsetzung in Form von "Best Practice Case Studies" aufgearbeitet. Diese Fallstudien stellen die international erfolgreichsten Benchmarks vor. Die Vorstellung von Franchising und Cooperations-Netzwerken und Uberlegungen zum "idealen Dienstleistungswerk" bilden den Schluss des Buches."

Textiles are central to our lives and are at the heart of the world's largest industries. In recent years there has been a dynamic shift in attitudes toward textiles, fuelled in part by explosive developments in technology. While textiles have always retained roots in craft and industry, the discipline now embraces a much wider range of practices. Innovations in the industry demand a fresh approach to the subject, which this comprehensive introduction ably supplies. Taking as their starting point the very meaning of textiles, Gale and Kaur go on to show the astonishing range of opportunities for careers in the field, from the creative (artists, craftspeople and designers) to the social and industrial, to the commercial and associated practices (buyers, journalists, researchers and scientists). The Textile Book takes us behind the scenes with professionals to reveal what various jobs involve, what influences decision makers, and how their decisions affect what we buy next season. What happens to clothes before they reach the shops? What determines the 'must have' item? How can recycled bottles be transformed into silk-like yarns? These and many other questions are explored to show the diversity that makes up the contemporary global textile scene. Woven, printed, embroidered, knitted -- textiles are pivotal to the everyday experience of people in all parts of the world. This wide-ranging and informative book conveys the excitement and new challenges textiles represent and is essential reading for anyone working with, studying or simply interested in textiles.

In the world of e-commerce, security has quickly become of paramount importance. This unique book provides an in-depth understanding of basic security problems and relevant e-commerce solutions. From designing secure Web, e-commerce, and mobile commerce applications to securing internal networks to providing secure employee/user authentication, this cutting-edge book gives professionals the tools they need to solve their e-commerce security problems.

Me-Tailing looks at the ways digital and on-line retailing work and how retailers can embrace the changes and personalize their services.

In this book, Barton Barbour presents the first comprehensive history of Fort Union, the nineteenth century's most important and longest-lived Upper Missouri River fur trading post. Barbour explores the economic, social, legal, cultural, and political significance of the fort which was the brainchild of Kenneth McKenzie and Pierre Chouteau, Jr., and a part of John Jacob Astor's fur trade empire.

From 1830 to 1867, Fort Union symbolized the power of New York and St. Louis, and later, St. Paul merchants' capital in the West. The most lucrative post on the northern plains, Fort Union affected national relations with a number of native tribes, such as the Assiniboine, Cree, Crow, Sioux, and Blackfeet. It also influenced American interactions with Great Britain, whose powerful Hudson's Bay Company competed for Upper Missouri furs.

Barbour shows how Indians, mixed-bloods, Hispanic-, African-, Anglo-, and other Euro-Americans living at Fort Union created a system of community law that helped maintain their unique frontier society. Many visiting artists and scientists produced a magnificent graphic and verbal record of events and people at the post, but the old-time world of fur traders and Indians collapsed during the Civil War when political winds shifted in favor of Lincoln's Republican Party.

In 1865 Chouteau lost his trade license and sold Fort Union to new operators, who had little interest in maintaining the post's former culture.

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models.
Indispensable for academics, students and professionals who are interested in Electronic Commerce and Internet Business.

Every significant antique fair or market in England is detailed in this unique guidebook. Packed with details of great value to antique collectors and dealers, the book provides complete information for hunting down bargains across England. It is arranged by region and offers comments and ratings on every fair, together with information on opening hours, entry prices, and the number of stalls offering goods in any given category.

This book considers the economic, social and political importance of the silk trade in Safavid Iran. It focuses on four aspects of this trade: the role of silk in Iranian commercial policy, the interaction between agents of the state and foreign merchants, the routes along which silk was transported and, critically, the economic and social difficulties that contributed to the collapse of the regime in the 1720s. This represents a major contribution to the current debates on the social and economic history of the premodern world.

With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.

The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White

This casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. The cases have been contributed by some of the top European experts in the field and are based on companies familiar to students across Europe. While taking a practical approach, these cases are designed to illustrate the complex nature of retail activity and the importance of culture in retailing.

The cases are not simply stories of how these firms undertook particular activities. Each of them deals with a specific set of issues and is written to enable exploration of these issues. Some of the cases deal with conditions which no longer concern the particular firm but illustrate a general issue applicable to retail management. Companies discussed include Promodes, Ikea, The Body Shop, Shoe Express, Benetton, and Haagen-Dazs amongst others. The cases demonstrate some of the similarities and differences facing retailers from different countries, and include questions which enable exploration of key aspects of retail strategy or operations.

The retailing industry has undergone revolutionary changes since the Second World War: the rise of large multiple companies, increasing store sizes, new technologies and the internationalization of retailing have all transformed the retailing environment. This comprehensive collection traces the evolution and development of the retailing industry from before the Industrial Revolution up to the dramatic changes of the 1990s. New retail methods, out-of-town retailing, town center management and the internationalization of retailing are among the topics covered.

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. "Choice"

Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations.

Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.

Take a trip back to old-time Texas when the local general store was both the social and economic hub for so many small towns. This book will take you to general stores all across East Texas, both opened and closed. For readers old enough to remember general stores, this will be a welcome trip down memory lane.

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

"The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics." - Katherine Annette Burnsed, University of South Carolina, USA Learn the skills needed to become a successful buyer in any area of retail. This book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the professional. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media. STUDIO Resources -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets -Watch videos related to chapter concepts featuring step-by-step solutions to common retail buying math problems Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion